Step 2 isn’t groundbreaking stuff, but it’s approached in a slightly different manner in order to use and abuse further in our strategy document. It’s your regular keyword research broken out into categories for segmentation and prioritization, and we’ll use that for prioritizing and determining gaps and opportunities in Step 3 and for competitive research in Step 4.
Before we jump into keyword research, let’s not forget the audience targeting we did in Step 1. Now that we have a good idea of the specific needs and pain points of our target audience(s), we’re ready to dive into some specifically targeted keyword research. But don’t worry if you don’t have personas built out or a good idea of target audiences and their needs, you can still start with this step and categorize based on the products, services or topics you want to dig into. Defining personas and their needs helps us laser target our audience when we do keyword research, but all is not lost if you don’t have that data – step 2 will still be an ok place to start.
CREATE A TEMPLATE
First lets create an Excel template that will hold all of our keyword lists. We’ll be categorizing keywords so the easiest thing to do is to categorize them now, rather than pouring through hundreds or thousands of keywords in excel sheets trying to separate them out and categorize them later (I’ve tried both methods and believe me, the latter can suck the life out of you). I usually open up a clean Excel sheet and start creating tabs for categories of keywords I think are relevant (go as deep or as high level as you want), and leave one tab in the front for all of your keywords combined. We’ll leave that tab empty for now.
Keyword categories can be based off of our persona types and their needs, or you can categorize keywords based on topics based on how your site might be sectioned, or if you’re really inquisitive like me, you might do persona groups with keyword subsections for each.
If you’re covering several topics per persona, or if you have an especially large site and you’re covering several topics with subtopics, you can create a different worksheet for each main topic/persona that has several subtopics within it. That will be easier to decipher than one worksheet with 40 tabs that represent topics and subtopics.
Don’t be afraid to make keyword tabs for as many topics as you want – you don’t have to use the data if you think the search volume is too low.
For example, if I’m working on my seniors’ health site, my categories might look like this:
- General seniors & elderly terms
- Senior & elderly health
- Diseases and conditions
- Weight loss, diet and fitness
- Assisted living
- Drugs
- Aging
- Doctors
- Self-diagnosis
- Information for Caregivers
In my target audience research findings I saw that Florida, Pennsylvania, and West Virginia were the states with the highest proportions of people 65 and older in 2000: 17.6 percent, 15.6 percent, and 15.3 percent, respectively, and I thought I might want to provide local information for my visitors (ideally I’d also look up the highest numbers of seniors by state in addition to percentages). So I might also add some special interest keyword sections with some local terms. And although I made it up, (because I haven’t actually done any in-depth research) I think seniors might be interested in prescription drug plans, so I’m going to create a special interest keyword section for that too, to do some exploration:
- Local senior health
- Prescription drug plans
The more exploratory you are, the more work you might have to do, but the more insight you’ll get back as well, so feel free to make as many categories as you want, and ditch some once you’ve done the keyword research if you don’t feel they’re relevant or no one is searching for the topics. The purpose of this keyword research is to determine and discover the topics relevant to what you can provide, determine the best keywords to target and incorporate, and eventually to prioritize content and topics based on relevance and search volume.
You could also use keyword tools that allow you to create and store keyword lists like Keyword Discovery or WordTracker, but for this example I’m going to use the free Google AdWords Keyword Tool.
Now that I have categorized my keyword sections in my Excel sheet, it’s time to fill them in with data.
EXPAND KEYWORDS & GRAB VOLUME DATA
Now that you have keyword categories setup in your Excel sheet, you can do some research and expansion. While you’re expanding your keyword list you’ll also be collecting search volume data.
In the end, you’ll want this data:
- Keyword
- Search Volume
In the next article (Step 3) we’ll be comparing your site’s referrals from Google to the Google Search volume for each keyword (with a calculation to allow for clickthrough rates) so we’ll be adding referral (and potentially conversion) columns to our Excel sheet. This is why I prefer using the Google AdWords Keyword Tool, since it gives us estimated monthly Google Search volume. And it’s free.
We’ll also only be looking at Google data for this example, primarily because Yahoo and Bing currently don’t release search volume data. To be more thorough, you could estimate other search engine search volume (based on each search engine’s market share), but as I mentioned, for this example we’ll just stick with Google.
