Stories, news, and other notable items from the past week:
Two star links:
- Sarah found this post that gives an extremely 101 take on blogging and found it to be exceptionally amusing, though I'll note that not everyone out there knows as much as us genius web marketers. I'm sure that people like my mom, who have barely even touched a computer, would find the article useful.
Three star links:
- Itola Tech News' article examines the difficulty of online advertising. With a far lower retention rate than television ads and a much higher ignorance rate, the article compares online advertising to casinos--sure, some people hit it big, but the vast majority lose money or make very little.
- The Alfred P. Sloan Foundation recently donated $3 million to Wikipedia, making it more "financially secure" as the site strives to hire more editors and improve its overall quality. [Insert SEO groans here.]
- Would you pay $35 to see a movie in a theater with "40 reclining armchair seats with footrests, digital projection and the capability to screen 2-D and 3-D movies, a lounge and bar serving cocktails and appetizers, a concierge service and valet parking"? I dunno, I like paying $9 for sticky floors, caloric popcorn and Milk Duds, and broken seats.
- This outrageous video from the 1930s explores what clothing would look like in the year 2000. I wish more people spoke like the old timey narrator.
- Okay, I swear I'm not an alcoholic (especially after last week's recap shenanigans), but this tabletop tap idea is absolutely awesome.
- 24/7 Wall St. provides a list of the 25 most valuable blogs. Hey, check it out, Search Engine Land is tied for 15th on the list.
- More proof that paid links can bite you in the ass: Dave Naylor posted about how he got dinged for paid links from six months ago. Ouch.
- Kevin Kelly tests Adobe Acrobat 8's ability to display ads alongside a PDF in view mode, which yields fairly interesting results.
- Yahoo Buzz stats are available; unfortunately, Buzz is still in private beta.
- In his "Snidely Whiplash of SEO" post, Ian Lurie amusingly counters some of Michael Martinez's "real advice from bad SEOs" points.
- Okay, this is downright creepy. Now I'll have to wear pants while watching TV. And forget about nose or wedgie picking...
Four star links:
- Rishil authored a guest post on Ann Smarty's blog, SEO Smarty, about the downside of the new search within a search feature. His post got a brief mention in the New York Times. Way to go, Rishil and Ann!
- Wil Reynolds gives the finger to the "content is king" mantra and says that without on-page SEO, your content alone isn't gonna cut it.
- Guy Kawasaki provides some tips on the art of sucking up. You know that everyone's done it at some time or another, so you might as well study up on these the next time you need to bug someone for a favor.
- Jay Weintraub compares Google to a socialist state and shares some horror stories regarding account suspensions and general bullying.
Five star links:
- Rand came across High Scalability, a great resource devoted to helping you build scalable sites. Check out some of their posts for some good tips.
YOUmoz entries:
- Being Matt Cutts for 30 Minutes. Brent D. Payne empathizes with Matt Cutts after stepping into his shoes to solve an SEO problem.
- Questions on Attention Equity, Tools, Pitching SMX/SES, and Trends in Search. Bookworm SEO addresses various topics in this post, including how best to measure attention equity, developing an SEO tool, pitching grey hat sessions to SMX and SES, and search trends.
- The Shortcomings of the Long Tail. HannahS talks about how bidding on long tail terms in her paid search campaigns yielded disappointing results for her niche job board client.
- Chicks Don't Dig Analytics, So Don't Toss Out the TV Just Yet. Smcilreavy shares his passion for analytics over television, and pines for a woman who digs analytics as much as he does.
- The Boston Consulting Group Matrix -- Revisiting Marketing Models. Rishil revamps the BCG matrix into a search marketing matrix. It's a good resource to check out.
- Searchme - A Look Under the Bonnet. RichardBaxterSEO takes the Searchme search engine for a test drive.
- Will SEO for Stock Options. Slingshotseo asks about the morals, ethics, and legality behind being an SEO consultant and investing in your clients' stocks, such as using social media to push up negative news and short sell the stock.
- Why Should You Get Your Site Reviewed? RenB talks about the benefits of site reviews and what sort of structure your site should have.
Best of YOUmoz:
- Sean Maguire provides us with an amusing early April Fool's Day post, The True Origin of Google. He goes above and beyond with his illustrations and in-depth "history" of how Google was formed.
New events added to the Events Calendar:
- Webdagene 2008 September 18-19 in Oslo, Norway. Webdagene 2008 is Norway’s first search marketing focused event. The conference focuses on online marketing, usability, and web development
New additions to the SEOmoz Marketplace:
Featured job postings:
- Search media strategist for Microsoft in Seattle, WA
- SEM specialist and web manager for LowerGear in Scottsdale, AZ
- SEO and PPC specialist for Visible Technologies in Seattle, WA. Once again, Todd Friesen (aka Oilman) is doing some hiring, so this job presents a fantastic opportunity to work with one of the best SEOs in the world.
