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In April, we hopped on a plane to go visit our friends in the City of Brotherly Love to share an evening of learning, networking, and, of course, eating, for our latest MozTalk. Wait, what’s a MozTalk, you ask? Well, let me tell you! MozTalks are after-work events, featuring two-four speakers, focusing on topics relevant to online marketing. These one-night events are a way to engage and share ideas amongst the community, meet old friends and new (that’s you!), and learn great tips from some brilliant minds. Oh, did I mention there is food and some awesome swag? Yes, let’s not forget the most important parts.
Our most recent MozTalk focused on innovative strategies for building brand value and keeping your customers coming back. Topics ranged from human interaction through customer service to tailoring PPC ads to keep your customers coming back for more. We had a lineup of four outstanding speakers: Adam Melson from Seer Interactive, Erin McCaul from Moz, Purna Virji from Microsoft, and Wil Reynolds from Seer Interactive. Watch the presentations below for the full scoop:
Adam Melson: Branding & Revenue Wins That Ignore Traditional SEO
Top takeaways
- Fixing broken customer experiences should be a priority; make sure to measure everything. By doing so, you may find new key opportunities to enhance the customer experience and gain loyalty.
- Look past the basic search results; more and more people are using websites outside of Google to search, including Reddit.
Erin McCaul: Customer Engagement: Why Your Help Team Should Have a Seat at the Table
Top takeaway
- Excellent customer service is about empathy and should be the foundation of any good brand.
Purna Virji: Clever Ways the World’s Most Valuable Brands Use PPC
Top takeaways
- Build your brand with PPC by focusing on making the customer's life easier, showing them that you care, and making it easy to be a loyal customer.
- With the increase in the use of voice search, be prepared for search results with misspellings. Make sure to account for that as a brand and in PPC.
- Utilize sitelink extensions by focusing on the stage of interest of a customer or according to the customer's needs.
Wil Reynolds: A Modern SEO’s View on Authority vs. Trust
Top takeaway
- Don’t confuse popularity with trust, and remember, rankings don’t equal trust or equal money.
Missed the previous talks?
Now that your brand value is at all-time high and your customers love you, it’s time to level up even more. Our first MozTalk covers Need-to-Know SEO and Making Your Blog Audience Fall in Love with Rand Fishkin and Geraldine DeRuiter, while our second MozTalk dives into 5 Years of SEO Changes and Better Goal-Setting with Rand Fishkin and Dr. Pete Meyers.
Join us for the next one!
We are excited to announce that we are headed to Denver for our next MozTalk on July 19th to learn all things content. Join us for a night full of learning, networking, and fun. Keep an eye on our Events page for more details to come, and we hope to see you there!
Thanks so much for sharing these videos, Danielle! Ya'll did a fantastic job, and now I'm BEYOND EXCITED for MOZTALK DENVER!!
The spaniards can hardly attend these events in the USA. Thank you for sharing videos and so we can approach this source of knowledge.
Its such a great thing to learn about Moz in house talks and how you guys makes such great work possible. All of your opinions have their own importance but Erin appealed me most, as i am doing similar stuff these days :) sorry or being biased :P
Thanks for the shoutout! I'm stoked you enjoyed the talk!
I love this! When are you bringing MozTalk to Houston?
We do not have a Houston MozTalk scheduled at this time, but it would be great to have one there!
Lot of speakers in one post... It was really helpful.
Hi Danielle, thank you for sharing these videos with us! I agree totally with all of them, specially with Erin (I've got sort of a trauma with the customer service hahahahaha). Let's face it, when the brands are being created sometimes the customer service is the last thing a lot of companies think of, and actually is one of the most importants since they are the ones that represent you. Making them feel comfortable and an important part of the team I'm pretty sure will change the way customers see the company.
BTW, will you be doing some MozTalk in Spain or is it just in USA? Thanks in advance :D
We have only had our MozTalks in the USA, but it would be amazing to expand and host them internationally!
I'm so glad you enjoyed the talk!
Hi Danielle!!
Excellent videos !! We want to be popular and popularize the use of Moztalk !!!
Thanks for sharing the videos and takeaways! I got a chance to attend the Moztalk last year at Boston. It's awesome.
However, I haven't seen the videos of that one yet. Did I missed that one?
You did not miss it, unfortunately there was an issue with the recordings which is why we didn't publish them :(
Denver is far from Spain, we keep you updated with video, thanks
The brand value is becomes essential for any brand , differentiation on companies come to enhance building their brands through branding and customer loyalty .
We love this video format to give information, a vote for Moztalk from Spain
Thank you very much for the videos , hopefully in Spain had events of this level. ; )
Thanks for sharing this videos !! Can we attend Moztalk next time? Please provide the next schedule of Moztalk.
Our next two MozTalks are scheduled for Denver on July 19th and Seattle in October.
Very good article is interesting to hear this way of thinking and really see the goals and how to achieve them through the publication of content for the brand veneficiar
Thanks for sharing the video related to developing brand value and therefore enhance the brand loyalty. It surely helps to enhance the marketing activities that guides for future business prospects. In your top take away list addressing of broken customer experience is rightfully identified that helps in enhancing the customer loyalty and customer base.
Hi Danielle. I apreciate your time in writing this post for us and a big thank you for the videos that I really enjoyed watching. They really ueseful.
I think on eCommerce sites that it's especially true that even a conversion does not equal repeat purchases. People may be too committed to back out of the checkout sequence the first time, people will remember that painful experience when then need that same item again.
I think video is essential in online marketing and building a brand that is strong and solid!
Thanks for this post!
Thanks for sharing the video dude!