As promised, I'm putting up my presentations from SES Xiamen 2007. There's so much to share about China that it's nearly impossible to put it into a blog post and thus, when I return home, I'll be writing a full article on SEOmoz about my experiences, the Chinese search market and what I ate (abalone, shark fin soup, camel, turtle, duck tongue, scorpions, starfish, jellyfish and many more).
My presentations included:
- Keyword Research (and introduction to the tactics and applications)
- Link Strategies (a discussion of creating link friendly content to target the Linkerati)
- Lessons from Spamming (my favorite, where I cover how spam gives us a peek into search ranking factors)
China is an extraordinary place, and an extraordinary market opportunity right now. I'm already forming partnerships to help provide SEOmoz's content in Chinese and potential have search marketing experts in China contribute to the SEOmoz site. I'll just leave you with this statistic from Gord Hotchkiss's (go read his blog for his early take on China) presentation on Chinese searcher behavior:
United States - 154 million regular Internet Users, representing ~68% of the US population
China - 150 million regular Internet Users, representing ~10.5% of the Chinese population
The next 10 years here are going to be very exciting.
It's an unspoken fact that China is ripe with opportunity but please remember China is still largely an industrial + rural economy. When China becomes a true consumer economy... watch out:
(From the Shift Happens presentation:)
And more from Milken:
An excellent synopsys of where China is going and some interesting facts about China. Your last point highlights some of the key problems in china, especially education which is well below most countries in the world (though their math skills are impressive). Since I'm in the industry (and in China) I like this point "85 percent of people in China don't have medical insurance"!
The last point is from this Milken Conference session and also includes this very cool quote about media (censorship) in China:
"The Internet is like water and will find a path"
Thanks for the facts shor. Interesting to think that China will soon be the #1 English speaking country on the planet.
Amazing presentations. I was really inspired by your presentations and I immediately signed up as a premium member in your blog. You are amazing!
Every market segment is trying to figure out ways to reach the Chinese market. It is incredibly huge and becoming exponentially wealthy.
I love the presentations. For some reason, their's the e-mail going around that people should ditch presentations. I guess they've never been to SEOmoz.
Thanks for posting those Rand - some interesting information in them, although I am sure they would be a lot better if you were here to talk over them!
Wow these numbers are a little overwhelming. Sort of how we felt about the Internet at large a few years back, once the numbers of web pages started to creep into the billions. Doncha think?
Any photos of the SES Xiamen, Rand?
Thanks Rand for your sharing your powerpoint files. I have read the report from Sina.com.cn, however, it seems that the translation is not good enough though. many sentence simply doesn't make sense. the file you shared is a great help. do you want to see your photo in the largest China internet media portal? here is the link.
https://tech.sina.com.cn/i/2007-05-25/16461528961.shtml
I am expecting the Chinese experts sharing their thoughts on seomoz soon.
My hometown is near XiaMen , and I am a big fan of SEO.
China will also soon become the World's largest English speaking country, food for thought.
Looks like it will be huge. Thanks for the presentations!
The Chinese market is the future.... they just need a structured payment system so their purchasing power can be a factor.
Hi Rand. Thanks for your presentations at SES Xiamen. Personally I think you were one of the best speakers there. Your talks were pratical, helpful and energetic and I appreciate your effort to overcome the language problem to help people. Hope to see again in China!
Oh,that's amazing.I hope I can read the Chinese SEOmoz as soon as possible.
太棒了,我真希望早日看到ä¸æ–‡ç‰ˆæœ¬çš„SEOmoz
Hi Rand, great post as allways. Thanks for the presentations. Maybe some day we'll see and hear you here in Croatia :) Enjoy the rest of your staying in China.
I knew you were a search celebrity Rand, but when I saw that girl come up and ask for your autograph.. Well enough said.
Nice to see you on the cutting edge, Rand. Japan and South Korea already have internet usage rates on par (or higher) with the U.S., and there's no doubt China is going to catch up eventually. Meanwhile, China is aggressively pushing its languages in Asia and even opening schools in Europe and the U.S., so everyone start brushing up on your Mandarin.
Hi - I'm from China.
It's true. China's SEO market is brewing. The storm is so imminent I can smell it. Though it will take some time to turn from ideology to materialism. To a full-fledged market that cashes in.
One big sign will be that people “hold high the greater banner of non duplicate”"under the guide of originality." In the other corner, an Internet intellectual property law should launch out and mean business this time.
Rand, should you come to China again, it might be a good idea to talk about copywriting. Five out of ten here are clueless.