About seven months ago, I was asked by Wiley Publishing if I wanted to write a book about advanced SEO. Assuming they had accidentally contacted the wrong person, (You know Rand is spelled with an 'R' right?) I eventually accepted and found out they had indeed wanted me. Shortly after, I wrote a blog post asking what all of you would like to read. I got a lot of great feedback and heard loud and clear that people wanted clearly defined processes with detailed explanations of the reasoning behind every action. Now that SEOmoz is no longer doing consulting, I can do just that.
The following is one section of one chapter of my book. It has not gone through my editor's watchful eye yet (Surprise Kevin!) so please bear with me if you find any grammatical errors. I am writing this book for all of you so I'd love to hear your feedback. Am I heading in the right direction? Is this helpful? Did you learn anything?
Chapter 4: Finding SEO Problems
Sections:
- 15 Minute SEO Audit
- 10 Minute Brand Reputation Audit (Not included in this blog post)
- Identifying Search Engine Penalties (Not included in this blog post)
15 Minute SEO Audit
The basics of SEO problem identification can be done in about 15 minutes. When completing this audit I recommend you take notes based on the action items listed in each section. This will help you later when you do a deeper dive of the website. This audit is not comprehensive (See Chapter 9 for a full annotated site audit), but it will help you quickly identify major problems so you can convince your clients that your services are worthwhile and that you should be given a chance to dig deeper. The smart ones reading this section may notice that it builds upon the ideas expressed in Chapter 2. The dumb ones reading this, will think it is Harry Potter. The latter might enjoy it more but the former will end up with better SEO skills.
Prepare Your Browser
Before you start your audit you need to set your browser to act more like the search engine crawlers. This will help you to identify simple crawling errors. In order to do this, you will need to do the following:
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Disable cookies in your browserSwitch your user-agent to GooglebotHow Do I Do This and Why Is It Important?
When the search engines crawl the Internet they generally do so with a user-agent string that identifies them (Google is googlebot and Bing is msnbot) and in a way where they don't accept cookies.
To see how to change your user-agent go to Chapter 3 (Picking the Right SEO Tools) and see user-agent switcher. Setting your user-agent to Googlebot increases your chance of seeing exactly what Google is seeing. It also helps with identifying cloaking issues (Cloaking is the practice of showing one thing to search engines and a different thing to users. This is what sarcastic Googlers call penaltybait. ) In order to do this well, a second pass of the site with your normal user-agent is required to identify difference. That said, this is not the primary goal for this quick run through of the given website.
In addition to doing this you should also disable cookies within your browser. By disabling them, you will be able to uncover crawling issues that relate to preferences you make on the page. One primary example of this is intro pages. Many websites will have you choose your primary language before you can enter their main site. (This is known as an intro page.) If you have cookies enabled and you have previously chosen your preference, the website will not show you this page again. Unfortunately, this will not happen for search engines.
This language tactic is extremely detrimental from a SEO perspective because it means that every link to the primary URL of the website will be diluted because it will need to pass through the intro page. (Remember, the search engines always see that page as they can't select a language) This is a big problem, because as we noted in Chapter 1, the primary URL (i.e. www.example.com/) is usually the most linked to page on a site.
Homepage
Next, go to the primary URL of the site and pay particular attention to your first impression of the page. Try to be as true to your opinion as possible and don’t over think it. You should be coming from the perspective of the casual browser (This will be made easier because at this point you probably haven’t been paid any money and its a lot easier to be casual when are not locked down with the client) Follow this by doing a quick check of the very basic SEO metrics. In order to complete this step, you will need to do the following:
Notice your first impression and the resulting feeling and trustworthiness you feel about the pageRead the title tag and figure out how it could be improvedSee if the URL changed (As in you were redirected from www.example.com/ to www.example.com/lame-keyword-in-URL-trick.html)Check to see if the URL is canonicalHow Do I Do This and Why Is It Important?
The first action item on this list helps you align yourself with potential website users. It is the basis for your entire audit and serves as a foundation for you to build on. You can look at numbers all day, but if you fail to see the website like the user, you will fail as an SEO.
The next step is to read the title tag and identify how it can be improved. This is helpful because changing title tags is both easy (A big exception to this is if your client uses a difficult Content Management System.) and has a relatively large direct impact on rankings.
