Just every now and again, search engines love to throw our merry band of SEO types the occasional curveball and keep us on our toes with new toys or updates. Yesterday was one such day for the world of structured data in web page design.
A visual guide to the HTTP status codes that really matter to SEO (200, 301, 302, 404, 501, 503). Half infographic, half cheat-sheet, half man, half bear, half pig.
The Panda update hit hard, and we've heard a lot about thin content. Here are 7 definitions of "thin" and what to do about.
Sometimes, you just need a desktop crawler to get the job done. In this post, former champion Xenu takes on newcomer Screaming Frog.
Choosing an eCommerce platform can be a terribly frustrating experience because of the options and packages available, the misinformation, the pushy sales reps, the time and money investment, and so on. I want to talk about this decision because of this experience, but I don't plan on making any platform recommendations. No, no. That's really up to you and the resources available to you. But I'...
Sometimes, you may wonder where Google gets your search snippets. You can't always control what Google uses, but you can nudge them in the right direction.
Duplicate content in SEO has been around for quite some time and even if Google has been saying they have been getting smarter and smarter in figuring out the best page to display in the SERPS from a list of duplicate content pages. They claim that it is something less to worry about today, than before. But knowing this issue exist, they ...
The Canonical Tag is a powerful tool in the SEO arsenal, used wisely, but used improperly, just one line of code can destroy a site's search traffic. An experiment showing just how bad the damage can be.
If you think about it, search engines are more or less constantly driving us SEO people to keep our technical SEO strategy in a state of near constant refinement. Here are a few ideas (6, to be exact) based on issues I’ve encountered in QA or on our recent client work that I hope will provide a little food for thought the next time you’re planning SEO enhancements to your site.
A particular feature of the way the web and web browsers are designed, gives us an opportunity to make our websites more usable and increase conversions. This post shows you how.
Building a solid foundation in your site architecture using search engine friendly navigation is a founding principle in good search engine optimization, but what does that actually mean, and what recommendations can you make to enhance your clients (or your own) SEO? In this article, we’ll look at a few examples of well coded, search friendly navigation and look at ways to enhance your site architecture for SEO.
In this post we’ll talk about Microformat standards available to webmasters that have events listings data on their websites. Think conferences, festivals, theatre, even opera – they’re all events that can be described with components of the hCalendar Microformat.
We've had a lot of discussions recently about SEO as a Science. I'd like to step back for a few moments today and talk about the different kinds of SEO evidence.
The mod_rewrite engine is a popular weapon for URL rewriting and redirection, but there are times (but not all times!) when it's easier, faster, and generally mo' bettah to tackle this in your 404 handler.
