At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today's Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus.
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Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to talk about why websites — every website, not just local websites — should be thinking about tactics and a strategy to get local listings and local citations.
Now, this might sound counterintuitive. I've actually encountered a lot of folks — especially online-only businesses or even blended online and local businesses — who think, "Are local links really that important to me, or are they off-topic? Could they potentially cause problems and confusion? Should I be trying to get those?" I'm going to try and make the case to you today that you absolutely should.
Recently, I got to visit Scotland to talk to several folks. I visited Skyscanner. I spoke at the Digital Excellence event and spoke, of course, at the Turing Festival, which was a remarkable event in Edinburgh. We actually landed in Glasgow on a Saturday and drove up to a little town called Inveraray. So I'm going to use some examples from Inveraray, Scotland, and I apologize if my accent is miserable.
A few of the businesses we visited there: Loch Fyne Whiskies, they have their own living cask, where they essentially add in whiskies and blends to this cask that keeps evolving; Whisky Shop, which is an online-only shop; and then Inveraray Castle, which is a local business, entirely a local business centered around this lovely castle and estate that I think, if I understood correctly, is run by the Duke of Argyll, Argyll being the region around there. Apparently, Scotland still has dukes in business, which is fantastic.
Local & online business
So for a local and online business, like Lock Fyne Whiskies, they sell whiskies in their specific store. You can go in — and I did — and buy some stuff. They also sell on their website, I believe just in the United Kingdom, unfortunately, for those of you watching around the rest of the world. But there are certainly reasons why they would want to go and get local links from places that link to businesses in Inveraray or in Argyll or in Scotland as a whole. Those include:
- Boosting their Maps visibility, so that when you're searching in Google Maps for "whisky" or "whisky shops," potentially, if you're near Inveraray, Google Maps will make their business show up higher.
- Boosting their local ranking so that if you're searching for "whisky shop Argyll" or "whisky shop Scotland" or "whisky shop near me" and you happen to be there, Google will show this business higher for that ranking as well.
- Boosting their domain authority, meaning that those local links are contributing to overall ranking ability. That means they can rank for longer-tail terms. That means they can rank more competitively for classic web search terms that are not just in local or Maps.
- Sending valuable traffic. So if you think about a listing site, like thelist.co.uk has them on there, TripAdvisor has them on there, a bunch of local sort of chamber of commerce — it's not actually the chamber of commerce there — but chamber of commerce-type sites list them on there, that sends valuable direct traffic to their business. That could be through foot traffic. It could be through referrals. It could be through people who are buying whisky online from them. So a bunch of real good reasons why a local and online business should do this.
Online-only business
But if you're an online-only business, I think a lot of folks make the case of, "Wait a minute, Rand, isn't it true that if I am getting local links and local citations, those may not be boosting my relevance, my ranking ability as much as they are boosting my local ranking ability, which I don't actually care about because I'm not focused on that?"
So, for example, whiskyshop.com, I think they are also based in Scotland, but they don't have physical locations. It's an online-only shop. So getting a local link for them in whatever part of the region of Scotland they are actually in would...
- Boost their domain authority, giving them more ranking ability for long-tail terms.
- Make it harder for their competitors to compete for those links. This makes link acquisition for an online-only business, even from local sources, a beautiful thing because your competitors are not in that region and, therefore, they can't go get those same links that you can get simply by virtue of being where you are as a business physically located. Even if you're just in an office space or working from home, wherever your domain is registered you can potentially get those.
- Yield solid anchor text. There are a bunch of local sources that will not just point out who you are, but also what you do. When they point out what you do, they can link to your product pages or your different site sections, individual URLs on your site, and provide anchor text that can be powerful. Depending on how those submissions are accepted and how they're processed, some local listings, obviously, you're not going to get them, others you are.
There's one more that I should include here too, which is that...
- Local information, even citations by themselves, can be a trust signal for Google, where they essentially say, "Hey, you know what, we trust that this is a real business that is really in this place. We see citations for it. That tells us we can trust this site. It's not spammy. It doesn't have these spam signals around it." That's a really big positive as well. So I'd add that — spam trust issues.
Local-only business
- Boosts Maps visibility
- Boosts local rankings
- Boosts your long-tail ranking ability
- Sends valuable direct traffic, just like they do to a local and online business.
Easy ways to find citation/link sources in your locale:
If you're going to go out and look for some local links, a few quick recommendations that are real easy to do.
