Yahoo! - Responsive & Responsible

Yahoo! has been gaining ground on Google in the areas of trust and search quality. A large part of this has been due to Yahoo's more open, less secretive nature in the search industry. Several examples of this, including an informative and high-quality search blog, greater respresentation in the forums and a more approachable attitude have given SEOs the feeling that Yahoo!, much more than rival Google cares what they have to say.

Yahoo!'s recent comments on a post at SEW help to illustrate this fact. The sea of automatic blog spam has been plaguing Yahoo's index, thanks to Yahoo! adopting some of what I believe to be the best practices for algorithm development - including a global authority system (similiar to PageRank) and a lower filter on new sites & new links. Yahoo!'s current problems could be solved within a year with forceful effort - primarily growing their index to match Google's size, enabling their spider to reach more web pages and sites more frequently, and eliminating the spam problem.

On a secondary note, Yahoo! Research Labs produces some incredibly revealing and worthwhile white papers on the advancements in algorithm technology. Go take a look - truly impressive stuff.