We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today's Whiteboard Friday, Rand builds out a framework you can start using today to streamline and simplify the link building process for you, your teammates, and yes, even your interns.
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Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. As you can see, I'm missing my moustache, but never mind. We've got tons of important things to get through, and so we'll leave the facial hair to the inevitable comments.
I want to talk today about how to prioritize your link building efforts and opportunities. I think this comes as a big challenge for many marketers and SEOs because link building can just seem so daunting. So it's tough to know how to get started, and then it's tough to know once you've gotten into the practice of link building, how do you build up a consistent, useful system to do it? That's what I want to walk you through today.
Step 1: Tie your goals to the link's potential value
So first off, step one. What I'm going to ask you to do is tie your SEO goals to the reasons that you're building links. So you have some reason that you want links. It is almost certainly to accomplish one of these five things. There might be other things on the list too, but it's almost always one of these areas.
- A) Rank higher for keyword X. You're trying to get links that point to a particular page on your site, that contain a particular anchor text, so that you can rank better for that. Makes total sense. There we go.
- B) You want to grow the ranking authority of a particular domain, your website, or maybe a subdomain on your website, or a subfolder of that website. Google does sort of have some separate considerations for different folders and subdomains. So you might be trying to earn links to those different sections to help grow those. Pretty similar to (A), but not necessarily as much of a need to get the direct link to the exact URL.
- C) Sending real high-value traffic from the ranking page. So maybe it's the case that this link you're going after is no followed or it doesn't pass ranking influence, for some reason — it's JavaScript or it's an advertising link or whatever it is — but it does pass real visitors who may buy from you, or amplify you, or be helpful to achieving your other business goals.
- D) Growing topical authority. So this is essentially saying, "Hey, around this subject area or keyword area, I know that my website needs some more authority. I'm not very influential in this space yet, at least not from Google's perspective. If I can get some of these links, I can help to prove to Google and, potentially, to some of these visitors, as well, that I have some subject matter authority in this space."
- E) I want to get some visibility to an amplification-likely or a high-value audience. So this would be things like a lot of social media sites, a lot of submission type sites, places like a Product Hunt or a Reddit, where you're trying to get in front of an audience, that then might come to your site and be likely to amplify it if they love what they see.
Okay. So these are our goals.
Step 2: Estimate the likelihood that the link target will influence that goal
Second, I'm going to ask you to estimate the likelihood that the link target will pass value to the page or to the section of your site. This relies on a bunch of different judgments.
You can choose whether you want to wrap these all up in sort of a single number that you estimate, maybe like a 0 to 10, where 0 is not at all valuable, and 10 is super, super valuable. Or you could even take a bunch of these metrics and actually use them directly, so things like domain authority, or linking root domains to the URL, or page authority, the content relevance.
You could be asking:
- Is this a nofollowed or a followed link?
- Is it passing the anchor text that I'm looking for or anchor text that I control or influence at all?
- Is it going to send me direct traffic?
If the answers to these are all positive, that's going to bump that up, and you might say, "Wow, this is high authority. It's passing great anchor text. It's sending me good traffic. It's a followed link. The relevance is high. I'm going to give this a 10."
Or that might not be the case. This might be low authority. Maybe it is followed, but the relevance is not quite there. You don't control the anchor text, and so anchor text is just the name of your brand, or it just says "site" or something like that. It's not going to send much traffic. Maybe that's more like a three.
Then you're going to ask a couple of questions about the page that they're linking to or your website.
- Is that the right page on your site? If so, that's going to bump up this number. If it's not, it might bring it down a little bit.
- Does it have high relevance? If not, you may need to make some modifications or change the link path.
- Is there any link risk around this? So if this is a — let's put it delicately — potentially valuable, but also potentially risky page, you might want to reduce the value in there.
I'll leave it up to you to determine how much link risk you're willing to take in your link building profile. Personally, I'm willing to accept none at all.
Step 3: Build a prioritization spreadsheet
Then step three, you build a prioritization spreadsheet that looks something like this. So you have which goal or goals are being accomplished by acquiring this link. You have the target and the page on your site. You've got your chance of earning that link. That's going to be something you estimate, and over time you'll get better and better at this estimation. Same with the value. We talked about using a number out of 10 over here. You can do that in this column, or you could just take a bunch of these metrics and shove them all into the spreadsheet if you prefer.
