NOTE: All of the slide decks in this post are free to download and distribute, as are any of the stats/graphics in them (please reference the source if you do). Hopefully they'll be helpful learning tools and will make your deck-building processes easier than mine have been!
The past few weeks have been a whirlwind for me, and they're not slowing down anytime soon. Just 2 weeks ago, I jetted off to San Marino (a small country in the northeastern part of Italy) with my travel blogging wife, Hannah Smith from Distilled, Marcus Tandler + Niels Dorje of TandlerDorje, Gianluca Fiorelli and Google's Avinash Kaushik (along with several great local speakers). Below are two of my presentations from that event (Be-Wizard):
From there, I headed to Rome, where, thanks to the US State Department and LUISS University, I gave a talk on entrepreneurship and told the story of SEOmoz, which contains my usual level of oversharing and transparency:
In Rome, I also did a video interview with Robin Good of MasterNewMedia on a number of SEO related topics. After our interview, he filmed my presentation of the "Story of Moz" deck above, which, depending on quality, may be available sometime in the near future.
Next up was London for the awesome Link Building event from Distilled (can't share decks from that, sorry) followed by 2 days at home in Seattle and then a mad dash to Phoenix for Infusioncon (just before Link Building V2 in New Orleans). At InfusionCon, I gave a fairly comprehensive, SEO 101 style talk that was quite well received:
One thing I've noticed that's very powerful as a marketing/influence tactic for me personally is the sharing of my slidedecks on services like Slideshare. Because I'll often tweet the link to the presentation as I go on stage or just prior, I'm able to give the audience an opportunity to download and follow along. This has several cool effects:
- The slideshow URL gets tweeted and re-tweeted and seen by thousands more people than just the few hundred usually in the room. Those attendees are often the most active sharers, resulting in a terrific, positive re-inforcement cycle (so long as I do a good job) :-)
- Having the slideshow seen by so many often means it goes to the frontpage of Slideshare, getting even more exposure. When I spend a dozen or more hours making a slide deck for a presentation to 300 people, it's great to know that there's the potential to get much more exposure via inbound marketing of that content afterward
- The slideshow pages contain lots of links, which drives visits to many web marketing sites I reference, as well as SEOmoz itself. Those sites who get traffic often send me notes of thanks (when it's I who should be thanking them for making my job easier) and everyone wins as the audience gets valuable links and the sites, Moz included, get high quality, relevant traffic.
If you're on the road at events large or small, let me highly recommend this approach. And, hopefully, these slide decks prove useful, too!
My next few trips will take me to SMX Munich, where I'll be leaking our first results from the user surveys and correlation data collected for the 2011 version of the Search Engine Ranking Factors. After that, I'm off to SMX Sydney, where I'll be on a number of panels around SEO topics. In late May, we're working to hold an informal, free Moz meetup with Avi Wilensky's ProMediaCorp in New York City (dates/specifics TBD) followed immediately by Distilled's Boston PRO Training seminar and, finally a keynote of SMX France in Paris in early June.
I'm looking forward to seeing many of you at one of these events!
Love The Story of Moz slides - very inspiring. Looking forward to see where SEOMoz goes from here.
Thanks Rand,
What I love about SEOmoz is your great honesty, authenticity and generosity. I met you briefly at at Distilled Breakfast in London and it was clear that you live and breathe those values.
There is enough information in those slides for people to set up their own SEO business. Enough encouragement to get them through the tough times, then the tougher ones. Enough ideas to motivate and excite.
I'm delighted to see SEOmoz thrive, happy to pay my PRO subscription for really useful tools yet your greatest value is your collective insight and intelligence which you give away to all daily, and we owe you a lot for that!
Regards,
Jeremy.
My wife loves to curl up and read a great book. I, however, would rather read moz blog entries and enjoy presentations like these! Thanks for making my sunday complete!
Very inspiring story of Moz! Looking forward to the video if it does indeed happen. Great advice for fellow entrepreneurs and marketing leaders. Please keep up the good work!
Wow - tons of informations. Thank you for sharing your presentations.
Looking forward to the latest ranking factors.
Thanks for all the information about SEO and SEOmoz.
The slides surely are inspirational and informative.
This post is like an assorted box of chocolates with the slide decks on various interesting topics.
As it is often the case, it's not the time you have that matters, but how you spend it.
Creating slide decks take time, but you get rewared.
Thanks for the inspiration, as always
Great Info! I do work in a SEO agency and I truly believe this post will help each and every one who needs a good understanding of SEO.
In the 60th slide of PPT Titled "The Story of SEOMoz: 1981-2011" I found the bounce rate more than 83% for the traffic coming from referral sites,
I want to ask is it worth to have huge traffic with this much of high bounce rate, if yes how?
Great, Ive been thinking about how to present SEO and its pretty tough as its so complex for new audiences!
Theres a lot of learned practice in your slides that are very helpful for me e.g. I realise that Ive attributed stuff Ive used in the notes section, which doesn't carry over very well when shared via slideshare etc and Ill add the attribution to the actual slides in future
Story of SEOmoz was a GREAT presentation.