Next you need to direct your attention to the URL. First of all, make sure there were not redirects that happened. This is important because adding redirects dilutes the amount of link juice that actually makes it to the links on the page.
The last action item is to run a quick check on canonical URLs. The complete list of URL formats to check for is in Chapter 2 (Relearning How You See the Web). Like checking the title tag, this is easy to check and provides a high work/benefit ratio.
Usability experts generally agree that the old practice of cramming as much information as possible “above the fold” on content pages and homepages is no longer ideal. Placing a “call to action” in this area is certianly important but it is not necessary to place all important information there. Many tests have been done on this and the evidence overwhelmingly shows that users scroll vertically (especially when lead).
Global Navigation
After checking the basics on the homepage, you should direct your attention to the global navigation. This acts as the main canal system for link juice. Specifically, you are going to want to do the following:
Temporarily disable Javascript and reload the pageMake sure the navigation system works and that all links are HTML linksTake note of all of the sections that are linked toRe-enable JavascriptHow Do I Do This and Why Is It Important?
As we discussed in Chapter 2 (Relearning How You See the Web), site architecture is critical for search friendly websites. The global navigation is fundamental to this. Imagine that the website you are viewing is ancient Rome right after the legendary viaduct and canal systems were built. These waterways are exactly like the global navigation that flows link juice around a website. Imagine the impact that a major clog can have on both systems. This is your time to find these clogs.
Your first action item in the section is to disable Javascript. This is helpful because it forces you to see your website from the perspective of a very basic user. It is also a similar perspective to the search engines.
After disabling Javascript, reload the page and see if the global navigation still works. Many times it won’t and it will uncover one of the major reasons the given client is having indexing issues.
Next view source and see if all of the navigational links are true HTML links. Ideally, they should be because they are the only kind that can pass their full link value.
Your next step is to take note of which sections are linked to. Ideally, all of the major sections will be linked in the global navigation. The problem is, you won’t know what all of the major sections are until you are further along in the audit. For now just take note and keep a mental checklist as you browse the website.
Lastly, re-enable Javascript. While this will not be accurate with the search engine perspective, it will make sure that AJAX and Javascript based navigation works for you. Remember, on this quick audit, you are not trying to identify every single issue with the site, instead you are just trying to find the big issues.
The global navigation menus that are the most search engine friendly appear as standard HTML unordered lists to search engines and people who don't have Javascript and/or CSS enabled. These menus use HTML, CSS pseudo-classes and optionally Javascript to provide users feedback on their mouse position. You can see an example of this in Chapter 9.
Category Pages/Subcategory Pages (If applicable)
After finishing with the homepage and the global navigation, you need to start diving deeper into the website. In the waterway analogy, category and subcategory pages are the forks in the canals. You can make sure they are optimized by doing the following:
Make sure there is enough content on these pages to be useful as a search result alone.Find and note extraneous links on the page (there shouldn’t be more than 150 links)Take notes on how to improve the anchor text used for the subcategories/content pagesHow Do I Do This and Why Is It Important?
As I mentioned, these pages are the main pathways for the link juice of a website. They help make it so if one page (most often the homepage) gets a lot of links, that the rest of the pages on the website can also get some of the benefit. The first action point requires you to make a judgment call on whether or not the page would be useful as a search result. This goes with my philosophy that every page on a website should be a least a little bit link worthy. (It should pay its own rent, so to speak) Since each page has the inherent ability to collect links, webmasters should put at least a minimal amount of effort into making every page link worthy. There is no problem with someone entering a site (from a search engine result or other third party site) on a category or subcategory page. In fact, it may save them a click. In order to complete this step, identify if this page alone would be useful for someone with a relevant query. Think to yourself:
- Is there helpful content on the page to provide context?
- Is there a design element breaking up the monotony of a large list of links?
Take notes on the answers to both of these questions.
The next action item is to identify extraneous links on the page. Remember, from Chapter 2 we discussed that the amount of link value a given link can pass is dependent on the amount of links on the page. To maximize the benefit of these pages, it is important to remove any extraneous links. Going back to our waterway analogy, this type of links are the equivalent “canals to nowhere”. (Built by the Roman ancestors of former Alaskan Senator Ted Stevens)
To complete the last action item of this section, you will need to take notes on how to better optimize the anchor text of the links on this page. Ideally, they should be as specific as possible. This helps the search engines and users identify what the target pages are about.
