I liken looking at a badly-formed mobile site as being in a very skinny corridor with a lot of very large people. No one can move very quickly and you can't see anything. Whilst nothing (save for perhaps the iPhone) currently compares to a real computer, there is of course a growing number of sites that do their best to give us full functionality at a mobile level.
As was mentioned in the Mintel report I cited last week, mobile usability is the next battle ground for social media and, in particular, social networking. There shall be no prizes handed out for guessing which companies are doing mobile social networking best, although I have to dock points from Twitter because 99% of their mobile success is due to applications like TinyTwitter, Twitterberry, Twinkle, and a range of other things beginning with "tw." Facebook pretty much turns into a made-for-mobile application when taken to a cellphone, managing to both stay loyal to its online self and exhibit total mobile functionality. Its mobile homepage is of course different, but it's tough to distinguish from its regular homepage when you're using a cellphone:
Other major players in the social networking sphere do pretty decent job, but could do better: Bebo's mobile homepage bears no resemblance to its regular homepage and is barely functional.
Off I went to MySpace to see how Tom deals with cell technololgy, both via the web at mobile.myspace.com and on my phone, and was met with this. You can't make this stuff up.
A refresh brought up MySpace's mobile page, but I was unable to access the site on my phone due to the same error. Its mobile page was actually far better looking than a regular MySpace horror story.
Of course, upon getting my phone, I sat around for quite a while and visited sites I frequent when I'm using a computer. There was probably a 50 / 50 split between sites that did well with mobile and those that took an excrutiatingly long time to load and were then unusable.
For some sites, it's not so important to be available for mobile users, although leaving mobile to rot isn't a great idea for any site. I do feel that any site with social functions, which would include ours, needs to be accessible anywhere. It may seem ridiculous to you that someone would want to check SEOmoz comments from the bus, but when you see one of those comment tracker emails come in on a post in which you've been taking an interest, you want to read it!
The majority of cellphones don't seem to live up to real computer accessibility yet and thus it's a mistake to neglect an "m" version and leave phones to their own devices when dealing with content. Consider this "on the list" for us, as we know a lot of you look at SEOmoz, especially the blog, on mobile phones.
As an aside, I'm composing this post in Internet Explorer because, after downloading Firefox 3.0 this afternoon, all of my links turned into nightmares like this: javascript:void(0);/*1213760150698*/ Has anyone else had this problem and, if so, how do you fix it?
I imagine that many sites are holding off on creating a mobile version of their site because they expect that phones will advance to the point where they can view all sites properly anyway.
this is true to some extent, but the point of creating a mobile site is not so much that people can access your site, but so that they can actually use it effectively.
mobile design needs to take into account the interface that people are using, and the different needs they have when accessing the site through that interface...
Yeah, does anyone build a WAP version of their site these days?
I think not.
Good old Tom, even my PC struggles with Myspace, I'm surprised your phone didn't just explode in a shower of targetted ads and pimped profiles...
I expect the 503 it returned was a lie; it was just to scared to load the site :)
Maybe your Blackberry is trying to protect you from seeing another Emo posing by a toilet - we can only pray they have discovered a way...
I love the Blackberry engineers...
You should put a picture of it gracing your palm Jane, then us proles can dream of one day owning one and seeing the REAL internet on a phone <sigh>
I would, but the camera is on the phone, so it would have to be an emo Myspace in-the-bathroom-mirror photograph. And thus we have come full circle :P
Not at all suprising that faced with another new challenge, spam directory myspace can't handle the requests. I haven't been on that site for a while now but i still have nightmates about "this site is very badly coded, hasn't been stress tested and has generated yet another error"
I've always thought highly of facebook mobile, as m.facebook.com was one of the first to launch. There's not as much functionality as the www. equivalent though. Come on facebook! Check your referreing usera agents in web logs a bit more!
Twitter is king in mobile land. Why? Cos the interface is nearly exactly what you'd expect from "big browser land" well done them.
I think mobile issues will become less of a problem in the next year or so, chiefly because screen resolutions are getting higher, technologies are improving, so soon, the big screen will come to the small screen...
If it's sitting on a desk I can wrap my mind around anything, but when it moves... I draw the line.
When I step away from my desk, I am done, the internet goes away, files and folders, keyboards, mouses or mice are no longer a part of me. I need peace and solitude end of story. I refuse to use a laptop, I like a phone that just makes phone calls. I reluctantly sumbitted to text, but I'm drawing the line at mobile web. For now I need peace
Wonder how long it'll last, I see the benefits but I'm just not ready to accept that the internet follows me in my pocket yet.
