I promised a friend that we've have the data related to SEOmoz's Web 2.0 Awards posted today and I'd hate to dissapoint. I'm providing statistics from launch in the early morning of Tuesday, March 28 to today - a total of 10 days (8 weekdays).
Traffic (unique visits):
March 28, 2006 Tue 19,636
March 29, 2006 Wed 20,667
March 30, 2006 Thu 12,825
March 31, 2006 Fri 7,777
April 01, 2006 Sat 4,061
April 02, 2006 Sun 3,838
April 03, 2006 Mon 6,221
April 04, 2006 Tue 5,518
April 05, 2006 Wed 5,126
April 06, 2006 Thu 3,992 (until 3:20pm PDT)
Referring Links:
11,066 referring URLs sent traffic, from 2477 unique domains
Top 25 Referrers:
- https://digg.com
- https://del.icio.us
- https://www.cssbeauty.com
- https://www.stumbleupon.com
- https://cssmania.com
- https://www.nnm.ru
- https://www.pixelsurgeon.com
- https://blog.searchenginewatch.com
- https://blog.seattlepi.nwsource.com
- https://tek.sapo.pt
- https://www.msnbc.msn.com
- https://www.downloadsquad.com
- https://popurls.com
- https://doci.nnm.ru
- https://www.marketingfacts.nl
- https://cssbeauty.com
- https://www.netvibes.com
- https://solidot.org
- https://blog.donews.com
- https://www.micropersuasion.com
- https://mail.google.com
- https://www.blinklist.com
- https://blog.centraldesktop.com
- https://www.postshow.net
- https://www.furl.net
#22 is pretty interesting, but my favorite referrer, who isn't on the list, was Alexa's "Movers & Shakers" page. We're at #9 with a 1,600% increase in traffic:
As far as search engine stats, it's still too early to say. Yahoo!'s reporting 17,400 links (using the last page method to get greater accuracy). Google is ranking the site #3 for Web 2.0 Awards, so it's possible we've dodged the sandbox, but I won't have any true data until it's been indexed for at least 3 weeks. I think it fits the model of "topical phenomenon" fairly well, but my secret hope is that the domain does get sandboxed (box testing is the primary reason we launched it on its own domain rather than as an SEOmoz article).
As I have more cool stats, I'll be posting them in this entry or the comments below - the research portion of the awards for SEO purposes was a major part of the project, and I plan to make all of that information public for SEOs to reference. It should certainly help bolster the case for a major, pressworthy launch as a methodology for link growth, rather than a traditional link building/requesting campaign.
Wow nice numbers. Katz did a helluva good job on her Web awards page. Which is why, myself included, coudn't help from linking to it ;)
Good job.
Great test! I hope this helps people understand there are much better and effective ways to link build than the way most people currently view it. By using a viral marketing campaign you got traffic, branding and of course a lot of link love!
Why did you choose subdomain and not TLD? Any specific reason for testing or?
I don't think there will be any difference. The subdomain use was just for the clever phrase it created. The primary domain - 0awards.org - redirects to web2.0awards.org, so my supposition is that no impact will be created. It's like del.icio.us - www.icio.us doesn't have any particular value.