- Do a search for a business name, not necessarily your business name — in fact, not your business name - anybody, any of your competitors or anyone in the region. It doesn't have to necessarily be your business. It could be someone in the county or the territory, the state, the city, the town, minus their site, because you don't want results from their site. You're actually looking for: What are all the places where their business is talked about? You can add in, if you'd like, the region or city name.
- Search for one local business and another one. So, for example, if I was Whisky Shop and I were in Inveraray or I were in Argyll, I could search for "Loch Fyne Whiskies" and "Inveraray Castle," and I would come back with a list of places that have both of those on their website. That often turns out to be a great source of a bunch of listings, listing opportunities and link opportunities.
- Google just by itself the city plus the state, or region or country, and get lots and lots of places, first off that describe that place, but then also that note notable businesses or that have business listings. You can add the word "listings" to this query and get some more great results too.
- Try out some tools here — Link Intersect in Moz, or Majestic, or Ahrefs — and get lots of results by plugging in two of these and excluding the third one and seeing who links to these that doesn't link to this third one.
- Use business names in the same fashion that you do in Google in tools like a Mention, a Talkwalker, Google Alerts, or Moz's Fresh Web Explorer and see who is talking about these local businesses or regions from a news or blog or forum or recent perspective.
So with that, I hope you'll do me a favor and go out, try and get some of those local links. I look forward to your comments, and we'll see you again next week for another edition of Whiteboard Friday. Take care.
Something VERY important that needs to be corrected in this video.
https://www.lochfynewhiskies.com/contact-us/delive...
Loch Fyne does ship internationally! Who hoo! There are some limitations though, "In the United States of America, we cannot deliver to NH, AL, IA, AR, KY, MA, MS, ND, PA, or UT. We can only deliver to major cities in AK."
Thanks Rand for the great input on local links and some new sources for fine spirits!
Cheers
WHAT?! This is excellent news and should clearly be the top comment. You are a clever PhD indeed!
Thanks Rand! This is less about being clever but more about being thirsty! :-) Cheers!
Thanks Rand!
Scotland! great place. we enjoyed a family vacation there 4 years ago and also enjoyed local whisky... we did not find any Duke, but lots of sheep all over
Your suggestions are really welcome and applicable to our business so will be trying to get some local links.
From what you say I am not clear though if I understood correctly the implications. Using your example let´s assume we sell Whisky in Edimburgh. We manage to get a couple of good links from a bakery and a local pub which are listed in Google business. Our local rankings would improve in maps, but what I am not so clear is if due to the fact these 2 companies are based in Edimburgh we would get aso a higher general ranking for searches that include "edimburgh" (let´s assume there is no anchor text to just understand if the fact they are listed in Edimburgh helps in searches that contain "edimburgh"
Thanks and apologies in advance if you explained this but I did not understand
Hi Luis - yeah, that's right! Links from sites in Edinburgh (or in the greater Edinburgh region) are signals to Google that you're more relevant for searches related to Edinburgh. The links help both with broad domain authority (which enables you to generally rank higher), and with ranking specifically for queries related to the region.
Thanks. All clear now and really interesting then to try to obtain some good local links
Hi Rand,
Thanks for another great session of White Board Friday. Although I agree to your view that getting good website backlinks from Local websites is great for Local SEO yet Local links and citation have been abused and misused by SEO for quiet sometime. I totally believe that getting backlinks for relevant websites at right places which provide real target visitors is much more important than actually getting local backlinks. What's your view?
Thanks,
Vijay
Sure. I think prioritizing link efforts by the quality of referrals those links will send is a great idea. I'm just saying it's wise not to ignore local links in the process.
Thanks Rand , Got it !
Hi Rand,
How to maintain a citation if two businesses with different websites share one physical address? Like after running ad agency for 3 decades, an owner decides to start a digital marketing company. Now we have 2 websites who are sharing same address. I know it should't be like this but can't come up with any workable solution.
Hi Vini - my suggestion would be to use suite numbers or a hash plus numbers to delineate the businesses. For example, Moz shares a building and an address with Avalara in Seattle (another tech startup on the floors below us). We use 1100 2nd Ave #500, and they use 1100 2nd Ave #300 (our lobby is on the 5th floor, theirs is on the 3rd). The ad agency owner could do exactly the same thing, even if the businesses share a floor. It's not just good for Google, but also excellent for making it clear where different mail for the different businesses should go.
Came here to ask this question! Thanks for the help.
Do you have any tips for when Google suspends a listing, or asks for a business license that is registered to that address?
