Following in Danny's footsteps over at SELand, I'm offering up SEOmoz's website stats for 2007. Enjoy! And if you're interested, here is last year's data as well - 2006 stats for SEOmoz.
Visits
- January - 202,622
- February - 309,924
- March - 283,417
- April - 280,284
- May - 315,785
- June - 254,604
- July - 263,274
- August - 263,295
- September - 266,571
- October - 312,147
- November - 285,109
- December - 242,348
- TOTAL - 3,279,380
Page Views
- January - 554,000
- February - 694,760
- March - 670,208
- April - 697,881
- May - 739,674
- June - 656,939
- July - 717,553
- August - 739,397
- September - 789,168
- October - 861,499
- November - 794,620
- December - 674,978
- TOTAL - 8,590,677
Most Popular Pages
- https://moz.com/
- https://moz.com/blog
- https://moz.com/ip2loc
- https://moz.com/rank-checker
- https://moz.com/web2.0/
- https://moz.com/article/search-ranking-factors
- https://moz.com/page-strength
- https://moz.com/tools
- https://moz.com/users/my
- https://moz.com/tools/kwtool.php?a=myreports
Most Popular Blog Posts
- https://moz.com/blog/css-properties-you-probably-never-use
- https://moz.com/blog/put-your-best-foot-forward
- https://moz.com/blog/web-developers-command-line-tricks
- https://moz.com/blog/web-design-tactics
- https://moz.com/blog/17-ne...or-successful-ecommerce-websites
- https://moz.com/blog/how-t...in-a-web-design-the-design-curve
- https://moz.com/blog/21-tactics-to-increase-blog-traffic
- https://moz.com/blog/inter...elopers-20-good-questions-to-ask
- https://moz.com/ugc/how-to...into-your-current-website-design (from YOUmoz!)
- https://moz.com/blog/5-htm...bly-never-use-but-perhaps-should
Top Referring Domains
- Direct access or bookmark - 1,300,008
- https://www.google.com - 406,027
- https://moz.com - 194,223
- https://www.stumbleupon.com - 133,044
- https://digg.com - 96,840
- https://www.digg.com -63,403
- https://www.google.co.uk - 46,401
- https://images.google.com - 28,926
- https://del.icio.us - 28,035
- https://search.yahoo.com - 27,359
Search Engines
- Google - 92.75%
- Yahoo - 4.42%
- MSN Search - 0.77%
- Windows Live - 0.49%
- AOL Search - 0.40%
- Ask Jeeves - 0.27%
- Alexa - 0.14%
- Dogpile - 0.09%
- Altavista - 0.08%
- Cnet - 0.07%
Site Activity
- Avg Page Views Per Session - 2.61
- Avg Length of Visit - 3 minutes, 5 seconds
- Most Active Server Hours - 2-4pm
Demographics
Screen Resolution Breakdown
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Browser Breakdown
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Country Breakdown
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Languages Breakdown
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Membership & Participation Data
- 59,032 Current Members
- ~1,700 Premium Members
- 794 Q+A Threads in the Knowledge Base
- 2,060 Total Blog Posts
- 380 Total YOUmoz Posts
- 250+ Companies in the Marketplace
- 44 Resumes in the Marketplace
- 76 Jobs posted in the Marketplace
My Personal Takeaways & Observations
- The most popular blog posts stem almost exclusively from being featured on Digg, which is something we rarely shoot for anymore. While we certainly got some value by being regularly on Digg's front page, our goals have shifted from increasing awareness to serving an already sizable community. We might look into some more bait in 2008, but it's equally likely we'll continue to fly under the Digg radar.
- The most popular pages on the site reflect what return visitors are most likely to hit - the homepage, the tools and the important articles.
- For the first time ever, traffic from outside the US outnumbers traffic from inside the US. We're going to need to spend some serious effort to serve the international SEO community that visits here so often.
- With almost 60,000 members and an average of close to 100 signups each day, I'm not too worried about the flattening visit stats. Instead, I think our biggest priority is going to be making both the free and premium content on the site the best it can be - we'll worry about marketing after we have a product that truly shines.
- I believe Firefox's actual market share is still well under 15%, yet it's almost 60% here at SEOmoz. This makes the 92% of search referrals from Google (and the 15%+ of 1920 wide screen resolutions) no surprise either. We attract a very different kind of Internet crowd than most websites.
