Update:
We've now released the full results. Check it out here: 2014 Industry Survey
We're very excited to announce the 2013 Moz Industry Survey is ready to take. This is the fourth edition of the survey, which started in 2008 as the SEO Industry Survey and only ran every two years. So much has changed since the last survey that we thought it was important to run it anew in order to gain fresh insights. Some of what we hope to learn and share:
- Who works in inbound marketing and SEO today?
- What tactics and tools are most popular?
- Where are marketers spending their dollars?
- What does the future of the industry hold?
This year's survey was redesigned to be easier and only take 5-10 minutes. When the results are in we'll share the data freely with you, our partners, and the rest of the world.
Prizes
It wouldn't be the Industry Survey without a few excellent prizes thrown in as an added incentive.
This year we've upped the game with prizes we feel are both exciting and perfect for the busy inbound marketer. To see the full sweepstakes terms and rules, go to our sweepstakes rules page. The winners will be announced by June 4th. Follow us on Twitter to stay up to date.
Grand Prize: Attend MozCon 2014 in Seattle
+ Flight
+ Hotel
+ Lunch with an industry expert
Come see us Mozzers in Seattle! The Grand Prize includes one ticket to MozCon 2014 plus airfare and accommodations. We'll also arrange a one-on-one lunch for you with an industry expert.
2 First Prizes: iPad 2
We're giving away two separate iPad 2s.
10 Second Prizes: $100 Amazon.com gift cards
Yep, 10 lucky people will win $100 Amazon.com gift cards. Why not buy yourself a nice book?
Why the survey is important
By comparing answers and predictions from one year to the next, we can spot trends and gain insight not easily reported through any other source. This is our best chance to understand exactly where the future of our industry is headed. Some of the things we hope to learn:
- Demographics: Who is practicing inbound marketing and SEO today? Where do we work and live?
- Agencies vs. in-house vs. other: How are agencies growing? What's the average size? Who is doing inbound marketing on their own?
- Tactics and strategies: What's working for people today? How have strategies and tactics evolved?
- Tools and technology: What are marketers using to discover opportunities, promote themselves, and measure the results?
- Budget and spending: What tools and platforms are marketers investing in?
Every year the Industry Survey delivers new insights and surprises. For example, the chart below (from the 2012 survey) lists average reported salary by role. Will it change in 2013?
Thanks to our partners
Huge thanks to our partners who are helping to spread the word and encouraging their audience to participate in the survey. We'd especially like to give special recognition to Search Engine Land, Buffer, aimClear, SEOverflow, CopyBlogger, Econsultancy, Content Marketing Institute, TopRank Marketing, MarketingProfs, HootSuite and Entreprenuer.com, Distilled and Hubspot.
Sharing is caring
The number of people who take the survey is very important! The more people who take the survey, the better and more accurate the data will be, and the more insight we can share with the industry.
So please share with your co-workers. Share on social media. Share with your email lists. You can use the buttons below this post to get you started, but remember to take the survey first!
Done! Took me only 6 minutes :-) Nice work streamlining this thing. It took me 20 minutes in years past.
In user tests the average was 10 minutes. So not only are you an above average marketer, but an extremely quick one as well!
Right Cyrus. It take 8 to 9 minute for me too. Rand is very quick!!!
Need to add forums / Moz Q&A to "places where people learn about SEO"
Great point!
Too bad Sweepstakes is not open in my country Romania - this is a little disapointing since my country was in Top 10 of last years' survey....
Also, on the last page of the survey the URL for the sweepstakes rules page is outdated. It says https://www.seomoz.org/dp/industry-survey-sweepstakes-rules instead of https://moz.com/officialsweepstakesrules
Anyway - I completed the survey and I'm anxious to see the results!
Thanks for the heads-up! The link should be fixed now :)
Survey has been done. Have Great experience for me to participate in this survey. Thanks Cyrus Shepard
Done. See you all on the left coast when I win the grand prize!
Completed. Very good outline of questions. And I can not believe my country "Argentina" appears in the list! So, now I wait for the results :)
Done, thank you. Great questions and some interesting tools ideas to check out.
Added my input, didn't take long at all. 10 mins at the most!
I always love this poll, thanks guys.
Done. Yes its good survey to know so many tools, which we have not tried yet.
Completed. And yes, found information about new tools (never heard off) for marketing and content. Survey + Knowledge = Great Experience. :)
Thanks Praveen for your participation.
