This week Rand is joined by Duane Forrester of Bing to talk about all things Bing. Rand and Duane will be talking about the shut down of Yahoo Site Explorer, the early stages of social search, the return of the meta keyword tag as a spam signal, and some new features in Bing Webmaster Tools.
Speaking of Bing, there are a few great posts that came out this week talking about Bing. First, Slingshot SEO released a study on Google & Bing click-through rates which revealed some interesting information and is worth a read. Second, Yahoo announced that they have completed the algorithmic transition to Bing in all global markets.
Enjoy and of course we look forward to hearing from you in the comments!
Video Transcription
Rand: Howdy SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week I'm joined by my friend from Bing, Duane Forester. Duane, thank you for coming.
Duane: Always a pleasure and thanks guys for your time. We'll try to use it wisely.
Rand: We'll see about that. I've been known to spin all sorts of things. So, Duane, thrilled to have you back.
Duane: Thank you.
Rand: Thrilled to be talking about Bing. Some exciting news coming out of Bing. The first thing we're coving on our list, Bing now bigger than Italy?
Duane: Yes, bigger than Italy. Bigger than Italy.
Rand: Describe this for me. Bing, obviously, has way, way more users than 59 million, but you're talking about the pure ecosystem of Bing being of this particular size.
Duane: Yeah. So, the actual ecosystem within Bing, the Yahoo and Bing ecosystem, essentially, we serve about 59 million people, 57 million, somewhere in that range of people. Now, what's important about these people is not that they comprise a group that is larger than Italy. That's kind of nice. Right? And it looks really good. But the reality is that these almost 60 million people only interact with the Bing ecosystem. They do not interact with any other search ecosystem.
Rand: Interesting. So this is more of the exclusive. These are the Bing exclusive people.
Duane: Exactly. Now, I'll through a couple more stats out there for you. 4% higher spend rate than other search engines. 23% more likely to make an online purchase.
Rand: Okay. We've seen those stats previously.
Duane: Exactly. So when you actually look at the value of those users, those 59 million people of that ecosystem, that has a net positive effect for a lot of businesses. So it really is something folks need to pay attention to. I mean, the search engine, we're 30% plus market share now.
Rand: Yeah.
Duane: I mean, I still meet people every day that are like, "Oh, well, really? I didn't know." I'm like, "You're doing your business a disservice. You have to pay attention."
Rand: So what we should say to SEOs is, go tell all your competitors not to use Bing, so that you can use it and take advantage of the great customer base that they've got.
Duane: And the higher conversion rates. Who doesn't want more money? I mean really? Who's got your back? Bing's got your back.
Rand: And speaking of Bing having your back, Bing Webmaster Tools has some cool new stuff.
Duane: Yes.
Rand: You guys just completed this email alert integration over the last few months.
Duane: We do. We have, right now, some integrated email alerts coming out for malware alerts. So, if we hit your website and find out that there's a problem, the net effect for the website is we block that in the search results and we alert the searcher that there's a problem there. They shouldn't go there, obviously. If it's an overt problem, we remove it completely from the index, so that somebody won't get hurt by going to the website. We also alert you in the Webmaster Tools. And, more importantly, now we're starting to send out email alerts to you. So you may not come into the tools today, but we'll get you an email alerting you that today we found a problem. Now that, that technology we're using is actually going to expand, and we're going to include other types of alerts. So, if there's a particular data point that you're looking at or information that we think is important to you -crawler went to an area, it's blocked, we can't get in, we think there's something valuable - maybe we'll send you an email and tell you, "Hey, open that up for us."
Rand: You can't call your own product database anymore. Interesting
Duane: Exactly. Exactly. So, if there are things that you guys, data that you see inside Bing Webmaster Tools, and you think is really highly valuable and you want to get an update on it, get a hold of me. Okay? Ping us. Talk to us here through SEOmoz. Hit me up.
Rand: @DuaneForester.
Duane: @DuaneForester on Twitter. I am a real person. I'm only a bot half the time. The rest of the time it's me. I swear. And get that conversation going. Let us know what matters.
Rand: Cool. And you guys have been trying to improve Webmaster Tools, as well, through some survey feedback.
Duane: Absolutely.
Rand: What are the early results from that? What are we going to see?
