(Last Updated: October 24, 2014 by Rand)
How do I build the perfectly optimized page?
This is a challenging question for many in the SEO and web marketing fields. There are hundreds of "best practices" lists for where to place keywords and how to do "on-page optimization," but as search engines have evolved and as other sources of traffic — social networks, referring links, email, blogs, etc. — have become more important and interconnected, the very nature of what's "optimal" is up for debate.
My perspective is certainly not gospel, but it's informed by years of experience, testing, failure, and learning alongside a lot of metrics from Moz's phenomenal data science team. I don't think there's one absolute right way to optimize a page, but I do think I can share a lot about the architecture of how to target content and increase the likelihood that it will:
- A) Have the best opportunity to rank highly in Google and Bing
- B) Earn traffic from social networks like Twitter, Facebook, LinkedIn, Pinterest, Google+, etc.
- C) Be worthy of links and shares from across the web
- D) Build your brand's perception, trust, and potential to convert visitors
With the help of some graphics from CreativeMarket (which I highly recommend), I created a number of visualizations to explain how I think about modern on-page optimization and keyword targeting. Let's start with a graphical overview of what makes a page optimized:
In the old days of SEO, "on-page optimization" referred merely to keyword placement. Search engines liked to see keywords in certain locations of the HTML code to help indicate a page's relevance for that query. But today, this simple approach won't cut it for two key reasons:
- The relevancy and keyword-based algorithms that Google and Bing use to evaluate and rank pages are massively more complex.
- Gaining a slight benefit in a keyword placement-based algorithmic element may harm overall rankings because of how it impacts people's experience with your site (and thus, their propensity to stay on your pages, link to you, or share your content socially — all of which are also directly or indirectly considered in ranking algorithms).
Below is a pie-chart breakdown of how the 128 SEO professionals surveyed for Moz's annual ranking factors project rated broad algorithmic elements' impact in Google:
If <15% of the rankings equation is wrapped up in keyword targeting, no wonder smart SEOs in the modern era have evolved to think more holistically. Personally, I'm happy to sacrifice "perfect" keyword placement in the title element or a URL for better user experience, a higher chance of having my content shared on social networks, or a better click-through rate in the search results.
But, for the purposes of this post, let's put some of those caveats aside and dive into the best practices for each element of a page. It may be unwise to optimize all of these purely towards search engine-based best practices, but we can temper the advice with notes on usability and user experience for visitors, too. Below, I've attempted to go tag by tag, and element by element through the keyword targeting and on-page optimization canon to expand on the more basic advice in the "Elements of an Optimized Page" graphic above.
Uniquely valuable
An optimized page doesn't just provide unique content, but unique value. What's the difference?
- Unique content simply means that those words, in that order, don't appear anywhere else on the web.
- Unique value refers to the usefulness and takeaways derived by visitors to the page. Many pages can be "valuable," but few provide a truly unique kind of value — one that can't be discovered on other pages targeting that keyword phrase.
Whenever I advise marketers on crafting pages, I ask them to put themselves in the minds of their potential visitors, and imagine a page that provides something so different and functional that it rises above everything else in its field. Here are a few of my favorite examples:
- The Baby Name Wizard — a terrific page that provides clear value above and beyond its competition for searches around baby names.
- How Much Does a Website Cost — Folyo surveyed their designers to create a distribution of prices that accurate, credible, and massively valuable to those seeking data on pricing.
- Scale of the Universe — this interactive feature will take you from the tiniest parts of an atom all the way to universe-scale. No wonder it ranks for such abstract queries as "the size of things."
- The Best Instant Noodles of All Time — The Ramen Rater has tried literally thousands of packets of instant noodles and determined these ten to be the outstanding few. I'm actually excited to try them :-)
- Top Social Networks by Users — Craig Smith puts together an update to this list every month or two, and has compiled this invaluable resource to help those of us wondering just how big all the networks are these days. I've personally used this for numerous posts and presentations — it's an excellent example of creating unique value by aggregating data from varied sources (and it, deservedly, outranks stalwarts like Nielsen as a result).
Unique value is much more than unique content, and when you have a page that rises to the level that these do, social shares, links, and all the other positive associations, branding, and ranking signals are apt to follow.
Provides phenomenal UX
A user's experience is made up of a vast array of elements, not unlike the search engines' ranking algorithms. Satisfying all of these perfectly may not be possible, but reaching for a high level will not only provide value in rankings, but through second-order impacts like shares, links, and word-of-mouth.
At the most basic level, a great UX means the page/site is:
- Easy to understand
- Providing intuitive navigation and content consumption
- Loading quickly, even on slower connections (like mobile)
- Rendering properly in any browser size and on any device
- Designed to be visually attractive/pleasing/compelling
Smashing Magazine has my favorite article on the subject: What is User Experience Design? Overview, Tools, and Resources.
Crawler/bot accessible
Search engines still crawl the web using automated bots, and probably will for at least the next decade or more. While there have been plenty of leaps in the sophistication level of these crawlers, the best practice is not to take chances and follow some important guidelines when building pages you want engines to crawl, index, and rank reliably:
- Make sure the page is the only URL on which the content appears, and if it's not, all other URLs canonicalize back to the original (using redirects or the rel=canonical protocol)
- URLs should follow best practices around length, being static vs. dynamic, and being included in any appropriate RSS feeds or XML Sitemaps files
- Don't block bots! Robots.txt and meta robots can be used to intelligently limit what engines see, but be cautious not to make errors that prevent them from crawling and indexing your content.
- If the page is temporarily down, use a status code 503 (not a 404), and if you're redirecting a page to a new location, don't go through multiple redirect chains if possible, and use 301s (permanent redirects), not other kinds of 30x status codes.
Geoff Kenyon's Technical Site Audit Checklist is still one of the best resources for those seeking more in-depth information about crawler-based accessibility.
Keyword-targeted
As I mentioned in the opening of this post, it may be the case that perfectly optimized keyword targeting conflicts with goals around usability, user experience, or the natural flow of how you write. That's OK, and frequently, I'd suggest leaning in those more user-centric directions. However, when it's possible to optimize keyword usage, you'll need some ammunition. Here's a look at the most important elements as we've observed them through time, testing, correlation, and listening to the engine's recommendations, too.
7 important keyword targeting elements (and 1 not-so-important element)
#1: Page title
Using the primary keyword phrase at least once in the page's title, and preferably as close to the start of the title tag/element as possible is highly recommended. Not only are titles key to how engines weigh relevance, they also dramatically impact a searcher's propensity to click.
