Get ready to give some high fives, because I have some great news to share today: The four community speakers for MozCon 2014, July 14-16th in Seattle!
First, I want to thank everyone who tossed in their hat. It's an incredibly brave thing to do, so pat yourselves on the back. We had 146 submissions this year—about 10 more than last year—during the week and a half that they were open. There were tons of amazing ideas, incredibly thoughtful sharing, and all around excitement. The selection committee all agreed that 2014's pitches were the best yet. Though, of course, that makes the decision the hardest one.
Our four Community Speakers for 2014
In the order that they'll be presenting at MozCon:
Mark Traphagen
Google+ Game of Thrones: Claiming Your Kingdom for Brand Dominance
Be the ruler of your vertical by claiming uncharted ground in Google+ to dragon-power your brand's Google influence.
Mark Traphagen is Senior Director of Online Marketing for Stone Temple Consulting and a sought-after speaker and writer on Google+ marketing and Google Authorship. He runs the largest Google Authorship community on the web, and offline, he competes in story slams, but never, ever slams a good story.
Stephanie Beadell
Bad Data, Bad Decisions: The Art of Asking Better Questions
Stephanie Beadell will discuss the power of surveys and how if you're not asking the right questions, you risk making decisions on the wrong answers.
Stephanie Beadell is Director of Content Marketing at BuzzStream and was formerly head of Digital PR at SEER Interactive. She holds a Master of Science degree in Market Research from Boston University.
Zeph Snapp
More than Words: Localizing Your International Content
Zeph takes you beyond the technical implications of international SEO, showing you real life examples of how to leverage your existing content in other languages.
Zeph Snapp is the CEO of Altura Interactive.
Justin Briggs
Talking Back to Conversational Search
Looking at how conversational search and the knowledge graph are changing how users search and engage with content, Justin will talk about implementing entities at an enterprise scale.
Justin Briggs is the Sr. Manager of Organic Marketing at Getty Images, a leading stock photography company based in Seattle. Justin has over 10 years of web experience, including seven years working in SEO and social media.
Honorable mentions go out to both Gianluca Fiorelli and Greg Gifford.
Get ready to cheer these four on, and make sure that you've bought your ticket to MozCon 2014, as they're going quickly and will sell out.
I get asked quite a bit about how the community speaker selection committee process works, so I thought I'd shed some light on it for those who are curious. This year, there were a total of nine committee members. That's a lot of people vetting your submissions. And you may notice that it's the same number as a more famous fellowship:
You can make your guesses as to who correlates to whom on Moz's staff.
The committee for MozCon 2014 consisted of:
- Cyrus Shepard, Senior Manager, Content Team
- Danielle Launders, Marketing Assistant
- Erica McGillivray, Senior Community Manager (that's me!)
- Jen Lopez, Director of Community
- Keri Morgret, Community Manager
- Matthew Brown, Senior VP - Special Projects
- Megan Singley, Social Community Manager
- Rand Fishkin, Founder
- Trevor Klein, Content Strategist
I'm typically the one that does a first sweep through all the entires. I try to do a "blind" sweep through them to stay as unbiased as possible by not looking at names and emails, only reading the content pitch itself. We use a grade scale, A through F, and make notes on entries. (Sorry, person who submitted pretending to be Matt Cutts, you received the F. We did get a laugh, though.) From there, Cyrus, Danie, Jen, Keri, Megan, and Trevor jump in and they add their own grades and notes. Yes, sometimes we disagree! But most of the time, we're all pretty close in what we think.
One hopeful sent his pitch in letter format with a koala bear. Someone's following my Pinterest account.
After that, it gets easier to narrow it down to 20 or so pitches. Both Trevor and I also make special notes on ones that we might want to grab for blog posts or Mozinars if they aren't selected as speakers. When down to 20 or so, Rand and Matthew join in and give their thoughts on the top ones. We also start more extensively reviewing to see what kinds of presentations people have given in the past, if there are slide decks or video of them on stage, and what sort of other content they're putting out there, like blog posts.
