In September of 2003, Google acquired Kaltix Corp. While this was well reported in the blogosphere and the SEO industry, it's fascincating to see the direct correlation between this acquisition and a quick application in the form of Google's so-called site-flavored search. Luckily, the connection isn't hard to figure out, as Google has named the logo on the page - google_kaltix_site_flavored_results.gif.The tool offers the fascinating ability to see what Google thinks the theme or themes of a website are. For example, Amazon.com is apparently themed to software, while Seochat.com is themed to Marketing & Advertising, Programming & Software.
Undoubtedly, this new tool will become a staple of SEOs as they attempt to measure websites in the top ranking positions by all possible means. I will attempt to create a report on this phenomenon in the near future, so that we can examine some sample sites and searches and see if the theming has any correlation to the SERPs.
Looks like Google redirected or removed those linkes... is this tool avaibale now ?
Till now I haven't came across any situation where someone has mentioned anything about themes affecting the site! but with MAY BE(in capital) its a minute factor in ranking... I mean Google can use it, and if Google has acquired it almost 7 years ago, it must be using it in some form or another today!
So what is new on this front? Is this still a feature? Is this used today? Sounds like a great tool.