- If you compare our data and the SELand data to what Compete, Quantcast or Alexa are reporting, you can see how tragically inaccurate those services are. Sadly, that's no anomally. Everytime I get access to a client's visit data, I'm always curious to check the three and have not once found accuracy, even on a relative basis. Third party traffic metrics still have a very, very long way to go.
- I'm really proud of the success we've had with the Marketplace and YOUmoz. Both have become invaluable sources of community and opportunity. In 2008, we're certainly going to be focusing on improving both and adding more functionality.
- Goals for 2008 - to reach 5,000 premium members and have 5 million visits by year's end.
If anyone has shared their blog stats for 2007, please do link to it in the comments. I'd love to let the community have a look at how lots of different sites and blogs generate traffic.
p.s. Although I hate to beg for votes, if you found SEOmoz valuable this year, we'd love to hear from you in the form of taking the SEJournal blog awards survey (we're nominated for best SEO Blog, Best Overall Search Marketing Blog, Best Search Conference Coverage in Photos and I'm personally nominated for Most Giving Search Blogger).
Wow
One of your top 10 blog posts of the year was from Youmoz!
I bet whoever wrote that is really good looking.
Or an alcoholic. Definitely one of the two.
I actually was pretty drunk when I wrote that.
Not both?
Jane, you know how modest I am, I would never openly say what is immediately apparent to anyone that sees me (that I am gorgeous).
I find that the drunker I am, the better looking I get.
Plus, as an added bonus, I can DANCE!
-OT
I think we've cracked the problem here.
Pat - stop looking in the mirror when you're drunk.
Very interesting numbers. I'm a geek, so I threw your traffic/page view into a spreadsheet and started banging on it.
What I found most interesting was that on a quarter/quarter basis your pageviews/visitor increased from 2.43 in Q1 to 2.78 in Q4.
That is a 14% gain in "sticky". It would be cool to see if it tools, premium content, YouMoz, MozBlog, or relatively distributed.
Also, I noticed that Q/Q traffic took a really big hit in Q3:
Q1: +193K (wow!)
Q2: +54K
Q3: (57K)
Q4: +46K
Any thoughts on what caused that? (I'd like to avoid that in the future myself!)
Also, when I look at M/M traffic variability I see five months with negative growth (M,A,J,N,D) and 7 months with positive growth. Again, any idea what is driving that variability?
Fascinating, though, thanks for publishing.
-OT
Disclaimer: if this math is wrong, I blame Microsoft, Excel, and still brewing coffee!
Q3 represents the summer holidays for most people?
Q1 and Q2 saw Digg traffic, Q3 saw none. That's basically the difference - we haven't done any significant linkbaiting to speak of and have instead been focusing on making content for the existing audience and the premium membership section. When you look at the quality of the traffic, Q3 and Q4 are certainly the highest.
Fascinating.
Did your conversion rate just not go up with the digg traffic? (That has been our experience, wondering how universal it is.)
-OT
Hey Rand - do you have any stats on the top youmoz posts?
I'm with 4MATSEO. It would be nice to see the top 10 YOUmoz posts.
Good work guys, and richly deserved. I put together a stats round up just prior to the break (only for the last quarter though). have a look.
That's great to see a Youmoz post as one of the most popular (congrats, feedthebot). It's good to know that we are really contributing.
Overall, SEOMoz deserves it, congratulations, guys!
Hopefully you have Avinash's book and realize most of those stats are pretty meaningless.
Really? I think Avinash would say there are some pretty darn good things to learn from each of the data points shared above. Which one(s) do you think are useless?
Pageviews are up. Is that good or bad? Are people coming in from google on the wrong page and clicking around an extra page or two to find what they need? Do higher pageviews increase premium memberships in a quantifiable way? If you increase pageviews by 50%, does revenue go up by 50%?
Time on site is up. What can we do with this number? Does it allow you to make some changes on the site that will affect the bottom line (premium memberships)? If your sign-up page converts at 8%, does it suddenly start converting at 12% when people spend more time on site? Although I will say that a higher time on site increases the likelyhood of them seeing the sign up page - but it's not really a stat that can translate into $$$.
Browser resolution.
