Wordze has the token keyword research tool, where you type in a keyword or phrase, set the match to exact, broad, or any, and receive a list of related keywords, their 30-day cycle count (Wordze gets their data from meta crawlers and a couple of ISPs), their estimate of search views on that keyword, and their KEI (Keyword Effectiveness Index, which is a comparison of the number of searches to the number of search results; the lower the KEI, the more difficult it is to rank for that keyword).
Wordze will also show you the historical search data for a particular keyword (based on daily traffic):
You can also analyze a keyword's WordRank, which analyzes the search results for a keyword and gives you an idea of how competitive the domains are:
Another interesting feature is Wordze's Dig (not Digg) tool, which apparently searches through over 10,000 websites and returns a crapload of keywords. It takes a while to generate a report, but once it's finished, you have a couple hundred pages of keywords to sift through. I ran a report for "playground equipment" and received 232 pages' worth of keywords.
Other Wordze features include importing keywords, downloading saved results, a keyword misspell and typo database, keyword density, an API service, and a thesaurus. Membership is pretty cheap at $35/month (or a 24-hour day trial for $7.95). While Wordze doesn't have nearly as much data sources as KeywordDiscovery or Wordtracker, it is cheaper to try it out for a month.
One of my gripes about Wordze is that the site has no information about the creator, why he created Wordze, where the data derives from (I found out when talking to Levi), where the company is located, etc. The site's trustworthiness can be improved greatly.
Obviously, another complaint is that there's no way to figure out how accurate any of Wordze's search counts are (I'd say they're probably low, seeing as how the tool is still new and hasn't yet built up a large enough database), but I'll stress that, just like any keyword research tool, you shouldn't read into the numbers--instead, use the tool for a relative comparison between various keywords. A good way to check how "accurate" Wordze is would be to compare its results for a keyword with other keyword research tools (Overture, KeywordDiscovery, Wordtracker, etc). If all of the tools reach a consensus that keyword X is more popular than keyword Y, then I see no harm in tinkering around with Wordze.
If you want to see some of Wordze's tools in action, check out their introductory videos (https://www.wordze.com/videos/KeywordResearch/ and https://www.wordze.com/videos/CompetitorKeywords/) and listen to Levi (who I think sounds a bit like Vin Diesel) give you the grand tour.
Other Wordze features include importing keywords, downloading saved results, a keyword misspell and typo database, keyword density, an API service, and a thesaurus. Membership is pretty cheap at $35/month (or a 24-hour day trial for $7.95). While Wordze doesn't have nearly as much data sources as KeywordDiscovery or Wordtracker, it is cheaper to try it out for a month.
One of my gripes about Wordze is that the site has no information about the creator, why he created Wordze, where the data derives from (I found out when talking to Levi), where the company is located, etc. The site's trustworthiness can be improved greatly.
Obviously, another complaint is that there's no way to figure out how accurate any of Wordze's search counts are (I'd say they're probably low, seeing as how the tool is still new and hasn't yet built up a large enough database), but I'll stress that, just like any keyword research tool, you shouldn't read into the numbers--instead, use the tool for a relative comparison between various keywords. A good way to check how "accurate" Wordze is would be to compare its results for a keyword with other keyword research tools (Overture, KeywordDiscovery, Wordtracker, etc). If all of the tools reach a consensus that keyword X is more popular than keyword Y, then I see no harm in tinkering around with Wordze.
If you want to see some of Wordze's tools in action, check out their introductory videos (https://www.wordze.com/videos/KeywordResearch/ and https://www.wordze.com/videos/CompetitorKeywords/) and listen to Levi (who I think sounds a bit like Vin Diesel) give you the grand tour.
This kind of thing is one of the most valuable bits of SEOmoz - trying out new stuff so we know what to try. Thanks Rebecca. The discussion between Jane and feedthebot on the other hand.... You guys have too much time.
We need to start giving feedthebot some thumbs down otherwise he's going to overtake seomoz staff in the mozpoints.
I like your thinking willcritchlow,
He's taking over the land of Moz!!!!
Well I thumbed you guys up, because you are absolutely right.Who does this feedthebot guy think he is. :)
I tried Wordze a few months back and I'm looking forward to where it may go, but unless things have changed a lot since then, I'd have a hard time saying calling it cheap compared to KD or WT. At least I think you value is more important than price.
I like that Levi is trying to bring some unique features to the tool to differentiate it from the others such as the WordRank feature and the market competition.
Time will hopefully help with a lot of this as the database gets bigger and has more history.
I like the idea of the Dig tool, but found it more of a data dump than anything else that easily expands to hundreds of pages of terms that may or may not be at all relevant that just forces you to dig through a mountain of data looking for specs of gold.
