You've got top-performing content on your site that does really well. Maybe it's highly converting, maybe it garners the most qualified traffic — but it's just sitting there gathering dust. Isn't there something else you can do with content that's clearly proven its worth?
As it turns out, there is! In today's Whiteboard Friday, Moz's resident SEO and Content Architect, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top content to juice every drop of goodness out of it.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hey, Moz fans, welcome to another edition of Whiteboard Friday. I'm Britney Muller, Moz's SEO and Content Architect, and I'm so excited to talk to you today about refurbishing your top content. Any of you watching likely have top content, either on your site or a client's site, that does really, really well. Whether that's getting the most traffic or converting the most users, it does really well. The problem is that we let it just sit there, and we're not getting the amplification that we could out of that content. So I'm going to talk to you today about how to sort of funnel in more qualified leads. So how do we do that?
Step 1: Identify your site's top traffic pages.
Analytics is so great for this and to further evaluate which of those pages are converting the highest, have the most engagements, and are bringing in most of your traffic.
It's super important to keep in mind that there are other forms of content. It's not always necessarily just a page on your website. It could be a video somewhere, it could be a really great podcast, it could even be a printout, and I've run into this a few times where the information isn't currently digital, but they use it in a clinic or in an office setting that could do really great things for the website. So keep that in mind.
Step 2: Simplify and repurpose
If you have these two steps done, you're kind of set up for success for images. You could either take images from your PowerPoint or your video and have really great informational text below it.
Lastly, audio, how easy would it be to take this long-form piece and to make it into an audio option or a podcast even, allowing your visitors maybe another option when they get to this page? So it's fun to experiment with that as well.
You can interweave some of these other forms of content back into the original piece, and now you're learning a lot more about your audience and a lot more about how they want to consume your content.
Step 3: Publish on popular platforms
I can already feel people getting really squeamish about this, but you shouldn't. Let me say there are two big reasons why you should be taking advantage of this. One, these are all really, really powerful sites. They rank really well. Two, they have a huge audience, and their audiences are actively seeking information that you're providing on your site. So if you're not going to be providing expertise and information on these sites, someone will, right? So you want to take advantage of that, and you want to take the opportunity.
So you could take your PowerPoint and upload it to SlideShare. SlideShare ranks so, so well. You could take your video and upload it to YouTube, with the caveat of putting it on Vimeo or Wistia first. You want to make sure that you are self-hosting for up to three months, and then you can transfer your video to YouTube. That way you're getting the authority of that video, and Youtube.com isn't ranking first for it.
Instagram is great for those images, but, again, I would always put the text below it and keep your images really clean and not have too much text on them, and then to obviously hashtag appropriately.
Then Pinterest, Quora, people are actively asking questions that you have all the answers to, so to be the expertise in the field and to take advantage of people asking, "How do I choose the right college?" Reddit and LinkedIn are other options to further amplify.
Step 4: Measure the referral metrics
Measure the impact of republishing on these sites. There are a couple of ways to do this. These are some of my favorite engagement metrics. So you have number of viewed pages, you have time on site, bounce rate is always good to look at, and, obviously, conversions. So this really starts to paint a picture of: Where are you seeing the qualified leads? Where is your qualified traffic coming from?
Then the next time you go to a new content strategy, maybe you leave out these three because you didn't get much traffic from them, but maybe you saw a bunch of qualified leads from SlideShare. So that brings you to pivot, like the "Friends" episode. It allows you to pivot.
So now, we have a strategy moving forward. We know what platforms work best for your website or your business, and you're kind of setting yourself up for success down the road.
I would love, love, love to hear if you have experimented with these strategies, what has worked for you, what hasn't. Also feel free to ask me any questions down below. Thank you so much for joining us for this edition of Whiteboard Friday, and I will see all again soon. Thank you.
Video transcription by Speechpad.com
Thanks for tuning into this week’s Whiteboard Friday!!! My questions for you:
1. What’s been your experience with repurposing content?
2. Which platforms have worked? Which haven’t?
Please, let me know if you try this and how it works for you.
