Hi, I'm Karen, a new product manager at SEOmoz. On the heels of our Firefox toolbar launch in May, I’m happy to announce that we’ve launched our MozBar for Chrome. With this update, you’ll be able to research sites in your favorite browser--Chrome or Firefox--using a powerful toolbar that gets you quickly to the data you need most.

We’ve made a number of useful improvements, most suggested by you! Let’s take a look at what you can do with the new MozBar.

1. Redesign for better integration with the Chrome user interface

You can now access all functions, menus and tools in Chrome from an icon to the right of your address bar. This update incorporates the toolbar into the native design of Chrome, which gives you access to extension menus and toolbars via icons tucked into your address bar to remove “clutter” from the browser window.

The “toolbar” has become your analytics bar. You can move it to the top, bottom, or right side of your browser, or close it, easily at any time.

We realize that while this design might be less intrusive, it also creates an extra click to get to some functionality and tools. That’s why we’ve rearranged the toolbar features to give you Page Analysis and country info on launch of the toolbar window. You’ll find all function buttons (Page Analysis, Highlighting, and Country info) positioned to the left in the menu. Tools, settings, SEOmoz quick links, and help menus are placed to the right.

2. More highlighting options for links and keywords

With yesterday’s toolbar, you could easily highlight no-followed links. Now, you can also highlight followed, external or internal links, as well as keywords.

3. Define custom searches by search engine, country, and region/city

Let’s say you own three Zum Uerige alt-bier pubs in Nordrhein-Westfalen in Germany (you lucky duck), and you want to see how they perform in search results for those three areas. You can set up one or more search profile (and up to 10 total) for each area to monitor how they rank:

Then, you can use the profiles to monitor and compare results between areas or compare their rankings between the major search engines:

4. Country flag/name and IP address at a glance

You can view the country flag, and on mouse-over, country name and IP address. When you click the flag, you’ll be directed to full details for the first IP address listed for the site.

and in the main menu, for at-a-glance access when you need it.

5. Subdomain metrics, plus one-click access to to Open Site Explorer

We've added a subdomain metrics display alongside domain metrics in the analytics bar.

6. Run Keyword Analysis reports quickly

You have one-click access to keyword difficulty reports for your search terms from a link in the SERP overlay.

Thanks again to for your feedback and suggestions for improvements, and for helping us build this toolbar, one great idea at a time! And feel free to head over to our feature request forum and tell us how we can make the toolbar even better.

But wait, there's more!

Adam just stopped by my desk and asked me to tell you about some updates to the Keyword Analysis report. By popular request, we've added two new features to the SERP Analysis:

1. On-page grades for each URL. Now with each report, we will analyze how well-targeted each page is for the selected keyword, and provide each with a letter grade.

2. Competitive URL. You can now add a URL that you want to compare to the top-10 ranking URLs for a SERP.

Be sure to check out the new keyword analysis report.