Here’s how to collect your categorized keyword data:
- Go to the Google AdWords keyword tool
- Type in a word or phrase from your first keyword category. Type in a few words or phrases if you want, but don’t overdo it in one query. You’ll get back a limited set of results, so you’re better off getting more terms based on one or two keywords than the same amount of results based on 10 or 15 keywords.
- Choose Exact from the Match Type dropdown
When I do keyword research, I usually start with high level general words, which lets me see what is popular around that topic, and what other related terms I might want to add to my lists, possibly even as another category if there is enough volume.
For example, if I start my senior healthcare site keyword research with the terms seniors and elderly, I can see how popular searches are with each of those terms in them, but I can also see that the related search results show me that Alzheimer’s and nursing homes are high volume related topics that I want to be sure I have keyword categories built out for in my worksheet (and eventually possibly content on my site).
If I had an existing senior healthcare site, this might give me insight into content opportunities that I’m currently not targeting. For example, if I didn’t have any content on my site for nursing homes, I might want to consider either adding content and/or partnering with advertisers or content providers to cover that topic.
I also mentioned I thought my visitors might be interested in prescription drug plans. When I do research for those terms, I can see that searches around Medicare topics are much more popular. I’ll add these terms into my worksheet.
- If your results look mostly good, scroll to the bottom of your results and export your results into a csv file for Excel
- Open up your CSV file and move column widths so you can see the keywords
- Do some manual filtering by removing keywords that aren’t relevant (remove the entire row). You may also want to remove any competitor brand terms, unless you’re trying to attain/convert traffic for them.
- Are you interested in global search volume or local? Whichever you’re interested in, make sure you have matching referral data later (for existing sites only). We’ll be comparing referral data per keyword to search volume in the next step (optional, but good stuff to know), so if you’re interested in global data, make sure you have global referral data. Whichever column you’re not interested in, delete it. You can also delete the Advertiser Competition column unless you want to use it for further analysis, but we won’t be using it for these examples. You should now have two columns: Keyword and either Global or Local Search Volume.
- Copy your keywords and your search volume data and paste them into your keyword category tab in your Excel worksheet*.
- Repeat this process for all keyword categories in your worksheet.
- It’s a good idea to note somewhere in your worksheet what time period the data is you’re pulling. Google AdWords keyword tool shows data in a monthly chunk, so note the month in your worksheet so you don’t forget when you’re comparing your own site referral data later.
*Alternatively, you can save each keyword list export as its own file rather than copying and pasting it into a master Excel sheet. Keep in mind that you may do several keyword list searches and exports for one topic though.
You can get even more creative in your keyword research by also looking into what your competitors are targeting. Use the Website Content tab on the Google Keyword Research tool, or other tools like Keyword Discovery to discover terms that are semantically relevant to your competitors’ websites. This might provide more insight into terms you can or should target for your own site. We'll delve into much more competitive research in further steps.
Everyone has their own method of doing keyword research, so do what works best for you. All that matters is that you end up with categorizations that you care about, and some search volume data that we’ll use later in our strategy. This part of the strategy should end up giving you a really good idea of what’s popular and what types of terms and topics you might want to target.
We’ll look at how to prioritize and how find potential Gaps and Opportunities (for existing sites) in the next article: Step 3.
Do you have any similar (or completely different) methods for collecting and categorizing keywords? Please share!
Go to any of the 8 steps:
Step 1: Define Your Target Audience and Their Needs
Step 2: Categorized Keyword Research
Step 3: Finding Gaps and Opportunities
Step 4: Define Competitors
Step 5: Spying On (and Learning From) Your Competitors
Step 6: Customized SEO Strategy & Recommendations
Step 7: Must-have SEO Recommendations
Step 8: Prioritize and Summarize
awesome post laura. I use following methods to determine keyword categories for an existing site:
1. Scan the product categories of the client site.
2. Scan the product and content categories of the competitors' sites.
3. Use the site: command to scan the titles of all the pages of my competitors. This helps me in determining what keywords they are targeting.
4. Determine entrance keywords for the top landing pages through Google Analytics (take as much historical data as possible).
5. Scan top industry blogs and resources to determine even more keyword categories. This saves my time from doing lot of market research to determine target audience interests, needs and wants.
6. Scan top e-retail sites like ebay, amazon etc also to determine keyword categories. Like if you type 'car magnets'in the ebay search bar, you get related searches like 'custom car magnets', magnetic decal', 'funny car magnets' etc. Scan their content categorization through breadcrumbs and sitemaps and you can find more keyword categories.
