Citizens of Moz, I come to you at a most desperate hour. I've just returned from London, Distilled's international headquarters, and I've been patiently awaiting this moment to share some potentially niche-shattering news with you all.
I don't quite know where to begin, so I'll just say it: You see, the stories are all true. Will Critchlow is a wizard. I know, it's common knowledge that nearly all Englishmen are wizards, I've seen Harry Potter too. But Mr. Critchlow is a wizard with a most peculiar and exciting gift: that of clairvoyance. He can see the future!
And no, I don't mean in a Steve Jobs/Carl Sagan/George Orwell futurist kind of way either. I mean he quite literally has a translucent, viridian ball of crystal sitting on his desk that divines that which has yet to transpire! I wouldn't have thought anything of the object upon first glance, but one night I came back to the office to grab my misplaced jacket to low mutterings, frantic typing, and wisps of smoke coming from the other side of the room. I dove into the bean bag room so as not to draw his attention and waited patiently, shaking with dread but with a fully piqued curiosity.
I couldn't make out what he was chanting and I don't think I would have been able to translate the Latin anyway. After about 30 minutes of this I heard him pack up his things and leave. I'm normally more of the craven type when it comes to adventure, but something that night pressed me to snoop around my boss's desk for the truth.
The smoke and emerald glow dissipated as I shuffled some papers around. The smell of ozone lingered in the air. Nothing looked too out of the ordinary: the latest issue of Inc. Magazine, a Post-it note with a hastily scrawled and circled "Fire Phil Nottingham: Oct 31"... wait... this news clip read... 2016? Maybe he was just tired and mistak— 2020?! What was I looking at here?!
What I'm about to reveal may shock or even scare some readers, but I believe it is essential that the Moz community hear it nevertheless. I may lose my job—nay, I may be turned into a toad with a dreadful cockney accent—but it will have all been worth it to bring this knowledge to you all. My interpretations may be shaky at best, but the headlines were as clear as day: These are digital marketing news items from the future!
You may never get a better chance to peek behind the tapestries of time as you do now. So read on, friends, and be brave.
Term "mobile" removed from Analytics, Google's vocabulary
MOUNTAIN VIEW, CA — April 14, 2015 — A term commonly used by webmasters, digital marketers and industry analysts may not be so common after today. Over the weekend, Google removed the term "mobile" from all of its web products, including Webmaster Tools, Google Analytics, and the company's AdWords tool set.
"Mobile has been a deprecated term for some time now," the search giant explained in a corresponding blog post. "The lines between where and when we view our various screens have been blurred beyond parsability. All web-based content can be viewed on any device these days and thus it makes little sense to refer to all non-traditional desktop visitors as 'mobile.' "
The web is very close to becoming truly device-neutral largely thanks to thoughtful webmasters, CMS development teams and device manufacturers who have all come together to deal with the issue of rendering content from multiple angles. Data on device type, screen size, and other metrics is still readily available throughout Google's suite of webmaster tools. [...]
Voice searches now constitute 28% of all queries
AUSTIN, TX — June 29, 2020 — Search engine corporations such as Google, Microsoft, and Yahoo have traditionally held on tight to their data, offering limited info on global search trends, but a recent study conducted by the University of Texas has unearthed compelling evidence that shows almost a third of all search queries are now conducted via voice search.
The nation's only "Professor of Search," Dr. Pete Meyers of the University of Texas explains the results of his institution's study:
"They called me mad back in 2013, but voice searches now constitute a huge chunk of the search pie. Several years ago we would have found it laughable to be walking down the street talking to our devices, let alone talking to our devices within our home. But with the advancement of voice recognition software and the nearly ubiquitous nature of the hardware to back it up, today we're estimating that voice search makes up almost a third of all search queries, and that number seems to be on the rise."
A few of the major contributing factors to the ascendancy of voice search include web-enabled automobiles, home appliances, [...]