"If it's sitting on a desk I can wrap my mind around anything, but when it moves... I draw the line.
When I step away from my desk, I am done, the internet goes away, files and folders, keyboards, mouses or mice are no longer a part of me. I need peace and solitude end of story. I refuse to use a laptop, I like a phone that just makes phone calls. I reluctantly sumbitted to text, but I'm drawing the line at mobile web. For now I need peace
Wonder how long it'll last, I see the benefits but I'm just not ready to accept that the internet follows me in my pocket yet"
I hear you there, but I'm different I'm at peace when the the worlds information is available to me at all times.
And if you observe people's behavior they're noses are always in their cell phones.
I see what you guys are saying; I resisted getting a mobile phone for as long as possible, but now I'm totally hooked. I have developed a deep seated need to be able to find anything out, at any time, anwhere, about anything, and mobile internet will (eventually) be the way to satisfy my needs.
Although there is a danger that this will all lead to further social isolation; no one talking to each other, all on AIM or Messenger on their palm PCs, blind to people around them, sucked into a virtual world and shirking reality - oh my god - DESTROY YOUR PHONES, BURN THE FACTORIES - before it's too late!
WORD
I want a cell phone that has only 2 functions:
1.phone book
2.clock/alarm clock
I also need texting cuz my g/f likes to text me and doesnt like my terse replies :p
I can program in php, do mysql, i did electronics in a solar cell lab, i studied physics...but i just dont need all the gizmos. I think the quote goes:
An engineer know is has acheived perfection not when there is nothing left to add, but when there is nothing left to take away.
it appears your avatar has two girlfriends . . . which one is the text'r? ;-)
The one on the left...she likes to text me in the middle of the night...
No jkjk they are two Taiwanese friends I made here in Taiwan. Awesome girls. The one on the left is a hardcore programmer...cool huh?
Actually my g/f is Swedish, land of 9 million people, and more than 9 million cell phone. Mobile webpages will sure be popular there!!
ps. the quote should read "An engineer knows he has acheived..."
I haven't been living in Taiwan that long :p
edit: missing s's's's'
I need a phone that has an auto-emergency cutoff switch any time I drunk dial/text my ex-girlfriend.
Breathalyser for phone and PC. There's a market for it, isn't there?
dude that's patent pending don't steal that idea
It's not just the iPhone that gives you computer browsing-lite. My Nokia N95 (and the Nokia N73 before that) both provide a pretty good replication of 'normal' browsing, albeit with a very small screen (and the camera's much better!)
What's interesting is something that you touch on; once you have a web friendly mobile of any form, the sites that you might want to view on said mobile suddenly explodes. I regularly check Twitter, Facebook, Gmail, SEOmoz, The Guardian (football & tech sections mainly) and many, many more. Even my bank.
As more & more people start using the mobile web, the idea of sites that 'need' to be mobile friendly will become meaningless; they all will.
You'd think a bit of user agent detection would be in play by now. detect a browser on a mobile platform, serve the mobile stylesheet! This isn't the dark ages, you know..
Jane, Your article brings up an important topic (mobile web), but then it kinda left me hanging. You pointed out some sites that have a good mobile user interface and some sites that suck... but you never provided information on how to not suck. What are some best practices for making a site mobile-friendly? Also... it would be interesting to see some side-by-side comparisons of how a page looks on your phone vs. how it looks on a PC. I personally never use my phone for internet access, so I don't even know what it looks like. BTW... did you get the link issue sorted out on Firefox? - Darren
I took screen shots of everything and then didn't think anyone would be as interested, as most people know what the regular homepages look like. I can add them if you'd like.
I'm probably also going to be transitioning to a Blackberry from a fairly basic clamshell phone soon (not a Razr, thank God--I've heard too many horror stories about the hinge breaking from regular use).
As you've said, it's pretty much essential for social networking, and that's a big chunk of my new job. (As is an enjoyment of bourbon, but being a native Kentuckian, that wasn't a problem.)
I know that Netvibes m. site almost works better on an iPhone than it does in a desktop browser (I think they've toned down some of the AJAX upon AJAX layered with a little more AJAX in the mobile version). Haven't seen it on a Blackberry yet.
In the interim, my Asus Eee PC is a fair-to-middling compromise for mobile (or at least highly portable) browsing. It's more mobile than a desktop or full-sized lappy, but it doesn't QUITE fit in your palm or pocket. It does fit rather neatly into a medium-sized purse.
The difference between using a "traditional" mobile phone and a Blackberry, iPhone, upscale Nokias is pretty big and I think you'll like it!
