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Do you suffer from average ROI and low-to-moderate page optimization scores? Do you feel like your SEO has lost its spark? Have you sensed there’s something “missing” from your digital marketing strategy? If this sounds like you or someone you know, then have I got some good news for you:
Announcing Moz’s new and improved workshops and training!
If you’ve been looking for a way to improve your marketing strategy and get better results for you or your clients, then Moz’s new training and workshops could be the solution for you.
Great! Wait... what?
Chris Pratt
Great question, reader and Chris. Training and workshop sessions are comprehensive, in-depth, interactive classes designed to help you unleash your inner marketing super power. Every class comes coupled with activities like conducting a full website audit, competitive research exercises, keyword brainstorms, and more. Sound like fun? You bet it does. Almost as much fun as these guys are having:
Training AND workshops? What’s the difference?
Glad you asked. Here’s the run-down on what workshops and training are all about:
Workshops are small group classes lead by a member of the Moz Academy team. They’re open to both Moz subscribers and non-subscribers alike (though it helps to have a Moz subscription or trial), and cover best practices and real-world applications for topics like website audits, keyword research, content marketing, and more.
Not just a one-sided webinar, these sessions are meant to be interactive and participants have numerous opportunities to ask questions and dig deeper. What’s more: every student who attends a workshop will leave with a custom worksheet, audit, or other interactive tool.
Access to worksheets and other in-class activities are included in the price of each workshop.
Custom training is just that: fully customized one-on-one or small group training sessions for organizations who want specialized, focused attention from Moz trainers. Custom training curricula can be designed around whatever SEO and traffic generation topics YOU want to learn about, and individual training sessions are customized to your unique business and industry. Prefer to learn in person, in a real classroom setting? Ask if we can come to you!
The best part of both training AND workshops? You’ll leave each session with not only more know-how, but also an actionable plan for how you can improve your strategy moving forward.
Paid training?! From Moz?!
One of the other things that separates these workshops and trainings from other web-based content Moz has provided in the past: they’re paid. We feel these trainings offer a unique experience for attendees that’s worth the investment, but this is, admittedly, a different route for us. To that end, I wanted to provide some transparency as to why we’ve chosen to offer paid training.
The first (and biggest) reason why we decided to go the paid training route? Customers asked for it. Here are a few examples:
“Does Moz offer Professional Services?”
“We are seeking your support and consultancy on what needs to be done on our website in order to rank higher. If that will cost extra, we will pay. Please advise.”
“How much [would it cost] for me to ask you a lot of questions for an hour? I know you guys are the best...would like to do it on the phone...a conference call would be best.”
Despite requests like these, we’d always shied away from offering paid education because of the vast number of free resources we already offer. With educational materials like the Moz Blog, Whiteboard Fridays, our Beginner's Guides, and beyond, we weren’t sure a paid option would be valuable or useful for users like you.
But as comprehensive as Moz’s free resources may be, they all share two things in common: 1.) They’re self-guided learning tools and 2.) many are one-size-fits-all. Let’s dive into each one of those a bit deeper:
An alternative to self-guided learning
While self-guided learning is great for some, it’s not a one-size-fits-all solution for all learning styles. Depending on how you learn best, self-serve resources to organize, peruse, and internalize at your own pace can either be the greatest thing since sliced bread or the greatest hurdle to actually learning something new.
To ensure we have a great option for everyone who wants to learn how to get more traffic, we created comprehensive paid trainings that combine an engaging experience with a hands-on activity to help attendees apply the topic at hand to solve a real life pain-point for their organizations.
From a learning modality perspective, this means we’re able to provide resources for all types of learners — even those who learn best from actually doing an activity at hand.
When one-size-fits-all education isn’t enough
Best practices are just that — the best practice to employ for most organizations in most scenarios. But many organizations have their own nuances and specific business cases — and for those folks, one-size-fits-all education and strategy shop talk isn’t always going to address the underlying issue or provide the best solution.
And sometimes, you may feel like this user:
...I know I have, more times than I can count.
To provide a solution for those who feel like one-size-fits-all education isn’t enough for their organization, our custom training option allows us to tailor a unique education program to your specific needs, use cases, and business.
