The government seeking search data issue has been batted around at dozens of sites and forums, but since we're generally a "dig up new information" type of spot, I haven't mentioned it here. However, I ran across this article at Slate by Tim Wu (a Columbia law professor) today and loved it - Keeping Secrets - A simple prescription for keeping Google's records out of government hands.

...But the big news for most Americans shouldn't be that the administration wants yet more confidential records. It should be the revelation that every single search you've ever conducted—ever—is stored on a database, somewhere. Forget e-mail and wiretaps—for many of us, there's probably nothing more embarrassing than the searches we've made over the last decade. Google's campus LCD sounds like it's just fun and games, but when a search can be linked to you (through the IP address recorded by Google), that's a lot less fun. And when, as we're seeing, it can all be demanded by the government, that's no fun at all...

...That's why, for example, China pays so much attention to controlling what you can find using its search engines. The whole point of Chinese media control is to promote the sense that you are being watched, even if you aren't. That's not a feeling Americans should want or become accustomed to. We should want a country where we can assume that most of what we say disappears into thin air or cyberspace, because in the end that's the only way to stay sane.

Recent events suggest that relying on the present administration to protect such basic freedoms may be, shall we say, unpromising. Other governments are just as bad if not worse. That's why the public's demand must be of Google—not the state. It should be that Google please stop keeping quite so much information attached to our IP addresses; please modify logging practices so that all identifying information is stripped. And please run history's greatest "search and delete," right now, and take out the IP addresses from every file that contains everyone's last five years of searches...

Way to go, Tim; I couldn't agree more. As much as personalized search is valuable and the data can be used by Google to make a better product, the risk is cleraly just too great. The search giant has a clear way out of this problem and a way to make even deeper gains in market share - delete personal associations with search data.

Anyone see a reason why this simple solution wouldn't be effective?