One aspect of the Moz Community that doesn't get mentioned enough is the individual community members who were here in the early days of SEOmoz. The folks who stuck around when our tools were brand new, when Rand was "just another SEO guy," and when our community was really just a bunch of folks talking about SEO.
One of those early members was Dana Lookadoo. She joined Moz in April 2007, and has been a supporter, trainer, and mentor to many others ever since. Whether it's the blog posts she's written, the thoughtful comments she's left, or the presentations she's given at MozCon and in webinars, she's provided for this community like few others have.
Last year, Dana took a horrible fall when she was on a bike ride (she's an avid cyclist), and broke her neck and back. She's had many ups and downs since the accident, and hasn't been able to work full-time. Dana now suffers intense burning from neuropathy and muscle spacicity that has spread from head to toe, and she has burning and spasms covering approximately 75% of her body. Her mobility and function is greatly limited and she suffers a lot of pain each day.
She splits her time between the wheelchair, the bed, and some in the walker. Unfortunately, over the last few days she's had so much pain and spasms that she isn't walking as much. It is also quite difficult for Dana to deal with bright lights, and she can't spend much time on her phone or computer.
Dana has given so much to the Moz community, and to our industry as a whole. Her knowledge and generosity has helped marketers for many years, and now it's our turn to return the favor. She's in need of part-time caregivers, which cost $4,125 per month. That's almost $50k for a year (...and that's only part-time!). This doesn't include paying for the multiple hospital stays, visits to the ER, physical therapy, occupational therapy, neuropathy treatment, and so on.
I'm asking you to help one of our amazing community members by donating to her medical fund. Every little bit helps, and you can even set up a monthly payment (I'm doing $25 per month). If you don't have the means, please help us spread the word. It's our turn to give back to Dana.
I wanted to take this opportunity to highlight some of Dana's amazing work she's done for the Moz Community, as so much of it remains great advice to marketers.
Stress-free Website Redesign for Search and Social
Download a PDF of the presentation
In September 2013, just two months before her accident, Dana presented an excellent webinar with us about how to make sure your search and social efforts don't go to waste when you redesign a website. The full webinar is a little over an hour, but believe me, it's worth the watch.
Rock Your SEO with Structured Social Sharing
At MozCon 2012, Dana was one of our very first Community Speakers to rock the stage. After seeing how well these presentations were received, we decided to continue the program each year. We've always been grateful to Dana for helping to make this so successful. In her presentation she discusses how to make your SEO even better by ensuring your social sharing is set up correctly. Give it a watch!
And if you'd like to just check out the slide deck, you can view that below:
I could honestly go on and on, as she's been such an integral piece of the greater online marketing community.
Donations needed
Please take a few moments and donate what you can. Every little bit helps! If you don't have the means, we understand that as well, and hope you'll share the post and fund using the methods below.
Please help share
Let's get the word out! Here are some easy ways to help make a difference for Dana:
Lazy RT: https://twitter.com/Moz/status/560516906675736578
Embed a widget on your site:
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Share this image on Twitter:
If you have other ideas on how to get the word out and help our fellow community member, let's hear it. Thank you all for your support and assistance.
Donation made. Thanks for putting this together Jen, and for always being so supportive of the people in our field.
Thanks for all your help Rand. I learned to be supportive from you, ya know. :)
Awww <3
Thanks again Jen! :)
This is truly outstanding. I so love that you all have done this for Dana, one of the sweetest women on the planet.
Donated!
We're thinking about you Dana and behind you 100%!
Prayers and well wishes sent your way Dana!
Thanks so much for making this happen Jen.
Praying for the day Dana walks back out on that Mozcon stage and I plan to be there to welcome her.
<3
Sha
Awesome for putting this together, sending good wished your way Dana!
Dana is seriously the nicest person I know in this industry, and gosh knows sometimes we really need that. She's given me and everyone around her so much good mojo - it's really nice to see it coming back. :)
It's so great to see community come together like this. I didn't know Dana before her accident, but her incredible strength and faith through all of this has been so inspiring to me. I can't imagine going through what she is going through. On top of that I can't imagine going through this and having to worry about finances as well. Come on everyone! Let's all chip in. A little bit will help, but I bet that there are a few of you that can stand to donate even more.
Thanks so much Marie! You contribution is wonderful, and I look forward to the day you get to meet Dana in person. I could see you two being long-lasting friends. :)
I wish Dana significant recovery. Moz is really impressive community. We feel the support and assistance.
Requests to God and well wishes sent your way Dana!
This is really a great initiative by you people. I come across to this tragic incident by Sir Alan Bleiweiss couple of months ago here (https://danalookadoo.com/personal/donations-dana-recovery/).
I'm sure Dana will be very happy to see that kind of support and love from her community.
Wish her a very speedy super duper recovery!
I'd also like to mention the effort of another senior & active member of Moz, Moosa Hemani. He covered the Dana's condition in his blog post months ago (https://www.setalks.com/help-dana-need-today/)
Yes! Thank you. :) Moosa and many others have been working to help with Dana's needs for quite a while. I hope we can keep this going for a long time to come as well. :)
Thank you Jen I am so glad that i am part of the community that is more act like a family!! Hope Dana will recover soon and start sharing her knowledge and experience with all of us again :)
Lots of Prayers for Dana and his family!
Yea.. Actually Moosa was the first person who raised this issue in our circle. Glad to see the community helping her on that level .
I have been donating $25 a month as well for the last 5-6 months I think it is. If we can just get 1000 people to do $5 a month or IE a cup of coffee that will cover her expenses. We can do this!
Thank you, thank you, thank you for all you've done! I know it all helps, and those small contributions add up quickly.
Jennita, this is really thoughtful and I wish you all the best reaching the target and exceeding it. Will donate and spread the word.
Dana, my thoughts are with you - I don't know you personally but you seem pretty darn strong willed so I have no worries!
Requests to God and well wishes sent your way Dana!
Dana is truly one of the best of us. I'm so glad that we can help her with her rising medical costs and give back after all she's given to us. Thanks for making this happen!
Good initiative Jennita. Dana is still one the best one for us. Good Luck :)
I wonder who is [put adjective here] who thumbed down this post ...
Was wondering the same thing. Good luck Dana :) and donation made.
Unreal. That is all
I made a donation under my company name. WOW! I wish Dana the best ever.
Thank you so much Francisco! And what a sweet message to her. :)
I hope you the best Dana, It's a great iniciative from Moz
jennita I think my last comments were removed. I was telling that why not MOZ steps in and arrange about like $7000 monthly for her. This will help her to pay for Medical treatment, House hold expenditures and can live freely without thinking about the money at all.
That is a very good initiative by Moz, shared the post in my circle and I offer my prayers for Dana.
This is so amazing of you Jen and Moz! - Dana, you are in all of our thoughts and prayers and we wish you a complete & speedy recovery. Don't give up! I will be donating today and will most definitely share