At the time of my testing, the search counts quickly zeroed out and the list ran shorter, so using it for a long tail expedition may be limiting.
That said, I think it has great potential and there certainly is room for another player. KD and WT both still leave quite a bit to be desired.
Wordze is definitely on the right track. I would:
I agree with your recommendations, identity. Wordze can definitely improve their site and service, but I'm fairly impressed with what they've got done in six months.
As for the price, I meant that it's cheaper to try Wordze for one month than it is to try KWD or WT. Yearly, however, it's comparable (and I think Wordtracker is actually cheaper if you break their yearly subscription down into a monthly fee).
Absolutely, I agree and I certainly don't want to come off as dissing the service.
I think everyone should at least give it a 24 hour try since after all, everyone's keyword research may vary and it might be the perfect tool in some cases.
In many ways, I think if these improvements could be made, especially expanding the database and history, Wordze could seriously take a dominant position in the market.
There is a lot of value to being the first into a market, but I think there is also a period when another player can enter a market out of nowhere, bring something truly better or revolutionary to the table or meet some important need that has gone unfulfilled and completely turn everything upside down. I think the keyword research tools market has reached that period... only time will tell if Wordze or someone else becomes that revolutionary market upsetter.
While it is technically cheaper, IMO, for widescale keyword research (what I would consider the norm, if there is one) I'm not sure it delivers as much value and data, which in my mind, isn't necessarily cheaper, philosophically anyway.
I like this service. I think that this has a lot of potential. I would like to own that biz.
This service has some great features that will allow you to do some really sneaky research on your competitors.
sneaky research gets my vote every time!
EGOL:
I guess you've used this. What kinds of insights does it provide
Yum, I will check it out.
Keywords are fun, I am very proud to annouce that after months of of research and trying, feedthebot is finally ranking in google for the search term "how to make someone poo themselves" where do I rank?
Number 2 of course.
Long tail cracks me up, I also am ranking for "how to make someone poo"
How does one monetize that? :)
You're third in the data-center I'm bringing up :P
Butt I am number 2 here, strange I am turd there, butt i guess the chances of ushitting the same data center are asstronomical.
crap, I apologize I will now stop.
If you're signed into a Google account, it's going to be nicer to you, as well. Damn you, personalised search! Luring us into a false sense of security!
No shit, I couldn't agree more, if you are number two, you should be number two.
I am really trying to stop now.
Yeah, I can tell... why you'd want to rank for those terms is beyond me! They sound like Drivl searches. You should see the sick things people search for in order to arrive there...
OMG, I just shit myself that is soooo funny, other than the title search term my favorites are In no particular order...
Sex toon fruit cups
Muffin funny
Badger on the toilet
brushing teeth fetish
My chicken has eaten rat poison
You all could have totally ranked for ...
Charo
panama spider monkey
(you have so missed out)
I wonder how many searches Wordze finds for "panama spider monkey"? Probably about the same number it returns for "sex toon fruit cup", I guess. Still, here's to the long-tail, huh?
Of course it has a long tail, thats how it can hang upside down so good.
And Jane, out of curiosity, do comments matter?
Worst / best pun ever. I'm not sure which.
I want Rebecca to know one thing, her professional, informative, and well written article has been highjacked by a Kiwi who totally baited me into this. I am completely and entirely innoshit.
What's that? I can't hear you over all this NOISE.
#6 in the UK - just think of all us scatalogically minded Brits whose traffic you are missing out on!
When I generate keyword research reports, I'd love to be able to leave the numbers out completely and just present a client with the list in order of most-to-least frequent, important, or however we're categorising the words at any given time.
My reason for this is exactly what you talk about in the post - some tools produce radically different numbers, but the order of the words is usually the same. Keyword X in Wordtracker comes up with 2392 searches. In KWDiscovery, it's showing 8219 searches. But it's still getting twice the number of searches that Keyword Y gets over both tools.
I know clients must think "waaah?" when they see reports with very different numbers. The fact that the rankings are usually the same over all the tools is way more important.
For those of you non-mozzers, what we do for clients is basically provide a count from each keyword research tool that is representative of the same time span (usually 30 or 31 days) and then take the average of those counts. It seems to make the clients happy.
Apart from when they freak out about our numbers, that is. Which is why I want to eliminate the numbers and just provide the list :)
I'm curious: do you have any stats on what the variance (standard deviation, etc.) is when you run those count averages? It'd be interesting to know how similar the different reports are.
I think we may have dabbled with standard deviation for a report or two, but I'm not sure.
It is the old question: Do you give your clients what they want or what they need?