Above is an example comparing some title elements for the search query "lip balm." The tag for allure.com is more compelling from the perspective of fulfilling the searcher's intent (which is likely to compare multiple balms vs. find a specific one), but it also puts the keyword in prime, eye-catching real estate on the results page. We have seen evidence and heard the engines themselves discuss the value/importance of earning clicks and preventing " pogo-sticking" (the bouncing of a visitor back to a search page after clicking a result). Optimizing for both keyword prominence AND user intent/visibility is an excellent idea.
#2: Headline
While we've seen mixed results over the years with using the H1 tag specifically for keyword placement, it's almost certainly the case that a searcher who's just clicked on a results expects to see a matching headline on the page they visit. Failure to do so may increase the odds of pogo-sticking, and our most recent rank correlations suggest that a topically relevant H1 is associated with higher rankings.
I wouldn't always require a match between the title and the H1 precisely, but they shouldn't be so dissimilar as to drive anyone who's clicked away from the result.
#3: Body text
It should come as no surprise that using your primary (and secondary, if relevant) keyword phrase(s) in the content of the page are important. Our research suggests that it's not just about raw keyword use or repetition, though. Search engines are almost certainly using advanced topic modeling algorithms to assess relevance and perhaps quality, too.
This means it's wise to make your content comprehensive, useful, and relevant as possible, not just filled with instance of a keyword. In fact, we've observed plenty of cases where the overuse of keywords resulted in a negative impact on rankings, so be judicious. If you asked a non-marketing friend to read the page, would they get the sense that a term or phrase was suspiciously prominent, sometimes needlessly so? If that's the case, you're probably overdoing it.
#4: URL
A good URL has a few key aspects, but one of those is keyword use. Not only does it help with search engine relevancy directly, but URLs often get used as anchor text around the web (mostly through copying and pasting). For example, if I link to this post using its URL, e.g. https://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization, the phrases "keyword targeting" and "onpage optimization" appear right in the text.
For more best practices on URLs, check out our learn article on the topic.
#5: Images and image alt attributes
Having images on a keyword-targeted page is wise for many, many reasons, not least among them is that these can help directly and indirectly with rankings. Most directly, your image has an opportunity to show up in an image search result. Granted, Google's new interface has dramatically lowered the traffic from image search, but I still find great value in having your brand name/site associated with production of useful graphics, photos, and visual elements.
For search engines, the image's title, filename, surrounding text, and alt attribute all matter from a ranking perspective. In particular, those doing SEO should know that when an image is linked, the alt attribute is treated similarly to anchor text in a text link.
#6: Internal and external links
A good page should be accessible through no more than four clicks from any other page on a site (three for smaller sites), and it should, likewise, provide useful links to relevant information on any topics that are discussed.
Some SEOs have, in the past, questioned whether linking externally, especially to sites/pages that might compete for a visitor's time/attention or a search engine's rankings is wise. I believe the nail in that coffin was delivered by Marshall Simmonds in his Whiteboard Friday Interview noting the value the NYTimes saw from their implementation of external links. Since then, search engine representatives have subtly hinted on multiple occasions that there are elements in the algorithm which reward external links to quality sites/pages.
#7: Meta description
A page's meta description isn't used directly in search engine ranking algorithms (according to representatives from Google and Bing), but that doesn't mean they're not critical. The meta description tag, if it employs the keyword query, usually shows up in the search results, and is part of what searchers consider when deciding whether to click.
As you can see from the snippet above, when keywords appear in the meta description, they also get bolded, which can help with visibility. The primary goal of a meta description should be to earn the searcher's click. Think of them like ad copy, and work to make searchers care about your page.
#8: Meta keywords
Notably absent from this list is the Meta Keywords tag, which Google does not use in rankings, and we, along with many others (including SearchEngineLand) recommend against employing on your pages.
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The reason it's so important to balance these keyword-targeting demands with other attributes of on-page optimization is illustrated below:
As you can see, while on-page features like keyword use in titles, keywords, and body text (even when measured via a more sophisticated and higher correlating model than just raw usage like our data science team did in the ranking factors) have reasonable correlations given the complexity of Google's rankings, other elements are found much more often in higher- vs. lower-ranking pages.
If social shares, brand mentions, links, and domain authority all potentially trump keyword-based factors as differentiators, marketers need to make sure we're hitting the basics of on-page, but never extending in such a way that interferes with our ability to succeed in these other avenues.
Built to be shared through social networks
Facebook, Twitter, Google+, LinkedIn, Pinterest, Reddit, and dozens more social networks that are niche-focused can help earn signals that help rankings directly and/or indirectly (often through exposure to folks who might link to them).
A well-optimized page should help to make social sharing as easy and seamless as possible, including:
- Using obvious social sharing buttons that are targeted to the page's audience. Don't just list every network on the web — be empathetic and predictive of what your visitors are likely to employ.
- Craft URLs that are short and descriptive so that copying/pasting (for those who prefer) is painless, and whenever/wherever those links appear they provide a good UX for those seeing them. This is particularly important across more niche social sites, forums, and Facebook/Google+ (which use full URLs if the length is short rather than the condensed versions that Twitter uses).
- Make content that has inherent, spreadable value. Think about a social influencer and ask yourself, "would I share this page if I came across it?" Find ways to make that answer yes. One of the best is to build pages that will make social sharers themselves look good to their audiences (either because the page helps promote them directly/indirectly or because the unique value is so compelling, their followers/fans will be indebted to them for finding it).
- If possible and relevant, employ features like Twitter Cards and Facebook's OpenGraph markup to get the additional benefits on those networks.
Given how the reach of social networks have grown, how well social shares correlate positively to higher search rankings, and how those correlations have risen over time, there's a lot of value in making sure your pages have an opportunity to perform socially.
Multi-device ready
Although it was called out in the UX section, this principle is worthy of its own headline due to the increasing diversity of devices, browsers, and screen sizes. Mobile use isn't just critical for users "on the go." Many are using mobile or tablets to browse at home, at work, and as a replacement for laptop/desktop. And they're not just consuming — they're sharing! Social sharing in particular is a huge part of mobile & tablet functions, which means that if you're not optimized for all devices, you're missing critical opportunities for amplification to a broader audience.
Inclusive of authorship, metadata, schema, and rich snippets
There are a vast array of options that provide additional markup that engines may employ in their listings. Rather than try to list all of them, I'll link to resources with more information on each:
- Google no longer offers the rel=author markup in non-personalized search results, but Google+ connections may still have authorship-like markup and rel=publisher options to display a profile/brand image and details alongside results.
- Bing has a similar service called "linked pages" to show profiles with results.
- Google also provides a vast array of options for rich snippets, many of those come via schema.org markup, which show in various ways alongside, above, or below search results. They provide a nice tool for testing those snippets here.