Duane: I'm really impressed with it. First off, I want to say a thank you to everyone who took the time and was involved with the webmaster survey. I know that some of you guys watching out there, they will have been involved with this, and they would have given us our feedback. Thank you so much. I'm in the middle of going through it all right now. Right? So, I went through about almost 600 individual suggestions yesterday, of people saying, "I want this tool. You need to do this. This feature needs a better UX on it." These kinds of things. And we're seeing everything, a broad range, from people saying, "We want an organic keyword research tool," right down to some confusing things like people asking for a "SERP view tool," which I'm not entirely sure how to interpret that. So, if you sent that in, ring-a-ding-ding, because I need a little more info.
But, yeah. So, we're digging down on that. This week I'm pulling together the deck at work that actually informs our engineering team what we need to invest in. We go through triaging. We get to a stage where we do some cutting on it, so that we can actually fit it into the amount of work time we have available. Probably in the next two months or so we'll hit the green light stage. Then after that, it's build, build, build, and roll out new features.
Rand: I really appreciate this about Bing, about what you guys are doing, that you not only take the time to collect feedback, but then you have a process. You'll tell us what that process is, and here's how the process goes. And then we'll get features out of Bing.
Duane: Absolutely.
Rand: Some of the crawling stuff and the linked data stuff that we requested, now it's in there. Some of the other stuff is out.
Duane: Exactly.
Rand: UX is better.
Duane: Yup.
Rand: It's very nice.
Duane: This is kind of one of the benefits of having an SEO inside helping with this. I kind of know how to interpret what folks are looking for, but I'm only one mind. So we need this survey data to help me understand what's important now to businesses who are online, what they need. In fact, we're going to be running this survey again in another six months. To get included in it, open up a Bing Webmaster Tools account. That live ID you have, we capture those, and that's the email list that we send out to.
Rand: Very cool.
Duane: You get the benefit of the tools, and you're also included automatically.
Rand: That's great. A bunch of reasons to sign up for that.
Duane: Yes.
Rand: So one of the things that I also appreciate about you guys is right now Google, in fact, this morning announced this change, so we're filming this a little earlier. But basically, right now, if I go to the Google search box, which I'm drawing in red for some reason . . .
Duane: Primary color.
Rand: . . . and type in a keyword like "Duane from Bing," and I want to find you. I'm looking maybe for your Twitter account. If this goes to your personal website and I am logged into my account, so it will say RandFish@gmail logged in, which I actually don't check that account, so don't email me there. Rand@SEOmoz. But, if I'm logged into this account, Google will stop this keyword data from passing any information through the referral string, meaning that Google Analytics, Webtrends, whatever you're using, AW Stats, it doesn't matter the service you're using or your log files, you will not be able to capture the information that's being sent, that's passing in the search referrer's string. Is Bing also making this change?
Duane: No.
Rand: No.
Duane: That's not on our radar at the moment.
Rand: Bless you, sir. Bless you all.
Duane: I'll be honest. I was surprised as everybody else when I heard about this. I was like, not really what I want, but I'm sure there's a good reason. I'm certain there is.
Rand: I mean there's the top line reason given by Google, which I think is the privacy, user privacy is to get more personalization. But I think you guys do a great job with privacy and still pass this information.
Duane: We're very keen on privacy. Absolutely.
Rand: Certainly this hasn't come up as a problem in the past. I think the other, of course, there are folks on the Twitter suggesting that this is a change that could help boost AdWords' revenue, because people will be unable to see the organic search traffic and think. The only way that you can get this data is if someone clicks on the "Search ads."
Duane: Paid search ads.
Rand: Right. The paid ads on the right or on the top. Even if I'm logged in, the paid search ads will still pass through.
Duane: Shows up in AdWords and there are your metrics for it.
Rand: Yeah. That's sad.
Duane: I have no comment other than to say we're status quo right now. Bing's in here.
Rand: Cool. Very cool. We appreciate that. Speaking of things that are not going to be status quo, we saw the announcements publicly that Yahoo Site Explorer is formally going away.
Duane: Yes, it is.
Rand: Do we have any more news on when exactly that's happening?
Duane: We don't have a definitive deadline on it. But what people should be taking from this is, if this is the sort of thing that you have a high reliance on, now's the time to start finding another data source. Now, part of that data source will come through Webmaster Tools. We do consume part of the fee that comes directly from the Yahoo Site Explorer team, and the link data that we show inside Webmaster Tools is partially fueled by that data.