Happy Friday Gang!
1. Currently in the process of re-purposing content that was un-succesfull, below average views on blog. Chenging the content a bit, headlines and images.
We'll see how it goes. We're recording the before and after views.
2. You just want to learn about my top-secret platforms and use them for your own purposes, don't you?
Inbound.org used to be a great source of traffic, but since they changed it and set top of the week to be default it's really hard to get people to see your post, not worth the effort imo.
You're onto me already Igor! :) It can be really interesting to hear about unique content platforms that do really well for specific industries. Slideshare, for example, does EXTREMELY well for the medical industry, while video platforms do well for car repair.
Keep me posted on how your repurposing goes and thank you for sharing your thoughts on inbound.org.
Britney,
Here are my answers -
1. What’s been your experience with re-purposing content?
Well, I never did before. I guess, it won't be that much successful as you have mentioned in the blog, if you can please share any example of a successful re-purposing content that you have implemented, that would be appreciated.
2. Which platforms have worked? Which haven’t?
We all SEO's are publishing video's in youtube, vimeo, etc and also publishing PPT's (powerpoint slides) in slideshare, since a long time. These sites are good as I'm experienced with it. So, I recommend these sites to all but I think maximum SEO's are aware with it.
Have a great weekend !
I've seen Slideshare (and even Prezi) work really well for medical clinics. While, Quora helps to establish credibility and trust for business consultants.
Okay make sense, yeah I am using Quora, personally and professionally. I have seen a good response from it, so I too recommend Quora specially for lead generation, you can get leads directly from the Quora by answering questions.
PS: Edited for a spelling mistake.
Thank you !
Britney - it's not only that sites in step3. For example you can use ManageWP.org if it's related to WordPress, GrowthHackers for "hacks", etc. Even someone can use YouMoz for same purpose. Or some specific forum focused on specialists.
And here is problem - peoples doesn't like someone that just join and make links to it's own content. I.e. selfpromotion. You need to join, start to be nice and helpful to other members, build authority and after time you can start with links. For normal persons - this can took few months. For extra ordinary persons (like Rand for example) this process isn't applicable because he is well known and can drive people from one platform to other.
So - step3 looks as "walk in park", but actually this is most time consuming step with many caveats.
You make a great point Peter! You definitely have to get craftier with your outreach and messaging for sites like GrowthHackers and Moz. However, there are some sites, (like discussed above) where you have free reign to repurpose your own content and hopefully fulfill user intent within those platforms. This can send qualified consumers to your site, I've seen it first hand.
Thanks Britney! This is great strategy.
1 - Very positive so far. Mostly finding good content "on the cusp" and making it better. Adding eye catching images, more resource links or video, and improved "call outs", subheadings, slideshare. Google Analytics & Webmaster Tools, Buzzsumo, and SEM Rush URL reports are great tools for finding the top content with some visibility.
2 - Tried repurposing content on Medium from old drafts/posts. Perhaps haven't built up enough visibility on Medium to see good results. Re-promoting on Facebook/Twitter/Linkedin with demo-targeted sponsored ads seems to work really well to help amplify the content. Pinning top content seems to help, then rotating those pinned posts.
1. Those tools are AWESOME for evaluating top content on different platforms! Thank you for sharing those.
2. The pinning of top content is really interesting, I like how you can view more engagement metrics on tweets now. Medium can be tough, building up an audience on there definitely takes time.
Thanks for sharing & keep me posted on any other refurbished content stories Sean!
1. I just did my first republish this past week and it's to early to say what effect it has had but I'll start with promoting the "new" content on Monday.
2. I'm a big fan of Reddit from all the options listed, if you have been in a sub-reddit for a while. Of course you've to also make sure your community or the type of customers you're wanting to go after are also on that platform.
I've always been fascinated with Reddit, but honestly never spent enough time on it to truly understand a specific community, the way that they speak, the content they are interested in, etc. However, I've seen other marketers have huge success on Reddit through very strategic content pieces. Best of luck!
