If you do client work set a fake SEO company website. If you get a client banned and need to give up your SEO company when you file for reinclusion, it’s good to have an established SEO company website in your back pocket to act as a sacrifice.
I just think the idea of having an "SEO Company" site that you must " sacrifice to the hungry Google spam monitors is classic. The next one, though, channels Tom Hanks / Jimmy Dugan:
The last and most important is don’t be a whiner. If you are breaking the rules be prepared to pay the consequences. It will suck losing a site that was bringing in a couple of G’s a month, but if you play heavily in the dark arts you will get burned from time to time.
Even white hats get banned - the art of re-inclusion is something every professional needs to know inside and out. One of the benefits of being in the industry for a long time, as I've learned, is that you eventually build up the e-mails and phone numbers of people who can expedite that process. We'll have to save the art of schmoozing for another day.
I feel White Hat Techniques never ever get banned. Don't use Black Hat Techniques...So for those of you who want to experiment in the black arts here are few tips: https://www.wolf-howl.com/?p=311
What an odd comment...
Yes that’s true your comment is odd …..and even your topic (A (Black Hat) League of Their Own). Nuts
Even white hats get banned - the art of re-inclusion is something every professional needs to know inside and out.
That doesn't make any sense, Rand.
Assuming you mean that a white hat is someone who doesn't do anything to deceive a search engine, how could they ever file for a reinclusion request? What could they fix if they never did anything wrong in the first place.
True whitehat sites don't get banned. There are certainly times where a non-deceptive site might get caught up in a spam filter by mistake, but there's nothing you can do about that since there's nothing you can clean up to be reincluded. If you didn't do anything wrong, there's nothing to fix.
We had a client using all White Hat techniques who got banned at Yahoo! Our process involved signing up for their paid inclusion program, getting accepted, then bringing that back over to the algo team (through Yahoo!'s internal channels). It took almost 2 full months, but eventually we were back in the index and Yahoo! admitted it had been their error.
I think this type of thing happens all the time, particularly with how harsh the spam filters are nowadays. Even if you do nothing wrong, you can get banned and a professional SEO should certainly know how the re-inclusion process works and what channels to pursue to expedite that process.
OIC what you're saying. I was thinking you meant that there was something to clean up first, as that's what I think of when I hear "reinclusion request." But that does indeed make sense, what you're saying.
Thanks for clarifying!
Jill,
Another example is a site I worked on where the domain name changed twice within 3 months due to buyouts and a change in marketing strategy. This stuff happens but Google didn't take to it very well. I have to say that and the domain tranfer experiment are the only 2 issues I've ever had with Google and count myself lucky. Even WHs get the blues...
Many moons ago I used to play tournament level chess, and one of the important aspects is preparing for your opponents next move. If you know exactly what the response is going to be you can already have your move in place.
Now go sit down in the back of the bus Stillwell angel ;-)