Many people don’t realize that category and subcategory pages actually stand a good chance of ranking for highly competitive phrases. When optimized correctly, these pages will have links from all of their children content pages, the websites homepage (giving them popularity) and include a lot of information about a specific topic (relevancy). Combine this with the fact that each link that goes to one of their children content page also helps the given page and you have a great pyramid structure for ranking success.
Content Pages
Now that you have analyzed the homepage and the navigational pages, it is time to audit the meat of the website, the content pages. In order to do this, you will need to complete the following:
Check and note the format of the Title TagsCheck and note the format of the Meta DescriptionCheck and note the format of the URLCheck to see if the content is indexableCheck and note the format of the alt textRead the content as if you were the one searching for itHow Do I Do This and Why Is It Important?
The first action item is to check the title tags of the given page. This is important because it is both helpful for rankings and it makes up the anchor text used in search engine result. You don’t get link value from these links but they do act as incentives for people to visit your site.
SEOmoz did some intensive search engine ranking factors correlation testing on the subject of title tags. The results were relatively clear. If you are trying to rank for a very competitive term, it is best to include the keyword at the beginning of the title tag. If you are competing for a less competitive term and branding can help make a difference in click through rates, it is best to put the brand name first. With regards to special characters, I prefer pipes for aesthetic value but hyphens, n-dashes, m-dashes and subtraction signs are all fine. Thus, the best practice format for title tags is one of the following:
- Primary Keyword - Secondary Keywords | Brand
- Brand Name | Primary Keyword and Secondary Keywords
Similarly to the first action item, the second item has to do with a metric that is directly useful for search engines rather than people (they are only indirectly useful for people once they are displayed by search engines.) Check the meta description by viewing source or using the mozBar and make sure it is compelling and contains the relevant keywords at least twice. This inclusion of keywords is useful not for rankings but because matches get bolded in search results.
The next action item is to check the URL for best practice optimization. Just like Danny Devito, URLs should be short, relevant and easy to remember.
The next step is to make sure the content is indexable. To ensure that it, make sure the text is not contained in an image, flash or within a frame. To make sure it is indexed, copy an entire sentence from the content block and search for it within quotes in a search engine. If it shows up, it is indexable.
If there are any images on the page (as there probably should be for users sake) you should make sure that the images have relevant alt text. After running testing on this at SEOmoz, my co-workers and I found that relevant anchor text was highly correlated to high rankings.
Lastly and possibly most importantly, you should take the time to read the content on the page. Read it from the perspective of a user who just got to it from a search engine result. This is important because the content on the page is main purpose for the page existing. As an SEO, it can be easy to become content-blind when doing quick audits. Remember, the content is the primary reason this user came to the page. If it is not helpful, vistors will leave.
Links
Now that you have an idea of how the website is organized it is time to see what the rest of the world thinks about it. To do this, you will need to do the following:
View the amount of total links and the amount of root domains linking to the given domainView the anchor text distribution of inbound linksHow Do I Do This and Why Is It Important?
As you read in Chapter 1 (Understanding Search Engine Optimization), links are incredibly important in the search engine algorithms. Thus, you cannot get a complete view of a website without analyzing its links.
This first action item requires you to get two different metrics about the inbound links to the given domain. Separately, these metrics can be very misleading due to internal links. Together, they provide a fuller picture that makes accounting for internal links possible and thus more accurate. At the time of writing, the best tool to get this data is through SEOmoz’s Open Site Explorer.
The second action item requires you to analyze the relevancy side of links. This is important because it is a large part of search engine algorithms. This was discussed in Chapter 1 (Understanding Search Engine Optimization) and proves as true now as it did when you read it earlier. To get this data, I recommend using Google’s Webmaster Central.
Search Engine Inclusion
Now that you have gathered all the data you can about how the given website exists on the internet, it is time to see what the search engines have done with this information. Choose your favorite search engine (you might need to Google it) and do the following:
Search for the given domain to make sure it isn’t penalizedSee roughly how many pages are indexed of the given websiteSearch three of the most competitive keywords that relate to the given domainChoose a random content page and search the engines for duplicate contentHow Do I Do This and Why Is It Important?
As an SEO, all of your work is completely useless if the search engines don’t react to it. To a less degree this is true for webmasters as well. The above action items will help you identify how the given website is reacted to by the search engines.