Traditional television advertising revenues wane as new year begins; YouTube, Twitter and Facebook post record annual reports
NEW YORK, NY — January 1, 2019 — Google's video platform, YouTube (GOOG) along with social networks Twitter (TWTR) and Facebook (FB), posted record gains in 2018 as social and video advertising revenues shattered forecasts and industry expectations. Analysts speculate that this was due in no small part to the transference of advertising spends on traditional television media. When FB and TWTR first hit the stock market, many buyers felt the social networks needed to prove themselves in the competitive world of media advertising, but as the multi-billion dollar industry of traditional television advertising continues to crumble amid stiff competition from a la carte alternatives like Netflix and Amazon, more marketing budgets are now trickling down to companies such as YouTube, Facebook, Twitter, and Google's AdWords platform.
"Television is evolving and has been for some time," says Will Critchlow, founder and president of the world's foremost digital marketing agency, Distilled International. "Companies want to get their products in front of consumers, and those consumers are now watching television online. They're doing everything online." [...]
Netflix introduces video, text advertisements for streaming content
LOS GATOS, CA — January 16, 2019 — Earlier this month we saw reports that television advertising revenues were waning in the new year. Today we can report that some of those dollars will most certainly be spent on Netflix's streaming video platform. The company issued a press release this morning indicating that the company, for the first time in its history, will now display advertisements before many of their most popular original programs such as Arrested Development, Orange is the New Black, and the much-anticipated final season of House of Cards. Advertisements will be similar to those seen on YouTube, Hulu, and other video sites.
"With the amount of quality content and general media access we're collecting, we have no choice but to find revenue from other sources if we want to remain at the $9.99 price point we set in 2015," Netflix CEO Reed Hastings said on an investor conference call yesterday. [...]
Google cracks down on fake, purchased +1s
MOUNTAIN VIEW, CA — February 1, 2017 — For the first several years of the social platform's life, Google Plus seemed a joke to many. Comparisons were made to MySpace and other defunct social platforms, and G+ was often called "a graveyard" as it faced competition from the already-established Facebook. But since that time, the network has shown some real staying power with the full faith and credit of Google Inc. behind it. To that end, in late 2016 we reported on Google's announcement that plus ones, Google's own brand of "Likes," would help determine the order in which documents appeared in its search engine results pages. This move forced webmasters everywhere, for big and small companies alike, to reconsider the social platform for conducting regular business. Since then, various scams have been created to generate fake or paid "+1s" for sites who want quick and easy exposure in Google's search engine. While this practice has been effective for some, it is not sitting at all well with the search giant.
Today, Google announced a crack-down on those sites which it has determined to have been generating fake +1s. The process should be easy enough for Google as it has access to all of its users' account data and history. One well known Google representative, speaking on condition of anonymity, cut straight to the point, asking "What were they thinking?" in reference to marketers who've been attempting to game Google's algorithm. "As if we haven't been aware of fake Google plus accounts since Plus's inception?... [...]
Panda and Penguin now refresh daily
MOUNTAIN VIEW, CA — July 22, 2016 — Five years ago, Google launched a pair of systems designed to keep poor content out of its search engine's results and combat questionable citation building tactics. The former is known as the "Panda" update and the latter, "Penguin." Until this week, the two algorithms have been updated on unpredictable schedules based on when the massive amounts of data required to make proper determinations about the quality of a website and its internet-wide citations were parsed. This would result in periodic "refresh" days, where webmasters who engaged in deceptive marketing practices would brace themselves for potential losses of traffic to their webpages. These updates would traditionally occur four or five times per year. Last Monday, Google announced that they've dedicated additional resources to these systems and are now able to parse the same data sets many times faster than before, meaning that these updates will now essentially occur in real time.
"Our users don't want clean and relevant answers three months from now, they need them immediately," declared a Google representative at an industry conference in San Diego... [...]
