The search landscape is changing significantly this morning, and SEOs of all stripes need to pay close attention. I'm going to do my best to summarize the impact of these changes based on what we already know and interpret what's going to change for the field of search engine optimization and what we, as representatives of our clients and our companies, need to know and do.
Background on the Deal
First off, a few background snippets from several of the sources on this topic - SearchEngineLand's Live Blogging Coverage; TechCrunch; ReadWriteWeb; and the new MS/Yahoo! website Choice, Value, Innovation.
- The term of the agreement is 10 years
- Microsoft will acquire an exclusive 10 year license to Yahoo!'s core search technologies, and Microsoft will have the ability to integrate Yahoo! search technologies into its existing web search platforms
- Yahoo! will continue to syndicate its existing search affiliate partnerships.
- Microsoft's Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites. Yahoo! will continue to use its technology and data in other areas of its business such as enhancing display advertising technology.
- Each company will maintain its own separate display advertising business and sales force.
- Yahoo! will become the exclusive worldwide relationship sales force for both companies' premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft's AdCenter platform, and prices for all search ads will continue to be set by AdCenter's automated auction process.
In case that wasn't quite clear, the big takeaway is that Bing will now power search on Yahoo! and Yahoo!'s salesforce will sell the premium (non-self service) search advertising for Yahoo!/Bing. Bing also gets access to Yahoo!'s core search technology and can, at its option, leverage that to help create more relevant results.
- Google has 78% of market share of paid search (direct quote on SELand from Microsoft)
- Bartz: Yes there are many Yahoo search employees who will be asked to take jobs at Microsoft. There will also be search employees who we look to help us on the display side. And then unfortunately there will be some redundancy in Yahoo. (Just a quick note; if you work in Yahoo! search, please email me - [email protected] - we're hiring on the engineering team!)
- Bartz: Notes that when it comes to paid search, Panama is the provider in most international marketplaces for Microsoft already.
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Danny Sullivan: What happens to other things search like at Yahoo? What powered Yahoo News? What happens to the Yahoo Directory? Is Delicious search? And what happens to Yahoo paid inclusion?
Bartz: We have full flexibility on what to do within our own sites. Paid inclusion, we’ll decide on that later. - AdAge reports that ComScore shows Bing will now have a 28% market share when combined with Yahoo! search, though.
- ReadWriteWeb worried about this large list of services from Yahoo! that are under "search services." Yahoo! PR called them to say that "this is a consumer facing list of search-related services, like News Search and Map Search, but most of those are not or are no longer formally part of the Search Department." So, probably at least some of them are safe.
Search Query Demand Market Share
The search landscape right now looks like something between:
Market Share from the thousands of accounts served by their hit counter/referral tracking software
(note: I don't know why it says 82% on the left and 72% on the right, but 82% appears more accurate when adding up all the other figures)
AND
Based on data from Comscore's June Release
We're somewhere between a market where Google dominates 65-82% of all search queries. When it comes to referring queries that point out from the engine's properties (Google/Yahoo!/Microsoft not searching or linking to their own content), I believe Google's closer to sending out 80-85% of that traffic.
What's Changing for SEOs?
Note that some of thse are speculative, while others are direct and actionable. However, until the deal actually goes into effect and is publically accessible (which could take some serious time depending on regulators), my best advice is to be prepared (and take those steps that can ensure maximum benefit once the changes go live). Remember that Yahoo! said full implementation may lag up to 24 months (2 years) behind regulatory approval (which itself could take months), so you've got some time.
#1 - SEO for Bing is Worth Your Optimization Effort
Even if the lowest numbers are accurate, 15% of search market share is worth the optimization effort. Bing's algorithm, while certainly an upgrade from Live.com still has a few noticeable preferences, such as concentration on keyword use in subdomains and root domain names (Google loves exact keyword matches, but Bing really likes any keyword placement in the sub or root). Bing's core relevancy sometimes suffers from manipulative link patterns more so than Google & Yahoo!, though, they often do a good job surfacing alternative queries and instant answers.
Bing's results are, by default, "richer" than those of Yahoo! and Google. Although Yahoo! will be controlling the user interface on their end, it's likely much of that "richness" will make its way into the Bing results inside Yahoo!. Bing also surfaces only the top 5 results for many queries, meaning a higher concentration of clicks on those top results.