The Razr really is an awful phone. Whilst the hinge didn't break on mine, a few of the keys came off. Both its hardware and its software are horrible. The only saving grace is that the camera on mine wasn't bad. Other than that, one little pile of fail.
Plus the design was poor on the flip out function it took two hands to open the phone. No thanks. I want to use one hand to open my phone. I lived in Orange County at the time and taking both hands off the wheel of the Viper wasn't a good idea to answer the phone. ;-)
Brent D. Payne
There was a specific technique to opening the phone with one hand. It could be done, but it took some work and sometimes resulted in a damaged thumbnail. Then there was the design flaw of possibly losing digits when snapping it shut again. You could lose an index or ring finger in there if you were unlucky enough.
I agree. World of difference. I however, loved my Razr. No problems at all and it survived my abusive tendencies. But that's another story. I recently got the Palm Treo as my first smart phone ( I had a BlackBerry for one day before I took it back so I don't think that counts...) I love my Palm. It operates using a windows format so it is incredibly easy to use. Haven't figured the Outlook functionality yet, but it makes it that much harder to get to my email...which I love. I have to go find my email, rather than it bombarding me.
A job that requires social networking and an enjoyment of bourbon? Where do I send my resume?
...it doesn't QUITE fit in your palm... I know of at least one person who would disagree.
@ Ciaran
Defo, I think the problem at the moment is that there are not so many internet friendly mobiles, which means a lot of people don't really know where to begin making a website mobile friendly.
Back to the mobile web and iPhone envy. I think Jane makes the excellent point that websites need to be mobile friendly now. I had one of the original blackberries. All it could do was email. At first I was delighted but quickly my stress levels went up. All of a sudden I knew about problems at work and I could not fix them. At best I could email back that it was being worked on and try to get someone else to fix it but I personally couldn't do anything. So I dumped the blackberry and figured at times ignorance was bliss, but I did keep the laptop.
But now, with many phones and the iPhone in particular, I can actually do something - pretty much anything. Only problem is I don't have an iPhone yet - but soon. Until then I can work on making sure my own website is mobile friendly.
This is the one and only drawback to my Crackberry and my laptop, both of which are never far away from me. If something blows up, I'll know about it, even if it's 11pm on a Saturday.
The next feature I'd like is an automatic disabling of all work-related material between certain hours on certain days, so I can't get to that information :)
Jane: Cool. I was looking at those Helios for a bit, but I'm already on AT&T and so is nearly everyone I know. Helio seems to have great hardware, but I think they lose out on carrier charges because they're out of network for nearly everyone.
MikeTek: ;-) Sorry, bud. You snooze, you lose. I'm now working with Jason Falls (of SocialMediaExplorer.com) at Doe Anderson. We work with several brands of bourbon--Beam Global, Maker's Mark, Knob Creek, etc.
Damn, Knob Creek is my favorite! Oh well - it's probably better for my health that I don't work for bourbon companies. Also, I'd lose more pairs of pants.
"Also, I'd lose more pairs of pants."
I don't really want to know the full story behind this, do I? :D
Probably not. I won't tell it unless I've been drinking, anyway. And sometimes...it tells itself.
Its funny to see the parallels between the early internet and today's mobile internet. It seems to me that the problems are the exact same. Too many browsers with different rendering engines and not enough need from consumers (United States anyways). It is funny to see history repeat itself while knowing the likely outcome.
And what do you feel the likely outcome is?
Brent D. Payne
I was pleased to see that Bank of America rolled out a mobile version of their online banking platform. It has really come in handy. I'm working on an iPhone so technically I could view the regular site, but the 2G Edge network is like going back to dial-up connectivity. Most websites load so slowly it isn't worth a damn.
I'm looking forward to when everyone gets on board with mobile versions of their sites. Of course, the iPhone 3G will be faster, but as nifty as the spread/zoom functionality is it's still a pain when navigating.
I can't help but hope that you'll play a part in the RAZR ranking for "horrific pieces of rubbish."
That is the idea :)
i think everybody is missing the obvious question here.
what the hell does the squished lol cat have to do with iphones?
have you been to s. korea...that's the future of mobile search...most phones in s. korea have full scale browsers...to develop a site that's just for "3g" or "4g" or "etc.," technology would be a waste of time.
Do you think Rupert Murdoch wastes money...no, and I would follow suit in advising your clients...unless you want to upsell them... =D
S. Korea & Japan are definitely glimpses into the future, but if you just wait till we get to those levels, you risk missing the boat. The culture of mobiles is entirely differentin those countries, as are the systems they use torun them off.