Thanks to clarify this Rand Fishkin, i was looking for the answer on the same quires.
That's exactly how I do it as well. Good to know that I'm doing it right!
Hi Rand,
Very interesting WBF this week - Can't believe you were in my home city! Interestingly I noticed the pic the other day with you an a SkyScanner employee but I did not put the two together.
I hope you enjoyed Edinburgh and managed to stock up on your favourite tipple - 'Slangevar' to you!
David
Thanks David - it was an amazing trip an amazing place, even though it happened at a very strange time. I'd love to go back when I'm less stressed and nervous.
Indeed - And if you do, make it August during the 'Fringe', you may see the likes of John Malkovich or the Hoffman. Both of who have done shows and handed out leaflets for people to see them - crazy stuff.
For Friday fun mozzers here is a link to the top 15 funniest fringe jokes from this year (some are very funny and some are well, not). https://www.bbc.co.uk/news/uk-scotland-edinburgh-ea....
If you come again, would love to meet up with you for a drink! Though a drink with a Scotsman should be handled with care.
Best, David
Thanks, Rand - already have a few online-only clients in mind that I want to test this with!
Great WBF Rand, local link citations are very important it doesn't matter the business is online/local. Many fails to understand this and that's the reason they are still far away from the real success. Thanks for sharing this and letting many of us know about the importance of local citations.
Hi Rand,
That' a great Whiteboard Friday video. Finding local listing can really help businesses to get more customers.The best part I love about finding local listings it that it increases the ability to rank for long-tail keyword which will ultimately get them more clients & customers.
Right now i´m developing all my efforts in Local SEO for example for the keywords "Web design Madrid" if i´m in Madrid will count for "Web design" as it is, is like i´m competing for a very strong and difficult key, like "Web design" with the effort of local like "Web design Madrid".
I´ve been tool that Moz's LOCAL is not yet active for some countries like Spain, do you know when it will be avalaible?? Thanks
Interesting... I hadn't thought too much about using local SEO tactics for a non-local website, but this makes sense. I've always thought it's helpful to have a few local citations from sites where it makes sense, i.e. Google Maps and a few other sites. But this angle, of using Local SEO as a more comprehensive SEO tactic, is a new twist.
Hi Rand!
Great video asusual. Also when a business gets rebranded (new business name), I assume these old citations needs to be cleaned (by updating the new business name) otherwise creating a new listing would lead to duplicate issues?
Yeah Karthik, you need to refrain all those local links listed in that particular region at utmost priority.
Great point, it is really hard to go to old sites to get a new link to your new brand name.
You know this is more than fantastic and something to show all business owners that having their information listed no matter their goal (local, global, online only, ect) will help in some way. One of the bigger points I took away was that you are raising your trust signal with Google and another was that you can gain authority over various terms helping your long tail strategy.
Great WBF and for making me look smarter than I am really am Moz community and Rand.
PS: You know that Whiskey was amazing......
Hi Rand
Clear. A brand does not act locally, but regionally, nationally or internationally can see links favored by companies operating locally.
But a brand is desirable that operate at national or international levels focus its strategy by targeting regions? (Brand + place)
Good Weekend
Yeah, exactly Luis. You can get additional value by leveraging the location of your business, even if you're not actually a "locally-focused" business, for all the reasons I described in the video.
Citations to a consistent NAP are such a huge win for local SEO that so many do not take advantage of. In an instance where it's an online only store with no physical location, would you just focus on building local links as opposed to citations?
Even citations alone can help online-only stores, both because they'll generated branded search traffic (as people look for them in Google) and because they tend to be a trust signal.
That said - I agree they're not the most important thing to pursue, but I wouldn't actively reject or ignore them entirely.
yes it is must for every business website and companies that are working towards website designing in India. I think because it is very much hard to go to old website to reach for the new link for the new business name.
I am getting so many links from this video. One quick tip that I will add to what Rand went over. If you Google "City Name/State" all kinds of opportunities come up. As a second step to this, you can then take the domain that you want to try and get a link at, and put into the Google search box "register business "domain."
You can then easily find how to register your business with these local places. I Googled "San Diego CA", and found quick linking opportunities including https://www.tripadvisor.com and https://www.city-data.com. I then put register business https://www.city-data.com/, or register business https://www.tripadvisor.com and bingo!
so, a website or business wihout "google business" couild be not considered the same as another one with it?
I have the same opinion , google buisiness por local search its really important.