At the end of the day, we believe the live interaction with our trainers and hands-on activities in each session make workshops a whole new ballgame when it comes to education from Moz. We also believe that the depth of instruction and take-home collateral they provide is more than worth the investment — training packages are custom-priced, and workshops are $79-per-seat early-bird pricing and $99-per-seat regular pricing.
Who are Moz training and workshops for?
Come one, come all! Anyone looking to refine their marketing strategy — specifically as it relates to SEO and getting found online — will find a session with their name on it. While most of our current workshop content is focused towards users with advanced beginner-to-intermediate skill levels, we’ll soon be diving deep and creating content for all levels of expertise. Since our training sessions are fully custom, they can be tailored to match you and your team’s skill level.
Some other folks who might get the most bang for their buck from Moz Academy:
- Marketers looking to refine their skills and dive deeper
- Agencies interested in providing more in-depth audits and insight to clients
- Organizations looking to expand their capabilities
- Companies who’ve brought on new employees who need training
- Intern-training program creators
- Marketers who have seen stagnant or lackluster results and want to supercharge their strategies
This isn’t an exhaustive list by any means — and it isn’t meant to be. Why? Because these classes weren’t designed to fill a specific use case: rather, we created them with a specific persona in mind. That persona is someone who wants to constantly push themselves to dive deeper, learn more, and do better marketing.
Why Moz Academy?
All GIFs aside, we’re incredibly excited to share these courses with you because we think they’re going to help marketers from all walks of life supercharge their skills and take their strategies to the next level. Instead of only skimming the surface about big-picture best practices and theoretic applications, group workshop and custom training attendees have a chance to dig deep into the details of SEO and inbound marketing strategy and really get their hands dirty.
Here’s what a couple recent workshop attendees have had to say:
“...the Keyword Planning Worksheet — holy moly that thing is awesome. I'll definitely be using that over and over again.”
“Presenter was very knowledgable and this could easily have filled many more hours. Great overview to get started with audits using Moz but also third party tools.”
“The technical insights into robots.txt were super helpful — really, the entire workshop was really well done!”
“The presenter did a phenomenal job — everything was super clear, engaging, and easy to apply.”
Learn more about what we cover in each of these sessions or see what’s coming up over at the Moz workshops and training home.
Current topics offered
We currently offer workshops covering four topics:
- Performing website audits
- Keyword research strategy
- Content marketing
- Gaining the competitive edge
Looking for something a little more tailored to your organization’s specific needs and interests? Our custom training curricula have covered topics like:
- Link building
- Video marketing
- Identifying your target audience
- Growing your keyword footprint
- Local search optimization
“That’s great, but what about a class on _____?”
A class on what, you say? Let us know in comments section of this post what sessions you’d like to see! While we currently offer our four flagship workshops, we’re ultimately building the program to encompass a course on everything that goes into a comprehensive traffic generation strategy from start to finish.
If you’re looking for instruction about a particular topic sooner rather than later, drop us a line and let us know a little bit more about what you’re looking for, by when, and for whom — we’d be happy to help provide some custom training if it makes sense for you.
What’s happening to the free videos currently available on Moz Academy?
Nothing, for now. We plan on keeping the free video trainings available for a few more months, but will begin phasing them out later this year. We’ll make sure to provide plenty of advance warning before we do so, though.
Where are we going from here?
Ultimately, we’ll be offering several “tracks” of content that will serve as home to lessons a wide variety of SEO topics (some mentioned above) and at all skill levels. We’d also like to expand just how interactive our courses are (Codeacademy and Treehouse are great inspirations), as well as make it easier for current and future session attendees to connect with each other. We have quite a few other tricks up our sleeves, but you’ll just have to keep an eye on the program to see what we’re up to next!
Interested in learning more about Moz workshops or custom training packages? There’s no time like the present! Get started:
Moz is going to open the magical Box of his all strategies about "Online Marketing Skill" as Moz Academy. Be ready for it. It will be a nice learning and achievement also.
That's a pleasant surprise, really happy that moz has finally delved into training. it'll definitely help the community and implementation of better strategies.
what i personally hope that next step should be how to be a brand centric marketeer, we have seen a lot of pit falls in execution and strategy that dilute the brand in its initial exposure to the public just because marketeers were milking the tried and tested on size fits all approach. Only approach to break away from the saturated market is to build a strong brand that's distinct and stands on it's own.
looking forward to!
Cheers!