Then you have the tactic you're going to pursue. So this is direct outreach, this one's submit and hope that it does well, and who it's assigned to. Maybe it's only you because you're the only link builder, or maybe you have a number of people in your organization, or PR people who are going to do outreach, or someone, a founder or an executive who has a connection to some of these folks, and they're going to do the outreach, whatever the case.
Then you can start to prioritize. You can build that prioritization by doing one of a couple things. You could take some amalgamation of these numbers, so like a high chance of earning and a high estimated value. We'll do some simple multiplication, and we'll make that our prioritization. Or you might give different goals. Like you might say, "Hey, you know what? (A) is worth a lot more to me right now than (C). So, therefore, I'm going to rank the ones that are the (A) goal much higher up." That is a fine way to go about this as well. Then you can sort your spreadsheet in this fashion and go down the list. Start at the top, work your way down, and start checking off links as you get them or don't get them. That's a pretty high percentage, I'm doing real well here. But you get the idea.
This turns link building from this sort of questionable, frustrating, what should I do next, am I following the right path, into a simple process that not only can you follow, but you can train other people to follow. This is really important, because link building is an essential part of SEO, still a very valuable part of SEO, but it's also a slog. So, to the degree that you can leverage other help in your organization, hire an intern and help train them up, work with your PR teams and have them understand it, have multiple people in the organization all sharing this spreadsheet, all understanding what needs to be done next, that is a huge help.
I look forward to hearing about your link building prioritization, goals, what you've seen work well, what metrics you've used. We will see you again next week for another edition of Whiteboard Friday. Take care.
Good video as always. Just a suggestion. Since you have the transcript of the video already, why not add it as subtitles too? It'd help non-native speakers and those who can't use audio for any reason.
Awesome!
We love all your Whiteboard Friday Tips. We never miss them. And about today content, it's great! We are definitely going to use it to classify and prioritize our efforts in Link Building.
The thing is- question to the audience-: How can you prioritize when you have a really though sector to beat and no time to invest? I mean, is it better to have medium and easy-to-get links? Or better to get very few but good quality?
Hey Rand,
Great job on defining your link building priorities.
I wrote an article a while back on the various ways to get backlinks.
One of my favorites is to do product reviews. It can take one of 2 forms. Contacting a company prior to review or Contacting a company after a review. I found that backlinks created using this method are really good and help target both the main site for Domain Authority or individual pages with very relevant links. In general I would rank this type of effort and links as 8 - 10s.
All that said, I still struggle with backlink building efforts because of time constraints.
Hi Rand
I know we're very whitehat here but that table needs a 'Cost' column too. Even if you don't pay for the links directly, there can be costs to generate or update page, e.g. book time with developers to make changes on a page, copywriting costs, negotiating time cost, sending product sample cost, etc.
Absolutely! Link building is definitely an essential part of SEO - there's no arguing about that. And yes, the better you organize it all and explain it to others what you want/expect, it will be way easier to follow the results and even notice glitches in one's link building tactic.
Generally, I think that your prioritization spreadsheet is a good idea Rand! I would also maybe add using of different colors for the columns like 'Link target' and 'Assigned' but that's again on whoever is creating the spreadsheet. We're all different when it comes to visual presentation :)
Yeah - I certainly didn't mean to suggest that this very simple structure was a stopping point, just a starting one! Agree there's lots of ways to enhance the functionality of one's checklist to make it more useful/better for you or your team.
Hi Rand,
Thank you for provide us, as usual, a very comprehensive approach to the subject.
On regards the techniques to get good inbound links, I have to say that the "money/cost comes first" into an ideal world we might consider doing a lot of efforts to get perfect links, starting with amazing content and no technical issues at all.
The reality, day to day life, we have to consider eliminate the big technical problems, improve the on-page work and dedicate some amount of efforts for the links to show the work done to the world, ie Google, fellow SEOs and potential visitors/clients.
My technique can be summarized as preparing for a party:
1.- Clean the house: eliminate big issues and disavow if needed; based on the "spam score" provided by Moz.
2.- Order in the house: improve on-page and internal cross linking work; with the help of the multiple reports from the Site Explorer, tool of Moz.
3.- To do list: prioritize and think in advance with the help of the SERPs analysis from Moz too.
4.- Get in touch: getting the best cost/effort we can afford, again, constantly checking the process with Moz tools.
No propaganda here, just the true facts!
Tips are awesome. But, I face a problem. I've sent 100s of emails to other website owners but no reply. I've used the following template -
"
Subject: you should blog about [insert your guest blog post topic]
[insert their first name], as an avid reader of [insert their site name] I would love to read about [insert guest blog post topic], and I think your readers would as well.