Bing's traffic is, in general, also more likely to convert and click on ads. Whether this is a result of demographics or of how the engine frames information isn't clear, though we may get more insight on that soon.
We at SEOmoz will certainly be doing more work to provide insight into how Bing ranks results and where it differs substantively from Google. You can go play around with results here or here. I strongly suspect there will be more SEO focus overall on Bing in both R&D and active practice.
#2 - We May Lose Yahoo! Link Data
The largest two providers of link information to SEOs today are Yahoo!'s advanced search queries and Yahoo! Site Explorer. If these go away, which seems likely with Bing, since Microsoft removed the link query operator's functionality a few years back (and Google torched theirs nearly 5 years ago), we'll be left with very few sources of link information. Obviously, SEOmoz itself provides Linkscape, but we'll be likely to offer a slightly deprecated, free version of that tool if/when this happens. Exalead.com still does provide link data, though not as richly as Yahoo!
This change would likely see the rise of more propietary link indices as well as the breaking of a large number of internal and external tools that rely on Yahoo! for their link data. We may not know for sure for some time to come, but it may make have a substantive impact on the link research landscape.
#3 - PPC Consolidation
Right now, many companies and agencies exclusively use Google AdWords. I think both Microsoft and Yahoo! are counting on a lowered complexity and barrier to entry with only two major search engines making a compelling case that one should, at the least, participate in the two leading platforms for search. I suspect more people will buy ads from MSN AdCenter, which is likely to increase ad relevancy, quality and competition. The days of low cost traffic via AdCenter and Yahoo! Search Marketing may be nearing an end (unless market share slips so far that they become largely irrelevant, but that seem unlikely, at least in the short term).
#4 - Bing's Webmaster Tools Are Important
If you don't have an account with Bing Webmaster Tools, now is the time. Although not yet as robust as Google's, Bing WMT is working hard to catch up and even surpass their rivals with features that will prove valuable for webmasters on all platforms. The data you get from Bing WMT will also be important for conducting better organic SEO campaigns on that engine and seeing how Google & Bing may view your site differently.
#5 - Yahoo! & Bing Local Become More Essential
We're still not 100% sure of the status of local search - according the ReadWriteWeb piece, Yahoo! may consider this a "consumer service" and not part of core search. However, if Bing is serving up local listings in the search results (as they do now), Bing's local registration is going to become very important for local businesses. Check out Bing Local and their local listing center in the near futuer if this impacts you.
#6 - Bing Will Get more Spam
With greater search share comes greater spam attempts. Google's still a ways out in front in terms of catching and discounting manipulative practices, but Yahoo! has been a close second for some time. I'd expect that Bing will recruit a number of the staff and algorithmic work Yahoo! search has done on this front, but they should also expect serious spammer attention to be focused their way. The loopholes that Google's closed will still likely be open on Bing for some time to come and spammers will use the chaos that comes from a merger to exploit these.
#7 - Bing Will Get Lots more Data
Bing's going to know a lot more about you. Perhaps not as much as Google, but with Yahoo! analytics, Yahoo!'s database of profiles, Yahoo!'s behavioral targeting and their own research, Bing's going to be a close second. This should, conceptually, help improve core search and may pave the way for greater advances on the personalization front, too.
#8 - Important Yahoo! Properties May Dissappear
As Danny Sullivan and ReadWriteWeb noted, we're in some danger of losing stalwarts like the Yahoo! Directory, Delicious (which has often been seen as an alternative search play), Yahoo! Maps, SearchMonkey & BOSS (two of the best search apps out there). It's still speculative, but by watching the activities inside Yahoo! over the next 3-6 months, we'll probably get a lot more insight about who's headed to the chopping block.
#9 - Yahoo! Maintains UI Control for their Search Experience
This means that Yahoo!'s results ordering, layout, sidebars and searcher focus may continue to be unique from Bing, thus requiring that SEOs still pay attention to the differences in the two engines and optimize accordingly. It will be tough to know the extent of Bing's integration until it launches, but there's a lot of room for variation, which means complexity for SEOs.
#10 - Yahoo! Will Become a More Powerful Content Competitor
With Yahoo! out of the core search business, many people, myself included, expect them to focus even more on the content side of the business. That means properties inside Yahoo! News & Media Group are going to get more attention and more investment. If you're competing with Yahoo!'s content now, that battle may get tougher in the future.