So great to have you here on Whiteboard Friday Britney! I appreciate the backup and the break :-) Plus, you did a better job on this one that I do on most of mine; it's like WBF got an upgrade!
My question: do you have a few examples of sites that have done this? I was trying to think about whether I've seen other folks to maybe highlight in a future presentation. I did one a year ago on republishing/repurposing, but you showed off even more tactics here!
p.s. One example I realized I do have -- this post (originally on personal blog), then on medium (which brought in tons of extra traffic), then as a slideshare presentation (which has gone quite well, too).
Great question Rand!!
Your Medium post has 225+ social shares, and Medium as a referral has sent over 790 unique visitors to your blog since you published that post! 589 of which are new visitors to your blog, which is incredible! Your investment in other platforms is obvious in your blog's referral data. Twitter, Facebook, Inbound.org, Quora, LinkedIn and GrowthHackers all send very engaged traffic your way, and tons moz.com's way as well. Think YOU'RE a great example for this tactic!
I've had outstanding experiences with SlideShare in the past for Medical clients, it's an easy platform to consume confusing medical jargon and always ranked very well. +The referral traffic consistently blew us away, brought in the most engaged referral traffic by far (on the site for over 10mins! And ~5% submitted contact forms).
One recent example that I also love is Mike King's, "Technical SEO Renaissance" which started as a really great talk. Saw the Unbounce video (couldn't find this to evaluate views) and in person at another conference. He was able to upload his deck to Slideshare (248,866 views), wrote a Moz Post on it (30k+ Unique page views). --Would love to see the referral traffic he has received from these! He should probably *cough cough* fix the link on his Slideshare page though!
Anyone reading & interested in deep diving more into how you can refurbish content should checkout Rand's slideshare.
Dang. Shoulda known you'd come back at me with all the data! Very cool to see Britney, and certainly makes a strong case for investing in these other traffic and amplification channels that republishing/refurbishing can provide.
Hi Britney, you have mentioned Slideshare a for medical clinics in a couple of your responses. I was just wondering : what would be your #2 performing niche for slideshare? Fintech?
Great question Brenden! Unfortunately, my previous company Pryde Marketing, found a Medical Marketing niche early on (stem cell therapy, bioidentical hormone therapy, medical spas, cosmetic surgery, etc.) so we didn't get to dabble a whole lot outside of these medical niches. However, the more complex industry content is, that can be boiled down into simplistic, easy-to-consume slides tend to do well on SlideShare. Partly because it ranks so well after being bought out by LinkedIn, and partly because Google probably sees some of that content consistently fulfilling user's needs.
That being said, I would look to the homepage of SlideShare to evaluate the types of content (and niches) seem to do overwhelmingly well. Do a search for Fintech to see which types of slides get the most views and then go from there. Hope that helps!
Lifehacker does do a lot of republishing content from their archives in the past with the current date. They would always tell you that it was a republish of content. That's the best example that posts to mind. I'm pretty sure they even wrote a post about doing it and why they did it.
Really!? I haven't seen that, can you link to an example?
That's pretty fascinating, wonder if they 301 the older piece of content? Would love to evaluate a few of those content pieces to see how it's working for them. :) Thank you for sharing Duane!
Hi Britney,
Thank you for sharing your piece on WhiteBoard Friday. I´m pleased to have seen what you wrote about repurposing and the usage of many different things such as images, audio and the amount of text one should have when using social media etc as I am currently doing this with my content. I have also had some content on YouTube but may consider SlideShare in the future as it was something that HAD crossed my mind and now after having read your post, should invest some time into this to include on my websites.
Thanks
Highly suggest experimenting your repurposed content on SlideShare and evaluating which platform (YouTube or Slideshare) are sending you the most qualified traffic. Best of luck Zulver!
Hi Britney,
What a delightful White Board Friday.
1. I've had some terrific experience with refurbishing traffic. One refurbished piece even became the best source of referral traffic for a client.