- Several options also exist directly through a page's meta data that Google & Bing employ.
Moz's marketing scientist, Dr. Pete, recently put together a slide deck showing 90+ unique forms of search results, many of which leverage rich forms of markup (though only a few of these are in the control of the marketer/creator).
My recommendation is to apply those that both match the opportunities provided by the engines and the techniques that will give value to your potential visitors. Be cautious of going overboard — there's a bit of rich snippet spam that serves only to leave a bad taste in searchers' mouths and may hurt your reputation or rankings with the engines themselves, too.
Choosing how to optimize
One important takeaway from this post should be that modern on-page SEO is about juggling competing priorities. In general, my recommended ordering of those priorities is as follows:
- Create a page that is uniquely valuable to your targeted searchers.
- If at all possible, make the page likely to earn links and shares naturally (without needing to build links or prod people).
- Balance keyword targeting with usability and user experience, but never ignore the critical elements like page titles, headlines, and body content at the least.
There's no such thing as "perfectly optimized" or "perfect on-page SEO," but I took a stab at drawing up the mythical beast anyway:
Over time, what's "perfect" might change, and new services, platforms, and areas of optimizational opportunity could arise. But for the past few years (notwithstanding some newer tactics like Google's rel=author), the model described in this post has held relatively stable. The "O" in SEO is getting broader, and I think that's a wonderful thing for marketers of all stripes. Targeting an algorithm instead of people is far worse than hitting both birds with the same handful of optimization stones.
p.s.: If you have feedback or suggestions on items to include, please feel free to suggest them in the comments.
I like how you stuck with good ol' Mary's Bakery and gave her an update/facelift!
Thanks for this post. I had a question on updating the older page content which is already ranking. We all know that updating the same content makes a difference in ranking. May be improving or even falling down the SERP. What are the points that one must consider when updating an older page content?
I agree with Mike Coughlin: we love Mary's Bakery doughnuts :-)
Nicely done. The new graphics are gorgeous and compelling. | I am curious about your thoughts on content length. I see lots of pages, especially home pages, rank well with little text.
Thanks Thomas! I spent a little longer than I should fiddling with those :-)
Re: content length - I like Mark Twain's quote "I didn’t have time to write a short letter, so I wrote a long one instead." It's hard to write a compelling and comprehensive piece on a topic and still keep it short, but if you can invest the time and energy, it can prove valuable.
I think many homepages actually do this to a certain degree - the homepage gets more marketing love/attention/energy than internal pages much of the time. But there's lots of other biases and factors at work, too - homepages get a lot of the external links, homepages often target a brand's primary keyword, they may get more traffic-related signals/type-in/direct, etc.
Wow !! What a Pure Quality One !!
Hey Rand , I'm a huge fan of your blog Im in so much love with the articles that There is not a single day I have'nt forgot reading any single article since past 2 months .
Yes...From Page 1 to Page 280...What A Gloring stuff i should say.I used to be a blackhat at SEO , Gladly you turned me into a pure whitehat and Now...I Own 25 Free blogs all ranking on page 1 JUST BECAUSE OF YOU AND MOZ TEAM CONTRIBUTION!!
Thankyou so very much...I Hope ill join your team because I've learned a Huge ton of stuff which is not listed here which i want to share.
Meanwhile , I'm very much compelled to join and admire you so great after reading this article and visuals...Nice day!
An extremely useful and well-structured text on SEO.
Thanks for the excellent graphics on the factors that help the positioning in Google.
I can't stop sharing them in Twitter and Pinterest!
@Randfish -"Content length - I like Mark Twain's quote "I didn’t have time to write a short letter, so I wrote a long one instead."“
One of my favorite quotes and really a great point about content. However, it wasn't Mark Twain who wrote it:
"Je n’ai fait celle-ci plus longue que parce que n’ai pas eu le loisir de la faire plus courte” – The present letter is a very long one, simply because I had no leisure to make it shorter.-Blaise Pascal
DITTOS in agreement with Thomas!
I have that same question about content length. Yesterday, I saw this page - https://www.chron.com/news/us/article/Hurricane-Henriette-forms-in-Pacific-far-from-4708891.php - rank 2nd in the news pack for "hurricane gil" - a hot topic for which many sites have been ranking. It has 1 sentence of body text and no social shares. <confused> Any ideas? I know news is a different beast, but...
I believe with such a news-related query, Google treats the search results differently and puts the freshest and most recent articles form authoritative sources in there as much as possible. So maybe the fact that it's the Houston Chronicle with the words "Hurricane Gil" in the title tag, H1 tag, and body content is enough to get it to rank at least temporarily. News SERPs are much different than standard ones. Still weird that it's only one sentence though...
Joe, agree. I wondered the same, but they ranked above AccuWeather.com for the same phrase with the same "on-page SEO" elements! If freshness was the factor, then Google should up the signals for quality of content... ;-)
Thank you, Rand. I've now spent 30 minutes in awe on https://scaleofuniverse.com/.
This post reminds me of another article of you: https://moz.com/blog/perfecting-keyword-targeting-on-page-optimization
What strikes me is that onpage optimization isn't really that changed since 2009.
Main difference is that Google wiped out some misused onpage optimization strategies, by adding more signals and also making them more complex.
Of course, that doesn't mean your article is not interesting, because you added some real interesting data.
What if you write this article again in another 4 years (so 2017) what would be the most important differences in comparison with the current post?
Personally I think Google could become way better in detecting synonym keywords.
For example, when you Google on 'seo tips' or 'search engine optimization tips' you get completely different SERP's. I think that is still very weird.
If you write the best article on the web (and with good links, shares etc.) you should not only rank #1 on seo tips but also rank #1 on search engine optimization tips.
P.S.
I wrote this comment 2 times. The first time I wanted to copy and paste something in this comment box to another sentence and all my content was suddenly gone. So then I wrote it again in a keynote file so I would be sure not to lose it again.
Then I did another copying and pasting in this window and the comment was gone again... but I still had it in keynote.
It happend when I selected a word or sentence and then did 'ctrl + v' (sometimes that worked fine but sometimes the content was gone all of a sudden). I use newest Google Chrome on a laptop with Windows 8.
P.P.S.
I want to show my real name above this comment, but even when I untick the 'Hide my full name. Use my nickname instead.' checkbox I see my nickname which I set to Alex_Hartman, instead of my real name without the underscore.
P.P.P.S.
Below this comment is says 'Alex_Hartman edit this 9 hours ago' while I edit it just 10 minutes ago.
Is that because I am from Holland?
