I know it's late, but this post from Todd is inspiring - 21 Tips for Better Online Credibility. My favorite is #21:

21. Have a freakin’ sense of humor
...Take time to laugh, poke fun at yourself, and make others laugh as well. Show people that you’re human and not a corporate drone. Not only is it good for your soul…it’s good for credibility and your business.

Amen, brother.