Rand: Gotcha. So you're taking essentially Bing data and Yahoo index data, and then sort of combining those, and that's what I see in Bing Webmaster Tools.
Duane: Exactly. Now, it's not a complete replacement. All right? I'm not going to lie to you guys. It is not a complete replacement. A big part of the reasons it's not a complete replacement is we believe in the one on one partnership that we have with webmasters, which essentially precludes us from sharing competitive data. So, I will tell you about what I have about your website, and you can have hundreds of websites and I'll tell you about all of those individually through the tool set. But I won't give you the facility to simply enter another domain of your choosing and get similar data back.
Rand: So does this mean that even after Yahoo Site Explorer's demise, we should not plan on being able to go to Bing, either Webmaster Tools or another tool, and seeing competitive link data from you?
Duane: Immediately, yes, but you guys get a vote in this. These surveys, contacting me, talking to me at the conferences, all of that data goes to inform how we build out tools. We may run into a wall, and I'm going to include myself with you guys in wanting that kind of data. Right? I run my own websites. I know what the value of this stuff is. But if we actually have a large enough voice, then I can take that, put my Bing hat back on, walk down the hall and go, "Look guys. Here's why it matters. It is important. Here's how people are using it. This is what it allows them to do. So, how do we get them their competitive intelligence without giving away the farm, or creating other problems?" We could hit a wall, and the answer is it's simply not possible.
Rand: Okay.
Duane: Or we may end up with some kind of split view that allows competitive information. So, for example, we feel these websites are related to you in some way, same topic, they rank near you, these kinds of things. We won't tell you the domains, but we will tell you the links that are pointing at them.
Rand: Oh, interesting. That would be very useful. So something like, "Here's links that point to sites like yours."
Duane: Right. Exactly. And, ultimately, that's the type of competitive stuff that you're kind of after.
Rand: Yeah, that would be very interesting to see, even anonymous. So let's move on to this other topic. You and I were exchanging some information about how you believe it's still very early in this transition from social data making its way into organic search and into SEO, and how Bing is trying to provide all of the relevancy involved in collecting multiple data sources and putting them together, with none of the creepy.
Duane: Exactly.
Rand: I appreciate that. I like a good slogan as much as the next guy.
Duane: Yup. More relevancy, less creepy. This is a very real thing, because when you get into the social graph and pulling that information in, there's a lot of personalization that's happening. That's the whole reason for it. The story that I use, and this is a real story, I want new tires for my truck. I need the search engine to understand who I am in context of this search. So I have to be willing to explain more about myself, share who I am socially, what my interests are, what my hobbies are, so that the engine can go out and put together a view of who Duane is on the Internet to answer that question about the tires I want.
Rand: As opposed to just here are things your friends liked.
Duane: Right. Or here's an online web store that sells tires. Now go into their search functionality and go all over again and through it to find out what's in there. No, no, no. Get me out of that kludgy and get me to the point where I take out my phone and say, "Tires for my truck. You know who I am. You know the make and model of my truck. You have the statistics on the vehicle, so you know what came with it. You also have a history that explains Duane likes to tinker. He doesn't leave anything alone, which means I'm going to modify. I don't want the stock tire. I want a big, meaty, aggressive tire that can take myself and Rand to the top of Mount Rainier."
Rand: Whoa.
Duane: That's what I'm after.
Rand: I'm just going to draw this tire and try to illustrate how cool it's going to be.
Duane: It's got to be bigger.
Rand: See, look at those treads.
Duane: Right? That right there is the future of search.
Rand: That's just the top of your tire.
Duane: That's the top of my tire? On the top of Mount Rainier.
Rand: Oh, damn.
Duane: Right? And you and me sucking on oxygen bottles so we don't pass out.
Rand: Amazing.
Duane: So anyway, the point behind it is that we're not quite at that stage yet. Right? All of these pieces, I've left this footprint out there. They're not being connected yet.
Rand: I guess one of the things that webmasters want to know is, are we going to have to manually try and connect some of these things through formats like Schema.org?
Duane: Yes. This is a large part of the move where the Web will evolve from a collection of links to a collection of objects.
Rand: Yeah.
Duane: Right now the objects are black holes. Pictures, videos, a person, or an object, like our tire, that isn't adequately defined. So if Schema.org, rich snippets of any kind, those things get implemented, they describe the objects, now suddenly the search engine understands not just the context of me but the context of the object. Now it can start bringing back relevant results to me. And not just, okay Duane, here's an aggressive tire to meet your needs, but your friends, their feedback, the communities you are involved in, that extended friendship, those start to influence the search results.
