HTTPS Tops 30%: How Google Is Winning the Long War
Advanced SEO | Search EnginesIn the two years since Google's first HTTPS update, the adoption of HTTPS keeps going up, recently topping 30%. Is Google winning the long war?
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By: Cyrus Shepard
10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)
Technical SEO | Advanced SEO | Search EnginesHow fresh is this article? Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of that article.
By: Bridget Randolph
The Landscape of Mobile Search is Changing – How Will You Adapt?
Search Engines | MobileShould you have an app, or not? Would AMPs work for you? Are you prepared for the intelligent personal assistant takeover? Consider how you'll adapt to the world of mobile search as it changes beneath your feet in this post examining current and future trends.
Can We Predict the Google Weather?
Advanced SEO | Search EnginesGiven enough data about Google's past algorithm updates, can we predict future updates? Dr. Pete explores a possible weekly cycle in Google's algorithm.
By: Roy Hinkis
Why Now, More Than Ever, SEO Is Not Just About Google
Advanced SEO | Basic SEO | Search EnginesAs SEOs, we tend to hyper-focus on every little thing Google does. It's important to keep in mind that it's bigger than optimizing for a single search engine. Roy Hinkis is here to explain why.
By: Felix Tarcomnicu
How to Achieve 100/100 with the Google Page Speed Test Tool
Search Engines | Tools | User Experience (UX)The website loading speed is imperative for the overall user experience, and it’s also one of the hundreds of SEO ranking factors. The truth is that nowadays, people don’t have the patience to wait more than five seconds for a page to load. If your website is not loading fast enough, you will lose potential customers. With more tha...
Moz Local Industry Report: Who's Winning Wireless Searches?
Local SEO | Search Engines | Marketing IndustryWe analyzed 5 mobile phone buyer searches on Google across 5,000 cities (25,000 total markets) to find the winners and losers in both organic and local pack results.
By: Chapman Lever
How Google's AMP Will Influence Your Online Marketing
Search Engines | MobileAccelerated Mobile Pages are a big new change in mobile search. Get the low-down on just how they may positively and negatively affect your online marketing practices.
By: Rebecca Maynes
Eye Tracking in 2016: How Searchers Interact with Mobile SERPs vs. Desktop
Search Engines | MobileThe mobile searcher sees the world pretty differently from the desktop searcher. New for 2016, Mediative offers insights from their eye-tracking study on mobile SERPs. Learn what you can do to boost your mobile visibility in those all-important top organic listings!
Four Ads on Top: The Wait Is Over
Search Engines | Paid Search Marketing (PPC)In the past 2 weeks, Google AdWords top ad blocks with 4 ads jumped from 1% to 36%, and right-column ads have disappeared entirely (moving to the bottom-left position).
By: Eric Enge
The Machine Learning Revolution: How it Works and its Impact on SEO
Advanced SEO | Search EnginesMachine learning is becoming more and more prevalent in the SEO industry, driving algorithms on many major platforms. In this post, Eric Enge reveals his discoveries, insights, and predictions from his research on machine learning, discusses its influence on SEO, and introduces a machine learning tool he built to predict the chances of a retweet.
By: Jennifer Slegg
The Most Important Things We Learned About Google's Panda Algo
Advanced SEO | Basic SEO | Search EnginesThe SEOsphere has been abuzz with talk about Google's Panda algorithm recently. Jen Slegg, founder and editor of The SEM Post, reveals the key new takeaways from Google's own experts about Panda, and highlights actionable advice that SEOs can put into place right away.
By: Aaron Friedman
Is Google Judging You Based on a Template?
Search EnginesIs there another factor at work affecting your rankings? In this post, Aaron Friedman presents the idea that Google may be segmenting search results by industry and type of content, and offers up the results from three case studies and provides advice for how to work within the confines of a template you don't fully control.
By: Joy Hawkins
What Big Brands Need to Know About Google's Filter
Local SEO | Search EnginesIf you do SEO for a brand that has multiple locations and offices, you'll want to pay attention. Using Google's &filter=0 could make the difference in your local SEO management.