The Function of Design & The Influence on Conversion Rates

SEOs are primarily concerned with optimizing a website for rankings in the search engines. Naturally, what follows the flow of traffic is the flow of conversions, sales, or the accomplishment of the desired action on the website. Once a visitor reaches a site, only half the work is done, and for those of us whose job includes the management of the entire site (rather than just its traffic), conversion is of great importance.

One fantastic resource for the pursuit of increased conversion, is Luke W's Interface Designs website. The articles in the site, including a recent one on Web Application Form Design are clear, concise and thorough. Moreover, they are excellent tutorials that can help bring your conversion rates from 0.5% to 1.5%+ (or more).

Look for additonal conversion-rate boosting tips, ideas and resources from SEOmoz in the future as we continue to provide our readers with the best in optimization tips.