I have no doubt that this quick analysis doesn't cover every important aspect of the deal for SEOs, and definitely appreciate any comments you have that can help to provide further insight. Once again, the SEO field is proving that if you don't like the weather, wait a minute.
The possiblity of losing Yahoo!'s site explorer is certainly a major concern. Generally, Yahoo! seems to be faster in getting sites indexed too. This news is interesting, exciting but a little bit scary at the same time. Let's see how it all pans out.
agreed. Site Explorer isn't the very best link profile research tool, but it's perfect for giving a C-suite executive a really good idea of why they're not getting the 10 million visits per month that their competitor is - your competitor has 400X as many back links.
i agree with you in seeing sites get indexed faster in Yahoo - however, with the exception of the link function i will not miss site explorer. i always seem to have problems getting it to load without an error have the time
At least convincing clients not to pay USD299 for a Yahoo Directory listing just became easier.
amen to that!! I have NEVER EVER recommended that anyone pay that, even going back to good old altavista days when the dir listing actually meant something!
Ha, great comment Kalena!
Time to start selling them on the Bingectory, a bargain at only $298.50 ;)
As an SEO, I'm delighted to hear this news. Why?
#1 - SEO for Bing is Worth Your Optimization Effort
Yep - and I'm finding that (luckily) sites I'm working on at the moment seem to be more visible in Bing over Yahoo :-)
On the link data,(and this is personal opinion) Yahoo Site Explorer is not my preferred choice. I think, once it's gone, I'll barely miss it.
Really looking forward to seeing these changes rolled out in the near future.
Same here, my clients have been ranking better in Bing than Yahoo...money :)
Yep, same here, and Im sure the same as most SEO savvy webmasters, my BING serps are outstanding, we are #1 for pretty much every generic industry keyword, and the traffic converts like a freight train..
so Im happy with the news!
====QUESTION IS THOUGH=====
WHEN is the rollout of the yahoo/bing integration planned for, the sooner the better for me, but Ive read (on SEL) it will be as long as two years?
MOGmartin
Well that concludes it for me. I've been juggling the idea of putting in more efforts for Bing but haven't fully wrapped my mind around it.
Similarly as you, I'm finding some decent rankings on Bing so I too am excited to get things rolling!
I do think its important to remember that this deal is no where near ready for anything. After shareholder and legal approval, Yahoo said it will take up to 24 months (2 years!) to achieve full implementation.
Than what DO you use?
Thanks for the "in depth" on this Rand. You must have written it very quickly ;)
I was pretty excited to see the Bing roll out. The re-branding has been agressive and to my way of looking at it, effective. Overall I think it has been improved on every level.
The Yahoo deal, although it will be some time before it takes effect will be another bold improvement for MSN and I think generous (fortunate) for Yahoo shareholders.
This is really why I enjoy SEO. It is Always changing and you can't afford to stop being agressive.
That Google v Bing site is very niffy for a quick comparison - not seen it before.
Moz Towers must be praying for Yahoo Site Explorer to be dropped, with only paid, quality link data available ;)
Bingoo! just needs to snap up AOL and the mysterious "other", and the Google Pacman will be hard-pressed to chow down on that elusive piece of the pie. I think the best thing to come from this merger is one less login.
I have to say that if you're right about delicious, that would be a real loss: for me, as a consumer, much more than Yahoo's search capability which I ever, ever use. It does something much better than any other site out there. Here's hoping it doesn't get bookmarked as 'closed'
I am thrilled to almost be rid of Yahoo Sponsored Search's terrible interface and ridiculous matching options. Not that adCenter is a pleasure to work with yet, but at least they are moving in the right direction. And per the earlier comments, not only will it make it easier to convince AdWords advertisers to try the other networks, it will make it easier for us to convince them to do so and much easier to manage their campaigns (I hope). Yes, it will be a bit sad to see the resulting increase in CPC.
Yes! From the PPC side of things this merger is good news especially since we'll finally have a desktop tool for yahoo! Time to backup all that Yahoo data though, just in case...
The other properties are the most interesting part of this new partnership. What happens to Yahoo! Directory? SearchMonkey? BOSS?
I am most interested in Paid Inclusion since it obscures Yahoo! SEO and could disrupt the traffic profile for many advertisers who rely on PI instead of real SEO.