Google removes "organic keywords" tab from analytics
MOUNTAIN VIEW, CA — October 31, 2020 — [...] and for those who don't remember, Google used to give webmasters access to what was known as "keyword data," allowing them to make better decisions about their sites' development and what their users' intent might be when visiting. In the fall of 2013, Google denied access to almost all of this organic data by encrypting all searches generated through Google.com. Today, Google took it a step further and completely removed the "Organic Keywords" tab from its popular web analytics program.
"We've been meaning to do this for some time now," said a senior Google representative, speaking on condition of anonymity. "We're very concerned about our users' privacy, and that's why we started to deny access to sensitive data such as search queries. We know our users don't want webmasters knowing what they're searching for, and we want to respect that."
Later in the same conversation, the same Googler said with a grin and a chortle, "There'll always be keyword data in AdWords." Adopting a sing-song tone, one might have quoted Arrested Development's timeless one-liner, "There's always money in the banana stand."
In other news, Google added a new tab to analytics titled "ASL," which includes less-sensitive data about users such as age, sex, location, weight, and sexual preference [...]
Cutts: Given today's technology, page speed a "deprecated metric" for determining site quality
MOUNTAIN VIEW, CA — October 31, 2022 — For as long as there have been websites, there have been slow websites. In past generations, particularly in the 2000s and 2010s, internet users have been frustrated with delay times and unresponsive pages. Because of this, Google has made several attempts to help webmasters create more efficient sites, and has also taken measures to ensure that particularly slow sites do not register as frequently in their search results. But technology has come a long way since the days of 4G and 5G wireless networks.
Matt Cutts, the long-time head of Google's anti-spam team, addressed a group of fledgling digital marketers this weekend at SMX 2022 saying, "Given the bandwidth speeds of today's internet service providers, we're no longer using page speed as an indicator of 'site quality,' as this metric is now almost completely deprecated. In the past it made sense to devalue a site that took 10 to 15 seconds to load, and thus provided a negative experience for Googlers. But with today's 7G Quantum LTE-X technology, the difference between page load times are negligible, almost instant and ultimately irrelevant.
"Does anyone else remember 4G LTE? How about 2G? [Expletive], I'm old."
So, there you have it. That's all I found in Will's office that fateful night. Leave a comment and wish me good tidings if you be so bold. Though as a soon-to-be-toad, I may have a difficult time responding to your queries.
A fun post for a Monday. Quite frankly, all of these news headlines are 100% believable and some even likely to occur. Quite frankly, some of the dates may have been a little too conservative. I could see some of those headlines being released in 3-4 years not necessarily 5-10.
Quite frankly, you're right :)
"Difficult to see. Always in motion is the future."
The farther out you try to look the blurrier it gets. I'm hoping some of the above comes to pass sooner rather than later.
Ha, I'm just now noticing my repetitive "quite frankly"s. I blame that on Monday morning pre-coffee. Even though I may or may not have already had a sip or two… :)
right
Yea I could see, "Google cracks down on fake, purchased +1s" happening right now its not future. Yelp and Google has been doing so with Reviews already +1's are not that different from reviews from Google's view in terms tracking the action to a user in their database.
Looks like Google news leads often to defeatism scenario's which is not really necessary.
I think there are just a couple of changes and conclusions:
1) The term mobile is just converted in 'device', just like the term SEO is dead. And if you don't have a mobile friendly website you are a really big dork!
2) Voice searches are popular, but that doesn't mean that you will not get a organic click on your search result. Voice searches could also be partially an added amount of queries to what Google is getting everyday, because it is very fast and easy. These queries are probably mostly about local search like queries about local shops.
3) If you do 'whitehat SEO' (old term, I know) these Panda and Penguin updates are good for you.
4) If you want to get organic traffic don't create content about easy to answer queries, so no content about definitions, statistics, direct questions. Only content about vague, no 1 simple answer questions.
5) Make a regularly export of your keyword in GA because they might dissapear all of a sudden. And this data could still be usefull (except for time bounded keywords).