Greets,
Alex (aka the bug detector :P)
Hey Alex! Sorry about the slow response here, I wanted to let you know we saw your PSs. :D I'll get a dev to check out the first one. The second one is a known issue that I believe is in the queue to be fixed (I'll double check on that). And the third one, yes we're displaying time as Pacific time. :)
Always feel free to email us at help[at]moz.com with any questions/suggestions and we can help you out. Have a great day!
I would be interested to see some sort of timeline in the future that tracks what methods have fallen by the wayside and which have maintained their high levels of importance. For example, do you remember back in the day when everyone was using the meta keywords tag?
I reckon Rand's checklist is great for a site audit, so I copied the questions to a Word doc: https://dl.dropboxusercontent.com/u/2453582/Elements%20of%20an%20optimised%20page.docx
I'm happiest when I read posts like this by very credible authors and see that they are doing mostly the same stuff that I am. It just les me now that I'm on the right track. Thanks Rand this is a great piece.
Hey glad you like The Ramen Rater! Started seeing some traffic from here today!
Thanks for keeping the donut reference in, I was afraid you were going to take it out. For the record - the original version of this post was the *first* article I ever read about on page SEO. Also, for some unknown reason, I really feel like eating a donut right now.
The photos are from Blue Star Donuts in Portland, which, BTW, has the best tasting donuts I've ever eaten.
mmmm....best doughnuts ever eaten. They look soooo yummy.
This post is now in the 12th spot for the Google search "the best tasting donuts I've ever eaten"
:)
Aggree with John-Henry - I also wanted a donut after Reading, and to rand's "has the best tasting donuts I've ever eaten" - Now I Really want a donut from there - do they deliver to berlin?
Thanks Rand! I'm actually working on re-optimizing a website that hasn't really been touched since 2010; so this was very helpful advice to get me started. It's been hard to stress to my boss that keywords don't play as big of a part as they used to, so these graphics will be nice to show him.
Anywho, thanks again Rand!
p.s. I saw that your "perfectly optimized" page had an alt of "perfectly-optimized-page3"... I'm very curious as to what perfectly optimized pages 1 and 2 look like ;)
They were earlier versions of the graphic that needed some refinement :-)
Great, Rand as always! BTW do-follow and no follow still valuable to find??
Simple, comprehensive and concise. Just like this comment :).
Hi Rand,
I can certainly say It is not a post but an overall guide about HOW TO PERFECTLY (although not possible 100%) OPTIMIZE A PAGE. Great post by my favorite Rand Fishkin, I wait specially for your posts because it always give me something to learn and grow myself.
Regards
Sasha
Thanks for the post! Greatly appreciated the read. I have found that I have already had to go back and adjust my website content to be better at a few of these suggestions.
The first thing I was handed yesterday morning was a print out of all of the graphics of this article from my boss. I think we have a new "seo bible" in the office.
Wow, A+ Rand. I will give this to all my interns from now on to look over when they first start. This has become baseline knowledge for programmers at this point.
Excellent and informative infographic! Following these rules on some level will certainly help your website, but nothing is better than great content. Search engines will love you if your content is informative, readable, not cluttered, and formatted for desktop and mobile. Ensuring your page is not loaded with ads and does not have any questionable SEO tactics will keep you far away from possible penaltiess.
Nice research work by Rand, I am curious about content along with keyword stuffing. Suppose my content would be base on 200 words so what about the keyword stuffing in 200 words content?
Great stuff Rand, but I think you forgot about including an image of a cute kitten...
Loved this one Rand. I think this page itself is probably one of the best examples of a perfectly "optimized" page. One little thing that bothered me was the first image's "Keyword - Targeted" section where you mentioned, search phrases are highlighted with bold/italic where appropriate. Glad you used the word - where appropriate - but still, my understanding was those kind of tactics are less relevant these days. But that's just the skeptic in me, trying to make this article look perfect. Beautiful one! Thanks much.
thanks but i have problem in bot for my site http:touchtech.co
Rand your post always interesting, i like it. thank
I'm a newbie with SEO and dont know where to start with overwhelming info I searched out. Then ....I found this. You've saved me, Rand. Thank you very much for this amazing but very simple post.
Thank you for a very well written post. The graphics made it a pleasure to read.
Really impressed and learned more
Comprehensive article, but I dont hear mention of speed - the time it takes for user to see some content is a huge factor - for instance those social buttons could really slow a site down if not implemented correctly.
Rand thank you for sharing all those valuable information and graphics. Moz has really helped me with my presentations with clients and coworkers, as it is my favorite citation source!:)
Rand Fishkin clarifies the confusion that entails SEO, particularly page optimization. There are so many factors the affects how we get results such as being crawled by a search engine's bot. These article should be our guideline in establishing a very effective landing page. You did it Rand.. Thanks
While your perspective may not be gospel - this article certainly mirrors the approach we are using for On-Page SEO. There are so many partial answers to this question on the webisphere that it has led the conversation into something of a debate! Your article (with graphics) does an excellent job showing how and why common sense organization mixed with excellent content mixed with social accessibility will (or rather should) always win out. A few posts ago Nathan Caskey mentions "SEO Bible"...I couldn't agree more.
Thanks Rand for such an informative sharing. I will try to implement all mentioned tactics on my blog.
Great presentation! it makes it much easier to see the important elements of a on site septic tank optimization strategy
Thanks for the keyword pointers! Sincerely, AZmarijuana
[link removed by editor]
Awesome post !
As a newbie, I like to learn new things.
I have a Q plz suggest me what to do?
Is it good to link two keywords in an article targeting the same url?
Great visual data! thanks alot
Great post Rand! I really love the visuals, it makes it much easier to see the important elements of a on site septic tank optimization strategy.
Simply awesome article, well written...
Great article Rand. Its very useful for a newbie like me.
Great article and the artwork is very good, and helpful, too.
Lots of content means I'll have to bookmark this and come back to it.
It will be my new 'go to' page on SEO.
Thank you - and agree with others, an ecommerce specific artitle would be most welcome.
This is really out of the box post...Thanks
Great topic and amazing article! Thanks!
Nice article, many things were unknown to me. Thanks for sharing.
Fantastic piece Rand. We really see a lot of value in this sort of approach towards on-page optimization. So much of it goes into how you create content and there's even a bit of maintenance work that needs to be continually tended to to make sure the holistic continuity of your webpages remains intact. Thanks for writing this, the community is appreciative.
I enjoyed this post because it is very complete. It is very useful information for beginners and experts.
Congratulations!