2. It's funny how you emphasized Slideshare, because that one has worked well for me in the past too. My sister made me post an infographic on there years ago, and it worked very well for a client in the medical field.
Great shirt choice Brit.
HAHAHAHA!!! That's awesome Alex!
I've always been a big fan of your work. In fact, I think you created the first two results that still show up for "testosterone infographic". :) Competitive industry! Well done.
Let me know how repurposing content goes at your new gig! Would be curious to see if people shopping for power tools are also researching tools on other platforms? You could also always look at where your competitors are getting referral traffic from tools, like SimilarWeb, to get a PIVOTT head start.
Another Great WBF. Repurposing content is a great idea. It potentially will put your content in front of a much bigger audience, specially if your own website is not of a high authority.
For example converting your content to a presentation or video and then uploading it to platforms like slideshare or youtube can bring in thousands of views.
In case your presentation makes it to the home page then you have hit the bulls eye.
I have worked with both Slideshare as well as you tube and have got thousands of views . Specifically I have got over 27,000 views for one of the videos I uploaded demonstrating an online examination system that I developed for a Maritime Academy
Exactly! Great points Joseph and congrats on the video! Do you see qualified leads coming from either of those platforms in your analytics?
One of the presentations (on Thailand Motorcycle tour) done for an international Motorcycle tour company made it to the home page of Slideshare under the Facebook section which generated a lot of inquiries for the client, and the client was extremely pleased.
As for the youtube video, I managed to develop a low cost version of an online exam software created more videos and managed to generate some sales as prospective clients were able to understand the working and be given a demo by watching the videos.
That is awesome!!! Nice work Joseph! Keep up the great work
Previously we worked with IT Contractor.come that was an amazing experience one of other the readers posted the article "The IT Contract from Hell" on Reddit, and in return, we received huge traffic during those days. So, my experience says if you write unique content with unique titles then sometimes people republished it in different external resources and the same case would be applied to your video, podcast etc.
That is fascinating Faisal! Sounds like a great fit for Reddit! You really do have to understand each of the platforms and evaluate what content does best. This helps craft strategic content like "The IT Contract from Hell". Thanks for sharing!
I understand what are you saying is this would be best practice using the same content in a different format will make any difference or is this wouldn't be good if we promote the same content with different write ups and refer to original content. Just like we are putting the same comments in our own way but eventually, we are discussions the same topic here. Users are involving more not just because of your content but they also read our comments. I couldn't be wrong but what is your thought here.
I'm a little confused as to what your asking? If you're curious about what is best practice with using the same content in different formats, I would say tweaking the content to be appropriate for a specific platform (like Reddit) and then having a natural CTA at the end of that piece. This likely wouldn't go back to the original source on your website (because they've just consumed that content in a different form) but rather to a goal of yours, another value add, a download, email signup, etc.
Once you talk about Reddit than it is fine but Is this good practice using the same content in your PPT or PDF sharing? As I find many technical stuff in Slideshare and other similar sites have the similar not it not exactly the same content those are being referred by these sites and that content I found in organic searches. So I am sure two similar content couldn't be organicall listed for the similar key phrases. And if it will not happend then it is very less chance to get more traffic from these external resources.
Thanks for it Britney! and congrats on your first WBF :)
Slideshare is a great platform to republish content using presentations (slideshare monthly traffic - 170M visits)
From my experience I didn't see any traffic from IG or Linkedin.
Quora in my opinion is the most valuable platform to gain traffic, as you said you need to be active and come up with relevant answers - Quora gets more than 325M visits per month. and the majority of their traffic is from organic search, which means that they have a lot of quality users!
These are awesome metrics Roy!!! Thank you for sharing.
Does SimilarWeb publish on any of those platforms?
I use to publish on Quora, it drove us a lot of relevant traffic and even leads :)
That's awesome! Nice work Roy!
@Can you some examples links on Quora, so that I exactly make this understand how I have work on this site.