The first action item is simple to do but can have dire affects. Simply go to a search engine and search for the exact URL of the homepage of your domain. Assuming it is not brand new, it should appear as the first result. If it doesn’t and it is an established site, it means it has major issues and was probably thrown out of the search engine indices. If this is the case, you need to identify this clearly and as early as possible.
The second action item is also very easy to do. Go to any of the major search engines and use the site command (as defined in Chapter 3) to find roughly all of the pages of a domain that are indexed in the engine. For example, this may look like site:www.example.com. This is important because the difference between the number that gets returned and the number of pages that actually exist on a site says a lot about how healthy a domain is in a search engine. If there are more pages in the index than exist on the page, there is a duplicate content problem. If there are more pages on the actual site than there are in the search engine index, then there is an indexation problem. Either are bad and should be added to your notes.
The next action item is a quick exercise to see how well the given website is optimized. To get an idea of this, simply search for 3 of the most competitive terms that you think the given website would reasonably rank for. You can speed this process up by using one of the third party rank trackers that are available. (Refer back to Chapter 3)
The final action item is to do a quick search for duplicate content. This can be accomplished by going to a random indexed content page on the given website and search for either the title tag (in quotes) or the first sentence of the content page (also in quotes). If there is more than one result from the given domain, then it has duplicate content problems. This is bad because it is forcing the website to compete against itself for rankings. In doing so, it forces the search engine to decide which page is more valuable. This decision making process is something that is best avoided because it is difficult to predict the outcome.
More Information Available On Amazon:
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Man Danny. I know I either sound like a broken record or a major SEOmoz fanboy, but honestly, I call 'em like I see 'em. This is one of your very best posts ever. I think it even exceeds your SEO checklists.
I've been trying to quantify my own practices in a list form to improve my processes, but without much success. I keep getting drawn down rabbit trails and can never seem to focus enough to get it all down in black and white.
And lo and behold, along comes this post. I've been to Amazon and I pre ordered it. I wish you and Wiley would now HURRY UP! I look forward to devouring it when it arrives.
fanboy.
LOL. What can I say abwebdesign. Maybe I should change my avitar to a picture of Pollyanna ;)
How very... Panglossian. :P
C'est moi :)
...........LoL Great Site Best . I Enjoy This Post Thank My Blog
www.chip-level.com
I'm a silent follower (or skulker) usually, but had to say what a great post. Really useful tips for some simple ways to convince a client mid-pitch and give a teaser on what's to come.
Looking forward to the book :0)
Thanks Danny! Looks a good read, with some good tips.Away to put an order in on Amazon :)Â
We are currently developing our business model and business plan.
Part of this development process includes coming up with a Standard Operating Platform (SOP), which provides a basic outline of how we should approach nearly any project.
During this, we've been trying to come up with a basic, SEO walkthru-style checklist...
and this article is a great resource for our reference.
Thanks Danny!
I'm definitely ordering a copy! Seems like a great book :)
It is good to see the SEOmoz is still, after all the changes and the huge investment, appealing to 'new'comers to the industry.
 I have been looking for a decent structure to an SEO analysis for some time and this is possibly the easiest one so far.
 I try to keep analysis in plain speak and allow the client to understand why the changes need to happen and that is half the problem lol!
Good job Danny. This particular section forms a good starting point for education and empowering a sales team to perform basic audits themselves which can then be passed up to an experienced SEOer for sign off.
One thing I would add to the first section is (most of my work involves UK sites);
View the site through a US IP address (pretty easy to do in most browsers via a proxy) and note any differences. As far as I am aware, all spiders us US IPs so are likely to trigger different IP based functionality (if it's there) compared to a UK IP.
Looking forward to the book, space on the shelf already reserved :P
-- Malc --
Hi
This is my first post, so apologies for any mistakes. I am new to the SEO world:
My Comments:
I would recommend using bold/italic text to highlight the most important point within a subsection eg language tactic is extremely detrimental from a SEO perspective.
On the issue of language selection, on a personal level I have no idea how to deal with it, so a comment in the text that this will be dealt with in chapter x under section y, would put my mind at ease.
The secret section in light blue is great. A simple tip goes a long way to hook a reader.Â
I noticed there was no mention of Adobe Flash based navigation.