Rand: So how much is Bing going to be doing things like adopting the rel="me", and the author profiles, and the sort of references to where I can say, "Hey, these are my profiles on the Web. So now go pull from these and learn more about me."
Duane: Again, we are so early stages. We're not really committed to those, per se. So if people want to know what we're committed to and invested in, Schema.org. That's where it all lives. That's what we adhere to right now.
Rand: You guys are on that right now. Okay.
Duane: Additions to that can happen at any time. If we feel that the rel="author" is going to make a substantial difference in relevancy to some degree, we're going to hop on board.
Rand: Okay.
Duane: Okay?
Rand: Cool.
Duane: There's no question about it. But it's, again, early and it hasn't been proven. Is it going to accomplish what it's intended to accomplish? Look back at sitemaps. Right? Sitemap's a great idea. Relevancy. Why is everybody a 0.9? Not everything is a 0.9. So these things evolve over time.
Rand: Sure. Another question I guess is, today, right now, Bing is pulling in a ton of data from Facebook. Should we be anticipating that other networks may make their way in there?
Duane: I think it would be fantastic. I have no official word on it. We, obviously, are very tightly aligned and happily aligned with Facebook. We get a lot of integrated data from them.
Rand: They're obviously the largest by a long shot.
Duane: Currently, yes. But, you know, at one time there was only Google, and now, 30% market share. Tada! So, it can happen, right? You get competitive forces in there and it makes a difference. So really what we want to be able to do is, we're asking ourselves, "Have we done enough with the data we have? Have we maximized this data in a way that really improves relevancy, improves it broadly, but also on a personalized level? Take out the creepy, leave the relevancy." That type of thing.
Rand: So let's go to our last thing. The Search Engine Land folks wrote a really interesting article where they cited some discussions with you, some sort of email back and forth, and a mention that you had had that, "Oh well, we don't completely ignore the meta keywords." And suddenly, oh my god, all hell breaks loose.
Duane: Yeah, it was an interesting day.
Rand: Then there was this sort of indication from you that, hey, putting more keywords of the things that you're trying to rank for into your meta keywords, that is not a good use. That's not going to help you. But if we see some signals, and maybe you can explain those signals, we might view pages in a different way. The meta keywords is one of many things that we might even look at.
Duane: Exactly. So meta keywords, in and of themselves, aren't going to suddenly boost your ranking. Let's get that clear right off the bat.
Rand: He just said that.
Duane: It's not like if I go and put words in there, and it's blank today, I will jump up in relevancy. Not going to happen. However, for people that are filling in their meta keywords, good for you. These are good things to do, and this is why they're good to do. If you're willing to take the time to get your meta keywords correct, you're paying a lot of attention to details. That is going to translate to everything you do, content creation, link building approaches, absolutely everything you do. Social will be picked up in the same way, because it's who you are.
Rand: So, you're saying this is correlation but not causation.
Duane: Right. Right. Now, let's say you're not filling in your meta keywords tag, and you're doing this for efficiency sake. You know there's no lift for it. You're not going to put the time into it. Again, not a problem. That is totally relevant. Just keep in mind though that there are services around the Internet that actually pull data from the meta keywords tags, that may take a cue from these things. So you want to be careful.
Rand: These are things like internal search.
Duane: Right. It could be internal search. I know that there are some contextual programs that will take a look at them. So you want to be careful and ask yourself, "I'm skipping this. Am I hurting any of my other services in any way by not giving that signal?"
Now let's talk about the big one. You go in and you think to yourself, wow, I'm relevant for everything, including Viagra. You know what? Seriously guys, it is an old topic. But we see this all the time, still, today. My core search guy came to me on Friday and gave me an example of keyword stuffing that was implemented on Thursday on a brand new website. So people out there still think this is a valid tactic. Right? It's not. Although, as Danny points out in the article on Search Engine Land, if you're a spammer, by all means, please, stuff that keyword tag for us.
Rand: Because we really want to know.
Duane: It just makes it so easy to know to take another look.
Rand: It's like putting on your black hat when you go out in public.
Duane: Totally. Right? Absolutely. If you're going to use the keyword tag, follow the best practices. Get it right.
Rand: Just to be clear, meta keywords is not the only place that you're going to be looking at spam signals.