Your goal of 5K/5M. What if you don't hit the 5M mark but do hit the 5K mark? Are you going to call that a failed goal when in reality not meeting the 5M goal but meeting the 5K goal means you generated more revenue per visitor?
I find the screen resolution %'s VERY informative. Given that what looks to be 93-94% of your visitors have at least 1024px width, are you considering going to a 980+ width for your next redesign? If not, what would that % need to be for you to consider it?
It is a question I get asked somewhat frequently by clients...
I find the number of Google visitors to other search engines interesting. I havent seen that high of % search traffic to just Google before...
With the rapidly approaching mobile search explosion I'd advise that, where possible, people avoid a fixed width design.
It is harder to achieve, but a variable width design is much more useful once you get it working well.
It is also worth remembering that seomoz is not a fair representation of customers across the web, being largely aimed at technically aware users (hence the large FF share as well).
Richard, I agree with the "not a fair representation" - but here is clear evidence that their audience is using a greater width. I wouldn't advocate any one standard width for all web sites - it should be on a case by case basis.
And of course, a variable width is a great idea, but the more third party stuff you put on the page (widgets, adsense, etc.) the harder it becomes to make it all look proportional. Again - I say it depends on the website and its users.
Oh, I am not doubting at all the rise in Firefox usage. I use it as my primary browser and have for some time, although I have found that it has become less stable in the last month or so.
I am in the perhaps enviable position of not having to use any third party applications at the front end of any of my projects (although I do use TinyMCE at the back end for some of the content people), but I do believe that, in almost every situation, one should develop for the lowest technology.
There are a lot of users out there with Windows2000 (and thus IE6), not to mention a huge number of differently ability users (and a higher conversion rate per capita there as well) and the number of broadband lines only outstripped the number of dial-up lines a few months ago.
It is easier to use large images, wide-fixed width pages and rely on users to have modern browsers, but it really is worth putting in the extra effort to ensure that you do not exclude any or your target demographic. It is worth remembering (and clearly this is not related to the width of the screen) that robots are generally nothing more than a curl script.
Yes, identify the user's resolution and use appropriate CSS to reflect this, but don't design fixed width 1024px wide pages unless you want to limit your audience.
I have an old Acer I work on at home sometimes specifically to remind myself how my pages look to a lot of silver surfers.
To give you the most useless answer ever, it all depends.
Got a business that relies on being accesible to all? Then you're gonna have to stay with taht crappy width as long as people are using it (or go for variable as Richard suggests)
This is a good point. I've been thinking of changing my designs to a 1024px width for a while. I think 800px days are long gone. Design for 1024 and mobile and be done with it.
I know some people like 800px because it allows them to have their history or bookmarks open in the sidebar. But I think that is the only reason - and not a very good one - to do so.
If a user has a reason, it's a good one. Never design your site for yourself, only for your users.
;)
Great stats and some very nice traffic figures in there, I'm sure the 5,000 premium members will be achieved pretty soon at that rate.
I posted the SEOptimise 2007 stats, nowhere near the SEOmoz levels but there's some significant improvements on 2006.
Excellent stats guys, you should be really proud of your achievements, I must admit from joining seomoz its been a great feeling all round.
And you can truely say seomoz conquers Google =)
Well Done
I was really surprised to see that there aren't more Canadian users. For some reason I just assumed it was the 2nd most popular country here. On the other hand, Canada isn't exactly a hot bed for SEO'ers. I guess, we're all busy playing hockey eh?!
Nice to see the open sharing of stats. There is something to be said about setting goals and making them public. Way to go.
Top four most popular posts are by Oatmeal. He didn't write much but his posts were always great. Maybe you could lure him back somehow? At least for a guest post or two?
Multi Lingual SEO posts would be great :-D
So roughly 2.5 pageviews per visit. Solid!
I posted a stats round up a week ago, which included my traffic, along with other key numbers for the entire year. Please look here to to see how a much smaller (but popular) niche site compares.
Good work--the traffic and success you've achieved is well earned.
Does this mean that we will see more optimisation for FF? :)
It surprised me to see the IP locator was more popular than rank checker. Any ideas on why?
Thanks so much for last year, and I look forward to a new year of awesome content.
