It's 7:45pm in Seattle and 3:45am here in London. Why am I up? The same reason I was up last night at this time, and, for that matter, the night before that. My body can't seem to adjust to Greenwich Mean Time. Of course, I've been far too busy to sleep during the day, which leaves me wondering how long a 26-year old male can actually go without any significant quantity of shut-eye.
Luckily, this curse has brought with it some benefits. For one, this unsecured wireless network that I'm bogarting from some poor Kensingtonian has just appeared in my network options, allowing me to blog. Secondarily, and of greater interest, the massive boredom created by spending hours awake staring at the low ceiling has put a rush of ideas into my head.
Just a few:
- Why can't Flash be search indexable? It seems very easy to me for Macromedia/Adobe to create a standard system whereby frames, and the text content within them, is issued as a parsable portion of the SWF file.
- Web 2.0 has a much cleaner definition than O'Reily gives it (IMO). I believe that at this point, when we (insiders in the web industry) refer to Web 2.0, what we really mean is simply the use of web technology to provide an egalitarian content-production and distribution system. Nearly every Web 2.0 buzzword - User Generated Content, Blogs, RSS, Wikis, etc. fits into this map. The only excluded elements are the spiffy GUIs and AJAX.
- Salon.com's re-design sucks. That's why I haven't renewed my subscription. I know it's almost a year old, but it still pisses me off.
- London's business districts are remarkably well intertwined with their retail and tourist locations. Way to build a metropolis, Brits!
- Residents of Glasgow are, apparently, called "Glaswegians" (pronounced Glass-wee-gins)... Makes me wish Seattlites went with something more hip.
- The web's mindshare is going through a search-dominated period, much as it went through a directory and portal-dominated period in the mid-late '90's. I give it no more than 4 more years before a new surfing style takes over and search becomes just one of many ways to use the web.
- Likewise, the long tail of the demand curve is going to be hot for a limited amount of time before we see a level of saturation that makes all but the smallest of industry nooks so competitive online that there will be little difference in cost and effectiveness between starting an online business vs. an offline one (or perhaps the two will blur so completely as to make it a moot point).
- I met with a client who's part of an incubation system run by a VC today. I really like the idea of incubation - I think that in the future, I'd like to be able to fund smart people with great ideas and a passion for getting them done. In fact, it's going on my 25-year plan.
- The audience at this site is way, way too savvy to click on ads, so if we're going to monetize, we need to do it on a CPM (cost per thousand impressions) basis. EIther that or SEOmoz needs to start selling some content of its own...
Last thing - any tips for getting to sleep? Benadryl tablets make me feel sleepy, but I pop out of it about an hour later and don't get any rest... Here come the chirping birds and light blue skies... Please give me just two hours before SES tomorrow.
Rand ... you're a young guy ... go find a girl, "spend/devote/share" at least 2-3 hours with her. That might help with the sleep problem. ;-)
Rand's girlfriend would kick his ass so bad for that.
Insomniatic huh? Welcome to the club. If you don't feel worn down from it, just use the time wisely to get some of the more boring tasks done: making lists for upcoming week projects, read a few articles that you put off, etc.
The problem with reading SWF files is that they would be even more susceptible to spam. You can hide anything in an SWF: text, links, even html, that never gets displayed to the user.
Then again, maybe we should make SWFs spiderable. Would help my side of the industry :)
Exactly, Flash should automatically output ALL text and even have a program that can read a text image and output that text as well which would make it impossible to hide text!
Edit: and by "output" I mean create a txt file or something that is spiderable automatically...
Fancy GUI's and AJAX are essential to a 2.0 definition.
Sleep is overrated! You can sleep once you semi-retire rich in a few years. Just go hard and your body will go to sleep when it is time. You are young, do it while you can. Us old farts in our 30's/40's wish we had your problem!
The only thing that will monetize this blog is something we are all interested in. What's that you ask? Well... What you and your cronies have to say! Sell us an eBook, sell us a preferred subscription with access to exclusive content, make a subscription only forum where we can ask stupid questions and get intelligent answers from your crew, create a more indepth set off tools with some auto run features with a small subscription fee, or sell some of those yellow shoes to the 'Randletts'. Hell, sell us Aaron's eBook if you have no time to write your own. Ad's are SOOO Web 0.9.2 beta... And CPM ads were already passe in that version! We all of want to keep the 'free' spirit of the net, but you can have mostly free but gimme a couple bucks for the glengarry leads sort of model and we'll still show you the love.
Keep your stick on the ice, Jason Bailey
Simplest thing, either one of the 2 is fine with me:
1. Donation button (and Rand's buy a limo and when he gets to the SES shows he drives the seomoz fans around the city.
2. Donation center --> Create a center of research (it can be a couple hours of any of your staff/you for a while) where people could throw in some money (I'd be the first one to contribute) and have this money used to do researches based on what SEOmoz community would like to be tested / experimented.
"Why can't Flash be search indexable? It seems very easy to me for Macromedia/Adobe to create a standard system whereby frames, and the text content within them, is issued as a parsable portion of the SWF file."
Pure genious! I can hardly imagine how the fact that they are difficult to index has hurt their sales. We could be looking at a 50 to 60% Flash dominated internet right now if it wasn't for the lack of SERP presence that Flash curses you with!
Rand, I am not sure which of O'Reilly's three Web 2.0 definitions you are referring to. I like his third definition of Web 2.0 which includes:
'...real heart of Web 2.0 is harnessing collective intelligence.'
This link chronicles O'Reilly's definitions/explanations of Web 2.0.
https://glinden.blogspot.com/2006/05/tim-oreil...
From it:
Web 2.0 applications get better and better the more people use them. Web 2.0 applications learn from the behavior of their users. Web 2.0 applications harness collective intelligence.
Rand, I love your comment about how easy it would be for Flash pages to be indexable. I really feel like the Macromedia folks missed a great opportunity to make Flash a strong alternative for web design. They were too late with web widgets, never really got the backbutton and URL issues right, and like you mentioned created a black hole for indexing content.
I think at this point they've rightly moved on to concentrate on video and media. I love Flash for certain things: slick pie charts and graphs, interactive demos of your product, and the like.. but would never consider it for a website.
As much as I hate link building, I hate even more when I find a site that would definitely give some link love, but don't bother with it because it's a Flash site. I've run into that problem a lot lately with my current project. It's become a real missed opportunity.
@MBien, Ambien online, buy AMB1EN, cheap ambien. . . Finally, a post just begging for ambien spam!
;)
I know many people loved it, but I feel asleep 6 times trying to read Cryptonomicon before finally giving up on about page 800.
Read the SEOmoz blog. It puts me to sleep pretty fast ;) Just jo-king! I love the blog!
Offline / online companies will merge. TV / Internet will merge broadcasting media. It is already happening.
Just make sure you double check those posts in the morning before publishing them. I've sent out plenty of things at 3:00AM and regretted it at 10:00. ;)
If you can't sleep, just do some work or do something fun. Your body will catch up at some point. Go get a massage :-)