Free Moz Tools

Try the best free tools for link building and analysis, keyword research, webpage performance, local listing audits, and more!

For SEO

Target with Keyword Explorer

Leverage the largest, most accurate search keyword database to discover and prioritize the best keywords for your site.

Research with Link Explorer

SEO starts with Link Explorer. Uncover content and link building opportunities, track your site's link profile over time and compare to competitors for intelligent, targeted link building.

On-page Metrics with MozBar

Examine and analyze important search, social and page metrics of any site you visit right in your Chrome browser.

Test drive the full toolset with higher limits
and more features with Moz Pro.

Start my free 30-day trial

For Local Marketing

Check My Business Listing

See how your listing appears on local search engines and directories, and how it can improve with Moz Local.

Manage Permissions with My Business Console

Google My Business admin management just got simpler. My Business Console is the easiest way for brands and franchisees to audit, add, and remove managers in bulk.

Research Categories

Start optimizing local business listings by first assigning the right categories.

Make your business listing more
visible with Moz Local.

Get my free Listing Score

Plug into Moz Data with the Mozscape API. Generate a Key or Learn More

Looking for a toolbox full of SEO solutions? Check out Moz Pro.

Get 30 days for free now