Wll Yahoo! Paid Inclusion Survive Microsoft Deal?
From the answer Bartz provides above it seems like Paid Inclusion can only be used on Yahoo! and that it may or may not survive. The death of PI would return all SERP to SEO only.
I am keeping my fingers crossed for just such a demise! It has caused the Yahoo Directory to be forever skewed...
And if they finally kill off Panama on the search marketing side of things - I will be flat-out elated.
Hopefully the increased competition will force Google to improve their Webmaster tools. If the link query ever does disapear, hopefully it will make a reapearance there.
"Bing's traffic is, in general, also more likely to convert and click on ads. Whether this is a result of demographics or of how the engine frames information isn't clear, though we may get more insight on that soon."
We have seen this really show up in the last month or so. We get almost as many conversions from Bing as we do Google, even though we have over 60% more traffic from Google. We have been rakning well in Bing, and I really hope this merger of search engines manages to get to 28% of the search market and keep the higher rate of conversions. This seems unlikely, but I am still hopeful.
It's funny, but since friends know I'm in Seattle this week and my wife works for Microsoft, a bunch of people have asked me what locals think of the announcement. Just for the record - everyone at Microsoft is trying to figure out how to survive the 103 degree heat. They'll start thinking about the deal next week when their brains start working again :)
Seriously, I'm very curious about the PPC side. Microsoft hasn't even really told us how AdCenter ties into Bing and if changes are coming on that front (since, presumably, the switch from Live to Bing is highly relevant to PPC placement, volume, etc.). Now, add another wrench. PPC managers are going to need to be on their toes this next 12 months.
I'm already on my toes! I'd like to think this will make my life easier cutting down on having to manage too many accounts. But Microsoft should step it up a little and give us a clear explanation of what this merger will mean for adcenter (besides the loss of cheap keywords)...
Just had fun telling a mate in yahoo search. Transparency not a yahoo strong point apparently ^^
As usually, a very helpful post! Thanks for your analysis.
Excelent post! I am very happy for this Microsoft and Yahoo seal web deal and I believe this will help SEO community for long. Hoping to see the shift of interest of people toward Bing in near future, its time to see Bing seriously as your business, time to shift your balance away from Google
Aaahh Capitalism! Finally we're going to take on the beast.
This is good news everyone, we've now made a great step towards improving search even more by creating a David for this Goliath. Huzzah! While this will take some time to solidify, it's going to be good to have a larger player for Google to compete with.
I'm very interested to start working with new webmaster tools. I've already noticed a fair spike in Bing traffic to my websites and the onsite data seems to be performing well for that traffic.
Good post Rand.
Great article, I hadn't heard about the Yahoo/Microsoft deal taking place, I'm obviously living in a cave. What excites me the most, I think is the extra data and how they'll be a better competitor against the Google giant.
It will be interesting to see how this all shakes out in the end and will be worth following. For now, I can't say I'm real happy about it, although I also see conversions from Bing for very generic terms, like "services". Neither Y nor MSN webmaster tools are anywhere near as useful as Google's WMT, and this is an area where they really need to step up, IMHO.
AWESOME information. Thanks for sharing!!!!
My favourite (and your first also) point : seo for bing is worth your... effort
higher conversion rates are always good to hear, and if bing picks up in it\s market share keyword-rich domains are going to get much better. can't complain!
Hi Rand,
This is the first time that I am posting a comment at SEOmoz, I've also read about the Microsoft /Yahoo deal, I have no IDEA what changes will it bring for us(SEOs).
Can you highlight saome strategies which we can follow to ease our SEO at Microsoft/Yahoo search engines, what will be the best practices to do,what ares of SEO should we give more importance which will be equally good for GOOGLE and BING/YAHOO search engines.
Your post is good but as you have mentioned that "I have no doubt that this quick analysis doesn't cover every important aspect of the deal for SEOs", can you please share some of the best practicies which we the SEO should follow to keep up the good rankings and traffic for our clients.
GOOGLE rules the internet market but BING/YAHOO merger will give GOOGLE a tough time.
I use to see ur White Board Friday, I hope we would be expecting you to share some SEO practicies to overcome the SEO difficulties we will be going to face after the millionaire merger.