Hey Rand, good video as always. I can see the advantages of everything you just mentioned, but I'm confused when I think of the online businesses that don't have actual addresses (because they're online). For instance, most good citation sites I've been to require an actual, physical address (especially Google maps). But these particular businesses don't want to give out their addresses (maybe it's a home business, for instance, and they don't want to give out their home address, or they have p.o. boxes for mail). How would they go about creating local citations then?
Hello Rand,
Another great Whiteboard Friday. I really enjoyed this presentation and the information you gave us. Thank you for sharing.Obtaining local Links, I find it to be one of these 1.) Someone adding content to there blog about your services (having the keyword anchor tag and link)back to your site, or 2) A a href with link text being a good Keyword for your site maybe on a page they call links.
Thank you
Hopefully local listings & Card based SERP is the Future.
Fantastic video. One quick question if the listing site has a low PA and DA is it still a good idea to list on it?
Thanks just read the comments above skip this question thanks for the video :)
I wouldn't rely exclusively on DA or PA. Those can be indications of relative importance/ranking ability, but they shouldn't prevent you from getting a link or forming a relationship with a site/organization/person. Links from low DA sites that are editorially given and high quality are certainly still valuable.
Daryla, if the local listing of a low DA is higher, then it is still valuable link to grow, because the lower DA is just a start up but with solid foundation of his local back links that enhanced him to rank higher in his locality. Its like you need to know the well-known citizen of that locality to run your reaping business, no matter he is a new born or old aged. See to that, they are not able to hit back with spammers.
Hi Rand,
I would say that you have provided a valuable information to the newcomers.
Great WBF Rand!
This topic is something I've recently been thinking about as I'm performing national SEO for an online business and wasn't sure if local citations would negatively affect their SERP or not.
One question - would you recommend creating a Google My Business page for an online business targeting nationwide? Would it be best to use a physical address or the service radius option?
Thanks!
Very interesting post for improving local searches! Thanks, Rand! :)
A quick way to find competitors in a certain area is to go to BBB.org. You can search for your industry in any area, then you can at least point out a few competitors to spy on their links. It worked great for me, finding exact locations for some of my biggest national competitors. Thank you, Paul Paquin - CEO at Golden Financial Services
Rand, what a brilliant WBF to do after your visit to Scotland and selecting some local sites from your visit to get your point across. And we shall add this link to stuff we are posting out to attendees at the Digital Excellence Scotland event my invited audience attended to see you in action.
And, as you found out the Small Business Community here are hungry for posts that come with this excellent information to give them support at their level of marketing where unfortunately small businesses have to watch their pennies and see what can be done with limited funds. So, this WBF just shows how how you picked up quickly on all the local level challenges that small business owners were faced with here in Scotland. I thank you for that.
And of course after your presentation that day my guests are still in awe of what you delivered along with Matt Bailey and Jeff Ferguson. I could have easily lost count how many encores you could have notched up had you been able to stay longer. But a real privilege having you for the time we did.
Do it all again sometime I hope, but of course if I keep telling Scots businesses here how great thou art, then next time I will need to put in place the same security protection as Lionel Richie gets when he comes here.
I wonder how I go about making you a Duke here??
Its a post written on a theory I have always supported. But I have a question. Can I use a product, specifically, a Software Product, as a Business, give it a Physical address and promote it as a Local Business by creating Citations and Local Links? Will that work?
So long as there's a physical address associated with the business (the office where the software product is developed, for example), you certainly can.
Thanks Rand!
I rarely create backlinks for my personal blog but when I do, I make sure that it's extremely relevant to the blog/site owners themselves. Traffic coming from these links are high quality and since they're relevant, people stay on my site with reduced bounce rates and viewing multiple pages on their entire stay. I think customer satisfaction is the paramount of everything. If you make people happy, Google will reward you, eventually. I've invested countless hours creating my website with a wikipedia-thought in mind and that is to build comprehensive pages that people will actually find useful.
Enjoyed this article :) For every client i use Business Listing technique. Its really helpful to increase search ranking.
Hi Rand,
not having read all the comments here and therefore not being sure the question is already asked, but thinking of local citations an I think topic related question came up to me.
Running a website which generally has an international focus (we are using different folders for the countries we target) would you agree that having local (country perspective) citations are needed to get any/ better rankings in this country? Or would you say it´s absolutely possible to gain the same results also without any local links?
Best, Cedric
Good post like an always. Stick with the basic. Agree with your point. Have a great Whiteboard Friday.
