Today, I'm super-excited to introduce our latest product from Moz, MozWorthy! It's a tool that takes your regular (perhaps even boring) videos, adds some "oomph" and pizzazz, and makes it go viral.
With so much talk about content marketing on the rise—and guest posting on the decline—we wanted to build something that helps in both instances. You make the video—heck, it doesn't even have to be that great—and we do the rest.
Check out the video we used as the test. What started out as just a regular old video, turned into a HUGE HIT around the world. In fact, it was the original version of the "internet famous" FIRST KISS video.
You can jump in and give MozWorthy! a try now, or read a bit more about why we made it, see some examples, and learn how it works.
How it began
At the end of February, many of us at Moz participated in Ship It Week. This was a time when we focused on using all our internal talent, enthusiasm, and fun to collectively come together and innovate. This meant more than just coding and building things, but working to build new ideas, frameworks, and anything else we could imagine to innovate at Moz. MozWorthy! was one of the tools we created.
Our top-rated Ship It Week project is a tool that helps you learn the names of all the Mozzers, called "Name That Mozzer." It was built as an internal tool only, to help staff get to know others on the team. A big thanks to Brandon for all the work he put into making Moz a better place!
Although that one was a favorite among staff, we knew that several other projects would be used and loved by the community. For example, Peter Bray built Zoom Profiler, a tool that allows users to very quickly analyze a competitor, influencer, or customer to find their most important relationships, their top tweets, and their top content sources.
At the same time, Evan came up with the idea of making it easier for people to get their videos to go viral. As a team, we thought our customers would really love it as well, so we jumped in full force: The product, design, dev, and marketing teams got together to create something truly helpful!
How it works
Ok, ok, let's get down to the real dirt. How does this baby work?! It's quite simple, and it only takes a few steps to find yourself in viral video world.
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Upload your video to YouTube. (Right now, the tool only works with YouTube videos, since it's still in its infancy. However, we plan on adding Vimeo, Wistia, and other platforms soon.) If you already have a video on YouTube that you'd like to use, that's great too.
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Give it a basic title; you don't need anything fancy here. We'll do the work for you!
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Once your video is uploaded, head on over to mozworthy.moz.com to add the link to your video and fill out a couple of key attributes.
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Hit submit! Then we do the rest for you.
Viral title generator
Once you submit your video, we take it and process both the video and title. Using super-special Moz data based on what words are the most clickable and linkable, we create a viral title for you. A combination of your title, attributes you added, and the addition of "highly viral keywords" will be used to make your title as ahhMOZing as possible.
Video enhancements
But we don't want to stop at just the title. We also take your video and make enhancements to it that will make people love it even more. Honestly, your video doesn't even have to be all that good, and we'll make it great. I mean, everyone wants to do mediocre work and press an easy button to make it awesome, right?
Increased social shares
Creating a great title and updating the video are all good and great. But what you really want is for people to see it, right? Cool. We help with that too. You'll see social shares across all the major platforms (Twitter, Facebook, Google+, LinkedIn, YouTube) go up practically instantaneously.
A couple examples
Ok, I know you all well, and you're not going to settle until you see exactly how it works. Which is cool, so I have a few examples to show you the kind of virality I'm talking about here!
This One Weird Trick Will Keep You Energized All Day
This one is fairly straightforward, but wow, look at that title!
You'll Never Believe What This Former Philologist Caught on Video
This is just a short, simple video as you see. But with MozWorthy! we were able to add oomph to the video, and make the title something that even your grandmother will want to share.
So, what are you waiting for? Go check out MozWorthy! right now, and see what we can do for your social shares!
*** Pssst... This was a joke for April Fool's Day 2014. This is sadly not a real tool. :) ***
It works! This is amazing! I just tried this out and my video just went viral! Great work Moz team! I can't link to the video because I can't reveal who my clients are, but I just made their video go viral!
I just entered the YouTube URL and said that people watching the video should feel the sudden emotion of wanting to spend their money and buy my client's product! The video now has over 50 million views, has been shared on Facebook 25,000 times! My client has generated over half a million dollars in sales in just the last hour!
Thanks Moz!
Your video might be in a race with Gangnam style video then.
Avtar Ram Baba? are u kidding? Common dude
lol...
Hahaha ;)
I guess Justin Bieber is your product lol.
Well played, Moz. This one had just the right amount of realism to be believable. It seems to be going over most people's heads. It didn't even dawn on me until I was finished reading the whole post.
GAH! I read this on April 2 and got sucked in because I didn't have my tin foil hat on today. I was reading it thinking, "What on earth is Moz trying to do.....is it possible....I...uh...." and then suddenly I realized what was going on. Good job guys!