Your content on [insert existing post from their website #1, insert existing post from their website #2, and insert existing post from their website #3] is great, but I think you can tie it all together by blogging on [insert guest blog post topic].
I know you are probably busy and won’t blog on it, so I’m going to make you an offer you can’t refuse. How about I write it for you? Don’t worry, I’m a great blogger and have had my posts featured on [insert previous guest post URL #1] and [insert previous guest post URL #2].
Let me know if you are interested. I already know your blogging style, plus I understand what your readers love as I am one.
Look forward to hearing from you,
[insert your name]"
Should I change my template?
As someone who runs several websites and blogs, I get loads of emails similar to this - but, assuming your references from the website are well chosen, your template is pretty good, and much more personal and customised than most examples I see.
The one thing I really don't like is the "You should blog about..." in the subject. I tend to get very annoyed by unsolicited emails telling me that I *should* be doing something, and will most likely delete them without reading further. Change that to something softer - such as "Suggested blog about XXX for [sitename]" - and you will remove that initial barrier.
My first reaction is that I don't believe you're an avid reader if I've never seen you comment on a post, or communicate with me on social media. Start there before moving to a template.
Yes, I'll echo and expand on what Dana says. Personally, I never respond to a link request that is impersonal. Related content that will appeal to their readers is super important, but you may still never get the link if you don't first make a personal connection. I think having a template to speed up your workflow is okay, but you absolutely have to figure out how to personalize it and make a personal connection with the person, whether it be ahead of time via social media as Dana suggests or by learning about the person/site in question and drawing some sort of personal connection. The "It's not personal, it's business" quote may be a great movie line, but in my experience, it's all personal. This may vary some based on your industry so get to know your industry inside out and then experiment until you find the best complimentary link building strategy.
As always great stuff bang on - how much time do you think you should put into competing with competitor links. I spent a whole 8 hours trying to answer questions on an forum so I can start adding links to my answers. The need to do this was because the website ranking above us as a few links from the same forum.
How important would you rank competitor profiles on range of 1 to 10
Should I prioritize the need to link on competitor backlinks based on domain rank and url rank
I think competitors' links are a good starting point because they're often "get-able", but I wouldn't overly focus on them. Unique links that you can acquire are can give you a competitive advantage long term, especially if you know the competition can't get 'em.
Good point
Hey Rand. Great video. Love watching every Friday. I have a question. What is your opinion on link building on public access .edu / .gov sites? My friends and I have mixed opinions about this because any link builder can find these sites and leave a link. I usually look at a number of things including domain authority and the spam score so I can make sure that people with gambling sites or adult sites are not linking to them. Do you even bother linking on them at all?
Hi Rand,
Really nice post, as usual. I specially like Step 3, for me segmentation and planning are the best tools for linkbuilding, what do you think?
Another awesome Whiteboard Friday, thanks Rand ! I don't get to spend as much time on your blog as I'd like, but whenever I do, I find answers to topics that bother me, like strategic link building. It's just a shame I couldn't concentrate on the video so well because of the lack of mustache...
Ha! And here I thought the mustache was distracting the last 3 years :-)
Most importantly Rand.. what is the strategy going forward - is the mustache trending back in 2017?
Hi Rand, I try to watch every Whiteboard Friday video just only to see if there is any change in your mustache. But every time it looks the same. Don't you think everything needs to be changed time to time???
Sooo funny :-)
So much to consider. Thanks Rand
This seems like a good way for me to continue procrastinating actually going out and getting links!
In reality, a plan is great and this seems like a good way to set up your link building plan.
Really linkbiulding is one of the most complex parts of SEO for us. Getting well-planned and authoritative links is like treasure hunting. We will launch the advice of this great guide.Thanks
Great video Rand. Prioritizing the right links instead of wasting time on others that may not link back is always a good strategy. Losing time is something we all can't afford to do. Thanks.
Hi Rand!
With or without moustache, you rock!
Jokes aside, I love EVERY single WBF series. Thank you for your tips, pretty relevant and informative. I wonder how do you manage to find the topics that are ALWAYS 100% actual and interesting for the audience? Do you carry out some research before each series or do you just rely on you highly professional intuition?
Perfect timing!
We are working on our outreach process, and like most people, we really didn't have a strategy to guide us beyond "relevancy" of the site we wanted the link on. Definitely getting the team on building the spreadsheet and implementing this right away!