Great Video Britney,
I have a few yearly articles I update that fit exactly what your talking about. I actually just updated one this week. My question is about the Date in the article. If I have a seasonal article, should I remove the date from the post? Do you feel it'll have more of a lasting effect if the Date isnt show
Ah, such a great question Mike!!! Have actually been thinking a lot about this as well because we do see a big influx in "specific search + 2017" each year.
My suggestion to you would be to go back and evaluate how much search volume your seasonal article primary keyword(s) + year gets. Research; the keywords 2016, keywords 2015, keywords 2014, etc. to see if there would be opportunity adding 2017 this year. I would also suggest you evaluate Google Trends Data to see at what point in the year are people searching for this specific thing the most. This should help you determine if you should append the year to your next article or not. Hope that helps!
Weirdly I find a lot of search in December referring to search+201? and it starts to get big in January (for obvious reasons), however capturing that December opportunity is really important for getting rankings and views.
Did you mean + year? Like +2016 +2017?
Those increases in search trends are fascinating!
Great post. I just did this with an old post from last year that was still relevant but needed some updating to get it where it should be. I find that Reddit is great for driving relevant traffic... if you have already been active in the community to begin it. Just posting on a sub-reddit could be seen as spam.
Hi Britney,
Thanks for this Whiteboard Friday, it was really informative! I've had a nice chat about content amplification at work this morning over a coffee, so have a few thoughts to share.
1. I have attempted to repurpose content in various formats, though my experience lies mostly with video (I work with a visual effects company that create a lot of video content, tutorials etc.). I have come to the realisation that, as simple as it sounds, good content will stick.
It's more about assessing what is going to be received well by the various channels, and understanding the unique audience on each platform. LinkedIn is a professional landscape, while Reddit is a land of anon, so you have to plan around that. I don't think throwing a piece of content on to every possible site is the way forward.
2. YouTube has worked well, generating a healthy amount of traffic and views. Reddit has always been a double-edged sword; if the community don't feel it's an organic posting, they're likely to react poorly to it, so you have to be careful.
Quick question: You talk about hosting videos via Vimeo before moving them over to YouTube to retain authority. How would you recommend tackling this with a client who uploads 5-10 fresh content pieces a week, where a healthy portion of traffic is drawn from YouTube, etc.?
Should I delay the YouTube upload cadence to try and draw people to the site more? Considering we get a lot of traffic through currently, would that risk losing traffic through the YouTube platform?
Thanks again!
Paul R Smith
Thanks for your great feedback Paul!
1. You make a great point and I hope this WBF didn't sound like you should just blindly through content up on these various platforms. :) You do have to be very mindful of the audience, get to know what works well on a specific platform and then refurbish your content to fit that bill.
2. It's been an industry standard to place videos on Vimeo or Wistia first, where visitors can only find it on your website for ~3 months. This helps send individuals to your site and helps to hold some content equity (you rank for the content). From here, you can upload to YouTube for more visibility, but it's been my experience that individuals on YouTube.com typically stay on YouTube.com. Conversion rates from YouTube to any site have always been shockingly low (~.4% last I heard was a typical conversion %) . If this isn't the case for you, by all means amplify what works.
I suppose the key input to this is "start with good content". I'll have to get started on that!
Think longer form content that can stand out or at least be unique in some way. I'm working on one right now that after some research seems like a bit of a missed opportunity. It's going to be perfect for this once it launches.
Great concept!
I use excerpts of my blogs to answer questions on Quora that relate to my subject area. These get a fair amount of traffic on Quora but I'm a bit disappointed in the referral traffic.
One interesting development, I have had Quora posts rank in position #0, ahead of the original long form post. It depends on exactly how the query is worded in Google. Note that I still get more #0s with the actual content.
I've started deleting just the words that Google scrapes to try and get these pages back in line. I've had some success with this but it is still early days with some of them.
That's so interesting Eric!
I have heard of other people running into the same issue with Quora. Think you've got a great approach though, deleting some of the primary keywords from your answer (without taking away from the answer itself) could help combat this. It's a bummer you even have to do that though.. Thank you for sharing!
Anyone else running into Quora outranking you for things + not seeing much qualified referral traffic?