7. Google Product search also shows related categories on the left hand side and at the bottom of the page.
8. Google wonder wheel is by far the best tool to determine keyword categories.
9. I also use open site explorer to determine 'anchor text distribution in back links'. This helps me in determining the keywords my competitors are targeting.
There is no limit to determining the keyword categories. Just make sure that they help you with your conversions.
Wow!
What about a YOUmoz by exploding all these points?
Great information and tips.
Whoo-eee SEOhimanshu! I had just printed out Laura's post and cut it off at the comments. Now I'm going to have to reprint to include your comment.
Nice addition to an already rich post. ANd I echo gfiorelli, YOUmoz, YOUmoz, YOUmoz!
Thanks :) I am just wating for what laura has to say in her subsequent posts. I may probably come up with whole 'keyword research guide'.
# 6 and #8 are excellent choices. I just discovered wonder wheel. Never thought of using ebay and ama for sugestions. Brilliant! Thx
This is a great list. I'm with gfiorelli1 on a YOUmoz post. Did you ever write it? (Considering that this is more than 12 months later!)
Do you know Laura? Yesterday itself I was wondering when the second 'episode' of your series would be 'broadcasted'. I love coincidences.
Your second post is even better than your first, and everybodies know that second episodes are usually the most difficult to do.
And now my comment... it's more a note about the point n. 10 of your list (to note down the time period of the data collected).
I usually add to my Excel worksheet also the search volumes data of the last 12 months, because:
For this reason, I add a final column with a link to the Google Trends result page for the keyword.
Ciao :)
Excellent! I <3 Google Trends & Google Insights. Nice work.
Laura,
As you said, perhaps not groundbreaking, but I have to confess that I love hearing other people's methodologies!
Wow, I can only hope that's the geekiest thing I say all day.
Don't know if you've had a chance to play with my Google Keyword Tool Annualizer, but would love to hear your thoughts. The biggest caveat is when GKT comes back with no, super low, or negative local numbers in a month...so ultimately pooling 2-3 months of data would makes the research more stable.
cheers
Quick tip with the Google Keyword Tool. If you use firebug to look at the source for the competition bar, the HTML includes the ratios for the competition bar, meaning you can get actual numbers rather than the more vague "High competition" or "moderate competition". If you're using the new version of the keyword tool this is a percentage (which makes life a bit easier), with the old one it's a pixel value, but gives you the size of both, so easy enought to work it out
Where about's does this show? I have Firebug, but I don't see a percentage:
"div style="width: 42px;" title="Very high advertiser competition" class="indicatorBar filled"> </div"
Since everyone seems to be interested in Google Suggest these days, I've been using a free keyword tool called Suggester to explore the keywords stored in Google Suggest.
The tool is available free at: https://www.promediacorp.com/suggester/
As far as I can tell, this is the only tool that looks deeper into the suggestions offered by Google Suggest.
Thank you for this post.
It's the first time I write on a blog about that, but your approach is so close to the way I used to find out keyword and key phrases ...(I'm french, so please appologize for my syntax)
You can also try to cut keyphrases into keywords, and make some word listings grouped by meaning, priority ... For exemple, it's efficient to locate geo-located, transactionnal or informationnal requests. And the deeper you dive in long tail, the more you find the targets to fix. The evidence is largely made that most popular expressions and most competitive are not the most effective.
It's how it begins to be possible to see the structure of usages, think, find some new ideas, and build a Seo strategy based on good sense and often serendipity.
I've some examples, and if you want I could show you how I worked before developing a specialized application to do that.
In a few words, working to find out keywords with Excel or various spreadsheet tools give some real good effects, consistancy and structure at all levels. It's a fine tuning keyword job, and probably the starting of lexical and semantic approach.
In my humble opinion, everything depends on
- information that we will recover :
- and how we translate the objectives of the project into keyword and content structure. It could be cool to have "elastic" keywords databases, with contextual filters. Each case is different, the solution is related to the complexity and our ability to navigate the opportunities.
The problem I've found with Excel was I needed to work with big listings, several sources, and was frustated, because of the number of combinaitions, the difficulty to think and communicate with too large listings and ranking metrics. So. My expertise with excel is rather low, but it's frankly hard for me to work every day with it.In fact, yes, it's good for every web project to start with the user searches.
