The constant refrain of "SEO is dead!" gets old pretty quickly, but there are some real and present threats to the industry we should be aware of. Daniel Marks describes the trends in question and gives some advice on how to prepare for the uncertain future.
It's that time again friends... That time where I grade my 2016 predictions to see whether I've got the clout and foresight to get another shot in 2017. This year is gonna be really close, as I was more aggressive last year than in prior ones, so let's see where we end up, and what I've got to say for the next 12 months.
2016 was an intense year, especially when it came to SEO and Google in particular. Gianluca Fiorelli predicts trends for 2017 based on evidence of what we've seen come to pass.
What makes a digital marketing/SEO candidate stand out from the crowd? Bridget Randolph shares 5 attributes to look for in any new analyst or consultant hire, and 5 things to consider as a job seeker if you’re applying for a role.
Whether you're looking to self-train your SEOs or hire someone else to, there are a ton of considerations involved. Find out which method is best for your own team and make sure you're not wasting time or money in the process.
When Google says jump, it's hard not to jump. We often take the words of Google representatives as law, but it's important to understand subtleties and to allow for clarification with time. In today's Whiteboard Friday, Rand discusses some angles to consider that will help you stay grounded when the "Big G" makes a statement about SEO.
Does the thought of developing a digital strategy scare you? Empower yourself to make decisions and fight for their success by learning the foundations of a good marketing strategy.
New research shows that online legal businesses are stealing an outrageous amount of web traffic from local companies, leaving them with little chance of ranking in local SERPs.
There's an up-and-coming generation that embodies the perfect ideals for a career in local SEO. For all the young people wondering how to marry their passion for community with their life's work, Miriam Ellis explains why local search marketing may be the answer.
A simple change in language and perspective could be what's standing between you and getting the C-suite buy-in that's integral to your success. In today's Whiteboard Friday, Rand helps you translate your marketing jargon into financial metrics and data that the folks in charge will actually care about.
Is the fear of unnatural link penalties changing the way you approach SEO?
When SB Nation published a controversial story on a sensitive topic, there was a huge public outcry. The subsequent peer review outlined key issues that will sound scarily familiar to many in the tech industry. Ruth Burr Reedy shares the most important takeaways to help fortify your own internal processes against big failures.
Digital marketing should never feel like grunt work, but it's a rut we've all fallen into. The best remedy? Getting inspired. Snap out of it with the best SEO, client management, and marketing advice you can get, all in 140 characters or less.
In the way websites once replaced phones, will intelligent personal assistants like Siri and Cortana soon replace websites? Tom Anthony examines 4 trends that are contributing to the IPA takeover and has some advice on how you can keep up.