At last, Google was, is and never will be your b*tch with sending you organic traffic, you should arrange that yourself and always diversify your traffic sources.
I'm with Alex when it comes to "mobile". It may (or certainly will, just as every other term has) be changed to something different/cooler that we'll all have to get used to, but it won't be because the Google gods finally came to grips with the notion that all Internet is mobile.
The mobile term is a great way to distinguish site-friendly formats for multiple devices, and companies (etc.) will all soon have these sites up and running along with device-specific data sets to pull info from. So, although "mobile" might soon die off, the idea behind it, which the term has adapted to and fits well in my opinion, will not.
I could definitely see voice search dominating the future of search. Why text when you can talk? And as more people use voice search the way people search will change as well. People will search in full sentences, just like the talk, and not limit their queries to a few keywords. And they will expect the search results to deliver. Hence why I think Hummingbird has been rolled out.
Awesome, thought igniting post here everyone! Great read to help get me out of the "Case of the Mondays".
How about this one...
Google announces the removal of organic search results
MOUNTAIN VIEW, CA — October 27, 2021 — Google announces that organic search results have no longer become useful to searchers. Rather, Google has unanimously decided the organic, or natural, SERP area is now dedicated to paid ads. Google comments, "We thought this would be better for us to make more money. SEO's should adapt as they have been for our needs since 1997."
I think that that never will happen, because:
1) Adwords landing pages are mostly sign up forms, salespages or webshops and that will really frustrate the user
2) Users are looking for good content which then would dissapear
Or Google Adwords should lower their prices for advertising that goes directly to a good blogpost relating to some keywords. The lowering in price than must take place, else you will lose money.
If you link to a sign up form, salespage or webshop you pay the normal price.
You just made my morning Jacob. Well done sir. Well done.
Sounds like Google wants to make our jobs harder then they already are :( It does look like more marketing so I guess Google are trying to go down the PPC route
Some of these comments are baffling me. What's happening?!
I think maybe Will Critchlow put a spell on all of you/us...? CRAZY WIZARD GET OUT OF MY COMPUTER
(or maybe just the crazy spammers?)
Anyway yeah, these are all quite likely. I get it. I do. Of all of them the one that interests me most is Voice Search.
I'm curious how things will change as voice becomes the more prevalent way of searching. I think our generation will still search for things the same way we do currently with keyboards. "Google: Miley Cyrus tongue" ...But I wonder how the next generation of searchers will find things "Google, Show me Miley's ugly tongue hanging out of her head." ...I don't know. Interesting to think about.
I'm assuming that voice searches will inevitably head down the same path as typed searches. Meaning Google will be looking at context, device, search history, etc and trying to generally understand what you're looking for before giving you a pile of results. I'm not sure what this means for marketers, content creators etc that's actionable at this stage. There may be no action. If anything you need to start thinking about the context your users are in when they're looking for your service or product. If you're not doing this already at this point I think you're behind the game. RE: Hummingbird.
Nope, not spam. Just was really tired. Sorry Mozzers! I'll (probably) double check all of my comments for double "quite frankly"s from now on. I swear.
Yeah a very fun post. Your writing style keeps you reading. I know Rand doesn't like comments that provide no value, but I wanted to compliment you on your writing. Especially in the beginning paragraphs. Talk about a hook. I love your style.
