[Estimated read time: 3 minutes]
Technology makes it easier than ever to learn about people and the world around you. Despite significant progress, however, the tech community has left a gaping hole unaddressed: the tools available to our dogs to engage in social media marketing are completely unsatisfactory.
So, what's UpDog?
UpDog is our new company-wide initiative to bring the benefits of human social media marketing to the canine world. If you haven't noticed, we love dogs here at Moz.
A photo posted by Moz (@moz_hq) on Aug 26, 2015 at 1:01pm PDT
We're uniquely positioned to hear and empathize with the needs of our aspiring barketers. Now that we have finished our second-quarter planning, we're ecstatic to share that the future is looking up for dogs! We intend to strategically fold canine marketing tools into all of our platforms.
Feeling skeptical? Not sure this is right for your social media barketing strategy? Well, check out what Moz's founder has to say:
"Every day, when I walk to work, hop on a plane, or speak at a conference, I see them. Thousands of humans, buried in their phones, swiping for hours through potential dating partners or friends' baby photos or short videos surrounded by crayon scratches. It made me realize — it's not fair that only our species gets this privilege. We need to be thinking about Earth's other inhabitants too, especially our best friends, dogs."
– Rand Fishkin
#InternetOfDogs
Before we can make progress on improving the landscape of marketing tools for dogs, we have to improve the state of content creation itself. That's why we're hereby announcing the Moz Bark-Activated InstaShot Pro tool!
We developed this sophisticated technology in-house so we could precisely meet the needs of our furry friends in the office. Each device is uniquely associated with your dog, and connects to WiFi to upload photos to the cloud.
Simply bark, upload, and watch the Likes and Hearts roll in for days. Want a taste of the kind of 10x content YOUR dog can start creating without the help of opposable thumbs? Take a look!:
Choose from your favorite filters to give your canine perspective that modern human touch!
Gratuitous pictures of breakfast, lunch, and dinner have gone to the dogs!
Duckface? Welcome to the new obsession to sweep millennial pups — dogface!
Seriously, watch out — dogs love selfies.
This whole new perspective is sure to draw tons of new followers, likes, and shares!
Beautiful design for beautiful dogs
The device itself is sleek and beautiful. Our design team turned to the past to inspire the device of the future.
This led us to a design that seamlessly blends with all shapes, sizes, and colors. Moreover, our innovative strategy for collar customization means no dog will have to compromise to match their (probably broodingly artistic) mood on any given day.
We'll launch with our original RogerPup model, and are working on partnerships with top designer brands to innovate on iterations of future collars.
Looking ahead
As the year progresses, keep your eyes out for improvements, integrations, and renewed focus on shaping our tools for the barketers of the world! Here's what we have in the pipeline for the coming months:
- Followerwonk – Explore the success of your top Treats on your Twitter account. Compare your main competitors, animalyze trends, and track scents!
Click to open a bigger version in a new tab!
- Moz Local – Understand what drives traffic to your favorite park benches, fire hydrants, and light poles.
Be sure your local search barketers know what a zip code is first, though.
- Moz Content – Support both the analysis and posting of blog posts powered by our top-notch Bark Translation Team.
Our newest product will turn over an even newer leaf with cutting-edge bark-to-speech software!
The possibilities are as limitless as an off-leash dog park!
We're confident this is only the beginning, and we can't wait to see what the future holds as we continue to evolve our business model to meet the avid marketing demands of our furry comrades.
I'm really excited that someone is finally making tools for the modern barketer. I think this will revolutionize the way we do barketing at Picklegram. I'd love to buy the Bark-Activated InstaShot Pro for my whole pack, but I want to make sure it comes in different sizes. We really value diversity in our pack and range from Great Dane to Morkie here.
When I first opened this, I found myself asking, "Gee, what IS UpDog? So cryptic!" Now I have a full understand of just what's UpDog... and I couldn't be more excited!
So many times here at SnapFetch I've labored to take selfies for our social barketing campaigns, never with any success. When the Bark-Activated InstaShot Pro is finally released, I'm going to be rolling-in-the-grass happy! Who says old dogs can't learn new social media marketing tricks?!
Needless to say, I'll be sharing these innovative new tools with my Pack Alpha Dog in our afternoon 1:1!
Finally, a tool that doesn't require thumbs. So inclusive!
All I could think of was this scene from The Office: youtube.com/watch?v=8_8DKu3JEJ8
It wasn't written by Michael Scott, but, unfortunately, some people just didn't get the joke! Which I found funnier than the joke itself!! :P
I liked it. Nice one, David!
Hi David
If with Updog I can better understand what the needs of my dog, tomorrow I buy it.