Extremely Exceptional! I have found most elegant and useful SEO techniques from this post. Rand, you are really awesome and I am totally crazy about your writing. It's full of inspirational. Specially, Keyword targeting phrase of this post is terrifically knowledgeable and full of information. Thanks for sharing such a most creative info in this post.
Awesome resource. Using it for one of my clients now.
Nice post love know that i am following the same things for on-page optimization but have one question about meta title should it would be keyword oriented or descriptive of business services provider.
You have the best articles out. Thank you for your efforts
Hello @Rand,
First of all thanks so much to teach all of us every day. I do always read your articles and its the best ones I found on the internet, congrats buddy.
Hey I have a question that its kind of confusing to me.
I have a website that resell those GoPro Cameras right, but its kind of hard to me to decide which keywords I should take, for example.
One of the pages are for the cameras and goes like this GoPro/Cameras/
when I did the research for the keywords i found like these
camera gopro 3.600 monthly search in Brazil
camera go pro 2.900 monthly
gopro camera 590 monthly
go pro camera 390 monthly
So, does it make a really difference using camera gopro and camera go pro (with the space between) ?
Because I do know my primary keyword is camera gopro, but the second should I take gopro camera or camera go pro?
As I am a reseller, it looks weird to have Go (space) Pro, on the website. But unfortunantely there is how a lots of people search.
So can you please help me with that one? Just to clarify my head. hehehehe
Thanks a lot and best regards,
Artur
Great article. I am always chasing the perfectly optimized page... Loved the graphics, clarified a lot of points I had questions on
Great post, Rand, thank you.
Quick question for the community. Do you put these SEO landing pages in the nav or the footer? Or do mostly have them separate, i.e. like a traditional SEM landing page? Thanks!
Josh
Thanks for pulling this together Rand - what about those subtle calls to action or cross linking / selling....
"if you though our award wiining donut's were good just wait until you try our double chocolate chip cookies..
Tremendous depth and extremely useful. Thank you. It's hard to find a well edited "guide to," and now I have this one bookmarked. Thanks again.
Yes, I have got the best On-page strategy for my domain thanks to you.
I visit your blog today, thanks for sharing such a nice informative post. On page optimization is the most important part of website. I got something new from your blog. I appreciate your hard work.
Hi Rand,
i have one question regarding Title Tag should be clear or this types of title are best for SEO "SEO Services India, SEO India, SEO Company India, SEO" i think this is wrong but many expert using repeated words/phrases and also Google gives them more importance for ranking on Top of SERPs. Is it correct way?
Truly amazing guide. Keyword targeting has sure come a long way since 2010.
A fascinating discussion is definitely worth comment. I believe that you should write more on this subject matter, it may not be a taboo subject but generally folks don't discuss these subjects. To the next! Best wishes!!
<a href="https://gamesonfly.com">لعبة</a>
Would you say this is still up to date?
Yes I would!
Great, thank you!
Please any buddy help me. how may i rank web hosting site on top 10 . all web hosting related keywords are highly competitive. please give me any good tutorials and suggestions.
thanks advanced.
Sir, I try to find best keyword for my hosting company website. but all are highly competitive.
please tell me what can i do?
web hosting canada
Master Reseller Hosting
I am looking for some suggestions regarding my web content. I hired some content writers for my website but I don't know what to look at the SEO content. I don't know how many keywords or words do I need to have in a content? Can I brake down a keyword into few places or do I need to write a full keyword. Do I have to choose mata description from my content? Please have a look at my website if you can https://www.harvestcreativemedia.com/sikh-wedding-photography-videography-birmingham/
Thanks in advance.
Wawwwwwwwwww it's amazing ! keep working man :)
Hi Rand,
Thanks for this post. I had a question on updating the older page content which is already ranking. We all know that updating the same content makes a difference in ranking. May be improving or even falling down the SERP. What are the points that one must consider when updating an older page content?
Great article, Thanks for the proper explanation about the importance of keyword targeting elements in the title and On Page SEO. It’s very useful.I found one of the good resource related to SEO through Intellipaat. It is useful for beginners as well as Advance learner's to learn about the various concepts of SEO.
Hi Rand
I have a question
Can you help me out in learning SEO?
I was the first link site with keywords قالیشویی
But now the second link.
How do I optimize
you can advice in optimize
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Rand, is this article still relevant considering the changes Google has implemented?
What about keywords in the meta? Are these still relevant in today's SEO world or did Google and Bing get rid of ranking for it?
All time Hit & Famous Article about learning SEO. Loved It.
Thank you
Sagar Ganatra
I lnow this is an old post but I think is still very useful. I would add "avoid all Javascript you can". It will speed the page and make it load faster ;)
Hello Rand,
I`m currently trying to seo optimize Wild Fish Gems which is a e-commerce website that sells as their main product loose gemstones and in the past six months I`ve tried to apply the rules that you mentioned above but I feel like this rules go well only with websites that are based on text content like blogs, forums, news portals etc, but not with e-commerce websites that have thousands of products with a picture and a small description which is mainly technical information. During this period I`ve done stuf like fixing internal and external death back links and I tried to add unique descriptions, titles, and meta keywords to over a thousand products etc, and yet our SERP results for targeted keywords and domain authority has decrease significantly. Could you please have a look at it and tell me what am I doing wrong. I know that I lack back links but this is my curent mission now but otherwise are the other things that i`ve done until now ok? I apologize for being so direct but google can`t answer my questions anymore.
Regards
Cosmin
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Hi Cosmin!
Just a heads-up, you may have better luck getting a response in our Q&A forum. :)
is there no body?
Hi there! I'd suggest starting with our Beginner's Guide to SEO. :) It's a great way to learn.
is it necessary to use mata keyword now in 2016?
Excellent information i Love Moz website, They are the Sincere Guys, Shar etheir Knowledge Love this website TEams
Excellent article! Thank you very much for putting it together. Here are some things that still have me baffled:
You mentioned not using keywords. I have a site of 5k items for e-commerce. Should I just stop wasting my time adding keywords or are you saying that now meta keywords are "hurting" my site with seo and I should remove them altogether?
The bit about Authorship confused me some. Is that something you are suggesting that "helps" a page then with seo? I then need to figure out how to add "this page created by xyz company" to the bottom of each page?
Lastly, could you tell me a little more about tags. I use a H1 tag. Will H2, H3 or H4 tags help also? How about bold and italics. You mentioned it briefly but am I correct in saying that I should be using bold and italics for each of my items brand and item numbers also?
Thanks so much for your article and any input you can give me.
Dave
This guide will help me a lot as I need to optimize my website. Thanks for sharing, Rand! :)
Great post on keyword targeting and On-page attributes which are used to increase ranking in Google Search engine.