Thank you very much. :)
Hello all,
I have been reading MOZ since it was seomoz but never really got time to comment on anything but after the chirp of humming bird and arrival of penguins before Halloween in this already heated up environment(i guess they arrived a bit early, instead they should have stayed longer in arctic lolzzzzzz) to rock the ever dynamic floor of this misinterpreted floor of SEO or Internet Marketing or blab blab the list goes on..............(whatever you feel like call it)........I feel may be I can add some of my thoughts too. Now my question is simple do you really think there's something out there in store for us which says SEO is dead? Well I have a straight answer. Sir may be you have spent a decade around SEO but might be you have just handled the .htacess files, flirted with web.config, spent nights with meta tags and the ever precious data of organic searches in analytic. But you are not able to take the real juice out of your hard work. Look, with time every one's got tech savvy and at the same time more technical than our grandfathers. Today even a kid flaunts on Facebook, Twit on Twitter and Google for school assignments. So when everything is getting smarter why not Google. I mean it has to be smartest on this planet to serve every one. When we talk about SEO we still start with link building, hits algorithm, page rank and God knows what else?. So the moral of the story is the so called SEO or Internet marketing is never going to be dead not in anyone's life time. The reason being you cannot interpret human instincts with your keyword analysis. You start with link building that's the tip of ice berg. Then you dive in and may be when you have spent years you realize mapping the user intentions is what it’s all about. That's because you have to now win the hearts of user, proposing to Google that I love you, will you marry me will do no good. Remember in nineties you had a mobile to call. In 2013 still you have a mobile but you cannot compare them. But what do you think does mobile makers lost their job . Big noo. It's just that we upgraded for the simple reason of better user experience
This is awesome. Should add something about Google anticipating search intent by reading your mind.
I thought that was Google Now?
"See helpful cards with information that you need throughout your day, before you even ask."
Well, I definitely know where I will be making my future investments!!! This post might have made me rich! But on a more serious note I mean all of this is extremely believable due to the fact that if you take the time to think about where the future could go it can only go deeper in analytics. A clever note about "Netflix" advertising is highly believable due to the fact that they have such a huge fanbase but don't have much means of marketing in the advertisement field and competitors like youtube and other video platforms have already thought about this therefore netflix is seriously behind. The thought about more "vocal searches" is particularly classic due to the fact that "Siries" "vocal analyzers" today are used due to the fact that it's different so many users use it just to see if it works but what happens when it really works? "Technology is moving at an exponential rate therefore" it is only a matter of time before they work out the kinks making more users lazily succumb to new technology therefore an increase in voice searches.
I also agree with the fact that google will start doing panda and penguin updates almost daily - this would take much bandwith but again with technology improving I assume they will dedicate more time to this function. Also the comment about google plus is highly believable due to the fact that google hates that many users and businesses don't use their service - so what better way then to monopolize the industry and force webmasters and businesses alike to take your function/program/software more seriously? I mean come on people think!
Now one think I guess that will knock this article is the fact that I feel as though these ideas are far closer in the future however it does rely on the speed of "mobile technology." these things I assure you will come in to effect once mobile technology reaches record breaking software! It's all about mobile technically! They have been trying to make phones your all in one gadget for years and it only makes sense that they will get closer to that strategy in due time. The future is clear "Clear Eyes"
[link removed by editor]
I may lose my job—nay, I may be turned into a toad with a dreadful cockney accent
Oi!!! Lor' love a duck... just what's wrong with a good ol' cockney accent, me old china? :)
Post headines are really bit scared. It seems like prediction of upcoming changes, oftenly Google do changes in every year but now going to major change in digital industry. Overall great read on monday with shocking headlines. :)
Will Critchlow is a wizard, Tom Anthony is a robot... All Distilled needs now is an employee called Dorothy and they're on their way to becoming a real-life Wizard Of Oz...!
"Does anyone else remember 4G LTE? How about 2G? [Expletive], I'm old."
Killed me man. Absolutely killed me.
Had a good laugh!! Thank you Jacob Klein!!!
The finishing with long time Matt Cutt's (head of Spam team).. priceless!!!
Well, I thought he should be a Google Fellow by then... or replacing one of the Fellow member's position.
Very entertaining post, thanks! I say bring on the daily panda and penguin updates! Our sites always benefit from the updates and it flushes out the sites not using best practices. Not looking forward to ads on Netflix though!
At the risk of raising hatred and ire
I would like to chip in my view. I see a far darker future for Moz fans ...
