Jeffroyit at HighRankings had this to say today:

When this morning I started admiring the label on a bottle of oil how optimized it is, how beautifully they repeat “keywords”, I think I might have gone too far. Is there some SEO addiction disease, I hope I am not going crazy … Also, have you tried view source on a brochure page or some other printed stuff?

The SEO obsession is not as dangerous as some, but it certainly is pervasive. I, too have dreams of backlinks flooding my sites and turning my clients into millionaires - it's a disturbing trend and one for which the forums are more enablers than recovery program.