I like that each section has the subsection How Do I Do This and Why is it important. It give me the confidence to know that every salient points will be covered - how and why in detail.Â
The use of homour and analogies makes the text more readable so it is a good thing.
The most important question is would I buy the book, once it is out? The answer is YES!
Aamir
Danny,Sorry to be a boring pedant
>>> ...so please bare me if you find any grammatical errors
That should be bear with me...
Unless of course you want us all to get naked?
 ... shudder
:-D I was going to try to play that off like I was making a joke but you are right, I screwed up :-)
Fixed (and a little humbled)
Superb stuff Danny, very useful and I learned a few things too! really helpful in my line of work where I do a lot of quick website scans for SEO issues. I had my own checklist but after reading this I realised my list was incomplete. I'll definitely be adding your book to my Amazon wishlist.
What do you mean by this:
"Next view source and see if all of the navigational links are true HTML links. Ideally, they should be because they are the only kind that can pass their full link value."
What does it mean for a link to be a "true HTML link"? What other kind of link is there? Thanks. Great article.
Javascript and Images are just a couple of them, I think what he is trying to say is it should be <a href="link">Anchor text (not image source)</a>.
Nice post. I have my own checklist, but I wasn't looking for duplicate content as part of my standard process. Instead, I was just looking for signs that a crawler could duplicate...but simply quoting some content and searching is WAY faster, not to mention infinitely more fool-proof.
My list was also neglecting to look for 150+ links on a page...it's fairly rare for me to see it, but it's definitely worth noting.
I too will be buying the book - thank you.
Well done on the book Danny - it's pre-ordered and I'll be reviewing it on SEOgadget!
I've just bookmarked this page and definitely going to turn it into a checklist for things I should be looking out for. There's a lot of information here which I'm sure I wasn't even aware of!
For one thing, I never thought of turning off my Javascript to make sure the navigation links still worked!
Thanks Danny!
Will also be looking out for the book when its out, plesae let us know will ya!
Hi Danny,
Great post indeed, auditing is definitely important before do any SEO work.
I recent wrote a "full seo checklist" post (seoblogmoney.com/seo-checklist) to include every point that needs to be checked while doing SEO. I may borrow some of your great tips and put this post in the reference.
Thank you very much.
Congrats Danny :)
Your SEO skills constantly improve ours!
Glad to read your new book soon...
PS: In just 15 minutes! hmmm... not so easy for me. :P
Thumb Up... also because I put in practice while reading, as I've to give really fast answer to a big big potential client.
Thanks Danny
Nice Post Danny. I don't think many people should be giving you too much of a hard time about typos with you writing that much valuable content for free :-)
Danny, you need to talk to your publisher and Amazon about getting this book released for the Kindle as well!
I've got the Art of SEO, which is a great book for beginners as well as seasoned SEOs. I'm a professional SEO, and it's helpful to read through books like this just to see everything all at once and find extra details about things I didn't know. I'm excited for Danny's new book. It looks like a perfect next step after reading Art of SEO. Thanks Danny!
 Cregan Montague
FetchSEO
https://www.linkedin.com/in/creganmontague
Wow!
Fabulous information!
It is really good read for me for increase my knowledge. I always try to learn someting new about seo and I really appreciate the valuable information that you mentioned here.
Thanks for sharing such useful information
Blitzpenny
AAAGGHH!
I just got this email from Amazon: Hello from Amazon.com.
We're writing about the order you placed on February 11 2010. Unfortunately, the release date for the item(s) listed below has changed, and we need to provide you with a new delivery estimate based on the new release date:
Danny Dover "Search Engine Optimization (SEO) Secrets"
Estimated arrival date: July 26 2010 - July 30 2010
Have you been a bad author in missing your deadlines Mr. Dover???!!!!
Went onto www.dannydover.com and I see that it now says release date for August! and checked the cache: and it was last indexed on the 10th May and the cache is still showing June, so he must have just done it!
Gutted My sister just ordered it for me as an early birthday gift and now looks like I'll be waiting till my actual birthday! :(
Yikes!
If it makes you feel any better I am at Starbucks right now putting the final touches on the book. Your comment just made me decide I will be staying until they close tonight :-)
Happy early birthday!?! :-)
Ha!
Thanks 25 this year :0
I can just imagine you jacked up on coffee shouting at the staff when they are telling you to go home.