Thanks,
Farhan
My own site has already been posting higher/more net results click throughs on Bing then on Yahoo...however, I think the use of the Bing analytics will be key to better understand the key differences.
Watching the oldest directory (Yahoo Dir) and delicious disappear is not on my list of summer sites to see. Delicious is one of the best tech related search options as well as an organizational tool.
The questions have been raised, but no one has offered an idea as to why these, and others like BOSS, might disappear. Ideas?
I think this deal wont change much.
Google will continue to be no. 1.
But i will pay attention to it.
Google Will Continue to lead the market for now. Yahoo and microsoft are just protecting their market share. They wont grow much more.
about time another search engine looks set to take a sizable market share away from Google. A non competitive market is never good for the consumer.
I'd like to know what value Yahoo sees in providing the site explorer tool? I'm not quite sure.
Presumably if there's value for Yahoo then there's value for Bing. If there's no value for Yahoo, then the tool would probably be disappearing eventually regardless of the tie up.
Either way, it just goes to show that we should make sure we have adequate contingency built into our systems.
With Facebook in part sharing a decent amount of equity with Bing I think it's definitely worth paying a little bit more attention to. Considering Bing allows for larger page titles appearing in SERPs it's also questionable to wonder how much more data they're mining. I kind of wish Google would give us just that much more room for page titles. Long tail keywords for the win.
Wonder what will happen to YSSP, if it will be phased out, stay on Yahoo or if we will begin seeing TLPs on Bing too.
Rand- I'm officially overloaded with posts of this deal. Very good summary though. From an SEO perspective, how different are Google and Bing's algos? I'm curious about the logistics of this from a PPC perspective
Great post; it really sums up some of the key considerations for search marketers! I'm hoping that this does not negatively impact Search Monkey or BOSS - and since the deal is suppose to allow Yahoo to maintain UI control, that might be the case (at least for the former).
thanks for the excellent breakdown of the Yahoo Microsoft Bing Search deal. This will rattle the status quo in the SEO field!
Hi Rand,
Thanks for the informative round up. I think a lot of SEO's were starting to take Bing seriously since they launched their new engine, so this deal should further increase that desire to improve rankings on Bing.
Competition is a good thing in any market. It promotes development and diversity in product offerings.
Personally as an Internet user and a seo I welcome the partnership of Yahoo! and Bing as together they offer a more credible competition to the dominant position Google currently enjoys.
I'm curious whether Yahoo! engineer(s) will start working at SEOmoz in the near future ;)
This is really interesting news. I heard this before reading SEOMOZ and immediately visited here to see what is happening exactly.
Thanks for clarification
Well, it was bound to happen sooner or later. Most large markets only support two major players over time.
Although I'm worried about what's going to happen to all those Yahoo! properties (such as Delicious, although I can't see that going), I think it's a very good thing both for SEOs and for the search market in general. The merger will only make Yahoo!/Microsoft more competitive in search, and that can only help the market.
Why is Yahoo giving up? – what disaster seriously. Bing is advertising everywhere and gains .4% of the market share? This is not going to help SEO – Bing sucks.
Very helpful Rand. I have noticed more hits from Bing searches but this caps it. I followed your link and made sure I am familiar with Bing Local.
Thanks!
did you find where you can edit your bing local data i couldnt find it
I've found Bing's Webmaster tools to be anything but intuitive up to now. I'm sure they'll iron some things out soon, but Microsoft is infamous for making careless mistakes - as I blogged about last month. Time will tell how well they incorporate Google ideas - and which ones they'll actually innovate.
That being said, I'm already loving the new spin this merger is going to put on the world of search, if not only to keep google on its toes and possibly move the 'G' in Google from a capital to lower-case 'g'. Maybe that's a stretch - how about at least to a non-bold 'G'.
As I see it, anything/anyone that helps to level the playing field in the search industry, even a bit, is a good thing.
As far as the possible loss of valuable Yahoo backlink data - I have faith that "Yahingoo" will come up with something new.
Awesome overview post of what matters, Rand. My takeaways are this:
You can still rank well in Bing if you put in some effort and follow the SEO Best Practices, such as putting your keywords in your URLs and naming your files right.
I kind of do fear losing the yahoo link data, which really is very helpful. Kind of puts Linkscape in a great position, though, as we will need link data more than ever.