Great idea's Rand. I've taken this method one step closer and as I deal primarily with clients I've attached a 'dollar value' on getting the link, so just like a sales pipeline where you calculate your expected revenue, I can now judge the 'expected link value' vs 'known expense'.
Detailed WBF explaining how to prioritize Link Building. In short we have to prioritize followed links from high domain authority websites or links that will bring in a large amount of relevant traffic
Hi Rand! I really really like this video, and I'd like to share some of the details with my audience of dentists in my SEO course. However, while the information is totally cogent and succinct, it's also somewhat esoteric towards SEO experts. Could I get your permission to show your video and offer a dental/layman "breakdown" for my audience?
Either way, big fan of your work and I hope to have you on my YouTube show sometime to exchange ideas on how dentists can improve their link building efforts. Thanks!
Very useful aspects, great framework indeed. In predictive SEO analytics we try to measure and track (estimate = predict with statistical Machine Learning method) the future of these variables and the potential usefulness of links. Beyond these it is possible to optimize and prioritize on these features to maximize impact. Almost the same presented here - but data driven algorithms are leveraged by machines that calculate the results and suggest the next moves.
Not gunna lie, working out a link building plan is one of the largest areas I've yet to work with; its just too complicated looking. However, that said you've make it look shockingly simple.
Out of interest, would you suggest looking into doing this all inhouse, or working with a PR agency to do it on their own? In past roles I've often struggled with PR agencies not quanitfying their activities in a manner like this...
Very interesting article. I specially enjoy step 3. I think that planning is esencial for linkbuiilding.
I use a spreadsheet very similar to your own for a monthly client review and include a column that specifies what I need from them. It works well. They begin to understand the importance and value of link acquisition and how they can meaningfully contribute. We discuss other related activities upcoming or underway within the organization (for example, trade shows and speaking engagements) and brainstorm ways to extend their value even further. Together we come up with new and better ideas and nip unworthy ones in the bud.
Very good post Rand! From today I start applying it on my site
Oh Rand - I cut my mustache after 3 years too.. My upper lip is pretty freezing in the cold Berlin weather.
Hey !
Really awesome guide, going to implement this.
Thanks !
I can’t imagine creating such a spreadsheet. I just think about all these parameters as I vet websites to decide whether or not to go ahead and pitch them. Also, I wonder why you didn’t discuss a site’s ranking/credibility in more detail. This is always what I want to understand. Do I pitch a site with a Moz DA of under 5? 4?? Where do I draw the line? And do I trust my eyes more than the Moz rank, when a site seems spammy to me, or conversely, when I think a site has more value than Moz has attributed to it?
It´s good this article, I am new in moz webpage and is a little difficult for me because I am not a english speaker but great content, maybe a moz web page in spanish are great there are many like me that discover awesome content but in english, wherever thanks for your time and effort i will be visiting this website and recomend.
Thanks for the whiteboard! I know for a fact that, of all my efforts to grow my web presence and therefore my business, the one where I absolutely suck is link building.
It's one of the toughest parts of the job sometimes. Watching WBF is a good start to learning more and getting those good, honest backlinks. Keep it up!
Man oh man this is just what I needed to hear for some link building tactics. For me number 2 stood out the most because so many times I feel that I am building links that are just going to in the abyss but to really consider if it is going to to influence my end goal just makes sense. Sometimes those little pieces of awesomeness just have to be pointed out. I also have to say that analysis of the competitors links to evaluate that likelihood is also key to getting it to work right.
Thanks for this amazing insight to the link building process.
Hello Rand. I love your shirt. Very nice style.
I wonder if it is really necessary if you rank already in the Top 3 with a good Keyword and have about a Million visitors a month to build many more links or to focus on content. What should be the quantity? Maybe it is enough to build links occasionally like once a month 2 or 3 good links. I think a good link strategy is as well about the right amount.
If you are already ranking top 3 and have ~1,000,000 visitors per month, chances are links will be coming in naturally. Personally, at that point, I would set my focuses on user experience. If your visitors are having a great user experience -- beautifully simple design, navigates well, pages load quickly, etc. -- the higher your opportunity is to pull in some natural links without any direct work toward building links.
Keep in mind, I'm not saying you should stop your link building efforts altogether, but I would definitely consider other areas at this point. I hope this helps!
Thanks Rand for a great insightful WBF once again. Is it possible you could explain a little more what you meant regarding the 'link risk' value? You seemed to skirt over this a little too quickly and I juts wanted a little more clarification on what you meant. Thankyou.
