CHAPTER 1: A New Hope
A long time ago in a galaxy far, far away, marketers who wanted to learn about SEO were forced to mine deep into the caverns of Google search engine result pages to find the answers to even the most simple SEO questions.
Then, out of darkness came a new hope (with a mouthful of a name):
...the Learn SEO and Search Marketing hub!
The SEO and Search Marketing hub housed resources like the Beginner’s Guide to SEO and articles about popular SEO topics like meta descriptions, title tags, and robots.txt. Its purpose was to serve as a one-stop-shop for visitors looking to learn what SEO was all about and how to use it on their own sites.
The Learn SEO and Search marketing hub would go on to serve as a guiding light for searchers and site visitors looking to learn the ropes of SEO for many years to come.
CHAPTER 2: The Learning Hub Strikes Back
Since its inception in 2010, this hub happily served hundreds of thousands of Internet folk looking to learn the ropes of SEO and search marketing. But time took its toll on the hub. As marketing and search engine optimization grew increasingly complex, the Learning Hub lapsed into disrepair. While new content was periodically added, that content was hard to find and often intermingled with older, out-of-date resources. The Learning Hub became less of a hub and more of a list of resources… some of which were also lists of resources.
Offshoots like the Local Learning Center and Content Marketing Learning Center sprung up in an effort to tame the overgrown learning hub, but ‘twas all for naught: By autumn of 2016, Moz’s learning hub sites were a confusing nest of hard-to-navigate articles, guides, and 404s. Some articles were written for SEO experts and explained concepts in extensive, technical detail, while others were written for an audience with less extensive SEO knowledge. It was impossible to know which type of article you found yourself in before you wound up confused or discouraged.
What had once been a useful resource for marketers of all backgrounds was languishing in its age.
CHAPTER 3: The Return of the Learning Center
The vision behind the SEO and Search Marketing Hub had always been to educate SEOs and search marketers on the skills they needed to be successful in their jobs. While the site section continued to serve that purpose, somewhere along the along the way we started getting diminishing returns.
Our mission, then, was clear: Re-invent Moz’s learning resources with a new structure, new website, and new content.
As we set off on this mission, one thing was clear: The new Learning Center should serve as a home base for marketers and SEOs of all skill levels to learn what’s needed to excel in their work: from the fundamentals to expert-level content, from time-tested tenets of SEO success to cutting-edge tactics and tricks. If we weren’t able to accomplish this, our mission would all be for naught.
We also believed that a new Learning Center should make it easy for visitors of all skill levels and learning styles to find value: from those folks who want to read an article then dive into their work; to those who want to browse through libraries of focused SEO videos; to folks who want to learn from the experts in hands-on webinars.
So, that’s exactly what we built.
May we introduce to you the (drumroll, please) brand new, totally rebuilt SEO Learning Center!
Unlike the “list of lists” in the old Learn SEO and Search Marketing hub, the new Learning Center organizes content by topic.
Each topic has its own “topic hub.” There are eleven of these and they cover:
- Ranking and Visibility
- On-Site SEO
- Links and Link Building
- Local SEO
- Keywords and Keyword Research
- Crawling and Site Audits
- Analytics and Reporting
- Content Marketing
- Social Media and Influencer Marketing
- International SEO
- Mobile SEO
Each of the eleven topic hubs host a slew of hand-picked articles, videos, blog posts, webinars, Q&A posts, templates, and training classes designed to help you dive deeper into your chosen SEO topic.
All eleven of the hubs contain a “fundamentals” menu to help you wrap your brain around a topic, as well as a content feed with hundreds of resources to help you go even further. These feed resources are filterable by topic (for instance, content that’s about both ranking & visibility AND local SEO), SEO skill level (from beginner to advanced), and format.
Use the Learning Center’s filters to zero in on exactly the content you’re looking for.
And, if you’re brand new to a topic or not sure where to start, you can always find a link to the Beginner’s Guide to SEO right at the top of each page.
But we can only explain so much in words — check it out for yourself:
Visit the new SEO Learning Center!
CHAPTER 4: The Content Awakens
One of the main motivations behind rebuilding the Learning Center website was to make it easier for folks to find and move through a slew of educational content, be that a native Learning Center article, a blog post, a webinar, or otherwise. But it doesn’t do any good to make content easier to find if that content is totally out-of-date and unhelpful.
In addition to our mission to build a new Learning Center, we’ve also been quietly updating our existing articles to include the latest best practices, tactics, strategies, and resources. As part of this rewrite, we’ve also made an effort to keep each article as focused as possible around specifically one topic — a complete explanation of everything someone newer to the world of SEO needs to know about the given topic. What did that process look like in action? Check it out:
As of now we’ve updated 50+ articles, with more on the way!
Going forward, we’ll continue to iterate on the search experience within the new Learning Center. For example, while we always have our site search bar available, a Learning Center-specific search function would make finding articles even easier — and that’s just one of our plans for the future. Bigger projects include a complete update of the Beginner’s Guide to SEO (keep an eye on the blog for more news there, too), as well as our other introductory guides.