Just subscribed to moz pro for my website and came up with this article written almost year ago. It's true that google changes its algorithms so often however the points stated in this article still hold true. However, I still believe on-page optimization did not change that much as much as google forced us to adapt new off-page optimization changes/techniques. Thanks for the great piece which has been a perfect moz start!
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I love this rand.You gave me a very best information on Optimized page.I just now best understood of keyword targeting
I just came across this blog and loved the infographic. Its a great guide for both beginners and learners with some experience in SEO.
Thanks a ton!!!!
Great Rand Fishkin, I usually watch your videos and it's been sarah birdy active but i really trust your SEO Stragety. It's been so long i was looking for Best SEO Density should it be 2% or 2.5 for best SEO results i read something about panda and penguin updates too but still confused about keyword density i create Backlinks too. And i understand Links Exchanging is Blackhat SEO so no for link exchanging. I try to create 5 backlinks after a unique article. I am sure i should keep density around 1.8 or 2 % so that site ain't be penalized.... Thanks once again... :)
Late to this party/post, but thoroughly enjoyed it on socialexaminer.com Thanks for this! Look forward to following your blog feed.
Actually I am here to get an answer, Is there any characters limitation (70-80 Characters) to make Headline ?
Very useful and interesting, thank you.
Cheers
Wow! Thanks Rand for posting this - I’ve probably read 50+ posts on ecommerce seo/conversion optimization/ux in past week or so and this is by far the most helpful one I’ve come across.
I don’t mean to be the annoying spammer with a biblically long post but curious if anyone would have advice for my SEO vs UX dilemma. You may have already hinted at this in the "Keyword Targeting" section but want to be clear. I’m about to rework my website to be more user friendly and boost conversions/lower bounce rate and will be redoing some URLs in the process. I’m wondering how to best choose product page URLs to avoid confusion but still be strong on SEO.
I am a very small ecommerce site that only sells 6 hammocks and gets about 4000 unique visitors/month.
( https://www.lazybandido.com/ )
I’m currently trying to attract customers by targeting keywords such as “backyard hammocks” “indoor hammock bed” “double hammock” “patio hammock” etc. I’m currently optimizing for one or two of these in each product page via Title Tag and description but not including in URL. For SEO purposes I’m considering including these in URL but I don’t want to confuse customers by suggesting that a certain hammock is only good for “indoors” or “patio” but not the “backyard” since all hammocks are identical in size, material and usage and equally good for each purpose. (Only the colors and product name vary). I should also mention only I sell these products (no duplicate content issues), and name recognition is low so few people will be searching for my specific product name. Given all that, what what would be the best practice for URLs on product pages?
.com/bandido-double-hammock
.com/santo-double-hammock
.com/bandido-backyard-hammock
.com/santo-indoor-hammock-bed
.com/the-best-indoor-hammock-bed
.com/the-best-backyard-hammock
.com/the-best-patio-hammock
Thanks again - this page has earned a permanent bookmark.
Hey Rand, I am a FAN of your creative thinking & knowledge of SEO. Great post!!
Hello Rand,
I really find this article one of the best guides for a detailed optimization of a web page. Thanks for your information and the knowledge you share with us!
A fantastic post!
I do wonder, however, how it is that smaller businesses get their web pages ranking higher in the search results when larger companies (who get thousands, of impressions daily) have the advantage?
With all the competition there is to defeat, it would appear nearly pointless to try to up your game with these awesome tactics when you know there is one of you and a team of 20 on their end...
Any thoughts on this?
Nice post Rand I've started reading your blog posts currently I am working as SEOer and today I got a perfect platform to learn SEO kind of things.
It is very surprising for me that you have given more weightage to page authority as compare to DA after reviews this post here i will surely work on this and you have described all the possible on page seo techniques here. Thanks.
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Really perfect guide of on page seo checklist and i also apply all the mentioned methods on my blog posts.
Nice and clean post. Every part of this post are making good sense. Thank you.
The post is really terrific and I am first time visiting this blog. For a newbie like me, it is treasure found by me. And I am eager to try all the tips right now. Will you please guide me on Google Panda Update.
How relevant is this information now that we are 2014? if not then may be an upgraded version would be appreciated. :)
On Page SEO explained in such a detailed manor, even a novice (to SEO) business owner like me can understand. Thanks Rand, now I know what to ask my seo guys. Govi Reddy
Super helpful to share with management whose SEO knowledge is a bit, dated at times.
Very useful post...Thanks Rand!
the topic was great and we also fallow lot of the way you have mentioned. but i want to know the thing as your telling the way to improve on page. when updates come we have to change the full strategy .for example previously meta keywords are considered now it not .
primary keyword is found in the body 2X+ please any body tell me the meaning of this line ,i would be very grateful to you all.
It just means that you should mention your primary keyword in your content at least twice ...
Thanks rand for sharing valuable info with us, can i ask one more think w3c validation is not compulsory if we did all these things on site?
Thanks Rand, very well explained. Perhaps is a little bit off-topic but besides creating great content, do you consider submission in web directories important as a link building strategy? Do you think that sites like DMOZ pass good value to their listed URLs?
Great post! Thanks for this awesome guide. As someone who is newer to the world of SEO I found this post and its graphics to be the best summary that I've seen yet of what a "perfectly optimized page" should consist of.
Well prepared & Very Nice for all your solid work and investigate about the solution to achievement with content / SEO. The innovative graphics are elegant, all-inclusive and compelling.
Awesome post Rand! Thank you very much.
Where do I give this 6 out of 5 stars??
"Be worthy of links and shares from across the web!" ****** (6 stars) ;-)
Great post Rand! I really love the visuals, it makes it much easier to see the important elements of a on-site optimization strategy.
Rand your post always interesting :) thanx
It is really something very well detailed guide on keyword targeting with the on-page optimization process.
You are awesome @Rand!
You wrote, no more than 4 clicks away from any page, I would add no more than 3 clicks from the Home Page. Or, in order to pass more linkjuice and so having more chances to ranking sooner, placed directly on the home when possible.
Thanks for the great post anyway, bookmarked obviously!:-)
Exceptionally detailed article! Well written, informative, and the graphics ROCK! Well done!
word5150
It is really something very well detailed guide on keyword targeting with the on-page process.
You are awesome @Rand!
Boy on page optimization 2013 (moz.com) rank on first page cool :)
Reading this post makes me want to re-optimize the webpages I'm trying to rank but it could be risky as relevant webpages are already ranking and some gained their PageRank.
I don't know if Rand has already covered the topic on when to re-optimize webpages.
