When your agency encounters a client with a slew of negative reviews, it's a symptom of a bigger brick-and-mortar problem. But as a digital marketer, you're far from powerless when it comes to the in-store experience.
When someone posts a false negative review about your business, it can be surprisingly difficult to get it removed. Check out how one local search expert dealt with harmful false reviews and see what options exist for when it happens to you.
On November 10, John Lewis' "Moz the Monster" campaign launched, rewriting SERPs and presenting a potential threat to our brand. Here's how we handled the crisis.
Consistent NAPs get your business found — positive reviews get it chosen. Communicate this to your local SEO clients using owner responses, authenticity and honesty, rapid responses at a good pace, and more.
You don't have to feel intimidated by reviews—owner responses are actually great for your local business. Miriam Ellis describes the 5 types of Google reviews and how to best respond.
The way two brands reacted during Hurricane Matthew resulted in priceless positive media coverage for one, and a slew of one-star reviews for the other. Miriam Ellis shows how your local SEO strategy can go beyond your office walls to make your brand (and community) great.
What earns a business a 1-star review? Not all negative reviews can be avoided, but the way you handle the situation can hugely impact how many stars you earn. Miriam dissects exactly what goes into a bad review and how to deal with it — professionally.
With the rise of reviews in local search, it's become impossible for businesses to hide from their reputation. The key to rising to the top isn't to just manage your reputation—you need to develop and improve it.
Ignore online reviews at your own peril, as they greatly influence prospects who are looking to do business with your brand.
I'll start with a simple question: have you ever thought that linking to your Twitter profile can be very difficult? Probably your answer is "not really!", and in this case maybe you could find what I'm going to show you useful.
I love using Google's Suggested Search feature for spell check and to find answers to nifty questions like these: ...
We recently completed an interesting reputation management project and I thought it'd be helpful to post our strategy and results to the SEOmoz community. My hope is that you'll read this and get some ideas, or even better, you'll point out some areas that we overlooked or things we can do to improve our approach.
Last week I visited Milan, Italy thanks to the generosity of the US State Department and Marco Montemagno, organizer of Social Media Week. I was, first off, impressed that the State Dept. had a formal program to encourage digital entrepreneurship and the promotion of Internet use as part of their m...
Last week I spent Wednesday at ad:tech in London where I spoke about advanced analytics and online reputation management. I thought the online reputation stuff would make a good Monday morning post. The audience was mainly brand and advertising people so I didn't assume too much knowledge of SEO or ORM, but instead ran through why you would want to monitor for your brand, how to determine if something is going to be a problem and some tips and tricks we've picked up along the way. I wanted to start with something topical so I used some examples from London Fashion Week (including brands and models) to demonstrate the impact of news events (interestingly, I found no significant correlation between spikes in search volume for the brands or models during fashion week).