I love this Rand. Within minutes I obtained great links. I quickly found places to get easy links at. For example: I checked out one of my competitors by using the query Google "business name" -site:domain and all types of opportunities came up, but the easiest and first place I found was glassdoor, where employees review a business. I quickly asked my employees to give a review on GFS and it worked perfectly.
SEE example: https://www.glassdoor.com/Reviews/Golden-Financial-Reviews-E1365097.htm
I have a list of other places I am going after, but this is just a quick example I wanted to share, pertaining to using your strategy here Rand, and getting great links within minutes. Glassdoor is an easy place to get links, of course if your employees love you. I bet everyone in the comment section who doesn't have a glassdoor account will go there right away. lol
I still have to try the other few queries, again I only used this first one so far. Is the first one that I used above the most popular way to go about this?
Whisky and SEO...great stuff!
You can check this as well. https://support.google.com/business/answer/7091
thanks for your suggestions, I used trade names as references and given me a lot of visibility and can generate some links
Great video Rand and some very good points. I think, however, that for some smaller online businesses who operate from small premises or even work from home, they're better off leaving it out (unless you have flash offices of course).
I used to run a high-end online furniture store before launching my own marketing agency and we operated from a run-down warehouse, we had set this up on Google Maps and potential customers vetted us very carefully before making a purchase due to the high price tags and lack of trust signals, and this did more harm than good as we did not have a physical store (only a warehouse for storage).
So when people Google'd our brand name they were immediately presented with an image of our hideous looking warehouse exterior :)
Interesting counterpoint. I could totally imagine that an address and physical location that doesn't fit with people's brand expectations could be challenging. Coworking spaces or reserved meeting spaces might help with that, but you're right that there's always exceptions.
Great vid. I'm in the process of rebuilding my site and was considering implementing some local seo strategies and this helped make my decision. I will be adding my address in the footer and will do some local link building and citations. Thanks!
Thanks for that post Rand and for starting my Friday off on a good note. Love the part about how to find local listings to increase visablity.
Epic Interactive Media Inc.
Better Business Bureau now has a way for marketers to submit Businesses to their database! Boom, your welcome- https://www.bbb.org/search/business-review-form/
Thanks Rand!
You mention adding links and citations in listings, but not too long ago in another WBF you advised to stay clear of directories. I found that a bit harsh as I work for a directory (Internet yellow pages IYP) myself and we put a ton of work into coming across as useful for our users. Gauging by the organic traffic we get from search engines we seem to do a decent job.
Also, based on a Whitespark analysis on our local competitiveness our IYP seems to do just fine (we are number one and two with our two Swiss directories ;-)
Hence it's safe to advise to also use (relevant) directories for meaningful backlinks and citations? Besides the usual Google my Business, Facebook Pages or Yelps of this world?
Hi Walter - it's really tough because many directories are spammy and manipulative. They're low quality and meant only to sell links. But, there are also great directories that are editorial and authentic, high quality, and with a high bar for approval. Sadly, there's no real language distinction, so I and many other often mess up when we speak too broadly about all "directories."
Here's a few great examples of directory-type sites that Inverary Castle is listed on:
And a few "directories" that I'd be very skeptical about:
Hope that helps.
It sure does, thanks ;-)
I build lots of online websites to sell services, products, and lead generation. Each business has its own phone number, but all operate from my one office location. Will it hurt me to submit multiple (20 or more) websites all using the same address?
Awesome post Rand, thank you!
I see many struggle with building links, often not doing it at all! My biggest concern has always been picking local opportunities/directories that are industry appropriate and not spammy.
Actually, an interesting situation came up a few weeks ago. One of my clients is an online business but has a deal with some stores (Walmart) to sell their products. We were thinking of building citations to Walmarts that carry the products.
This will allow us to target those potential customers who do not like to purchase online but want to try our products. We would also be able to develop a link to our site to aid the customer in research and also help build authority to our domain.
No argument that it's very easy to get suckered into questionable quality directories and listing sites. I think if you use good judgement and work to identify sites that have editorial integrity and a real reason for linking out, you'll be OK.
Thank you for settling an ongoing debate! Happy to see that you agree that I'm not wasting my time going after local links and citations for non-local businesses :D
And your suggestions for finding local opportunities in search are your brilliant.
Hi Rand,
Really intereresting WBF! Great tips of how to search for perspective local links. Thanks, Will go and try those out!
