If you follow the Google algorithm, you've heard the name Barry Schwartz. I've had the opportunity to get to know Barry a little while working on MozCast, so we interviewed each other about the current and future state of the algorithm.
At SEOmoz, we compute and track correlations against Google search results with each Mozscape index release. Recently, we've noticed some interesting changes in the page level vs domain level link metrics and decided to investigate.
If you're like me and you have your finger on Google’s pulse on a daily basis, you’ve undoubtedly heard of Author Rank. However, I honestly don’t think it’s received its due attention and if you were AFK for a few days or don’t have the option to be “jacked into the feed”, you may have missed it entirely.
People talk a lot about APIs in the SEO industry - the tools you can build with them, the competitive analysis data you can access, thereports you can automate. However, we tend not to discuss the wider picture, the thousands of APIs out there for other things, and most importantly the profound effect that APIs are going to have on the web, and thus the SEO industry, in the coming decade.
Even in 2012, Exact-Match Domains (EMDs) seem to carry a lot of influence, and people are eager to snap them up. I explore the data to see if this influence is really as strong as it once was (or as people believe it is).
Rumors are that Google SERPs have been more "crowded" (fewer domains) lately, and that some SERPs are showing less than 10 results. Thanks to the Mozcast data set, I've been able to show that both ideas are much more than rumor.
SEOmoz recently received an unnatural link warning in Google Webmaster Tools! GULP. Here's the story of what happened, what we did and why you may be seeing the same warning.
On the 6th of July I accidentally came across (what could be any time soon) Google's new tabular mega sitelinks. They became available to me purely by coincidence but the unique opportunity to see something which was unavailable to most searchers was more than welcome.
On the morning of June 5th, just as the sun was coming up over the horizon, I saw something in the woods of Mountain View. I swear I wasn't drinking. Well, not much.
Last Friday, Google pushed out the first refresh of their infamous Penguin update, bringing many webmasters to stumble towards their analytics, SERPs and the like in hopes of signs of a recove...
Yesterday, I filmed some quick thoughts on Google's Penguin update. You can find the full video on our Google+ page: ...
In the aftermath of Google's Penguin update, there's no shortage of panic. Like any algorithm update, you need to assess the damage - here are some dos and don'ts to keep you from making a bad situation worse.
It can sometimes feel like big brands get all the breaks in SEO. While Google may play favorites, the rise of big brands in search was inevitable. Here's why, and what you can do about it.
Advice and Confessions from a Reformed Link Network Spammer There was only one time when link building was the easiest, least challenging part of my SEO work. I was a link network spammer, relying upon services with names like "blog networks" and "article networks." These services allow paid subscribers to post their content to a network of sites...