Rand another great article, it is suprising how much having the perfectly optimised on page website can make such a huge diffirence to your SEO campaign/
Rand@
outstanding post as ever.. after several Google Updates, its quite obvious that SEO Strategies are very much changed, On Page and Off Page are having new patterns. But still there are some confusions that how to use the targeted keywords and what should be the strategy to put the keywords while performing On Page, i go though the article twice and really feel relaxed after reading the whole article. Every one in Internet Marketing is familiar with the updates but they need to read this article to perform effective SEO Campaign in current scenario.
Wonderful post, Rand! Thanks for sharing Creative Marketing! The post says the Ideal length of the URL should be 90 characters. But doesn't the presence of stop words take away the potential SEO value from the URL? For example, in this post (https://seo-contentwriter.com/blog/future-of-seo/) I've tried to not use too many characters in the URL so the length remains aesthetically short. In fact, I follow this practice across all my posts to secure optimum SEO value. Here's another example (https://takeyourtips.com/workplace-bullying-issues/). I'd be damned if my observations were incorrect.
PS: The links have been used to help explain my queries better and not spam the thread. Feel free to remove the comment if it appears to you as such. Thanks!
Hi Rand,
Searchmetrics rank correlation study 2013 shows keyword in URL has no benefit and almost makes me wonder if google will penalize for this in the future. You are advising to use them in the URL. What are your thoughts on that study?
That Searchmetrics article I read said that it "is declining in importance" and not that it provides no benefit. Based on what I've seen, "declining importance" is a more accurate description, at least with Google. I do see a lot of sites still ranking well on what appears to be a partial or exact domain match. I wouldn't want it to go away all-together. I often search a word or phrase I knew was in a domain if I can't remember exactly where I found some content previously.
awesome job! hard to use the "multi-device ready" yet.... so let's work it out!
Very informative and interesting blog post. Onsite optimization has come a long way from keyword placement tactics.
Hello Randfish,
I have read your complete post which was great and I have learned many new things about keyword optimization for on-page.
Nicely done Rand! I love the graphics!
Great Post Rand. Thanks for Sharing. This is very helpful to users. I will follow your guidelines for On Page Optimization. Thanks Again. :)
This is a very well written article. It is great to see how much weight some on page elements receive compared to others.
This article just rocks!
Excellent Article sticking to the Very Root Basics - On Page Optimization
However, Sir , for a winning page Optimization, especially for Sites with Lower Domain Authority or Rather New - Do you feel that :-
- Focus on Social Network - Getting +1, Likes
- Playing up with Keywords on Title Tag, Domain URL
- Rich Snippet like Authorship Photo, Review Ratings as differentiator
can do well to compete well with sites with high Domain Authority Sites
Where is the trade-off like - if a new article is written by both a small entrant and authority site :-
- Site with DA - 40, Over 50 +1, 50 Likes , Keyword Usage in both URL, Meta Title Tag and H1 Tag
- Site with DA - 80, Hardly Any Social Share . Keyword Usage in Title Tag, very partial in URL and not in H1 tag
I mean - how much influence can be gained in actual way to Influence Search Engine Rankings
- Through Keyword Usage
- Social Shares
This is what been important to know for sites with lower domain Authority or rather for new sites.
Domain authority most definitely plays an important role in rankings. As I noted in the piece, there's a lot of complexity in modern search algorithms. That said, I would certainly not advise anyone to ignore best practices around things like rich snippets, social shares, keyword targeting, etc. simply because they have a powerful site (or, in the converse, because they don't have a powerful site and believe they can't compete). It's a long, slow, slog to build up domain authority, but when you do, you'll be glad the content you've created along the way was optimized for both visitors & engines.
"It's a long, slow, slog to build up domain authority" - This is what I keep on reminding my client.
Great update... I'll definitely be sharing this with clients.
Great piece, Rand. Very information, love it!
It's amazing how difficult it can be to aim for a well optimized page. It's the foundation for most (if not all) of our Internet marketing endeavors, but it can be so easily overlooked.
Very Nice Rand thanks for all your hard work and research in this post very inspiring can you send us a example of a site with all what you are explaining here I guess it would be moz;) what about 2 examples then;)
Very good content, very helpful to me, thank you
That's a typically great post Rand, thank you. I think it's pretty clear what the key to success with content / SEO is: write awesome content, encourage participation and sharing, have authority, and design your site with ranking well in mind. In short: this post practices everything it preaches - and it's awesome. Thank you.
Awesome post Rand. Respect.
Great content and better graphics. Nicely done.
Great data, write up, and graphics. Crazy to see +1's weighted second highest. Time to get some social cracking.
"Built to be shared". That one is my (and I think, Google's) favorite.
The homepage often ends up ranking well for the primary keyword, if your site has the silo site structure (all pages off the homepage are "sub categories" of the overall topic), therefore from an outsider (ie. google), the site's homepage is the logical result to pull for the main topic.
So all of the content you add to your sub-pages contributes overall to the homepage's quality anyway.
Had great success with this, especially in e-commerce sites for ranking the homepage for primary keywords with very little inbound links.
Great post Rand, I like the last image example as well, often find some great discussion topics on here and the whiteboard fridays but not much hands on examples, really good for concluding a strong post
As Rand already mentioned that Google algorithm is now much more smarter and implementing different over optimization penalties, considering such constraints I think working on both simultaneously will be better.
Hey Rand. I REALLY liked this post. I'm always reminding the team that SEO is the foundation of what we do and this guide is an amazing representation of all the fundamentals. So thanks.
You mention pogo-sticking a few times in your post. Not sure if this is exactly what you're referring to, but AJ Kohn wrote a great post on short clicks vs. long clicks. He does a great job of explaining this concept and I thought it would be a good resource for the Moz community.
Thanks again.
This is a very handy guide! On-page optimization is what I worked on when I was first starting SEO; it's a great way to learn the basics.
Hi Rand. Thanks for writing this good post.
I'm glad you teach how to increase the objective value in an business on a Web page through creating good content. Searchers need on-page optimization to find content they deem valuable. Optimizing on-page factors first can help increase the level of the customers' subjective value of the business both on and off the World Wide Web.
Great post Rand!
I'm just Curious, would you recommend targeting more than 1-2 keywords on the title tag, description tag and the H1 tags at all? I've heard that it could actually be not benefiial since all the juice these kwds are getting will be split into the number of keywords. What are your thoughts on that?
I find it quite ironic that an article that speaks to the core of SEO and web best practices uses so much text content in images even if it is called "A Visual Guide". Describing the perfectly optimized html page with an image? Really, those images are not decoration or supplemental illustration, they were mostly informational *text* content and none of it indexed. The epitome of bad practice...
