Jim (of WeBuildPages) was interviewed by Aaron Pratt of SEO Buzzbox (a site I hadn't heard about until today). In it, he talks about the last few years of running an SEO company, getting called out for being "evil" by Matt Cutts and touches on how he's gotten "whiter" with the times. It's a good read and a very honest conversation.
Good Retrospective from Jim Boykin
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