Stories, news, and other notable items from the past week:
- On Thursday, November 6th, Exact Target and Marketing Sherpa are launching a free, 8-part webinar series. They'll be extracting actionable intelligence from Marketing Sherpa's new 2009 Email Benchmark Guide. If you attend any of the sessions you'll receive $100 off the guide and $400 off Marketing Sherpa's Email Summit being held in March.
- Loren Baker, Dave Snyder, and Jordan Kasteler recently launched IM Broadcast, an Internet marketing video uploading and sharing site. Check it out for all your Internet marketing video watching needs...I hope the comments are better than the poo you see on YouTube. :)
- Brent Csutoras says that social media is invading traditional media, and he links to his article on Search Engine Land as well as provides some recent examples of how social media has usurped traditional media.
- Web Hosting Mind tells us 4 things our web hosts don't want us to know. I'm assuming #5 is "You look fat in those jeans." That's harsh, web host. Too harsh.
- Apparently Google is recession-proof, seeing as how they recently bought a friggin' fighter jet. Geez, I guess the spam has gotten pretty out of control over at the big G...
- The biggest threat to America isn't terrorism or our plummeting economy, it's Twitter. Well, according to the US Army, anyway. They labeled Twitter as a possible terrorist tool. Hmm, there's a rising threat of foreigners using Twitter for potential terrorist means? Oh my God, Jane is a terrorist! I knew it! Jane, your pleasant accent and sunshiney hair doesn't fool me...
- Public health experts from the University of Glasgow found that the higher your IQ, the more likely you are to develop a drinking problem. Man, the search industry sure is smart--you can tell by how much we drink at conferences!
- Guy Kawasaki provides a test to help determine if your CEO is clueless. If your CEO is Alicia Silverstone, that's a pretty strong indicator.
- TechCrunch reports that the most watched TV shows aren't the most talked about online. The chart is interesting only becuase I'm baffled that people actually watch Two and a Half Men. Seriously though, this article is interesting because it sends the message that networks should consider strengthening their shows' social networks to create an Internet buzz that can hopefully carry over to more viewership. It presents a good opportunity to leverage social media marketing and social media to the shows' advantage.
- Vandelay Design shares 25 impressive blog footers. These footers are really creative and should inspire you to think about your own footers and whether they need a little face lift.
- Valleywag talks about possible Facebook layoffs. The social networking site's burn rate is likely pretty high, and it's gobbling up Microsoft's $240 million investment very quickly, so it'll be interesting to see what happens with the site and how successful its advertising model does.
- Brent Csutoras provides another great social media marketing article. He examines Yahoo! Buzz and wonders if it's a buzz-kill of a social news site because the stories are all hand-picked by editors and only a few non-Yahoo! properties are ever featured (and these properties are extremely high-level authority domains like the Consumerist and the Wall Street Journal). Pretty lame, Yahoo! Buzz.
- Stephan Schmidt shares 6 reasons why his VC-funded startup failed. His case study is a good learning experience for all new startups that are popping up.
YOUmoz entries:
- CSS Galleries: Great for Traffic and PageRank. DreamWebDesigns provides a list of some CSS galleries that can provide a good amount of traffic to your site once it's submitted to them.
- Becoming a Double Threat: Integrating Your SEO and Affiliate Marketing Campaigns. John McElborough gives some really good advice about affiliate marketing and how you can optimize your campaigns.
- Free Download: Link Building Report Template. Bookworm SEO recently created a link building report and shares the template with the SEOmoz community.
- Creating a Methodology for Potential SEO Clients. Hismove shares some questions he asks potential clients in order to evaluate them. With this checklist he is able to make customized decisions based on their unique needs.
- New to SEO Looking to Make Cash? SEOnoobsauce (best user name ever) tells us how he attends local Chamber of Commerce meetings to network and gain potential local business clients.
Best of YOUmoz:
- Google Results Not cAsE sEnSiTiVe? Are You Sure? Jac did a bit of poking around to see if Google's search results are case sensitive. She saw some differing results for identical searches that were capitalized differently. The debate of whether or not Google's results are case sensitive sparked some interesting comments and is certainly an experiment to consider.
Featured job postings:
- Online marketing team leader for Gordian Project Online Marketing in Riverside, CA
- In-house PPC manager for SEOverflow in Denver, CO
- Search manager within a Digital team in Birmingham, UK
- SEO for Webpaje.com in Bogota, Colombia
Featured companies:
United States/North America:
- ComCorp in Delray Beach, Florida, as well as Canada and the UK
- Real Life Media in the US, Canada, the UK, Australia, Brazil, Czech Republic, Denmark, India, Japan, and South Korea
- Ditley Web Design in Chicago, IL
- ShopVisible in Atlanta, GA
- Atomic Media SEO in San Diego, CA
- inQbation in Washington, DC
- Plexus in Georgia
- Sixth Man Marketing in Spokane, WA
- SEO Inc. in Carlsbad, CA
- Chris Hornak's Pittsburgh SEO Consulting in Pittspurgh, PA
- Wagg.it in Bay Area, CA
- Yellow SEO in New York, NY
- SetNine in Newark, NJ
South America:
- Emarketing Peru in Peru
- Webpaje.com in Bogota, Colombia
UK / Europe:
- seomaxx GmbH in Berline, Germany
Asia:
- NetAdwise Solutions in India
- SEO Services in Pakistan
Featured resumes:
Currently looking:
- Helen Z. is a skilled and qualified professional with a background in diverse aspects of online marketing. Her objective is to pursue a career as an Online Marketing Manager with an organization that offers opportunities for growth and advancement.