Thanks for this! As soon as I heard the news, I was hoping SEOMoz would explain (and sure enough, you did!).
One question: does anyone know if this means that current SEM accounts will eventually be merged between Bing & Yahoo?
Hi,
again a very useful post this one of yours Rand.
On my side of SEO, the merge of Bing and Yahoo! won't be really affecting that much, as the 90% of my clients are Italian web sites that looks for better rankings in the italian version of the Search Engines.
You've to know that Google in Italy means almost the 88% of the searches realized by users.
But I will look forward for any insights about the SEO practices needed for "YaBing!", as more and more people in Italy are looking for Search Engine Optimization of their international website version.
Finally, what I'm really looking at is for the effects of the merge on the PPC market... if Bing/Yahoo! becomes a serious competitor to Google Adwords, I suppose - as in every market field - that we will see also lowering some "absurdely" high PPC in Adwords.
Great post!
I'm really interested to see how Bing/Yahoo will effect local searches.
I'm already seeing Bing popping up in analytics so people are using it!
So far my experiences with Bing haven't been very positive (Dutch market) and when I heard the news I went 'Wut?'.
But it'll definitely be interesting. Nice to see SEOmoz is keeping people well informed right from the start. As always. =)
I have to concur with the fact that Bing is relying on domain name keywords. I recently made some purchases that resulted in almost instant top rankings in Bing. I was not to excited abou it, until today though
If Microsoft and Yahoo! mesh their algorithms, the result could very well be superior to Google. Bing and Yahoo! already have pretty good results as it is. I find that getting high rankings on them seems to happen automatically if you optimize properly for Google, except they don't put nearly as much weight on exact domain name matches.
Hmm - I've known for a while now that Microsofts search results provide better conversions, and that their results are more easily "gamed" by a mile than Google's. Personally I see this as users of Microsofts search platforms as "fresh meat" if you like. People, new to their computers and only having an MS OS and MS IE.
While I'd like to see an alternative to Google (right now it feels like all my eggs are in one algorythm) I'd be willing to bet Google will draw away a big proportion of the Yahoo! users who expect a more robust filtering of the bad stuff.
Great info Rand... I'm glad I've already put some effort into Bing Optimization/Bing Local etc. and it won't be in vain.
I'm extremely interested in seeing how the Yahoo! Directory / Delicious bit plays out, not to mention the spam/data ratio. I am a bit hesitant to shell out that $299.00 directory fee now.
Thanks for the heads up!
I'm hoping that this pushes Bing to improve it's international search results. At the moment, the .au is terrible.
Couldn't agree more... .au results are all over the place and whipping around, up and down at an almost frantic pace.
great post rand, huge news for SEOs everywhere; looking fwd to digging in.
I think it has greater impact in US industry than anywhere else, Google rules the European market, so I am not worried too much about this.
Though I really hope Bing becomes more and more competitive, competition means development and improvement.
Yep, in the UK this merger would still leave google with around 90% market share.
These are all good things to keep in mind. Today is a huge day for SEOs everywhere. I'm sure the industry will be in flux for some time as these developments continue to surface.
Just wondering, was there any thought of this in SEOmoz's mind when they started developing Linkscape? Site Explorer disapearing increases the power of Linkscape by tenfold!
Thanks for the fast breakdown Rand; the evolution of internet marketing continues...let's hope that the resources from Yahoo! remain available and that SEOmoz can pick up an engineer or two (no offense to the wonderful, and large, engineers currently working on the great programs, I'm sure they would love the insider insight).
Keep up the good work!
Yeah, i think reason #1 will have the biggest impact on my business as an SEO. If Yahoo/Bing is going to account for 25% - 30% of search you better believe my clients are going to be more interested in ranking well.
Good point about the local side as well.
As far as backlink analysis...that's what linkscape is for, right?!
Great post!
It will be great to look back in 2yrs and see what the old landscape of search was…. The question to ask now is what will Google do to maintain their position?
Exciting times!
This looks like a good thing for SEOmoz and LinkScape if they axe Yahoo's backlink tool.
You guys better get on that! Free tool now!
I also noticed the same ad click effect from Bing as well, detailed in a post on my blog a few weeks ago.
Great post!
It will be great to look back in 2yrs and see what the old landscape of search was…. The question to ask now is what will Google do to maintain their position?
Exciting times!