Anyways must dash I'm off to practice wearing my old man pipe and slippers! :)
Great post. After reading I went on Amazon to look at the book description. Seems all good for me to order a copy!
Well done for getting your book this far Danny. I'm sure it'll be a great success for those looking to take their SEO knowledge to a more advanced level.
I hope the book launch goes well for you.
I'll echo what most everyone has already said; very informative post and I really look forward to reading the book.
I'll also echo, is there any way to get it early? Pre-release, pdf, etc..? If patience is indeed a virtue (I'm not convinced), it's one that I haven't been blessed with.
Thanks for continuing to contribute quality resources.
Great Post, I really appreciate and admire the information you have offered in this post,really very informative and useful for me in my learning experience.
Thanks for sharing
looking for more from you(keep up the good work)
 Staff Removed Link
Danny,
Great chapter. My only thought would be on the home page "secret". It is definitely useful information but its the only mention of UI in the entire chapter. Is UI mentioned in previous chapters? If not, it may be a little out of left field in an advanced SEO book. It whets my appetite to read more about that topic. Maybe you just need to reference where people could read more. Or to plug your 2011 follow-up "Danny Dover: Above the Fold"
I hope you find this helpful.
That's the funny thing about SEO, it is not "just SEO". It is not enough to simply get a page to rank #1 in Google. You also need to get a searcher to click that link and then perform some action on the resulting page.
:-) I'l take your note on consitency and add some surronding material for context. Good call
This was an excellent post. I've been struggling with our sites positioning for a year and this checklist pointed out a couple of technical issues to be addressed immediately. Now, to order the book for the complete insight.
Great post Danny and congrats on the book progress.
 My favorite part of the post though is your comment:
"Choose your favorite search engine (you might need to Google it)"
That made my day!
Congratulations on the book Danny! Very excited to give it a read.
Very well written, Danny. It's like you are literally walking us through the audit. With a lot of SEO articles nowadays, readability definitely helps. I'm pretty sure this book will be an easy page turner. :)
It might be a good idea to include a full-blown checklist as a sort of quick-reference guide somewhere in the book.
Excellent post Danny. I will be putting this to good use when ramping up my new intern. Looking forward to reading the book.
looks like your book is going to be a book one needs to have on the table. great post. well understandable. cool!
Brilliant post and easy to understand clear style - very actionable. Case studies and auditing is the way to go! I never thought to disable cookies or JS before - great tips.
Looks good - can't wait to pick it up. Thanks for the preview.
Arrgghh! Got an Amazon email that said the book will ship July 2, 2010!!! Now you have me wanting the book yesterday Danny.
By the way, I forgot to mention that the book cover looks really cool.
I can't wait to see which mustache iteration you picked for the author picture.
Awesome man.
I wonder what Colleges will be the first to start teaching SEO formally? Wish you all the best on getting picked up as the curriculum text... and wow, think about all those .edu citation links.
On another note, what sadistic twit sabotaged ratings by thumbbing down the quality posts (@ gfiorelli1, mikeshannon, Rick Valentine & Rui.jiang - sorry if any names left out)..? Can that be manually fixed?
Cheers,
Awesome, can't wait for the book. We spoke in Seattle at the Pro Training Series and you were asking everyone for input. Looks like you've come a long way since then. Great post!
I wonder if even I could do that in 15 mins straight - but I get the point. For most people this would probably take quite a while to undertake even at this basic level? Also although this will give you an idea when going through the SEO auditing process you've got to look at every page on the site, so although there will be a lot onpage that is the same between pages you need to start multiplying the amount of time your SEO audit as a whole is going to take?
An SEO Audit is definitely the foundation to any good SEO campaign - and I always recommend to clients that if something isn't working the way we expect it to we should think about going back to the auditing the website again to determine what's happening.
[link removed]
What happened to the book? Any update?
Looks like it's due to release in April 2011 according to Amazon.
Awesome info... And a lot of great comments and links to other sites for more help. For local business listings be sure to add to our site as well as google and yahoo local. (www.directorycentral.com) we provide dofollow links for your company in our directory listings. We also give you the platform to intergrate social networking in your online marketing.
Hurry up and finish the book already! Â ;)
Congrats Danny! Â You have a great, easy-to-read style of writing and I really like the way you explain processes.
I am so looking forward to your book coming out.
Great post Danny - can't wait to read the book!  When do you think it will be released?