- Lead generation for Diamond Price Guru in Alexandria, VA
- SEO manager/search analyst for Onward Search in Wisconsin
- Full-time SEO position for JRDunn.com in Ft. Lauderdale, FL
Featured companies:
United States/North America:
- Aloha! Digital Marketing in Milwaukee, WI
- Onward Search in Wilton, CT
- JRDunn.com in Ft. Lauderdale, FL (they're not an SEO company, but they need a full-time SEO)
UK/Europe:
- Design-Ecommerce.com in the UK
- SEO Italy in Rome, Italy
Featured resumes:
- Nedim Sabic is an SEO currently working in Germany. Aside from doing SEO, he is well-versed in information design and usability, and he is experienced in Joomla.
- Semen Kerzhnerman is currently looking for employment. He has experience as an SEO manager and is skilled in analyzing traffic and analytics, competitive research, usability, link building, and more.
I saw the Jay Weintraub post and, whilst I'm as in favour of a shocking analogy as the next blogger, I thought it was actually in pretty bad taste.
Soviet Europe was, as we should all remember in this, the 40th anniversary of the Prague Spring, a horrendous place to live. Google is a search engine which can determine the success of an online business. No one forces anyone to have an online business. Is Googling handling bans very well? Sounds like they're doing it terribly? Are they murdering or torturing people? Not so much.
This is verging on Godwin's territory. Can anyone spell perspective?
Way to go Rishil btw - is it ok yet to laugh at the fact that you got quoted as Ann so you are now, officially, a girl?!
;)
Edited for typos - yeah, yeah, what a surprise.
Way to go Rishil btw - is it ok yet to laugh at the fact that you got quoted as Ann so you are now, officially, a girl?!
First off - thanks ;)
Secondly - hmm - sticks and stones - no really doesnt bother me at all. Ann did me a huge favour for publishing it so quickly, and without exercising her editorial rights, it could have easily gone the other way with a backlash - (remember Andy's take on it?)
And for the record: I AM MALE. So people please stop sending me flirtatious emails when I have my JD avatar - its just a picture. ;)
Ciaran - NMA just landed on my desk! I should congratulate you - you have been featured on there for the same issue! lol.
Excellent!
Great minds and all that eh? ;)
Or fools never differ?
;)
lol - I prefer my assumption - genius till proven otherwise. Thats my story and I am sticking to it !
I do feel (a bit) uneasy because of stealing Rishil's fame by the way...
dont be silly! I am a one hit wonder while you my dear keep chugging away with hot topics every week. Just look at your sphinn profile!!!
Holy Cow - way to go Rishil and Ann!
I can die happy now - my 5 mins of fame.
Can I get a Whoop Whoop?
Whoop Whoop! And one for good measure. Whoop!
Rishil, I think I love you...
*blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush* *blush*
Now thats an opening to a perfect post on why geeky SEO's should give away their content. I can just imagine writing the title:
"Single? SEO Specialist? Get Gorgeous Social Ninjas to fall in love with you."
and just for good measure: *blush*
If it was that easy - I'd be pimping out my guest blogging services all over the place ;-)
btw - so we made it to page 1 so far - how many more links do we need to get to position 1?
Google a socialist state?!?! They must be, because they seem to have removed the link from that part of the post.
Haha, yeah, I forgot that one and then had to run to a doctor's appointment. I've added it now.
We love how you post links and have the little rating tool... better than any other link roundup out there!
Rebecca I must admit I really enjoy reading this thread every week. I dont get much out of it as far as SEO highlights, but the off the wall stuff is great. Pregnant men and 1930s clothing forecasts, LOL
Can you tell which of us (Rand or Rebecca) provides the off-topic stuff and who finds the SEO-related links? ;)
(Kidding: I do occasionally find marketing/business-related articles.)
Hey Rebecca, Thanks for the mention. Another great assortment of links as usual.
Thanks for the link Rebecca. One point though - I didn't call Michael Snidely Whiplash. I suggested HIS article implied that I was Snidely Whiplash, because I do horrible things like build link popularity...
Oops, sorry about that. I fixed the wording.
>>>Jay Weintraub compares Google to a socialist state and shares some horror stories regarding account suspensions and general bullying.
Actually having a link attached to this one might be nice ;-)
I like that currently half of the comments here are about this. We're going to light Rebecca's Thursday link fuse.
Great roundup...only you are missing a link for the last story in your 4-star section.
thanks!!
Thanks for the shout rebecca!!
When I visited the High Scalability site, the CSS didn't load. I thought, well.. that's **one** way to start.