- Bryan Siegel in Mira Loma, CA, is an SEO who has provided top rankings for numerous clients. He's looking for a challenge and desires a fast-paced,c asual and upbeat work environment.
- Wayne Cowan has led the operations of a successful SEO company. He has strong business development skills and his goal is to develop technology and marketing solutions that make an emotional connection with employees, investors, and clients.
- Matt Arnzen has 13 years of progressive experience in all facets of marketing, web site development and management, SEO and SEM, revenue generation, visitor analysis, and team development. He can also design and produce ecommerce websites and web-based business applications.
Happily Employed:
- Azhar Iqbal is a market research analyst for A.I Training & Consultancy in Pakistan.
As you don't have a specific "forthcoming events" section now, is it too late to mention:
2008 Nov 4th - LondonSEO.org beer night, in London, UK, (where else?) - see Londonseo.org (where else? D'oh!) for details.
2008 Nov 4th/5th - SMX London 2008, in, you guessed it, London, UK. Two fully packed days of SEO goodness.
I hear that SEOmoz's Jane is already in London, drinking all the beer and eating all the pies. :-0
Are you coming? Feeling better? Will be good to meet a few new people next week! See you then!
Yes. I am all healed up after the operation a few months back. Doctor signed me off as "fixed" a couple of days ago.
I have to visit somewhere near Brick Lane on Sunday, so I'll be in your area from then, and for a meal in Islington Sunday evening too.
did someone really name their company "vandelay" designs
...and you want to be my latex salesman
I'm pretty sure the company makes yearly donations to The Human Fund.
haha All of which are funded by CEO H.E. Pennypacker
2.5 Men--- I have a few reasons why that show doesn't have a huge following online.
Plot Line- In the most horrible matchup of chicken v. egg/ art imitating life scenarios, Charlie Sheen sleeps with women and then cheats on/leaves them. Insert snarky comments from kid who will inevitably end up in therapy, and whiny, uptight dude that is a stunt double from "Will and Grace".
26 reasons a year (or less, give or take a writer's strike that) that this show doesn't warrant much discussion. There is nothing remotely interesting to discuss about the show. It is the Taco Bell of situation comedies. Rearrange ingredients, puke onto script, and the writing staff can take the year off.
Horrible tangent, I know. Still, Google doesn't have a large enough data center to contain the rants that my wife and I engage in upon mention of this show.
Edit: Random sampling that I have done shows that many people who watch this show are in their mid-30's and forward emails without verifying various facts. I then have to explain to them that Micrsoft has no way of tracking the email they just sent from Yahoo, and will not be giving them $1000 for each address they sent it to.
Haha. Run Google Trends on two and a half men. Apparently it is very big in Romania. Who knew? I just can't stand Charlie Sheen's wardrobe. My Dad always wears those kind of blowsy man shirts and calls them Charlie Sheen shirts like it's a good thing.
Oh no thats not the TV series, thats the dating situation out there - its a new trend to date two and a half men....
lame joke = barrage of thumbs downs!
I believe they are extremely popular in New Jersey and Florida. (The shirts, that is.)
Tell him him to add a Kangol beret for a little panache. At least that'll add some Sam Jackson to his "brand".
Haha. Yeah, my Dad lives in Orlando. Charlie Sheen, on the other hand, has no excuse.
great roundup once again, thank you rebecca, my pick is the article on social media by Brent Csutoras
Before everyone in the SEO community tries to drink their way to super-intelligence, I have to warn against a logical fallacy: even if all geniuses are alcoholics, it doesn't mean that all alcoholics are geniuses. Sorry to disappoint you ;)
Hey Pete,
Does that mean that the Bears will suck this year again? :-) kidding.
Wow. Twitter for Terrorists. Terroritter? I loved this quote:
"'Twitter has also become a social activism tool for socialists, human rights groups, communists, vegetarians, anarchists, religious communities, atheists, political enthusiasts, hacktivists and others to communicate with each other and to send messages to broader audiences,' the report said."
I knew those damn vegetarians were up to something.
Great RoundUp as usual.
After the post "Learning a Little About Email Marketing" by Rebecca, everybody seems to be Talking about Email Marketing now.
Considering the ROI you can get on good email marketing i'm not surprised! That and as everyone starts to tighten belts and optimize more it makes sense to capitalise on existing leads and customers- primarily through email marketing!