Very cool. Will share with my marketing students.
Great Presentations. I do think the "classic" seo tricks are going to get people in trouble if the features, function, benefit is not based for the user and to help the user navigate.
BOOM.
I am confused about syndicated content. You say on one of your slides to allow content to be syndicated, but if you do this, doesn't that fall under duplicated content? How does that benefit you more than it would hurt you?
Good question! Basically, syndication does technically produce "duplicate content" but because the syndicator typically links back or uses a rel=canonical, the engines understand the originator should be the one ranking. Hence, syndication produces good links and in a very white hat way, because anyone syndicating your content clearly endorses your work editorially!
These SEO presentations really shown me amazing facts and truth behind each aspects of SEOmoz success as well Rand, i am glad that i have read this article fortunately to observe me where i stand right now , what i will do next to improve my ability and capability to achieve something exceptional. .thanks Rand sir shown yes this real picture of SEOmoz,,
Wow, great presentations! Thanks for sharing!
I was just scrolling through some posts that I missed and came across this presentation! I will definitely be using some of these techniques. Thanks again.
The presentations are gone - were they moved? Did I miss the moving vans?
Yes it's a shame that I can't view this presentation. Maybe it is archived somewhere and we just don't know about it.
Wow, great presentations! Thanks for sharing!
Great Post presentations!
Wow thanks for the information. What with this and the Distilled link building seminar I have enough to keep me going until xmas
your "10 Steps to Effective SEO" is one of the greatest SEO presentation I have ever seen. Thank you for posting and sharing.
Question about slide 45: What is the formula to discover the Heat Index?
Is it Search Volume * Keyword Difficulty * Est. Conversion Rate * $ per conversion?
I’m writing a blog post (www.GettingMoreAwesome.com) about this powerpoint and it would very helpful to know the formula. Full credit to SEOmoz and you will be given.
Thank you for your help in advance.
Great Post / presentations! Very useful information. Always appreciated!
Thank you for sharing Rand!..thank you so much! A wonderful way to show how build great contents, websites and links for improving ranking. I read carefully the story of Seomoz. I love it. Im from Rome, and thanks for speaking in this city, I hope you had great time here.
Sometimes you have to pay for information this good. You guys seem to out do yourselves often. I didn't realize how much of a personal sacrifice Rand made until now. Anyone who says starting a business is easy, has clearly never done it in the beginning on their own.
What a stand up operation you guys have.
Do frequent flyer points count towards rankings and citations? Is Rand onto something here? ;-)
Great info, molto bene !
How did you like Italy ?
Wow, this is great stuff and very timely as I've been putting together a small presentation of SEO stuff to share with our team. Thank you!
With regards to slide 13 on the Story of Moz. Rand, where/how do you live!? Can't rent, can't buy?
My wife has to sign and be responsible for everything, though sadly, her credit was affected negatively when we got married. I think it's back up now. :-)
Thanks for citing me: to assist you in San Marino was a real pleasure and a sincere way to give back something of the huge help you and SEOmoz is giving to me in all these years.
And... well, it seems that our tactic to tweet the links real time with the slide was quite a success :)
P.S.: "The Making of Moz" could be a wonderful draft for a book, seriously.
Great work, Rand. I'm always inspired by your and your colleagues' awesome work at SEOmoz. The focus on data and the ease with which you make technical ideas accessible to your audience is amazing!
Great indeed. Very informative and for sure this post filled some gaps (in my case).
Thanks !
I found some really good information in these slide presentations.
It's certainly interesting to see the evolution of search engines and what metrics they use to determine rankings.
Always good to stay ahead of the game and looks like no stopping social media influence.
Your 3 bullet points about marketing your decks are great applicable tips that are relevant to many different types of media.
Thanks for sharing the tips about marketing through Slideshare, Rand. I noticed that the links to SEMOmoz.org content that you include inside the presentation do not have any web analytics tracking parameters attached. Are you interested in tracking attribution of incoming traffic from these presentations or is it more important to you to drop the straight link? I've used vanity URLs in embedded presentations before that redirect to the canonical page with appended tracking parameters so I'm interested in what your approach is here.
I believe Google analytics already tracks the source of the clicks (showing the page they came from on Slideshare) so it's not necessary to add additional parameters (unless I really wanted to know which page of the slide deck sent the visitor).
Thanks, that helps.
Great presentations! Very Usful.
Nice slides - most of them look very familiar though ;) - Jenni
I always love the pie chart you produce on what factors affect rankings - always very useful and insightful.
Thanks for the wonderful share. Just like twitter / facebook case study, do you have any solid traffic stats for Google Buzz?? Does it have any effect on rankings after you share a link in Google Buzz??
Yes, we do! Our Google Buzz stats will be revealed with our ranking factors survey data in the next few weeks :-)
As usual : excellent ! it is a full training and good advices !
Very valuable information. The slide on tips on SEO and social marketing is very informative.
Thanks for sharing.
Always great information, insight and vision! Thank you for all the value you have been adding to the industry and people.
Love it Breif Description and more effective i have ever seen before thanks rand :)