Once it gets down to less than 10, the choice gets harder. Typically there are one or two people that everyone is completely on board with. Then we discuss more about what we've seen from the rest and how the topic would fit into what's already being offered at MozCon. Usually, there aren't any "cons" to these fabulous folks, just lots of "pros."
I reach out to the selected four first, to let them know and confirm that they're still interested and able to attend MozCon. Then I have the somewhat sad job of telling the rest of the potentials that they weren't selected. But it's very important to inform everyone so no one is left wondering whatever happened to that time they pitched. (I know how frustrating never hearing back can be from the other side of a pitch.) Then I write this post.
Hope that added some transparency to our process!
A big thank you to all of you who submitted this year and congratulations to our four speakers for MozCon 2014! We can't wait to see you all there.
Congrats to the chosen ones.
Thanks for the honorable mention... I'm grateful for that, even though people will forget I had an "honorable mention" after a couple of days.
I'm stubborn, and patiently wait for other 365 days and pitch again. After three attempts and being in the short list twice, maybe I will be able to jump on the stage of Mozcon.
If not, be prepared for a snapping faces killer machine in action :D
I'm looking forward to your 2015 pitch. :)
I think I will make a video pitch. The space given for writing it was a little short for me :)
About that... I actually dismissed anyone who didn't follow our instructions. Mostly because if you can't follow our simple instructions for pitching, you might not be able to follow our guide for speaking. So I might not go that route.
Good to know, Jen :)
Hey Gianluca, I am a big fan of yours, I usually read all your posts & they are simply amazing. I would love to have you on the mozcon, probably in 2015 for sure... :)
All the best...
Thanks Gianluca. I know you'll be up there some day. You're way too smart not to be!
I am dying to see these people speaking, they will just rock the show. I am gonna be there on time.
So, so happy to see some people I know and love will be up on that stage as Community Speakers this year :)
A big thank you to everyone on the selection panel for all the work that goes into choosing awesome speakers for us to enjoy.
...with Greg and Gianluca "snapping" (lol) at their heels, I just know those pitches had to be outstanding!
Can't wait to see you all there. Only 1446 hours to go!
Damn Sha, I thought I was excited because I was counting the days....I like it! The hours makes it sound shorter.
I have a proposal for Moz...they need to post a countdown...somewhere...for me, at least :-) Just so I can get my geek on.
I think Shah created it once already :)
Hehe. You have a good memory Gianluca!
Yes, you can get your own version here:
bfwebdesigners.com/blog/seomoz-does-inbound-marketing-at-mozcon-2012/
Enjoy! ;)
I am looking forward to my first MozCon this year, as well as seeing you again my new friend. Really enjoyed my last day at PubCon with you and all of my new friends!
Oh that's awesome!
I was looking at the photo of us all out on the town with Roger just yesterday and wondering if you would be there :)
It will be so good to see you again.
How about this one? :D
https://countingdownto.com/countdown/mozcon-2014-countdown-clock
Woohoo! Thanks Sha :-)
You and your countdown, always keeping me and Charlene on our toes.
;)
Can't wait to see you both again. Will be thinking of you as you spend the next couple of months pulling it all together
*hugs*
Thanks, Sha! *hugs* We're looking forward to seeing you.
Incredibly sick community speaker lineup. Wooooooooo!
Thanks Mike!
Pretty crazy for me to think about how far I've come. Couldn't have done it without my team and my friends. Looking forward to sharing some music. A lot of good hip-hop has come out recently (IMO).
A "sick" from Michael King -- yet another career highlight for me! ;-)
Congratulations to all of you!
Thanks, Brittan!!
Many congratulation to all the speakers. Good to see the names of familiar Moz members in this list. I just saw the Moz Con ticket charges. These are too expensive.