Great idea - thanks for the feedback! Building a cohesive strategy (not just one that puts a band aid on the issue) may take longer to execute and benefit from, but the returns on THOSE investments are almost always greater and more constant over time. As we expand out course offerings moving forward we'll definitely be diving into this concept. Thanks again!
Wow that's great to see, going to be interesting..
would be joining you for sure to improve and refresh many things.
Way to go, Rachel! Truly helping transform the way the world does business! :)
Thanks, Nick :)
Honestly...its a surprise for many folks. Glad to see the initative.
This is pretty cool news for Moz and the users. Why are the free videos being phased out? Are they going behind a paywall or just getting removed?
Thanks for the kind words, Joe! We certainly think it is :)
Great question re: the free videos. Many of those free videos currently on moz.com/academy are at least two or more years old - and a lot has changed in the world of SEO and inbound marketing even since then. We want to be sure that the video education we're putting out into the world is as fresh and relevant as possible, so that's part of the reason they're being phased out. Beyond that, a lot of the content is actually already available elsewhere in the Moz ecosphere - be it on the blog, in Whiteboard Friday videos, on moz.com/learn, or otherwise. Those factors together lead us to the decision to slowly start phasing out the videos on moz.com/academy and ultimately replace them with a new, unique offering - interactive workshops and training. Hope that provides some clarity here!
This is so helpful. Thank you for sharing!
Very good initiative, I would love to join courses for lack of time but I think it may not be. I always have this blog ... Thanks! Greetings.
thanks, will be looking in detail at the content of the different courses being offered
Inwhichthe language courses will be offered only in English?
Great question, Enrique! For now, classes will only be offered in English. As the program grows, though, we will be on the lookout for ways to ensure they're available for anyone who wants them - be that in other languages, with closed captioning, or otherwise.
if you were with subtitles in Spanish it be obliged. :)
good article. thanks for sharing!
Woha! Didn't know about them, but those are totally worth a try, and plus if it's coming from Moz Professionals.
I really love to someday get to use skillfully everything moz offers, but I'm new in this world and I am totally lost. Thanks for everything and I hope to be better day to day.
I was looking for information on this topic for a long time and here I find many posts with very interesting and didactic content, many thanks go on like this
Wow, so happy to read that. Will totally check that out. :)
It seems interesting and certainly have more value than the monetary value that costs
When I went to register it said $99 but it says $79 on the training page. Is there a coupon code?
Sorry for the confusion! While there aren't any coupon codes available right now, early bird pricing is $79; regular pricing is $99.
Those are really great news! I'm constantly learning from the differents posts, but nothing like an intense training. I'd totally check them out! :D
Thank you so much for the kind words! We'd love to have you :)
Hi Rachel
Surely these workshops are interesting and can obtain knowledge and skills more valid than the cost of the workshops?
I imagine that these workshops will be in English, right?
Thanks, Iván! Appreciate it :) You are correct - for now, classes will only be in English, but in the future we're looking into offering more broadly accessible content including in different languages and live sessions at different times.
First of all, I am really interested in these workshops, great idea :) .
I have noticed that most of the strategies depend on you already having a website with content. I am mostly interested in the content marketing and keyword research workshops - but I wonder how helpful it would be for those of us who have no launched our site just yet? Also, I guess my free moz trial is up, the workshop wouldn't allow us to maybe get another 30 free trial if we buy two workshops?
Lastly, custom training will also be $99? I'm guessing this will be more since it may just be a one on one
Thanks, Erick! Appreciate the kind words :) You're right that for the most part, the workshops we currently offer are best utilized by folks that have existing content and/or websites to audit. That being said, though, a big part of the Keyword Research session is about brainstorming new keywords that will serve as the basis for future content. While we do talk about some on-page optimization strategies, they're more about best practices and less about auditing something you've already built. Since it covers how to build a strong foundation for future content, I think that session in particular would be useful even before creating content.
Hope that helps! As far as training pricing goes, the $79 early bird/$99 regular pricing numbers are for group workshops. If you're interested in getting a custom training quote, feel free to reach out to us here, let us know what you're looking for, and we'll be happy to put something together for you!
And about a new moz trial?
Sorry - I totally missed that in your previous comment :) Following up with you via private message to get things set up!
Awesome, I just signed up for the moz content, very excited ^^ . Thank you, Rachel, you're very helpful :)
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