Hello Rand,
Interesting blog, Today’s whiteboard friday brush my mind completely and new stuff write it down that local links are helpful for every business. Now try this technique as well.
In my mind, One question continue running that why the post analytics not show any kind of data? Is there any specific reason?
Thanks
Yeah - looks like that's broken right now. I'll talk to the team about what's up and whether we can fix it.
Hi Rand,
Thanks for the useful information on business citation. I also has the doubt as given by vini. m that we have two website one is for IT services and other for bulk messaging and they have same business address. Some listing site take same address for different companies but most of them are not any solution for it.
This was very helpful. I was on the fence before, on whether local citations benefit or harm national SEO campaigns, but I'm glad to see that every website should invest in local strategies.TGIF!
Out of curiosity Rand what's your take on local sites or citation where the Domain Authority may be below that of your own? I know traditional SEO suggests you always want links from sites with higher DA than your own, however with local citations and signal I've heard such is not the case because it's the local aspect you're after not neccissarily just the links value.
Hi Elaine,
Oh no! Where did that idea come from? IMO, that's bad advice - you shouldn't worry about getting links from low DA sites or sites with lower authority/size than your own. So long as those links are editorial and the sites aren't spam, I'd be fully engaged on getting low DA links.
I personally agree with you, not the theory that the site linking to you has to be of a higher DA per say but rather if it is a quality local site it further solidifies that you are, in fact a local business with ties to the community which strengthens the local signal :)
This WBF is like kismet for me. My company is online only, but intuition was telling me that local listings are still relevant. Now I'm sure of it.Thank you for this topic, Rand.
Hi Rand,
I can't not think about businesses that are globally and\or pure web service.
Maybe even does wish to be affiliated with country of origin whatsoever, in order to emphasis inter nationality.
Would you have a case in favor of local listing in this situation?
Thanks!
P.s really enjoyed to watch the video
Maybe even does *not* wish to be affiliated with country of origin
Hi Rand
We are a Uk based business. Quick question.....
Our office is based in Exeter but we run face to face training courses in London, Bristol and Birmingham. We are trying to attract visitors who live in the locations where we run our courses not where our office is based. We rank highly for 'confidence course bristol' for example. If we we start getting local exeter links will this harm our other pr laced rankings
I agree 100% and have been doing this for years. My logic has always been about anchor text variation and making a link profile look more varied so if clients were ever negative SEO's that they'd have some backup DA to protect themselves from the spam.
Thanks rand for the grate Whiteboard Friday Stuff. Local SEO for the physically located stores only and for the online store there is no requirement for the location based SEO.
I'm sorry I don't understand why getting local links helps getting traffic from listing site?
Pleas teach me if you could. thank you.
Hey MP4 - it's because those local listing sites that are actually relevant and valuable get real traffic, too, and those visitors are likely to click on businesses/organizations/sites that sound compelling and useful to them. For example, the Inverary Castle site probably gets lots of nice referral traffic from sites listing tourist destinations in Argyll.
Thank you Rand
I did'n t understand a definition "local links" correctly. Do the local links means the links that you can see on local listing sites?
( I'm posting this from Japan. sorry for poor English.)
I personally prefer a harsher Scottish accent when it comes to Inverurie, but this will give you an idea: https://www.youtube.com/watch?v=GU45DtngbLA&feature=youtu.be&t=11s
Different Inverary - this one - https://www.google.com/maps/place/Inveraray,+UK/ :-)
Then I'd say you nailed it!
I think I'll put that one on my list for next time (along with so many others... looks great!). If you're looking for a great time, check out Tim and Steph (at the other oddly-close sounding name): https://www.logiecountryhouse.co.uk/ It's a wedding destination (generally), but I'm sure they would gladly show you a fantastic time if you give them a heads up :-) Actually, if ever you wanted to do a Wedding Business SEO WBF around them, I'm sure they'd be chuffed to bits.
Great whiteboard Friday! It's good to know I can turn the local listings into a positive. Sometimes it feels like an uphill battle when ranking against them.
Hi Rand, this WBF was exactly I am working these day!
Adding Guest Blogging, approaching Local Bloggers will be add-on in improving overall SEPR'S, am I right ?
Guest blogging can be a useful tactic, but be really careful with how you use it. More on that here: https://moz.com/blog/guest-posting-blogging-slippe...
Hi Rand,
Does adding an online store (any ecommerce website) to popular business listing sites (including Google My Business) improve overall SEO rankings?