Key stats:
Visitors up 290% since the beginning of the year
China is my #2 referrer
Ask.com crawled my site 12455% less than MSNbot and 6313% less than Googlebot
Google is much more efficient at crawling than MSN
SearchEngineLand beat SEOmoz as a referrer (you guys need to allow more links:)
See the Naked SEO bare all.
Thanks for the info. Viva la Google. I'd be kissing their butt all day long...
Kudoz to you guys. I can very well imagine the amount of hard & smart work you guys must have put in to reach till here. Again, the colors of the pie diagram shows the vibrancy that reflects on the faces of SEOmoz staff, website and what ever you guys put forward. I think this is the soft differentiation factor which sets seomoz apart from other SEO information providers. All the very very best for the year 2008 ahead !
Thanks for the year end report. Nothing like robust, sleek charts to motivate to get me to do my own client's reports.
Instead of waiting until the end of the year to share stats, have you considered getting a public tracker and allowing continous real time stats to be displayed. Sitemeter and Statcounter are excellent resources
Many top bloggers are displaying their stats and collectively they allow everyone to continously compare the accuracy of the traffic predictors and estimater sites.
Also, what would really have been helpful in your stats would have been to show WHAT SEARCH TERMS people are using to get to this blog.
It is a significant achiement to be on Page One for SEO - on both Google and Yahoo, and on Page Two on Google for SEARCH ENGINE OPTIMIZATION. It would have been interesting to see how much traffic those very desirable terms bring.
In term of postingtraffic stats from one's SEO site or blog,this is almost laughable compared to yours, but all of this is STILL continuously coming from Yahoo and Ask and forum posts that are YEARS old without any promotion.
<a href=https://www.sz-window.com>宿州之窗</a> [url=https://www.sz-window.com]宿州之窗[/url]
<a href=https://www.sz-window.com>宿州之窗</a> [url=https://www.sz-window.com]宿州之窗[/url] <a href=https://www.sz-window.com>宿州之窗</a> [url=https://www.sz-window.com]宿州之窗[/url]
Well now, Didn't that go well!
hate to be a downer but...
to get to 5,000 before end of '08 you will have to market before your product shines. (5,000 has to be goal of the VC) 250k/mo.. is alot
I think you should drop premium membership to $29-39 /mo $50 is a lot and I havent seen a new tool or guide in months. Basically paying $50 to have 'premium member' under my name, or to read a blog (which is free for now)
I just think seomoz is rushing to monetize before building beautiful apps, just my humble opinion
Thanks, .rb
The tools arent the best feature of the membership - its the advice and answers to your questions in the QnA area.
I think thats like having an adhoc agency of specialists available to either give you a second opinion or help you trouble shoot problems - well worth the money if you need support.
[duped comment -delete]
right on rishill. i feel the same. the main reason i signed up for premium membership is for Q&A. getting advice straight from rand is well worth the $ even if my company won't help fork it over. i actually went almost an entire month without touching the premium tools during my 2 month membership. not that the tools suck or anything like that at all. i just find the Q&A far more valuable to me. but i still plan to read and use rand's 29 ways to use premium content post to optimize my membership.
[sorry for the dup up there. feel free to delete that one]
The new tool we're working on has been a 3-4 month development process. It's more like a whole new part of premium, rather than just a one-off tool. To compensate, we have added two new full-length guides, we're about to have 8 hours of video from the seminar and we've been adding new tips, Q+A, and the directories list in premium as well. I think once the new secret project launches, you'll be very happy with it :)
Also - isn't that what I said in the post? That we'd need to make the product better before we invest effort in marketing? That's certainly my intention.
Ok, give us a hint about the new tool.
Really, I've been needing a little nudge to get my premium subscription....
-OT
PS - Yes, I am bad at Xmass too because I want to open my presents NOW.
glad to hear about a new tool ...
- to respond to "The best part is Qna" .. I never got my question answered (Will retry) ...
- I didn't mean to sound whiny; guess i was having a bad day,:/
.rb
rb - very sorry to hear that. Make sure to report it to support and we'll give you the credit back! We do make sure to answer every question that's posted in Q+A, so that shouldn't be happening - many apologies!
its all good I'll stop bitching...
I think I should probably take my moms advice...(and be apart of the soultion)...
I'll re submit my q&a / and be on the look out for the new premium tool
Thanks,.rb