At the moment it's an opportunity, leave it too long and it becomes a threat (as every other bugger will have beat you to it)
was speaking to some of the operator networks this week and they said that it'll be 3-4 yrs till everyone has a full html browser on their phones - even now you look at what phones are out there and theres a lot of old phones!
NFC's and RDIF tags are great - but again it'll take some time to break into the market.
The "it's so close" is how I feel about having an Internet phone but not one made by Apple :)
ah ha. i get it. i think my morning coffee is just now starting to kick in. it would've made more sense to me if it was "it's soooo very very far".
I haven't traditionally been a big Apple fan...definitely a PC user. But I bought an iPhone and have not regretted it once. I love it. Can't wait until I can get the 3G. What's your hang-up on the iPhone?
T-Mobile :(
jail break it
"use it effectively": precisley - the mobile web is about context, ultra relevance to where/who you are, irrespective if it is a dot mobi url or a m dot subdomain. definetly not about cramming the pc site into a tiny screen or hope some resizing zoomy whatsit browser on the handset will make it acceptable.
IMO you need to take care of the duplicate content issue while creating a mobile version of the website. See this comment on googlewebmastercentral
https://googlewebmastercentral.blogspot.com/2006/12/deftly-dealing-with-duplicate-content.html?showComment=1188839520000#c3664510801688952445
yesterday it was sushi and getting what she wants, today it's a fancy phone. this post is nothing more than a bourgeois attempt by the author to flaunt her wealth in the faces of the proletariat. workers unite!
SEO Hack -
Please don't rage against the machine - it's rather unpolite,
comrade, take up your pitchfork (or dinner fork or whatever pointy thing you have near you) and join me in the revolution!
What are you revolting against?
cause it's saturday and there's nothing else to do.
Um, where in the world is it Saturday now? I am in a +10 timezone and its Thursday here...
Hmm, maybe it's actually Doc Brown sending us a message from the future - warning of boredom to come...
SEO Hack -My plan was to send this to you in private but you decided 'no private messages'.
Honestly man, your being a total douche bag. All your doing is being apart of the problem, instead of being apart of the solution. You come here and say very rude things about someone. If you got beef with someone, tell them privately but be a douche bag.
Grow up bro.
If Jane was trying to boast about her 'wealth', who cares. It's her money. Not yours.
Don't try to be the 'internet police' because sorry no one will listen to you. Either way, their are greater causes to fight for.
Focus your energy on something productive, instead of divisive. Solve a problem in your community, or the world.
Geez a' Nararit! I do believe dem Distilled boys have gotten hold of Jane!
Has nobody else noticed?
you mean Bunch of GARBAGE, don't you?
Mintel report?
Bebo? Major? WTF?!!!!
Damn, them Critchlows!!! I thought I had accidentally visited www.seomoz.co.uk
You do realise I'm not American, don't you. That's how we talk where I come from.
Of course I REALIZE that! I was taken to task once for accidentally commenting about the "Aussie with the cosmopolitan". :)
I've just noticed a difference in your writing lately, that's all. Whereas in the past you would always use "While", you now write "Whilst". Same with realise, etc.
Just an observation and purely tongue in cheek. I do realize you would have much more in common with the Brits since New Zealand was, after all, under British rule prior to 1840.
I find it offensive that you're taking me to task over my writing style. Over the past year, I've been making a conscious effort to retain the way I used to write before coming here. It has nothing to do with Distilled.
I'm not taking you to task at all.
On the contrary, I think you have a rather beautiful writing style and I think many would agree that the English have a much better grasp of the language then we Americans.
I would hope that most people that read that comment would find it funny, as it was entirely tongue in cheek and there has been playful banter between community members from "both sides of the pond" for quite some time.
My apologies if you found it offensive. I feel fairly certain that if you gave thought to EVERY comment I've made on this blog that was directed toward you (with one exception that was a silly mistake and ofr which I apologized), I have always been rather complimentary toward you.
"the English have a much better grasp of the language then we Americans."
You've obviously never met Ciaran Norris. ;)
Back in the box Pavlovich...
Sean is just giving you shit . . . you can't take this guy too serious on anything. He doesn't take things personal and expects that others won't take things personal either.
Unless we're talking about thumbs . . . that's his 'thing' though and everyone has their 'thing'. Perhaps yours is patriotism . . . which is fine.
It's the search community . . . a bunch of really intelligent people that rarely show it. A bunch of people that are way over worked and constantly connected to the internet but have much more friends online than in-person. The industry where openness is the rule and TMI is a tool of one-upmanship.
We are type 'A' personalities dialed up even a couple more notches. Hmmm. Thanks makes me think of a great blog post actually.