Help us, Moz-i Wan Community, you’re our only hope
We’ve already telekinetically moved mountains with this project, but the Learning Center is your resource — we’d love to hear what you’d like to see next, or if there’s anything really important you think we’ve missed. Head over, check it out, and tell us what you think in the comments!
Legit! I have been a fan of "The Beginner's Guide to SEO" and "The Beginner's Guide To Link Building" for quite a while now and am excited to check out all those new and better organized resources! Appreciate all you guys at Moz do to make SEO education available for anyone who is willing to invest the time to learn.
Woohoo! So glad we could help, Nicholas. As you dive into the new resources and site, please don't hesitate to let us know if you have any feedback whatseover.
Will do. Thanks Rachel
SEO learning center is just another example of providing quality and helpful content to the audience. Although I am in this industry since long but then also I have gone through the step by step guide of SEO and found many new things.
Thanks to MOZ Team.
I left a comment over two years ago about how much Moz needed a real, comprehensive resource that made it easy to discover older content by category. Now it looks like you've completely outdone yourselves. Phenomenal work!
You were only 2+ years too early, Joe :) Glad we could (finally) help! Enjoy the new Learning Center and please feel free to send any feedback our way!
This was hilarious. It also spoke to me on a very deep level. Just last night, my partner was saying how we had like 25 random emails in our inbox from some SEO newsletter giving us the "hot tip of the week" and when was I going to get around to reading them. My response was simple. I didn't want 25 random tips. I wanted an organized database of classes and instruction to guide me on my SEO journey. I wanted to be in charge of where I clicked and what I learned based on my needs and interests. Then, literally the next day this shows up on the Moz Blog. I think it's a sign that I should browse the SEO learning center and not just read random tidbits of what-ever-clickbait people send me.
This is so amazing! The (SEO) Force in action! It's seldom that we get our timing right, so it's absolutely fantastic to hear when it happens :) Enjoy browsing the new Learning Center and please don't hesitate to let us know if you have any feedback whatsoever.
Looks great. I am going to dive in and find some articles I want to read again and maybe some that I missed before. Thanks!
Excellent work by Team Moz. I really like how they represented the information (Beginner, Intermediate, Advanced). It is very helpful for everyone who wants to learn SEO or enhance skills in this area. Thanks, Team Moz.
Thank you. It is a perfect help to take up subjects that have been forgotten and to learn new things and become better professionals. Moz's SEO center, I think it served to help all SEOs, as I personally have supported the many times. Thank you for this contribution and continue like this!
A greeting
Happy we could help, Richard! Hope the new Learning Center helps to only make things easier in the future.
Great stuff. I read lots of articles, but when the moment comes, when i have to figure out something quickly, I am often at loss where to run to find the answer to a burning question. I think this resource could be a great helper.
It's also great you are so mindful to provide us with updated and easily available information. I appreciate that and it's one of the reasons i keep returning to Moz - this ideology to educate people and doing it the best possible way.
Looks like a great resource! I'll definitely give it a look to see if there's anything I've missed, and it should make it much easier to find relevant articles in the future.
Would you consider adding a date to the entries here? I know that some SEO topics have remained pretty stable in the past few years, but there are also some topics where I'm much less interested in articles written around 2013.
Thanks for the kind words - and the feedback! We actually did consider adding dates to articles that live exclusively in the Learning Center (that includes things like this Domains article and this A/B testing webinar), but ultimately decided against it because our intention is for those resources to serve somewhat like encyclopedia entries - individual articles within a larger volume that covers everything someone needs to know about a given SEO topic.
However, there is something to be said for just how fast the world of SEO changes. While we don't yet have publish dates on our articles, it may make sense to add a "last updated" date (or something similar) to some pieces.
Thanks again for the great feedback!
Nice, I'll be using this a lot! Btw, I love the memes in the article, they're funny and fit in really well.
Hi Rachel, Great news. I have spend many a night on those pages. And the Learn SEO and Search Marketing hub has taught many in our company on the ins and outs of SEO. The new learning center looks like a very thorough overhaul & very easy and intuitive navigation. we´ll be spending quite some time here.
Great stuff by Moz! It will be quite helpful for all those who are always in search of a best and informative way to learn SEO. Hopefully, it is going to boost their performance and understanding of SEO.
Will give it a try. I found the topic (Conversion Rate Optimization) I was interested in almost instantaneously. Cool.
Nice!
Excellent I will check it. I little answer, why moz do not create some type of certification?
What? wait, I thought SEO died about 2010?
For SEO I like to start with competition analysis before anything else. Just to make sure we are living in the same world with regards to budget and strategy.
I'm newbia about marketing and SEO. I know to marketing 2 month ago. lucky for me when know website "moz.com". Thank a lot about build "SEO learning center" to everyone
Why my opinion have notification "This comment hit Roger's moderation filters, possibly due to brevity or the inclusion of a link (remember, links in comments are nofollowed). Thanks for your patience!" Why? Because comment so short or hit Roger's moderation filters?
You just gave me the opportunity to spend my whole week-end on the revamped Learning Center :) Or maybe week-ends :)
Thanks for the update