Duane: No, absolutely not.
Rand: If you see that triggered in other places . . .
Duane: Absolutely. So you can get your meta keywords tag right and spam in other areas. We'll still find out about it. We'll still give you the boot.
Rand: Good to know. Duane, this has been fantastic. Thank you so much for coming. I hope we'll have you back again.
Duane: Absolutely. Definitely.
Rand: Congratulations on the growth with Bing and on the growth of Webmaster Tools.
Duane: Thank you.
Rand: And thanks everyone for watching. We'll see you again next week for another edition of Whiteboard Friday.
Duane: Thanks for your time guys.
LOL... the reference to Italy was for me quite funny, being Italian.
But then, thinking about Italy, I see the Google represent the 97% of search usage. Then I think to other countries I market as an SEO and see:
Therefore, even though I like you Duane and I like Bing, until when Bing will be able or start seriously to do something in order to convince people to use Bing and not just Google, I will be using the Bing Webmaster Tool more as it was another great SEO tool (and it is) than for a real business goal in the short term.
So, please, pump up the Bing usage :)
Ok, apart this frustrated comment, thanks Duane for the openess you and Bing are showing and the conversation you have with us SEOs. That's something others would have to learn from you.
TO be Honest, when he said Italian...i thought where are you? :)
I like the idea that Bing is looking for suggestions from SEO's but it seems that this video was just trying to push Bing search. I've used the Bing Toolbox when it was released and haven't really played with it since. "30% market share"...
Rand mentioned the new https Google which makes it more difficult to track site vistors. It's my understanding that searchers must be logged in inorder to use the https Google. Also, with Google Webmaster tools being linked up w/ Analytics, you are still able to view search queries w/ impressions. What are your thoughts on the new secure options of Google Search?
I think that is not here the place where to discuss Google "privacy" measure in GA.
Surely for many in the future, when Google will complete that squaring of the circle, and to use all its products people will need to be logged in (as it is for Facebook), then that supposed one digit % of not visible organic queries will be a two digit percentage, and that can be a real problem if you organize your seo only or mainly over granular keyword data analysis.
"I've used the Bing Toolbox when it was released and haven't really played with it since."
You should play with it some more. I was underwhelmed with it compared to GWT when it was first released but there have been multiple updates that have greatly improved it, including some GWT-like features that were previously missing and some unique features as well. I still spend a lot more time with GWT, but I've been spending more time with Bing's as they continue to improve it.
@joshua... thanks for the info on Bing's updated tools!!! I'll def have to invest a few hrs into it and really see the capibilities of the program!
Well, the integration of Bing-powered Yahoo search results should now be in place. That'll help share grow in many markets. Maybe we should try sponsoring a football team... :) "Bing Madrid" or "BinGter Milan" maybe...? :)
Or, thinking about Spain, maybe some famous a love by all player... as Pau Gasol or Rafa Nadal... or creating on-off events during Fiestas like San Fermin or Las Fallas... everything that could make the Bing name become mainstream.
I know that if you may be able to show with appropriate on-off campaigns the coolness/freshness of Bing you could become a more mainstream brand for people.
:D
I think Bing's done a good job in pushing search forward by providing a competitor for Google, and I like the way their search is laid out.
I can't help the feeling though that they've 'cheated' in a lot of ways; legacy Internet Explorer users use Bing (people like my dad who use Bing because it's built into the browser and they don't know the difference), and that combined with their Facebook deal makes it fairly guaranteed that they have a large user base. They've also had, what, at least a billion poured into it?
The search is getting there, but there is still far too much importance placed on exact match names and it takes a long time for sites to get indexed.
Bing may be bigger than Italy, but to be honest I'd prefer to have Italy. Sorry :) Loved the WBF though, some interesting insights.
Valid points Jenni, though I will point out that "billion poured into it" never hit my bank account... ;) One thing that is important to keep to the forefront of any conversation around where engines are today, is where search is evolving tomorrow. When you fatcor in Microsoft's long history of building strategic partnerships, working with Facebook and Yahoo, both leaders, makes sense. And search tomrrow won't be what it is today.
That was a politician's response ;)
Am I the only one skeptical of the claim of 30% market share? Sure, that's what is reported. But what are you all actually seeing on your sites? Of all the sites I am looking at Bing and Yahoo together make up a MAX of 15% of the traffic from search engines. I wonder what pct market share they have of mobile search. Every mobile phone I've owned from iPhone, Droid, and others has had a Google powered search. Most of the maps apps are powered by Google as well.