To be honest, our real goal in listing the tools is not an endorsement, but to assess what is actually being used today in the industry by marketers such as yourself. In fact, we know some of the tools, tactics, platforms listed on the survey are dying, while others are rising, but we want to spot the trends while they are happening.
For example, we had a long debate if we should include PageRank as a reporting metric in the survey. Even though we know it's hardly useful, we thought it might be important to know if anyone was still using it, so we understand the perceptions that persist long after they are useful.
Regardless, there are some good tools in there too - some REALLY good tools. Very excited to see and share the results.
Glad to know I'm not the only one who rolls their eyes when PageRank is mentioned as a crucial factor.
Completed the survey. Thanks Moz!!
Quest. 16 was little difficult to answer because sometimes we don't know how many people are working in clients company. But, why to include this?
Would be interesting to see the answer related to (not provided).
Done. Glad I could help, took less than 10 minutes
Completed the survey and it was interesting. Taking away some new tools from this survey, happy to be a part of Moz community.
Done-5 minutes. It's always interesting to see how these surveys evolve overtime.
I have done it within 10 minutes. I am Looking forward to results..
Thanks To Moz !!!
Great survey, and happy to have completed it.
Looking forward to the results!
It took me hardly 10 minutes. Good thing to bring the whole SEO community at one place.
Done. It took me long. Not because of too many questions but an email popped up in my system and I started reading it in-between ;)
Anyway, survey looks great! Look forward see the outcome of this. I'm sure this gonna help a lot of marketer to change their perspective towards industry.
Also, I wonder if i would be furtunate overseas winner of Grand Prize :)
This article made me look up the guidelines on the website. Social marketing in the future.
Thank you
Just Finished !
Its really really nice survey. Its will helps everyone to analyse seo industry.
Happy SEOing.
Cheers !
Regards
Denish Verma ( SEO Manager ) - DnAWebSolution
DONE
[link removed by editor]
Fingers crossed... I hope I win.
Done! Which industry expert should I have lunch with :)?
Hope my answers will be useful! ;)
Completed survey, to bad i'm not eligable for sweepstakes :(
Very Right it take 10 to 12 minutes me too. Great point and very interesting.
I want some case study with proof blogs on SERPs.. Can you do it? and i want this from you. why because i trust you man..:) and yeh awesome blog..
Took the survey.. It didn't ask me for my contact info for the prize after??
Done For it.
Completed, with some views from SE Asia.
SE Asia Represent!
Done. Did not take that much time. Great survey though. Can't wait to see the final results. Thanks..
Interesting to take the Survey. I think depend on where you live some tools may not be in the list.
Good observation. One thing we hope to be able to do is slice and analyze the data by country, so regional trends and differences will be easy to spot. Because not every question and answer applies to all regions of the world, we expect to find big differences in some cases.
Yes. Please analyze it by country.
Completed. Only took a few minuites for anyone wondering, I look forward to the results!
Note on survey monkey the link for the sweepstake rules - has the old URL: https://www.seomoz.org/dp/industry-survey-sweepstakes-rules ( and no redirect even )
Done!
We'll get that redirected ASAP.
In the meantime, you can find the 2013 official sweepstakes rules are here: https://moz.com/officialsweepstakesrules
completed thank you
Done Just Waiting For Results Best OF LuCk all Friends..
Done. Did not take that much time. . Thanks..
Thanks for allowing us to participate!
Done, was pretty painless looking forward to the results. Looks like your aware that the rules isn't directing properly.
One of the things I like about such upscale SEO/SEM surveys are the tools, apps and sites that make the short list, as in questions 22-25-26-28. My assumption is that these tools/apps are mainstream and if they're not already in my SEO toolkit, I should test drive them and consider adding them to my mix. Selecting only 5 social networks was tuff!
Done! Now eager to see the results.
Seems shorter than past ones, hopefully it is just better targeted rather than less in depth.
We cut out a lot of questions that weren't really measureable, or didn't add value in years past. Thanks!
Done
Just took the survey. Fast and easy! Thanks Mozzers; it'll be interesting to see what tools people are using and what strategies and tactics others are focusing on that I'm not.
not possible - some questions have no answer the fit - wrong country - I dont know US education really - whats the diverence between the colleges and where is the BSC ?!?!
Is a 100$ Amazon giftcard working on amazon.de ?!?
I dont want to have an iPad btw x)
GOOD LUCK to all participants