I can't understand why I can't find any tech bloggers talking about Yahoo!'s re-designed homepage. I noticed it last weekend and have been waiting all week for someone to put together a post on it. It's possible that I'm one of the rare IP addresses who gets to see the page, but if Google did something this radical, it would be on top of Digg, Slashdot and probably the NYTimes to boot. Since when did Yahoo! become so unimportant?

New Yahoo! Home Page

I noticed that just today, Loren Baker put together a historical compilation of Yahoo!'s site over the past decade and somehow neglected todays update... The whole time I was reading the post, I thought - "could this really just be a coincidence?"

My personal opinion - it looks good and functions pretty well. My eye is still accustomed to looking on the right hand side for news, so the ads there are certainly getting my attention (I'm sure eye-tracking studies came in handy for them). The piece that's really off-putting for me is the "sign-in" to access services above the pink RAZR ad. The combination of those two is particularly unprofessional in its appearance.

The navigation bar on the left and the tabs inside the primary "news" section is quite good. It's considerably more readable and scannable than MSN's alternative. Nice work Yahoo! folks - I only hope the media starts paying as much attention to you as they do your competitor. It must be tough to be an "also-ran".

UPDATE: I found a few folks covering it, starting with Googlesystems way back in February and Neowin forums a month ago (but, unlike when Google adds any new word to a page, it, apparently, didn't rate a Digg).