I worked for several years on an on-line application to do that, that stay close to the Laura explanations. The only target was to save time : 80% of research and product time saved for Seo job with new offers and services around fine tuning keywords and content sculpting (hope soon intelligent content spinning). And it works so well that today it allows to work easely with the "long tail", and structure stratégies with aware customers, in-house seo
Not only to self-promotion, I'd be glad to show you how this method works.
Must be my day. I was working in the Google AdWords tool, decided to take a break and visit SEOmoz(again) and saw this post.
What can I say, I love this stuff. Thanks for a great post and with some fantastic info and some of the info in the comments are great and helpful as well.
Gota love it!
Believe it or not, Microsoft have some good tools for keyword research in Adlabs.
One I like to build into appropriate projects is the commercial intention.
https://adlab.msn.com/Online-Commercial-Intention/Default.aspx
E.g.
briefcase: Commercial intention 0.98
headcase: Non commercial intention: 0.88
Gives you more of a feel for keyword value, especially in markets you are not familiar with.
My keyword research is very similiar to yours except I add another column during this stage - competition (generated using Web CEO). Nice one Laura! Upesh
Regarding SEO Himanshu's reply...I also use two of the aspects you mentioned in KW research, and find they are very helpful, thanks for sharing them.
"3. Use the site: command to scan the titles of all the pages of my competitors. This helps me in determining what keywords they are targeting."
"8. Google wonder wheel is by far the best tool to determine keyword categories."
thanks
Andy :-)
https://www.andykuiper.com - SEO
Congrats on another good post Laura! Keep up the good work and keep getting promoted.
I too was wondering when the next installment of this series might be coming and am glad to see it.
I tend to rely more on the "local" search volume but obviously this varies depending on the size of the site and the target market.
Thanks again!
These 8 SEO strategies are a complete SEO guide when one wants to grow with SEO. The cases mentioned in between the blogs are helpful.
Laura Good Job you have confirmed some of the things I do. I use excel to store all the KW tracking but I use a template I have created in notepad to catagorize all the aspects I would like to get info on in my research. Here are a few items on my worksheet.
Keywords I think are good (Expand off this)
Competitors keywords
Analytics keywords
Google KW tool (Dont always use KW's that rank the highest in traffic, maybe through 1 or 2 in)
SEO Books KW tool
Gather Manufacters KW's
Gather KW's that have to do with popular models of cars (We deal in auto parts)
Then research and narrow from here. It works great!
I just had a chance to read Part I and I couldnt wait to read Part II!
I sometimes categorize keywords as to the areas of the site they would be targeted at.
Also that suggester tool is pretty useful, yet another bookmark to the list!
great information.....although i knew that already, it gives me new prespective to get more out of Keyword research...
Google Keyword tool is gud......
I find keyword research tools are always way out with their results. The search volumes are either too low (wordtracker) or too high (Google keyword tool). You have to just test the keywords in the end with ppc.
I agree with SEO-Doctor. I don't trust the absolute volume numbers provided but I do use the data as a guideline to to know which keywords have more search volume.
I use multiple tools and although the numbers might be inconsistent between these tools, the list (keywords sorted by volume) usually is consistent.
And once again, thank you for a great post
Thats a good point. In the end we'll actually be looking for gaps, not necessarily actual search volume. More sepcifically, in the next step we'll be looking at:
Gaps: Where there is high search volume on terns you care about but you are not getting a lot of search traffi.
Opportunities: Where there is high search volume on the terms you care about but you do not have the content (and might consider recommending it).
I'll give you guys some examples in post 3. But you're absolutely right - the search volume numbers we get from anywhere are not absolutes. Instead, use them as estimates for further insights.
Do you have an estimate by how much google is too high? Is the number Google displays 10% higher, 50% higher or double the real volume ?
Are you sure you are thinking of Google's search volume for what it actually is? It is not how much traffic you could get if you were in position 1; it is the total amount of traffic that searches on that query. The only way you could therefore capture all that traffic is if you completely dominated the search results with your site at every position (that would make for an interesting results page!).
If you get a number 1 position then you could expect ~40% of the search volume, if you go by the figures that came out of AOL's leaked data from years ago. This is a highly subjective figure and depends entirely on what the query intent is.
That is so simple Chris and yet I never really looked at it that way. Great insight.
Great series Laura!
I myself have created a 'process template' to use with clients (although not as thourough as yours). And as I learn more about their goals, I just modify and/or subtract things to custom fit the client's needs. But I will definitely re-visit my process template and incorporate your ideas!
