If you optimize for SEO, does that mean you have accessibility covered? What about the other way around? This Part 1 of 2 post looks at high-level overlaps & recommends a11y blogs, resources, & fun tools to start you thinking about accessibility and SEO optimization.
"Build a responsive website" is some of the worst stand-alone advice I've ever read. It might be the right choice, but maybe not. If we do recommend responsive we need to be smarter than the average marketer and offer some useful guidance on how to do it right.
Do search engines collect and utilise user behaviour data for ranking purposes? We've got a deep-dive into the data and theories behind user behaviour, search visibility, and more.
The experience your users have on your site has a very real impact on your ability to rank in the SERPs. In today's second episode of Whiteboard Friday, Eric Enge illustrates that important connection.
Vanity URLs are a useful, creative way to expand the reach of your brand while retaining the SEO-integrity of your main web domain.
Bandit bots are always circling, looking for an opportunity to attack your site. Make certain you aren't an easy victim.
We need to fundamentally change our approach to content. It's not an add-on or a separate thing. It's an inseparable part of the user experience. Let's act that way.
Humanizing and building trust with your brand can provide you with a strategic advantage over your competition. You must be real and authentic, listen and take action on what you hear, prioritize the relationship itself, and deliver on the promises you make.
If you aren't a user experience expert, it can be hard to convince your boss how awesome your UX ideas are. Use these convenient, affordable tools to prove the site has a problem and to make a case that you have a solution.
Verner Panton, a design revolutionary once said, "You sit more comfortably on colours you like." A statement that seems to disregard logic, and focus strictly on the intangible relationships which dictate preferences. So what does this statement say about design and more importantly how can YOU apply this to your online marketing strategies?
With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that audience, the future of Google, and how to build data-driven personas step by step.
Space "above the fold" was once used to present users with as many options and navigational pathways as possible. People today are far more willing to scroll, but we still need to convince them that the rest of our page is worth their time.
As helpful as analytics can be, they simply can't give as complete a picture as usability studies. This post walks through five of the most important lessons we've learned after performing hundreds of thousands of those studies.
In my quest for a better Amazon review, I discovered a few things about search. Join me on an exploration of Social, Sentiment, and Semantics and the changing face of search.