Curtis - one thing that number represents that's a bit weird is the ecosystem of ALL searches, not just those that face externally. Together, Microsoft and Yahoo! have huge content networks and any search performed on those sites is counted in Bing's numbers. Google, meanwhile, has very little content (maybe Google+ will be something, Bing has all the searches on Facebook, too), so all their searches point externally and send traffic out. I believe this is why the numbers reported by Comscore/Hitwise/Nielsen/etc. look so different to what a website analytics tool will show.
Great point!
ahh...I see. That certainly makes more sense. Thanks Rand!
Agree - I've got one site where G sends me forty times the traffic that Bing does. That's like a 2.5% market share for Bing. I obviously need to investigate further and find out if it's just cause Bing doesn't like me, other something else.
Thanks for the intresting and Highly informative video..although I was knowing some months ago about the meta tags keywords to be used by bing as for SPAM signal, But now it has been confirmed to me cuz Bing person:duane just elaborated that.. !
and apart of that I am feeling sorrowful for the Official confirmation of closing of Yahoo site Explorer..but I have the hope that there would be something more efficient tool from Bing..but why can't we see the links of the competitors site? well yeah , i know..it's the Privacy policy.. and may be to stop the copying of links also.
Bing is next to google...and has High conversion rates that has made me to focus now more on it..compared to I used in earlier days..
Excellent video , and Interview.. thanks a Lot!!! Lots of thumbsup from My side to you.!
If only they were a bit bigger in the UK!
Now, if only search could find us something to "enhance performance" and "boost size"... It's a wonder no one targets those topics in depth... ;)
you made my day
What a exhilarating WBF with Duane!
Congratulation to the growth rate of Bing and to their "human" attitude regarding their users (let's see how long this will last if the increase is going on like that).
I shortly got a very quick resonse of a staff member from the Bing Business Portal team (yes, a person!) - very delightful!Duane is probably not responsible for Bing Business, but perhaps he can answer my question anyhow.Bing Business Portal is only available in the United States right now - when this is going to change for the rest of the world?
Right now Bing Business Portal (BBP), US only. Nothing that I am aware of in regards to expanding outside the US - but as you noted, BBP is another group, so those plans can easily change. ;)
Good to see Bing is listening to the customers and making changes as per the customers requests, I am happy with all the changes in regards to the social data too that is a really interesting area I am sure in the near future we will see even more of a wealth of data from.
Also good news that Bing will be taking a different line with the block of search data and not following Google's lead.
Regards,
James Norquay.
Removing/deleting link from Bing toobox and Blocking it from toolbox is same? Or these are separate things?
Bit of an aside, but I'd just like to say that I really appreciate the recent efforts at transparency by the Bing team. I've hit both Duane and Stefan with questions, such as whether they support specific tags, and they've been very helpful and forthcoming.
Careful when pinging Stefan. He's as likely to answer your question properly as give you the recipe for a tasty sundae. ;) Serioulsy, though - thanks Dr. Pete - very nice of you to say. In fact, most folks would find most people at Bing to be similar when approached.
Wait, so that $10,000 in small, unmarked bills I delivered to Stefan's garage ISN'T going to get me the #1 spot for "canadian viagra"? Uh-oh ;)
Most days, I'd probably prefer a tasty sundae, so it's all good.
Hardly! The sundae recipe is worth that alone!!! :)
Though this does explain his new Birkinstocks... and why he insists on only eating the "good popcorn from Whole Foods"...
In the beginning he sounded abit like a car salesman but as the video went on I appreciated the details of the Bing webmaster tools
Well, I do have this Trabant over here...low miles...plenty of pep...only 7 careful owners and amazingly, it still has one original fender! I can make you a GREAT deal if you can come by today for a look! :)
Great WBF! I'm glad you guys took a jab at Google on the SSL/organic keywords issue. There's no reason not to continue to pass the data while keeping search safe for everyone.
Bing earned some credit with me today on that alone. Great info on the BWMTs too!