When I say "risk" I really mean "risk of being considered spam/manipulation by Google." If you're getting links from sources that are paid or that try to game Google, you can expect that over time, the value of those links will decrease and potentially even be negative (if you do lots of it and Google penalizes you for the link profile/activity).
Sorry for the delay in replying to this Rand, I really appreciate you taking the time to reply to my query and thanks for clearing it up.
Check out the Open Site Explorer for the spam score.
Hey Michael,
is there any blog on web to understand all about "SPAM Score" by moz? I have not a good knowledge of it. How much score should be good for website and all.
Link building is the most important part of SEO. It's also the hardest part. Thanks for sharing how to simply the process Rand.
Another factor we use is looking at whether target link sites already link to your competitors. This also helps us work out the likelihood of gaining that link. Sometimes your target sites just don't link to anyone in your space which might mean it is difficult to gain that link (not neccsarily impossible). A general rule would be that if they are linking to your competitor then it may be more likely you can gain that link. Obviously this may not be the case all the time but we think it helps. It also helps identify places that perhaps you should be present.
Great addition. I do think having a "unique link" vs. "competitor link" column could be handy to help illustrate how much relative progress you're making.
Hey Rand,
Interesting Whiteboard, great to get a simplified process for link prioritisation!
This area is still so important for SEO and with the recent 'Groundhog' update at the beginning of February, it is probably more important than ever that we as SEO's are looking at the actual traffic and audience that a potential target site can offer to our clients.
Will the link deliver substantial traffic and have we paid enough attention on our target page to increase the dwell time of this traffic to send the correct signals back to Google?
This means that reason 'C' should be one of the most important goals in 2017 for link builders, what do you reckon?
By the way congratulations on the mustache removal!!
Cheers,
Kev
Thanks! My upper lip is a little cold this February, but I'm very glad that Moz is back to profitable :-)
As far as traffic-sending links go... I do think there's some correlation with value, but many links that send great traffic (e.g. Reddit, ProductHunt, Hacker News, Twitter, Facebook, etc) are nofollowed, and thus don't pass search ranking value directly. Conversely, many links from resource pages or high quality sites or news articles may send only a tiny trickle of traffic, but pass a lot of ranking value.
Cheers Rand,
That makes sense.
Kev
I think bounce rate is more important the dwell time.
I use ahrefs tools to see backlinks of my competitor and then start to make plan which link will be good for my website by checking domain authority.
I am following simple two steps that does help me:
1.) If the links in the content then I would send email to webmaster my up-to-date and informative content for backlink.
2.) If the link in the comment section or on forum and dofollow then i would comment or participate there also.
These two metrics gives me more opportunity to build links and ideas to create better content that is not covered by my competitors.
Always we should start learn first from our competitor's website.
Just remember - if you're starting with your competitors' links, you'll never be able to beat them, you'll only ever be playing catch-up.
Your comments are always as valuable as your awesome WBF content, incredible!
Absolutely love this vid Rand and think it's a solid approach to organizing a link building strategy.
The only things I would probably add are: Name (Webmaster), Contact Info, Notes (on the individual, and website; broken links, link to submission guidelines, etc.), and an Outreach Date.
However, would you suggest that info be in another place? Are there better ways to keep track of a link building relationship? I used to try and build a genuine relationship with webmasters for 3+ months before asking for a link, does that sound way too long?
Also, what are your thoughts on unwanted spammy links? As you already know, for larger sites like Moz, they are quite common (and personally drive me crazy :)), curious what your thoughts are?
Thanks!
Thanks Britney! Given that your first WB Friday was better than my first 100, I'll take your compliment as high praise indeed :-)
Re: spammy links - for a site like Moz, with so much authority and link equity, we can mostly ignore. But if we were smaller/starting out, I'd probably be doing a lot more disavowing (maybe monthly).
Re: Using this sheet for contact info - totally doable, or you could maintain that separately in a tool like Buzzstream (if you're using that). Depends on how complex and large scale your link outreach/link building efforts are, and what processes suite you best.
As for relationships - I think it's great to start building them and invest for a long time. Relationships with other sites and influencers in your niche provide a lot more than just links, so my goal is always to make them genuine, and if the link comes or doesn't, no worries.
Brilliant feedback Rand! Thank you so much!!!
You also give me way too much credit, guarantee my WBF took 20X+ the time it typically takes you to whip these out like a pro, but thank you! :)
--Thank goodness Michael is so patient!