Thank you so much for this information
LOL, I spent ten minutes or more laughing at it. I didn't remember that it was April Fool's Day the other day, and I was like... OMG are they seriously talking about a dog with a cam on a "bonecklace"?
That's what's cool about you guys, you know when to laugh too :D
Wow, I like taking care of dogs but don't know ways to teach them how to go to the toilet on their own. I have used to feed a dog; however, I always controlled him to the toilet as he himself could not remember the way to this place. Haizz. Can I find useful tips from UpDog?
I will share this with our Top Secret Research and Design team to see what they can do.
Thank you for bringing this up!
Hahaha. Had a great laugh especially with the first part. A mixture of WTF and OMG and LOL!
That's a few minutes well spent from the daily grind.
Thanks for Information about Untangling the World of Social Media Barketing. Your Article is impressive and very informative. I am now regular visitor of your website and bookmarked it.
Thanks for sharing this post!!! April Dog!!!
Very good. This is good news for people who like dogs.
OMG I AM DYING TO TEST/REVIEW the Moz Bark-Activated InstaShot Pro tool! It is pure genius!!!!!!
I love "dog" content..Nice, It will work if reader read carefully...
I'm still working the remaining components into the circuit. It is really just a funny joke that I am using to teach myself more electronics. I may find a way to share the schematic and the complementing web service as a fun learning exercise when I'm done.
what a really stupid idea! I am incensed. :)
nice
Great article!
Great post about your site social media marketing!
It's a fun post, but it really useful? :/
Nice.Very few people does this ..
Hello Moz Team,
Here I want to tell you something after reading post, please read my comment carefully -
People are working hard to find relevant topics, writing great contents and sending you guys to moderate and post here at the main blog, and you guys just posting such bad ideas that will never gonna help us marketers. Why? I thought Moz is the best platform to learn all about digital marketing, content marketing and specially SEO, and I was following moz blog badly only because of Rank Fishkin, I am a big fan of him. But now we all have seen that people are less interested in Moz blog, not a single post getting more than 50 thumbs up (Except WBF), the reason is there are very less interesting blogs, long contents, and nothing new.
I am really upset because my whole team, my experienced digital marketing friends, even me stopped reading moz blogs. As I am a big fan of rand, I just wanted to give this suggestion.
Please keep posting information/new/knowledge same as you guys were sharing in 2012,13,14...This is really not a helpful post. I hope Moz team will take my comment positively and think over this.
All the best Moz.
Hi Shubham,
Thanks as always for your feedback.
Yesterday was April 1st aka April Fool's Day, and at Moz, we have a long tradition of April Fool's joke blog posts. One of my favorite ones was the one we did in 2013 - introducing the Moz Reader. As you know, one of Moz's values in TAGFEE is Fun, which means not every single one of our posts (or everything we do) will be super serious online marketing.
You are correct that our posts don't get as many thumbs up as they used to. This is NOT because the quality has gone down, and this is something that we are concerned about and working to actually address in the UX of the blog. (For instance, on our old blog format, you could thumb up a post at the bottom and before the comments. Now it's off to the right side and we think lots of people, due to ad and menu avoidance, just don't see it.) Another reason for less thumbs is that frankly, our community tends to thumb up post automatically (even without reading them!) from "famous" industry experts like Rand. On an editorial side, we not only want to feature posts from those like Rand, but we also want to grow new voices and new experts in our field.
Additionally, you mentioned that you've been reading our blog since 2012, and that's super awesome! But I bet in 2012, you probably knew less about SEO/online marketing and more posts were likely to have fresh ideas you hadn't discovered before due to your own knowledge level. Now that you're further into your career and more senior, it is going to be harder for you to find posts with ideas you haven't encountered. Editorially, the Moz Blog serves a wide audience of many knowledge levels, and we attempt to address issues and concerns for all of them. Our UX currently doesn't serve this well, and in the future, I know our team's working on it. Hopefully, in future iterations, it will be easier for you to identify which posts are at your intermediate/advanced knowledge level.
Thanks for being a great community member!
Great April fools post it is. Thanks for this interesting and little bit of confusing post.
I was unaware with this fact, never assumed that MOZ can also do this kind of fun. Thanks a lot for making this clear as I read this post a lot of the time to know what really this post wants to share.
Thanks for the quick and meaningful response Erica ! I always appreciated when you respond by a clarification (Even that time too when i took your interview).. This response is also make sense and i understood well. But overall, if you compare Moz post's from last few years, then you will definitely find a huge difference. I am damn sure about this...
I would love to keep reading Moz posts and gain knowledge as much as I can. And yes, surprised from the April fool, I really did not even thought about that.
Keep Supporting and Responding on our query Erica, thanks :)
From last decades? =/
Awww Sorry, I meant last few years, now edited..Thanks for pointing it out :)