What else can individuals do that are running into this?
Short and to the point, actionable steps to perform to the maximum! I am now starting my blog and I have published my first articles on LinkedIn already. But I can see how to improve this content too and gain more traffic / expertise status from the other platforms you suggest! Thumbs up!
Thanks Pavlos! Keep me posted on how repurposing content goes for you!
Every industry is different, but if you can keep experimenting with different platforms & see what works best, you'll be on your way to a very strategic content plan. Best of luck!
Okay make sense, yeah I am using Quora, personally and professionally. I have seen a good response from it, so I too recommend Quora specially for lead generation, you can get leads directly from the Quora by answering questions.
PS: Edited for a spelling mistake.
Thank you !
Great addition to whiteboard Friday. Thanks Britney.
Talking about re-purposing content, I've done this so many times. But I haven't seen much referral traffic or conversion. But I use this strategy for my outreach and earning links. Cause people are more likely to share media content (slide, infographics, doc) rather than just a text based content. And in this way, I got so many links through those media to my targeted ranking contents. :)
Waiting to see you again on another addition of whiteboard-friday.
Brilliant point Jubaer!! You do tend to see more multi-media shares on certain social channels than long form content. Great angle!
Very informative!
1. What’s been your experience with repurposing content?
Targeting "event signage" repurposing has great benefit with How To videos. People get the display and have no clue how to set them up.
2. Which platforms have worked? Which haven’t?
You Tube works best for us, LinkedIn too, social media as a whole does not.
I will use your suggestion on the audio!
TY
KJr
Really interesting feedback Kevin, thank you!
1. That is brilliant.
2. Social Media is a different beast. You can't refurbish your content on social (IMO) unless there is a huge demand for it. It's essential for businesses to remember that with social, it's not about you. It's about your audience. Listening to them, answering their questions and helping them with problems is the best approach.
I'm a fascinated by the YouTube platform because YT has typically had terrible conversions to websites. People on YT tend to stay on YT. --Excited to hear that this might no longer be the case for certain niches! Thank you for sharing.
I felt it was important to note that that Bemidji shirt is the bomb. Thank you for the article!
Haha! Thank you so much Matt! It's one of my favorites (and my hometown). :)
Gotta Represent!
great job Britney, we keep reading more post about your work. It is very intersting for me that i am a beginner SEO. And always is important to know other enthusiast of this world.
thank
A great help to optimize and improve those pages that do not finish climbing positions and do not know why, did not know the program Wistia, a great alternative to Vimeo.
Hey Britney,
You provided some really great info here, especially in terms of tracking certain metrics within Google Analytics. Do you have any other resources you'd recommend for becoming a pro at GA? Also, I love the Friends reference :)
Hey Britney,
Always love WBF. If your content creation only consist of a hot topics on your blog a few times a month, what would be the best places to submit that aticle to get the best return link juice?
Thanks for sharing this post. It was very insightful. Can you evaluate my post about commercial acting, and see if I need to update to get better conversions. I would really appreciate it. I believe that if I can start good blog habits then I can make a difference in attaining my goals which is to expanded my brand.
Hey,
I'm having trouble viewing the whiteboard image. Usually it pops out into another window but the link isn't working right now. I ended up right clicking the image and opening it in a new tab, but I thought you should know either way!
referral has one 'f'.
I am a screenwriter by the way.
Thanks for sharing this Britney Muller, it really opened my mind to do some changes on my contents which i had no plan to refresh. Hope i get the best results from this, and its time to make the changes. Again a big thank.... :)
Hi Britney,
First, thanks a lot for such an informative video on content refurbishing.
I'm here seeking for a suggestion. I'm thinking to improve my business engagement on YouTube and so am looking for a free tool to create explainer videos or others easily. I already googled and found RawShorts and PowToon as a good option.
Is there any better option for this?
I'm not sure I understand your question. Are you looking for a service or agency that creates videos for YouTube?
Great whiteboard friday. Appreciate it!