But I think when you find more than 3 or 4 competitor's link building sources. you can easily beat them because you are enhancing and also using their's links for making nice authority.
Another Useful and awesome WFB From you. We all knows Link building is still important factor for ranking on google or any other search engine. But now everyone have one small doubt which Link building technique is most important? Possible to get high Ranking without backlinks? and Latest Backlink Technique which is important?
The most important technique is the one that works well for you based on your unique strengths. There's no one tactic that works for everyone or in every sector, and if you're trying to find a shortcut, you'll usually end up with spam links that Google discounts or penalizes.
As far as ranking without links... It's possible, but very difficult, and nearly impossible in competitive sectors.
As always, it mostly depends on all of the unique factors (as Rand pointed out), however it is possible to rank quite well (in certain instances [in my experience]) without actively pursuing link building, as long as you are creating quality content, coupled with good onsite SEO practices. That said, one shouldn't completely ignore link building.
Hi, i see you video and is the very complet questions on day by day and the most effective results ofr using in website. Thx for help. Im of Brasil and have on website but dont idea what area im publish, i need help in this aspect.
Hey Rand, Great WBF! I was wondering what you thought of using the broken link building technique; where you find links that are broken on a site, that you would like to have as a backlink, then reach out to that site and offer them your site/page as a new destination for that broken link.
Thanks!
Due to last moz api update, My DA was decrease and i get 13 DA of my blog. This blog had 34 DA. Is there any way top get my DA back? Should I make good and quality back-links for it. also, there are no data in moz.com/researchtools/ose/ for my domain https://www.newworld-air.com/. Just want to know that how to get my DA and da back in researchtools.
Appreciate for your help,
Thanks in Advance
DA fluctuates a lot based on the index and crawl. I'd worry about it less in absolute terms, and more as a relative metric. More here: https://moz.com/community/q/is-everybody-seeing-da...
Thanks For the Replying, But i'm still confused about no data in moz, (It looks like we haven't discovered link data for this site or URL). I got this error for another domain(https://www.hositech.com/), are you suggesting me to build back-links? I dont think that there is no links to web as said moz.
That domain seems like it did have recent spam issue, most of its backlinks were coming from non-English websites (Chinese, French, etc.), which is suspicious given the site is (and was) exclusively in English. Most of those lost backlinks seems to have been coming from websites that have since vanished, from the fall to end of 2016, thus my hunch is that the DA was quite artifically boosted. It is just a metric, always dig deeper :-)
Also take a look of the Moz Spam Analysis report. Hope that helps!
Yeah, I think you are right, this blog had 52 DA 5 months ago.
Thanks for the Replying Samuel.
I think this will work for those whose website who alredy have a good PA DA , but not for those who don't have a good DA PA ,internal linking is a good tip to achieve rank but for this we alredy need to rank atleast one page of our website.
I shared this. Thanks Rand :)
I love the link risk comment at 4:48 with none at all. I agree.
It's true you should focus your efforts on the fruitful and not waste time on the insignificant few. Some good advice I need to heed and follow myself as it's easy to get lost in the vast internet sea.
I have a service website and when submit the site when didn't install SSL and some of the pages indexed without SSL. Few days before i added SSL and redirected all the pages but now i can not see information on webmaster tool. When i didn't add SSL i found my indexed page on GWT but now it shows no index pages but Analytic is okay ....ANY SUGGESTIONS ?
It is fundamental to write a sheet in excell with the objectives proposed and ordered from greater to lesser relevance or difficulty. In addition, the satisfaction will be greater if we manage to "hunt" any of those links.
If you want to make a good SEO, it is essential to do these types of exhaustive studies that Rand comments.
Important not to leave anything to chance as to the destination of the link that we get. It is essential to be clear about the anchor text you want and the subdomain of the page you want to link to.
Link building is a "Slog" too true
I printed your WB and will "stash" it away for continued reference ;')
I don't think so there any predefined module for generating good links for the site It is vary as per targeted niches and the best links generates from users they don't know anything about SEO but are passionate about their niche/content.
As usual great explanation.
It’s virtually impossible to rank without good external links. Google looks at the contextual value of your links to determine whether or not they are “natural links.” This means you need to pay attention to your context, and only publish links that are truly valuable for your target audience. There are many priorities where we can focus before build back-links. Like, Content quality, Domain authority, link diversity, Relevancy, Anchor text and many more.
Thanks!
Great tips.