I personally always design my product after what my clients needs.
Perhaps it is because I don't want to answer: Why didn't you give me the best product?
An honest answer who been something like:I didn't believe you could understand a more complicated product and this is what you ask for.
I am researching the connection and the accuracy between the different estimations of numbers of searchers in the keyword different tools in the moment.
Personally I prefer to look at WordTracker compared to Yahoo, at popular keywords, because Yahoos data look like being polluted/inflated by rank-tools.
For long tail keyword I prefer the data from Yahoo, because it isn’t that polluted and WordTracker database is a bit small for the long tail keywords.
This is a bit of guessing, but I be back with hard evidence.
NB: In my keyword reports I deliver the number of searchers world wide per day as an equal average between Yahoo and WordTracker. This level out the high and lows between the two estimations. I also deliver a spread sheet in my keyword reports that specify the number of searchers estimated by WordTracker and Yahoo. Finally I estimate how many searchers comes from Google, Yahoo, MSN and other search engines (Yes, I know it is more what peoples want, than need ;-)I have 3 free top 100 keyword reports for download here if anyone is interested.
Hey Jane,
I just started an account...interesting post. Due to the large number of variable returns with keyword numbers, (depending on the tool) I see exactly what you mean. Thus far, we have basically been doing as Rebecca said, by taking an average in a 30 day period from the available free keyword research tools, which seems to provide a glimpse into who's looking for what.
However, it is interesting that the overall list is more important, in order to know what keywords to concentrate on. If you could elaborate any more....
Afterall, we are competing with each other for the same words. It interesting to find new untapped search words - They're out there too.
I have alot to learn in this area - I'm glad to be here.
Roots
We've also started averaging out the numbers from different tools. Although, I've all but phased Wordtracker out and mostly just average KWDiscovery and Wordze (since I've found Wordze numbers and Wordtracker numbers to be very similar, and I feel like, for me, Wordze is much faster and more efficient).
Have you ever actually left the numbers out completely? I'd really like to move down that road (since, as much as you say "trend," you just can't stop their eyes from lighting up at the number of searches), but I feel like it would mildly freak out the clients. For how fixated they seem to be when they first see the numbers at the beginning of a campaign, though, I find that they rarely go back, say, six months into the campaign and compare to the original projections.
Wordze is a strong app with some unique features. I followed its development and discussions thereof in the days leading up to when it went live and have been a happy user since; Levi's tech / customer service support is responsive and articulate.
Similar to how no single metric it offers is something to hang any decision hats on, it shouldn't be the only keyword research and analysis tool in any SEO's kit (working without referencing disparate, independent data sources and regularly auditing them against each other for comparitive checks is insanity), but it is good stuff.
Quick note as I know people are having problems with Wordze now of days. I Levi Thornton the founder of Wordze do NOT own Wordze anylonger. It was sold to a company called Simpio based out of TX back in 2009. The new CEO is Bradley Markham. How they run the site has nothing to do with me at all!
"Another interesting feature is Wordze's Dig (not Digg) tool, which apparently searches through over 10,000 websites and returns a crapload of keywords. It takes a while to generate a report, but once it's finished, you have a couple hundred pages of keywords to sift through. I ran a report for "playground equipment" and received 232 pages' worth of keywords."
That is amazing - I may have to sign up for a week trial.
Interestingly there seems to be a kind of keyword kick around here of late. Everyone suddenly has become somewhat conversant about keywords and their research without any prompting from me.
Maybe it's that spring has sprung or maybe - just maybe - my message is getting through.
It's wonderful to have another tool to use - I use 4 at the moment and I'm always happy for more.
Hey - keeps me off the streets :-)
...and if you're up at this hour, you need a lot to keep you busy and off the streets! Seriously neat new tool, though. I agree.
Hey Gillian, it's a nice sunny middle of the day here in the UK (where I think deCabbit is based as well). Seems like you are up in the middle of the night though?
Yeah - we're all at work - what's your excuse!
;)
Hard at work by the way. Can you tell?
Shhhhhhhhhhhhhhh - I'm busy!
;)
Heh. Yeah - me too. I won't tell if you won't.
Nah, our server time has been screwy lately.
Yeah, Rebecca's never up before the crack-of-noon.
Through an enormous amount of effort I am saying nothing
I'm in the UK. I don't see 5am unless I'm still up from the night before ;-)
Haven't made it over to try yet. Maybe with this I will give the trial a shot.
Really, it's worth 35/month and is better than Google's tool and yours?
I said it's worth it to try it out.
If you are gonna spend 35 bucks a month on something...
:)
Woow this sound really great, im sure to check out this tool!
Ye, thanks for the tool. :)