I work a lot with clients who have geographically targeted keywords, but the queries are almost always fom out of town (ie. "vacation rentals in xxx"). I often use Google Insights to determine if the search volume for a term is skewed by local cometitors searching their own rankings.
Any oppinions on this? Does anyone have a better way of dealing with that issue?
I wish I could say I knew how to filter out people searching for themselves or their competitors in the tools we have now - but I cant think of anything off the top of my head. Not sure if that can be done? (at last w/ publically available data). Some local SEO mavens like Mihm might have some insight.
The only way I have come up with is to look at the map in Google Insights and judge the amount of queries for a given term that are coming from your region. Obviously though, this only works if you think consumers in your region have no business Googling the term.
I can't wait for the rest of this series! Can we have it now? j/k
I think this blog post by Rand is probably relative to your next step in the series- https://www.seomoz.org/blog/keyword-targeting-how-to-employ-multiple-keywords-for-seo-conversions
I'm not sure of course, but either way, I figured it was worth mentioning to you.
Yeah, definitely enjoyed this topic just as much, if not more than the first.
I'm all for using Google Keywords as well, and with the beta working now it makes it easier to have an insight into a particular keyword to know what the trends are. And it also gives you a graphy look at the monthly trends for that keyword at a glance.
But generally, this is the way I do my keyword research as well then I review everytime I start to make headway with my current keywords, keeping me on my toes me think.
Nice one, Laura
Another good post Laura very much matched to the process I run through myself.
Keep them coming, this is really valuable tips particularly for those starting out.
I am a great fan of https://www.google.co.uk/sktool/
Very well written and thorough post. This is a great blueprint for newer seo's to work off. Lots of little details in there :)
Its important to develop a methodology and not just going from the seams of your pants....if you do, it will always result in wasted time and effort. Taking care of details up front is always going to net a better return in the long-run.
One comment, and I know this is a series of posts, but do you look at competitivness factors relative to keywords in your research?
We used to get really carried away doing this (running huge regressions to try and quantify the best opportunities) but that was somewhat of a waste. Data reliability was horrendous, and the overall benefit wasn't nearly worth the time and effort.
I do still look at some basic metrics to get an idea, and even some manual queries to see how optimized the top ranks on target keywords are can go a long way.
Great question. I'll be getting into some competitive stuff in later posts, but for this series I am focusing less on SERP competitiveness (although excellent if you can constructively add that into the mix), and more on defining competitors and then comparing competitive features that might drive traffic, engagement, links, etc.
I agree every project might not need to get this detailed into strategy. Definitely use your judgement. In highly competitive verticals you definitely need to be looking at more than just keywords and links. The search landscape is often something you might understand being in the business, but might be an eye opener to the client. In my case at Yahoo, these were key for getting buy-in. For a client with less time, less money, and less competition this level of detail could potentially be skipped, or at least lightened up.
Hi Laura! Is there any particular reason of not using the Google Wonder wheel? I find the tool very useful.
I think that wonder wheel can be a great way to discover connections between keywords... it has just a little practical problem (or I'm so "stupid" I didn't find a way to do it ;) ): the results cannot be exported.
And about Wonder Wheel... is it just an impression I have, or it shows the same information that the suggestion search, but shown in a different and more useful way?
Wonder Wheel is a cool tool for discovery, but for later phases I'll be looking at a data dump of keywords and their estimated search volume.
I definitely encourage using any tools you like for initial keyword discovery - there's certainly no shortage of them!
Excellent, thanks Laura. And I absolutely agree, sophistication of clients will vary significantly. Sometimes data and detail is a benefit, other times it can actually hurt you. One thing amazes me everyday how befuddled even higher up marketing professionals are with SEO. Good news for those reading this site.
I will be looking forward to the next post in the series.
I haven't had a chance to read this yet and I'm heading out of the office for the day. But I felt compelled to tell you that I will be looking forward to reading it when I return.
If it's anything like your last post I'll definitely be learning something new.
Great post Laura!
Now Google has phased out the old interfaceof their keyword tool, there does not seem to be an option to draw up the previous months keyword volume for a keyword (which is what you suggest we do to get an understanding of the CTR).
Do you recommend any other keywords tools that provide previous months search volume?
Nearly every bit of the listed information is very useful. Just one thing: most of us know about the various keyword tools in terms of creating a useful keyword database. However, since this step is essentially about creating more systematic, categorized keywords, can you please suggest some tools that can help decipher a few categories too?