+1 for calling out Google!! It's my understanding that searchers must be logged into their Google inorder to use the https://Google.com. Also, with Google Webmaster tools being linked up w/ Analytics, you are still able to view search queries w/ the number impressions within the New Analytics.
great WBF, as always! I really appreciate Duane mentioned Italy, since I am italian! that was a nice touch. Anyway I really appreciate it because it's good to speak even about other search engines and not always about Google.
so congrats to Bing and people working on it. Right now I am working focusing only on Google, because I am working for the italian market and actually more than 95% of the visits to my site arrive from Google. But still, the Bing wave is gonna arrive even in Europe I am sure. So, it's nice to get to know about Bing little by little, so not to be totally unprepared when Bing will be more strong!
thanks again for sharing these informations!
Well, thanks for the solid vote of confidence in Bing's future Alessio! I'll offer my own thanks to you and all of Italy for amazing food, amazing scenery and amazing people! And let's not forget the cars (Alfa, Ferrari, etc.), the motorcycles (Ducati) and is there anything better than fresh pasta in Florence? Or a Caprese salad in a garden in Tuscany? Nope. Italy is enchanting - been there once and can't wait to go back! Can you tell I like Italy? :)
Tell me when you will go back... I'm sure Alessio and I will pleasanty give you real italian tips.
That sounds like a plan to me! :)
Good Whiteboard Friday!
One thing that impresses me the most is that Bing team is actually listening to the people and I think this is one of the reason to hit 30% of the market share and still growing (Google should learn from it ;) )
Loren Baker shared an info-graphics about search engines size and I found it worth sharing Search Engine Size.
Also, Thanks you for not stopping us from accessing the keyword data unlike Google.
Good WBF!
Interesting infographic, and I'm going to take acception to the company profile information. Loren, who I will track down elsewhere and taunt mercilessly later, is including the all-up employee count for Microsoft. Only about 3,000 or so of those 90,000 employees actually work on Bing. Worth keeping in mind as thinking Bing has 90,000 people working on it is highly misleading. ;)
Congrats Bing! Awesome video!
The title made me giggle. I'm too easily amused.
nice! "Pump Up the Bing" -> the New Bing.com Fitness Series
Starting to really dive into what Bing Webmaster Tools has. It's encouraging to see Bing wanting to be so aware of COMMUNITY.
YSE wasn't too good, but I got used to it, sad to see it go.
Never tried Bing Webmaster Tools, wil give it a shot soon.
Thanks Sav - I think you will be pleased. :)
I love it! Of course, like everyone else, I'll miss the Site Explorer, but I'm thrilled with the direction you guys at Bing are taking all things search. I'm an especially big fan of "less creepy!"
I am following bing very closely for a while now. bing is also reffering pretty good traffic on my site here in Australia. Great to see bing gets some exposure on seomoz.
Thanks for this! I appreciate the clarification on meta keywords, especially in combination with the post at Search Engine Land.
This is one of the good articles you can find in the net explaining everything in detail regarding the topic. I thank you for taking your time sharing your thoughts and ideas to a lot of readers out there.
Thank you Bing for sending a human to SEOmoz to explain how awesome you are, rather than Googles approach. I have never seen anyone from Google in an SEOmoz video, yet I have seen Duane at least five times. From now on I am going to be doing a lot more work on Bing Webmaster tools.
Congratulations on the increase
Thanks for the transparency. thumbs up Bing/Duane
Actually I really don't use BING but kudos!! BING wave still matters especially that I am working as an optimizer. Any serach engines help a lot whether you like it or not. CONGRATS!!:))
[link removed]
I like White Board Fridays that are more like this. It's about a strategy instead of 'tips n tricks'. Duance tells us the future of where Bing can go and how we should be forward thinking about our websites and marketing efforts. I am glad to hear that Bing is having a 30% market share, but I believe he left out that it's only in the United States. Throughout Latin America, people only use Google. In Europe I think a vast majority use Google as well (95%+).
We need training classes on Schema.org
Congrats Bing for the great achievement and I guess in future bing serve the webmasters with more features as well. The best thing is about that Bing team is actually shows a great interest in solving the problems of websites. Google should take some lesson from them. I recently read news at searchengineroundtable where the news publish that Google still suggesting panda victims to post in forum after 6500 posts already sent.
Thanks for sharing great White Board Friday.
Thanks for a great WBF with Duane, I really apprecaite that Bing webmaster team has indroduced a great new thing to send an alert mail. And I am totally agree with Duane that ture conversion are happening their. They have grown up their market upto 30% and working har to grab more and more user attention. I am using bing WMT and its really an awesome SEO tool to figure-out important stuff about your website. Thanks Rand for involving Duane and asked his about various aspects of Bing Search Market and WMTs.