Disclosure - I am no SEO wizard and not related to the industry, and while I enjoy blogging at blog.kwiqly.com we never do paid promotion or optimisation (we do post links to linkedIn because some of our colleagues there seem to enjoy the content) but (eg adwords we haven't even cashed our free tokens from google, and we haven't optimized our site for search - that is googles job).Why ? (you might ask). Two reasons,
1) We focus on delivery of value to clients and we pick clients pretty carefully,
2) not enough time
As a result any conscious link building effort is as far as we can see a race to the bottom. Our industry has two biggish startups (both with $10's MM funding) - our (unpaid) openseo stats thrash them pretty comprehensively for both home page and domain and we are a much smaller startup (simply with far better product). If we start spending in this area (don't worry we wont) - they may start outspending us (and they could easily).
So as far as we are concerned there is no white hat or black hat -
there is providing what clients like
and
there is NOT providing what clients like.
We hope Google will get smart enough to define ranking on search pages 100% independently of the entire ("gray hat") web-marketing industry - ie a meritocracy.
In a meritocracy people like us win.
As they get nearer (it is obviously happening) why would they provide keywords tools at all ( even inside adwords) So I see the deal being like this -
Google to us: - Just build content you think your clients will like
Us to Google: Ok we would do that anyway (and we don't mind you providing discovery means for us)
Google to us: - Yes - and we will send you potential clients who we think will like the content you produce
Google to us: - And if you want to pay more we will send you another X at cost Y (we will find the best and this will reflect in your conversions which we will help analyse)
To ourselves: Sounds fair - but if we ever feel a need to pay Google we can be pretty damn sure we are doing a really bad job of serving our clients - Good we can use our web presence as an unadulterated feedback yardstick while offering value as best we can.
Us to Google : Seems cool - all we have to do is our job, we build it and they come (already true) and rather than paying intermediaries who are not Google, or Google themselves or other some other search engine, we prefer to just do our job.
Us to you : Why should we invest in a negative sum game? Our finite (but very big market) can only go to the market suppliers - advertising reduces profits on average ( a tragedy of the commons) so while we can compete in our area of competence advertising is an undesirable overhead. Whenever advertising becomes too overt the market will push back and find non-manipulated tools ways of exchanging information. We are already there.
The Elephant in the room - Why do I even read these blog pages on SEO
(let alone sign up - a painful process I much prefer disqus) - if the above is true ?
Answer - find it fascinating as a nihilist industry - nothing more nothing less, and (importantly) I think Rand is a business leader to be respected for the values he espouses.
Do we do marketing? (absolutely) - for us it comprises two goals
1) Finding market segments we can define clearly and serve well,
2) Doing it !
So long as our competitors fail to focus like this we win !
.....One well known Google representative, speaking on condition of anonymity, cut straight to the point,......
Nicely slipped in there. Wonder how many others spotted the name drop :)
Fun post - Good tidings friend! ;-)
After an intro like that you might consider replacing the glasses in your profile photo with a calabash pipe. Well done, sir.
I wish it were. So much.
Very funny post. Brightened my monday morning. I'll have to bookmark this post and come back to it in a couple years.
I'm quite surprised that you found no future headlines about Moz on Will's desk. Maybe you did and you're just keeping it hush.
Optimization will not be hard but it will be realistic. Even if Google hides the data other sources will still be available for digging the insights.
*Optimization-only for ranking will have a new beginning but the optimizations for user behavior, science behind the online-businesses & conversions, and strategies of content marketing will still dominate at any point of the time
* The share of voice search may increase but still there will be correlation between queries and pages on the web..
*May hide organic data but not the statistics of Adwords- as it's the part of their core revenue system(for planning) & webmasters may use other analytics tools for analysis and further plannings
Number 1° and 2° are the most interesting and probably the way we are going to. I would say in the years to come (20 years from now) they could reach 35-40% of all queries. I think Google, in 2022, could interpret your needs based on where you are even without searching or asking. Just based on your past, story and liked most.