Pricing-wise, MozCon is actually either cheaper or right in line with our competitors. We actually lose around $100,000 every year on it. I wrote a post about the roi of attending conferences and broke down MozCon's benefits and hard costs per attendee: https://moz.com/blog/the-positive-roi-of-conferences-a-deep-look-at-mozcon
Adeel, I can certainly understand why you would say that. All I can say is that paying to go to Mozcon 2012 was the best investment I ever made.
I think the SMX is almost 2x's the price (so price isn't that bad). Looking forward to it!
Hi Adeel,
I can absolutely echo Zeph's comment - My #Mozcon investment starts out with a $3000 airfare from Australia, but this will be my third year as an attendee and I can tell you that it is worth every cent.
Having now attended 5 of the other best known conference series in our industry, I can also say that nothing compares to Mozcon.
If you can't afford a ticket this year, watch for an announcement at the end of Mozcon - those of us who bought our tickets at the "early earlybird rate" announced by Rand at the close of the conference grabbed a ticket for only $599 and that is just CRAZY :)
I am awestruck. I can't wait. No wonder I didn't get selected!!! lol - I am getting there, but I really can't hold a candle to these folks, and I know it. Thanks for making such awesome choices as always Mozzers!
Best of luck!
Thanks Adeel! I want to present soooooooooooooooooo bad. :-)
Don't count yourself out for the future. You're pretty freaking amazing yourself. :)
Awww, thanks Erica! :-)
I'll second that!
Wow, the Moz Community talent pool is deeeep!
I was given $1000 budget to attend any conference this year and w/o even thinking about it I picked MozCon. My boss was like 'calm down dude you look like ur hopped up on goofballs' haha
If I could like this comment a million times I would do that! :) See you there.
Great choice :)
See you there!
They all look like terrific topics. Mark's knowledge of G+ is astounding. I love Buzzstream and data, so Stephanie's is a winner in my eyes. Zeph, besides having a cool name that I'm totally going to steal to call my dog, is covering a very important topic with local SEO and I think Justin's topic of conversational search is particularly timely, with how people are changing their searching behaviour.
Should be fantastic, can't wait to see the presentations.
And I can only presume Rand is Gimli, if his beard is anything to go by.
Rand can only be Gandalf, as he is the Wizard of Moz :)
"You shall not pass...link juice!"
Tom, I would be honored if you named your dog after me, please send pictures!
I want to see puppy photos too!
Thanks for your kind words, Tom. Please say hi during the conference!
Thanks so much, Tom! Be sure to say hi to me and the BuzzStream team at MozCon :-)
Congratulations & a big thank you to everyone on the selection panel for all the work and have chosen awesome speakers for us to enjoy.
To go or not to go?
That is the question!
Do it!
Abso-bloody-lutely!
I've said it before and I'll say it again... if you're making that decision based on attending any of the other great conferences out there, you're doing it wrong.
Mozcon is like no conference you have ever been to and Seattle is one of the nicest cities you'll ever visit :)
Do it and Do it NOW!
It looks like a great line-up of talent and should be a great conference
Congratulations to all the speakers who have been listed here!!
Great choices! Looking forward to hearing from each of them. Steph is super sharp and always has great info. Mark, Justin, and Zeph are also great choices.
Wow, thanks, Josh!! I was really happy when I read your comment. Hopefully we can catch up a bit at MozCon!
Congrats Mark!! Awesome topic, awesome speaker, go stone temple!
Thanks, Matthew! Will you be there?
Looking forwrd to hearing Mark Traphagen speak. Hooray for MOZCON!
Looks like a great line up, wish you guys did a Euro version some time!
As someone in Tel Aviv, I'll second that! (Just don't make Euro Moz look like Euro Disney!)
And congratulations to all of the speakers! I'm sure all of the attendees are in for quite the treat. :)
Congratulations to all of you!
It's really Interesting
Looks great! One of these years, I'm going to make it :)