Oklahoma! references aside, a great thread at SEW gets into the antagonistic relationship that search engineers often perceive to have with SEOs. Luckily, two individuals (myself & new member Xan) believe that things can change. In a post, I explain many of the reasons SEOs & engineers should be friends:
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Engineers making SEOs understand that keyword density and keyword stuffing are not valuable, and that term weight is a far better measure of a page's connection to a term/phrase.
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SEOs helping engineers understand good methods to stop blog spam (rather than nofollow), including seperate indexes for blogs, tags that indicate a software type of blog, patterns that show blog spam, etc.
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Engineers helping SEOs understand why well-written, natural language is optimal for SEO thanks to advanced sentence structure analysis and its use to tag spam pages.
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SEOs helping engineers to see blatant spamming/scamming techniques including the 301 hijacking, new techniques for cloaking, re-directs, etc.
"Engineers helping SEOs understand why well-written, natural language is optimal for SEO thanks to advanced sentence structure analysis and its use to tag spam pages."
This is an interesting concept that I have not read until now. In fact, I have read the opposite! I have read that it is best to use as many keywords in your text as possible while still making it sound natural. Well here, you are suggesting just to write natural and the keywords that spring up will spring up on thier own, not because you consciously put them in there. Very interesting... I'm willing to be hardly anybody follows this advice though!