I don't know what to say on this post, but it looks like Google is going to change the whole concept of Digital Marketing thing.
Jacob if its a nightmare you have seen than its ok but If its gonna be real fact than better buckle up from now to be safer till you reach the dream come true aspects. We all know that Google from last 2 years is doing major changes in his algorithms, data centers and others. So we can identify the points you have mentioned in your post co-relates with it.
Lets See what we can get in Future from Big G...
great post! Here is Google just making our jobs harder and trying to "encourage" more PPC use!
Great post, but I highly doubt +1's will ever be a direct ranking signal. They are too lightly given, too easily gamed, and too devoid of discernible intent to serve that way. That won't change in two or three years.
At Pubcon last week Matt Cutts already told us the future of social signals. He said they don't really don anything in the short term, but in the long term, anyone who has consistently earned a high number of positive social affirmations is someone Google is likely to want to boost in search. Social signals are not for your individual content (except insofar as they act as trust marks for that content to viewers of the content). They are more an overall investment, earned by becoming the kind of content producer people trust and share with their friends day in and day out.
Social signals aren't ready for prime time for the reasons you mention above. That doesn't mean they won't be able to affect Google's index in some way in the future. I'm not sure how it will look exactly, maybe it will be authorship, maybe it will be semantically but obviously it won't just be "X upvotes = higher rankings".
The power of real people sharing things with their real friends is such an extraordinarily powerful signal that Google would be foolish not to consider it on some level. I think it's clear that they are moving in that direction if only because of the existence of and their investment in Google Plus at all.
I think we mostly agree: Short Term: No. Long Term: How could they not?
This is great, Jacob. Thanks for a good laugh this morning!
What are your thoughts on hummingbird?
Hummingbird is something we've been talking about at Distilled for some time now. I'd just file it under: the robots are getting smarter. Will has spoken about this quite a bit. Google is trying to match what we MEAN and what we INTEND rather than the wrote-script of what we type into that little search box. So it didn't really surprise me to learn that Google was moving more in in the "understanding" and "contextual" direction. And this business with more semantic data being placed on the page. I think we could have seen that coming from a mile away as well. Google wants you clicking through Google's pages. Whether or not they're helpful at the moment (a lot of them are just links to other, super-general Google searches) is sort of secondary right now but eventually they'll be better at what they're trying to do.
Hummingbird just sort of put a name onto what I think they've been doing/thinking about for a long time.
Good decision over page speed factor. Most of the people use 3G and broadband of high speed hence they can open any sized size really quickly.
Thanks Jacob Klein for combining most of the current algo and updates at one place.
hello very nice
Jacob, you just leaked out all the secrets dear. May God bless you and hope you don't get demoted by Will. :)
What's funny is, Matt will be still heading anti-spam team even after 9 years down the line. No promotion. I thought he would start his own company (something like, Matt Rangers - anti spam) in near future to fight against search spam in collaboration with search engines :)
I also agree with you sir
Once you reach "Head of X" at Google is there really anywhere else you need to go? Once you reach max level you stop leveling.
good
Really i am shocked by this, my heart beat is increasing, What is rubbish Google is trying to do. In the result there would be no career in SEO because of still all SEO is afraid, because of GOOGLE then after one and two year what will be. I am full agree with my friend Praveen. Now Google is going to kill us
Hey Jacob, I don't know whether these news are authentic or not. but if they actually are, then the Digital Marketing or SEO is going to change completely in upcoming years based on these news.
Imagine, if google removes the organic keywords tab, significant increase of voice queries, removal of mobile terms, refreshment of Panda and penguin on daily basis. They all sound quite horrible..
Let see how our minds will tackle them.. It's gonna be interesting.
Not sure if serious.
Hey Umar,
I do agree with your concerns. This will be the test of our intelligence when things like this will take place.