I totally agree with you Britney on what you said at the end - whatever you do, measuring the impact of your actions is important for any further improvements you're considering to make in your future content strategy.
Hi Britney,
An other Great White Board Friday.
Content Refurbishing Always helps in a larger picture. As you have already an audience who want to learn more from you. And if you market your content well on these Giants you get a great respond for sure. And As you already told Track your traffic from these platforms and focus top 3 or 4 max.
Hello Britney. Nice presentation. I would like to know if republishing the post (to a newer date) would cause any good effect after the update with videos, images or presentations.
And also... what do you think about wordpress url's with dates on it. Would it be better to take out those dates and leave the URL without them. Maybe with this change you could republish the refurbished content without loosing any SEO. Thank you very much for your kind answers.
Blogs like LifeHacker and other do this tactic to get new traffic on a piece of content that is still relevant and timely. I' say update the post where it makes sense content wise and say that it's a republished post.
Hi martieda2,
Great questions! Updating a post and republishing the date (when available on CMS's like WP) can help your SEO. I've never liked dates in the url because /urls-with-proper-titles/ help both search engine bots and users get a better understanding of what a specific page is about. This is a really great post on How To Structure URLs For SEO.
Best of luck!
This may have been my favorite White Board Friday!
Also great idea I am thinking about how to do this for a clients with tons of content.
Thanks for sharing this Britney. So far, I haven’t had a chance to refurbish content. I’ve written for several clients and got exceedingly positive results, but never really had to revisit something already done. I’ll definitely post the results once I give it a try.
Hello Britney,
Very Impressive White Board Friday,
We are already using this content Refurbishing strategies from long time. We have shared our blog on many other platforms like slideshare, medium, Quora blog, short news sites and also micro-blogging (or Web 2.0) type website like WordPress, Wix etc.
The micro-blogging sites also ranked high very easily and send quality traffic.
Ex. We have created on blog on our website regarding topic t-shirt and share it on Slideshare, Quora, Medium, Wordpress (One of our Micro-blogging Type Site) and also many social media sites.
Thanks
Hi,
Britney Muller
I was expecting Sir Rand here but its the First time I see a new face here ...
Anyhow the Idea of Refurbishing is quite good I hope I will received the results you explain. Thanks for this informative post looking forward to your posts as well.
Off the Record don`t like "PIVOOT".
I read your post and it's very interesting as well as very useful for me. thanks for such a nice post you can also visit this blog…
Britney, what do you recommend we do with a few of our best blog posts from 2015? On top of creating images to upload to Slideshare and making videos for Wistia (which we will be doing thanks to your video today), I also want to republish these older posts so that they are new again.
There is some excellent content in our blog from the past that didn't get many views or shares because the blog was new at the time.
We would like to republish them now that our blog has been redesigned and is worth something, after of course first editing them to be more relevant to 2017 and improving the content.
Do you recommend we use the canonical tag to point to the new post or should we 301 redirect the old post to the new post?
My concern is will the old post lose some of its value and page authority, or will it all be transferred?
We have some great backlinks pointing to the earlier posts, including EDU.gov links, actually on a few of our sites we have this predicament. And we even still get leads from some of these older posts, but I feel that if we refurbish them as new blog posts more relevant to 2017 we can do that much better.
I want to make sure the value is transferred to the new posts, or do you recommend we just leave the old posts as they are?
Thank you,
Paul Paquin
If you're using Wordpress. Just republish as a new date and you won't have to do any redirects at all. Just make sure to pick a URL that didn't include the date in it. Doing it this way you won't be changing the URL beyond making the post appear newer and once you do some content marketing, you should see the value from that boost your post even more, IMO.
Hey Paul, Think Duane makes a great point. WordPress allows you to do that quite easily, otherwise I would 301 the old page to the newly updated page. The previous page's value and page authority should be transferred to the new one just fine. Any SEO loss would be hardly noticeable, and when in doubt, always do what is best for the users. In this case, it sounds like an updated page on the topic (especially with a considerable amount of backlinks to it) deserves updated content.
Best of luck!