Thumbs up, great post and look forward to reading the full book when it is out :)
Especially liked the term "How do I do this and why is it important" I think many of us tend to use that the other way around.
Thank you! This check list takes all of my helter skelter systems and puts them in a wonderful check list
Hurry up and finish the book already! Â ;)
Congrats Danny! Â You have a great, easy-to-read style of writing and I really like the way you explain processes.
I am so looking forward to your book coming out.
Thanks for this, I'm currently doing an SEO Audit and found this very helpful :)
I bought Danny's book and was amazed at the information contained. I am new to doing SEO professionally for my clients and i now count the book as the Bible of SEO pro's
I've been reading a series of articles about this matter and it's really helpful to find this one here. When someone needs to develop a SEO analysis can find tons of guides, but it's really helpful something for doing it quite fast.
Not all works need a deep study, so when you can save time, you can spend it in developing solutions. This is the great advantage I find here, not a deep study but enough for those ones that need a fast conclusion.
I read your book (SEO secrets) and was truly amazed at how you manage to make hard technical SEO useful in a practical way. I am still using the 15 minut audit model, and love it.
It's really great help to start SEO Audit....thanks
Great starting tips for SEO audits. Invaluable resource!
really nice post, if your book contain a lot of article like this one, i think it's gonna be a nice seo book.
p.s. really nice timing about seo audit, i actually doing one.
This is awesome. Thanks for sharing. Just downloaded the sample chapter for my iPad from Amazon, but see myself buying the full chapter soon.Â
This is awesome. Thanks for sharing. Just downloaded the sample chapter for my iPad from Amazon, but see myself buying the full chapter soon.Â
Very interesting post - I find checklist type posts really useful for the time I have for SEO. Thank you.
Hey there, thanks for sharing your (useful) secrets. Sounds interesting. Would like to read more posts in relation to this article.
I appreciate this great post!
Regards :-)
Great post Danny, looking forward to read the book.
Thanks for the preview.
I'm looking forward to reading your book, but I'm glad you are posting content for free here. You know Chris Anderson released his book for free on the Kindle and it was a best seller. :)
With the speed that SEO changes, are SEO books still useful/relevant by the time they are printed?
Great Post... I think that your book will be a best seller and loved by one and all that are interested in improving internet marketing strategies.
I look forward to reading it when it comes out.
Best,
Media Maven
P.S. Your site really rocks... I am impressed with the amount of useful content that you provide.
Good God, I gotta wait till JUNE (according to amazon) to read the rest of this!? This is beautifully written and easily understood. I almost think you're lying in your profile about being a web developer, because no programmer can write this well.
I demand a pre-release for mozzers!
Great post Danny. Looking forward to the book!
Nice post Danny. Just one chapter? You left us wanting more :P
Where can I get the book? Car I buy a pdf copy?
Best
Neil
I like this. It's a good, quick, easy-to-follow audit that is useful for just about everyone that has a website. Thanks.
Thumbs UP!!
very nice post, going to put it to use this weekend and see what i can get fixed/going.
thanks for the great info!!
Home run post!
hey.. i have a question about facebook and google search engine optimizations... could you please look into it here - https://www.zeeis.me/blog/search-fb-google-result-facebook-question-for-all-seo-experts/ ...(not a spam .. im desperately seeking an answer..)
great article. everyone has their own way of auditing a site. I know I do and it is good to see how I can improve on it.
Great Post Danny!
Hi! this blog is great I always read about this blog but anyway can anyone help me find an seo client? i am an seo va who wants to have a good client, Hope for responds in this post, thank you...
Great Post Danny, when is it due for release?
April 2010.
Source: Dannydover.com :P
Actually, I believe it will be out July 2010.
Apparently a good-for-nothing author missed a deadline or something :-)
I believe my favorite quote would be an appropriate reference here.
"I love deadlines. I especially like the whooshing sound they make as they go flying by."
...It never ceases to make me laugh. :P
such a simple checklist yet there are projects that you don't even get halfway through that list before budget/time is used up.
this reminds me that there is always something else to look at on the onsite, and if numbered can be useful for advising clients of your progress.
eg "im 55% through the implementation...:
Maybe i should buy that book, is it on Kindle yet?
Great post!
Good quick tips on title tags :) Also, OSE really helps to fill the gap on what a site ranks for and why.