Brent D. Payne
Just wondering if anyone's had the same problems with embedding links as I had (see last paragraph)? I don't want to have to write blog posts in IE!
Alternatively, who has a good link to re-install Firefox 2?
Jane... I'll see if I can help you out with the link issue. IM me on Facebook. =)
Can't you just run the installer again and install Firefox 2 into a separate folder from your main install? (You might have to locate your profile folder and copy that over if you have extensions, themes, bookmarks etc. that you want to use).
On the subject of problems with new browsers: I'm using Opera 9.5 and just tried to type my comment but I couldn't get the cursor to show up in the WYSIWYG eidtor so had to go to my preferences, and turn off the WYSIWYG option to be able to type this reply.
Have you tried Flock Browser?
Hello, sad to hear that you have problems with Firefox 3. I have been actively spreading it yesterday for the record (meanwhile, I think the idea of making the world record of downloads made the launch of the browser kind of more viral.).
I don’t know if your problem is solved or not. If it is not, I would really recommend the Flock browser to you. It is basically Firefox revamped with loads of social features which may come handy to someone like you who is into SEO. And their 1.2 Version is based on Firefox2. And since it is totally separate software product it doesn’t interfere with your regular Firefox installation.
I am a web developer and my Firefox is loaded with quite a few extensions which sometimes makes the browser unstable. But for real browsing I need Firefox. So I searched the net and found Flock. I have been using it for last six months. And it’s all right.
Pritam Barhate.
Flock rocks.
(And I think the 2.0 beta that's out now is built on FF3)
I truly love the new Firefox and typically don't have any major problems with it. Sorry for your luck, hopefully you'll have an insightful webmaster that could help ya out.
Back to your orignal thought, I just recently decided to make it a mission of mine to learn how to design for the mobile. Now, I'm not sure if one should have a .mobi URL, it might be good for seo purposes (for the mobile users)?
But I've been watching a lot of videos with Eric Schmidt (google ceo) as the speaker and he said that 'everything is going mobile in the next few years'. It might be why they invested in creating the Android platform. And maybe why they buttered up the web/mobile developers to create great apps. They see it as the 'next internet wave/advancement'.
I think convenience is always a huge factor for internet users. The internet (in many people's minds) is supposed to make life easier. Having access anywhere and anytime is the main reason, I believe, why the internet succeeded so much. So, why not the mobile? :)
Hi, love your article and the messages. If you need my help, you know where I am.-James-MobileWebsiteDesign
I have a Blackberry addiction! I purchased my new Curve about a month ago. My only frustration is related to the Internet browser: sometimes, it is SOOOO SLOW & I find myself waiting for it to load. Lately, however [knock on wood] it has been supa-fast & I'm loving it. I like to check out TMZ's mobile site for the latest celebrity gossip ha. Also, my bank has a mobile site, which is very useful!
My Curve also came with a Facebook mobile icon right there on the main screen ha - so, obviously I am on Facebook several times a day. I love that I can upload pictures to their site as well. The Curve camera is way nicer than my ancient, 5-pound digital camera, circa 2003.
I am not acquainted with Twitter - I am hearing/seeing it everywhere..
Twitter works really well with the Blackberry, as does Facebook. I agree that the browser can be pretty slow at times. I also had to mess with its settings a bit to have the Gmail and Twitter applications work.
I think Facebook have done a great job with iphone.facebook.com.
MySpace on the other hand is a pityful excuse for a mobile site and either brings up (a) an error (b) "We don't have an Australian mobile site but its coming" along with no link to there US mobile site or there normal Australian site or (c) the US site which despite being badly designed works with my account.
SEO Hack - I dont agree with that mate. There was little content in this post to do with the new phone aspect and the rest was relevant info about web accessible (or non) sites.
I too have found that many sites are not nearly as good via a mobile but its a tricky thing to do on a site with lots of content. I have a 'PDA Skin' on my site which cuts images and makes navigation much easier but its far from a true mobile app.
As for links in FF3, no probs here. Did you back them up first? If so, try re importing them. Sorry, this isn't exactly genius level advice but its all I can think of.
Great post Jane..
Need more input... more input (80's punn - sorry).... I think the media stage of mobile communications is growing so fast, it's incredible.. and it's things like this you want working for you.. not against! Trying to fit the platform into your company workflow and how it might be applied is always the trick...
I love accessing information via mobile web, when I have a moment on the BB Curve, but keeping and being online is so great, your never out of communication.
I'll be changing over to the Iphone G3 in July when it's released to see what it's like and review it.
Thanks again! Rob