With Reagrds,
@DuaneForrester
Congratulation to Bing for better jump. I can say that, it's really important start by Bing to gather user statistics and synchronise search result with social signal. I have only one feed back to Duane about parallel algorithm to filter data quality for search result. I am not talking about equal but, talking about parallel. It may help to all webmasters who are focusing to improve performance over search engines whether Google, Yahoo, Bing or any other. Because, Good website or data will be good for any one... If I am selling any product at chepest rate with 5 stars customer reviews in US so, I have official rights to be top in search engine. :) I know that, I can not put my rights without making proper web structure.
Right now, I am checking Google and Bing for similar search terms and realize that, Google is providing me such a accurate result which intent to my mind due to active user statistics. Now, I am happy to hear that, Bing is going in same direction with first pick as webmaster tools. Let's see what happen in near future!
My second suggestion is about crawling of web pages. I have measured that, Bing crawler is very slow compare to Google. Can we compile accurate result with lacking of data? But obvious not!
BTW: Specially thanks to Rand who is working hard for us to compile such a great WBF. No one can raise any question or come up with issue after getting solution from authorised person like Duane. I haven't :)
I'll second a round of applause for the team at SEOMoz and Rand. This community is fantastic by any measure, and it's always a pleasure to come here, gather feedback, hear kind words and, yes, sometimes even get skewered. ;)
Hiren - thanks for taking the time to articulate your suggestions. :)
I'll stack our results against Google any day and feel pretty good about the outcome. :) Thought there is always room for improvement - which we continually work on. As for faster crawling, ...noted. I saw some folks in our latest survey asking for a similar speed increase in crawling and indexing. Again, we're working on it. It's a priority for us, though I will also remind folks that we do not have the intention of putting everything online into an index. Much of what is online is junk, so we seek to avoid the junk, yet capture the gold.
That's really great for all webmasters. We are waiting for that. If Bing will create new platform to achieve our goals so, it always appreciated. We will get few more visits on our website. That's for sure. :)
Avoiding the junk is good. Far too much of that still in google, and a lot of the junk still outranks original work.
Late one! but Nice one!
I think Bing became more kind about crawling and indexing webpages these days! but still poor Webmasters tools :-?
And any problem with non-English languages?! or just a misunderstanding?
Not following you par30web. :( Bing WMTs are available in a variety of languages. We announced back in July that WMTs were now available in 42 languages: https://www.bing.com/community/site_blogs/b/webmaster/archive/2011/07/01/webmaster-tools-updates-expanded-sitemap-files-types-new-language-coverage-and-more.aspx Users can adjust their language settings by clicking the settings icon (a gear wheel) near their account name when logged in, then selecting which of the languages you want to see your content in. Does that help, or am I missing the point?
Oh, nice... I didn know that! I said this because I've seen an English site and a Persian site that I had... English one indexed well but Persioan one... Nothing :-?
Great WBF. Yahoo! Site Explorer going away is good for SEOMoz and will increase the value and need of Open Site Explorer which provides additional info relative to a competitors link graph and the value of individual components. I bet Rand had to bite his tongue not to put in a plug here. If him, I would have been chomping at the bit.
Bing’s rise to 30% market share has been slow but steady. Last I checked, they had 12 consecutive quarters of winning share from Google and as we all know, competition is necessary for innovation. Google+ will provide the same for facebook over time in the social realm.
Some of the most interesting takeaways for me at least was the 4% lift in spend by Bing users, exclusive use of Bing by 57M+ users and the 23% increase in likelihood of purchase from Bing users. These are all great reasons to pay attention to Bing. Traffic is good, but conversions are better. I for one am looking forward to using enhancements to Bing's webmaster tools.
"Some of the most interesting takeaways for me at least was the 4% lift in spend by Bing users, exclusive use of Bing by 57M+ users and the 23% increase in likelihood of purchase from Bing users. These are all great reasons to pay attention to Bing. Traffic is good, but conversions are better. I for one am looking forward to using enhancements to Bing's webmaster tools"
WooHoo! We have a winner folks! This is a savvy online marketer!
RCN - track me down on Twitter - I'm sending you a Bing pillow!
Congratulations on growth of bing, your lecture is more informative for me.
Great video, thanks guys.
I appreciate that Bing is ran by real people.