Mr. Rand Fishkin is trying really hard to build his brand and save time by posting pretty jpgs instead of doing it right and coding it in html… In the modern web, image files should contain pictures, pixel based images that describe what text cannot. Text has no place in an image file because it is resolution dependent non-indexed and non-accessible.
I looked at his code, it is very clean. He mentions microdata and schema, but he is not using it…
what a great post. congrats rand
This is an other traffic post by Moz blog. Mainly all onpage elements are covered in this article. Its quite understandable with the help of Visuals. This is the good grounding for any website/blog.
We target keywords in meta titles/desc and content too, then still needs primary keyword phrase in Title?
Further more Page authority depends on domian age or is it rely to page conetnt like title and meta tags?
This seem like too much work hard for this, thank you for the helpful post.
I want to go back through all the websites I've ever made and rebuild them from scratch. I both thank you and curse you. Really well done article. Thanks.
Ctrl + P. My new bible...
Awesome post Rand,
By putting keywords in heading, one of my website improved in ranking. Thanks.
I am still confused regarding Meta keywords tag, Is it helpful or not?
An excellent post which I shall be distributing to my team as its 'everything in one'. But I am concerned about taking meta keywords out of our pages to appease Google. We have a large site and it ranks well in other search engines such as Yahoo. How is their removal going to affect ranking on other search engines and what if Google change their minds about meta keywords? We will have to put them all back in! They are also very useful from an admin point of view for team members to quickly see what keywords have been addressed and they provide focus to their writing.
Nice writing, you just clear lots of my confusion & queries as well as It answered me few of my questions. I learned many things from your post. Thank you so much and wish you best of luck.
Great article , As to every website .we should not only focus search engine ,but also to good UX .Especially for e-commerce site. Sometimes the conversation is more important than traffic.So as to any website .The success is
1 How to well Organize the site itself
2 how to rank well in search engine result with seo
3 Use social media to spread it to as many people as posible
4 Interactive with customers, improve conversion rate
5 Repeat the above mentioned things
Very comprehensive and also i really like those images.
its very nice post. Everybody should follow
Hey guys just wanted to give you a good SEO tip: If you use more than 160 characters in your description, it might cut off in a SERP... Check this screen shot for an example ;)
Awesome article!
I would like someone to answer me on the onsite seo..
if the url should be written in native language . If I am interested in results tfor google.gr which is about Greece .
So "ελληνικα" or "ellinika"?
Awesome, the last 7 days of posts on Moz have been the most helpful. Another bookmark.
On page optimization is a "great tool to have in the box" when you launch a new site or you are working at a smaller company and you want to rank higher that other url`s (companies) that have a bigger domain trust then you have.
This is called the perfect "Latest on Page Standards for SEO"".
Rand perfectly illustrated each and every step through interesting graphics. The blockbuster post. but what about the using co-citation or co-occurrence concepts instead of complete keyword string?
Very helpful, Rand. I was inspired to finally set up rel=publisher on both of the e-commerce sites I manage. Sometimes I think it would be much easier to implement a lot of the ideas in this article for non-ecommerce sites. Hey, that's a good idea… How about an article dedicated specifically to e-commerce sites?
Anyhoo, great article.
Thanks for the post Rand. I'm just curious though… Out of all the elements that you mentioned, is there one that you thinks stands out above the rest and why?
This is the best comprehensive article I've ever seen on this subject and encompasses all of the following:
This is fucking awesome.
I honestly don't think most of this matters, I've just seen a page ranked #1 on google simply because it has a load of backlinks, most of which are not even relevant and there's hardly any decent content on the site. It's stuff like this that makes an SEO's job very difficult - get a few links and bob's your uncle. So much for Google Penguin.
What do you think now (2014) about your comment and the changes in SEO since then?
Hey Rand
Absolutely stunning post. I am a great fan of the whiteboard videos too.
What amount of time would it take for a page to be indexed in Google "organically" having all the necessary elements in place and without using a service like Pingler or a Wordpress plugin like SEOPressor? Is that timeframe dependent on Google or the extent to which your page is optimised?
Just make the pages beautiful like Apple does and you've got UX down.
Hello Rand,
Great presentation! Just one question. Can authorship factor be applied to all types of sites? I mean, for example, what is the value of authorship when doing marketing (SEO) for e-commerce site.
Article allowed opportunity to refresh SEO knowhow & see the relevance of basic SEO elements in today’s (to be specific, since May 2013 in particular) fluid SEO world. Thanks Rand.
Aha - Again Randfish.
My fav Moz.
On page factors are most important and Randfish clear these points very seriously.
- The title is most - over most important part of on page
- With this the linking strategy as well the content optimization is also valuable points
With this - I think you skip to show some different kinds of keywords density strategy - ? You did not pointed out the - Keywords density in Content of that particular page.
BTW - I appreciate this article and the detailed information.
We are a part of SEO world. Cheers !
Regards
Denish Verma
SEO MANAGER
DnAWebSolution
This is a perfect and very detailed post about how to go with on-page optimization and craft a perfectly optimized page that can please search engines!
Rand beautifully explained this and thank you for adding the headline point in your post as most people do not use the similar heading as their titles and this is because they usually think Google don’t really give credit to the keywords in the heading tag... but in my opinion there is a thing other then Google and that is USERS! And for USERS as you said expect to see the similar title they see in the titles!
Good read!
I think might be the best blog post I have seen on the site since the name change to Moz. Between the explanations, graphics and external links to in depth explanations of topics I think there is an entire books worth of information here. Except this of course is condensed into 20 minutes of reading.
This post is really interesting as you have added useful and informative data. Google algorithm updates has now just wiped out the unethical on page techniques by adding more complex strategies and signals. It is clear from your post that for long term success in content marketing and SEO, it is necessary to post informative and amazing contents that can encourage the visitors to share the content that can help anyone to get best ranking in search engine result page.
Well its a nice post
But regarding your thought against the meta keywords is slightly an opposing statement to me.. as of I searched for few Locally ranked websites, these meta keyword are being considered by Google for search result ranking for Local terms! and it Do working for local results in local searches...
This is what I call impeccable content. Thanks so much Fishkin.
Hi Rand,
Is it possible to have an editable version of those infographics? I'd like to translate them into spanish (with proper credits of course).
Thanks in advanced for your reply.
Great article thanks Rand. Love the visuals...like a previous comment, think I'll print these out & leave them on my seo managers desk!
I think we have a new "seo bible" in the office.
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Full of useful resource and great layout very easy on the eyes.
you have clearly explained about me the modern aspects of SEO and how to do online optimization work in a fast manner way thus it is clearly in a good way.
Thanks for the post Rand.plz check my websait
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