*giggle*
I decided to post this on Moz... and what happened next was amazing. The fifth comment will shock you, the seventh comment will make you cry and the tenth comment will blow you away!
[ viral spam headline joke ]
¿¿??
Hah. I read "10th commandment" instead of comment....LOL
Brilliant! I'm going to put this tool to a most practical use - trying to find the funniest video that Roger can dance on top of. This one is the winner so far...
Nice! That's exactly what I was hoping would happen. =)
Let the games begin...
If you like this tool, you're really gonna love WistiaWorthy - give us a blog url and we'll get it to the top of Google rankings. Money back gaurantee!
We decided since you're stealing Casey, that we'd wait a bit before we integrated with Wistia. ;)
I think a certain day of the year should market itself more throughout the world -- that way, more people would, um, "get it." Perhaps a video could be made about it?
Oh yes! A video was made about that years ago! Check it out.
It seems its a boom boom tool and will take the viral marketing to another level of marketing. Certainly going to try this..Cheers...!!
Viral videos used to be so hard to make - but now it's been made so easy with Mozworthy! Thanks, Moz! :)
I see what you did there :D
LOL!
Here's my viral title:
First, I Got All Happy. By the Time This Video Starts Talking About The Blob Theme Song, Even My Mini-me Was Moved.
And the video is this... https://www.youtube.com/watch?v=AK5jyVCdXwc&
May the Blob be with you, always :)
"First, I Got All Squeamish. By the Time This Video Starts Talking About Science!, Even My Daddy Was Super Excited."
"First, I Got All Annoyed. By the Time This Video Starts Talking About Face Snapping, Even Gianluca Was Impressed." ;-)
LOL
Never knock jolly japes. I want it! :-)
Hahahaha, very clever Moz...
Okay, okay...my lame attempt at humor was removed. LOL - Awesome post mozzers. I thoroughly enjoyed it, even though you wouldn't let me post a link to spam lunchmeat at the end of my blog comment ;-)....uh oh. lol....I spoke too soon...
Glad to see the "One Weird Trick" headline get the recognition it deserves :P
hehe Trevor and I were super excited to finally get to use a super hyped up headline like this finally :D
This looks like an awesome tool, really innovative! Small businesses could really benefit from this. Just imagine if this really existed.
It Is April Fools? Right? If so, damn you.
Yes! Please let us know how it goes. :)
Thumbs up! We will definetely use it at PIQERS but just being curious, Avtar Ram Singh why don't you share a video that got 50m views on youtube?
Auugh! I had read about this a few days ago. (skimmed through it) I was just going to use it today! That's what I get for not reading! Got me!! Well played! Love MOZ!
Wow.. This Moz tool really gonna rock. I am waiting when this would work for Vimeo as well.
I tried to process osCommerce Responsive Favicons youtube video into your script. I then tried to save the title. Guess what? The title generated was too long for youtube to accept.
This was actually an April Fools prank.
Wish I read the comments before I watched the videos... The April Fools prank that keeps on pranking, I guess.
I was actually wondering why I didn't see an email about this amazing new tool!
I went from: "Wow this is a really cool idea", through to "How does this even work" and ended up in "Is some kind of Joke?".
Well played Moz.
Everyone does realize that this was posted on April 1st?
Woow!!! it's a great creative tool :P.... and all Videos presented in this page are awesome! Great work!
This looks so freaking easy through this post. Awesome stuff ! :)
What is this...?
Wow!!!! Now that sounds interesting... I am looking forward to this :)
Come on Moz team! You are taking a mickey out of the these lovely innocent SEOs. I am amazed to see the comments by Avatar Ram Singh - 50m views and half a million dollar sale! April Fool guys!!!
What if I put in the suggested amounts of "oomph" and pizzazz, and it doesn't go viral. Do I get my money back?
From what it looks like, you'll get every penny back that you put in!
What's the date?
Again, a great initiative from MOZ.
Cheers. :)
(It's for April Fool's Day.. Right?)
You guys crack me up. :-) Happy April 1st! Here's a link to SPAM - it's crazy tasy...no really, it's SPAM. :-)
I hope it is not april fool prank. I am loving mozworthy by the way. Awesomeeeeeee, my excitement is now out of control, so much of share :)
Yes, please do share!
So todays' posts is for fun only?:)
lol
I have no clue how to make my video get more views with best quality
https://www.youtube.com/watch?v=nax8K-yLMHc
One great post by Moz. This tools will help in video marketing and make a video viral.
This is a great video making strategy by MOZ, and now i can make videos more easily to improve the writing and other skills of my students. My team will also to try to upload your tutorials on our website of Assignment Box [link removed]
HEADDESK!