SO LUCK I SAW THIS POST.
I'm using only free tools for keyword research for my websites, blogs. These are: Adwords Keyword Tool External, WordTraker Free Tool, SpyFu (free), SEO3Firefox free plugin. To improve my work and for faster results I've created a small free tool that helps me put all them togheter, tool that can be found at www.keywordsvampire.com
Thanks Laura.
I use Google insights as well as the adword suggestion tool..but I am concerned I am only using one source for my data. Does Yahoo have any similar tools?
I have enjoyed reading this strategy. Keyword research new territory for me and I find it valuable that you shared not only your insight on how to research the words, but to keep them documented and organized.
I'm late getting to this article series, but better late than never. It is so helpful to see how another SEO organizes their keyword research since this activity can be so overwhelming. It's easy to get lost in all the data. Looking forward to reading further in this series to find the gaps/opportunities.
Very helpful indeed. Many thanks.
Very interesting series, and surely make a great start for many scenarios.
However, 2 areas are not covered in this outline, and i am curious what your collective thoughts are:
1) What if you work in a nische industry and demand analysis include long tail keywords which cannot be estimated, using eg Google Analytics? Are there tools which can accurately identify very low volume keyword demand?
2) Conversion usually happen over a wide instance of touch points, and with Google it is only possible to assign the conversion to the last or first click. Are there any multi-touch attribution web analytics tools which can tell the complete user journey, on an individual basis, from start to finnish regarding keyword(s) used, channel, and comversion?
hey, i'm new to seo and keyword research.. this is a great help thanks!!
Hi Laura thanks for all great information. Would be great if you can come up with some sort of a template to organize keyword research in a usefull way dividing the keyword phrase in several sections like: main keyword, geo modifiers, quality modifiers, etc...
Thanks Chris, although Google insights gives some good information and general data on keyword activity for the previous month, it does not offer search volume for exact matches?
Any suggestions where keyword volume on previous months exact search phrases could be found?
This post was great Laura (so good it enticed me to contribute to SEOmoz for the first time.)
I've found Google Health articles make great keyword research sources, like this one: https://health.google.com/health/ref/Tension+headache
If you're working with clients in the medical field, then the "search trends" area can help you find great keywords and really impress clients. It allowed me to uncover many esoteric search phrases which patients or doctors typically use.
Thanks for sharing all of this information. I just had a quick question as to why you select exact match over phrase. When search engines provide visitors with results they look at any combination of words appearing within the search query. The closest match is obviously what you want to go for, but elements of the entire phrase are taken into consideration.
Just wanted to get your rational behind choosing exact. Thanks!
I already know in advance that whatever I post, I'll sound like a slobbering fanboy Laura so I'll do my very best not to drool all over the comments section.
I really appreciate the work you've put into the series you're presenting, and the transparency you exhibit in sharing your techniques. You are totally WAGFEET (minus the Whiteboard.
I am memorizing your point #10 in that I'm going to be dating EVERYTHING. It's a very good idea.
I almost do same process but in certain aspects i want to be less time spender by removing few steps, i will check all these
Great post thanks
I want to know what is compition coloum represent?.... i mean how it useful for get real keyword idea?
Can anyone explain me ?
Great Post!
Thanks for such a great insights on this.
For keyword analysis, we can also employ google adwords keyword tool and identify which keywords are mostly searched in geo grafic region we're targeting.
Its important to find as what people are searching from our target market, and then develop SEO startegy.
Regards,
Xcellence IT
Great post. Thanks for the ideas on how to organize the keyword searches. One thing that I love about this site is how specific your posts are. It helps to have more than just a general idea of what to do.
I haven't used this specific strategy, although I perform a few different metrics on my keywords every few months or so.
Thanks again.
Hello
What is the chance for a new website with keywords HOTELS to be listed on first page on google?
<Jen removed link>
When I determine the search volume from Google Keywords Tool, I generally add on another 30% for the other search engines. This gives me a better idea of the total number of local searches. I then arbitrarily devide the number by 50 to simulate what the searches would be per state. This is the number I use for local search.
Nice post! I've been using Google Adwords Keyword Tool for keyword research and it's the best. The tips on how to organize the approach is very helpful. Thanks!
Nice post miss
eagerly looking forward for your next post..............
I use the site checker to see if I have the right keyword dominance in the sites I optimize. It hel;ps me see how much of the core information as been understood by the search engines.